The structural and electronic effect of Al and Ga as ternary metals in Cu/ZnO catalysts for the methanol synthesis was examined. For this purpose, three zincian malachite-derived catalysts with the nominal Cu:Zn ratio of 70:30 were synthesized: an unpromoted binary catalyst (CZ) and two ternary catalysts with either 3 mol% Al (CZA) or Ga (CZG). Both Al and Ga showed a strong impact on the catalyst’s structure. Alongside the catalyst’s evolution from the co-precipitated precursors phase to the activated and reduced state, an improved microstructure and an increased BET surface area were found for the secondary promotor (Al or Ga) containing catalysts. Moreover, a sequence of chemisorption experiments allowed us to quantify and differentiate between Cusurf and Znred surface species in the activated catalysts. Considering the specific copper surface areas, DRIFTS data and catalytic results, an additional electronic promotion of Al and Ga is proposed. As demonstrated by Ga K-edge XANES, this promotion effect is related to doping of the ZnO support and enhances the reducibility of ZnO to form more Znred sites. This effect is stronger for Al leading to a more pronounced Znred overlayer on the Cu surface due to SMSI. In methanol synthesis, this results in a performance order CZA > CZG > CZ.