Catalog Shopping Research Articles

Emerging Trends Of E-Commerce In India

The term “ecommerce” refers to businesses and individuals that purchase and sell products and services online. E-commerce may be done on computers, tablets, cell phones, and other smart devices, and it operates in a variety of market categories. E-commerce transactions make almost every good or service conceivable accessible, including books, music, airline tickets, and financial services like stock trading and online banking. It is seen as a particularly disruptive technology as a result. Ecommerce may be thought of like a digital version of mail-order catalog shopping. Also called online commerce, ecommerce is the transaction between a buyer and a seller that leverages technology. This paper study & analysis the recent trends in e commerce, opportunities and challenges in the field of ecommerce. The worldwide revenue of ecommerce amounted to more than 3.53 trillion USD. It is projected to grow all the way to 6.54 trillion by the end of 2023. These numbers speak for themselves about the growth of the global ecommerce.

Fashion innovativeness, information technology innovativeness, and prior experience as factors influencing adoption of apparel mobile E-catalogs

The popularity of mobile devices has resulted in the proliferation of many emergent retailing platforms. One of the new inventions in the fields of mobile commerce and catalog shopping is mobile e-catalog apps. This study examines a causal model of how two aspects of domain-specific innovativeness – Fashion Innovativeness (FI) and Information Technology Innovativeness (ITI) – and prior experiences influence consumers’ decisions regarding the adoption of a new shopping platform: apparel Mobile E-catalog (MEC). A total of 217 usable responses were collected from US adult tablet users. The results indicate that respondents who have higher levels of FI and ITI and shop online more frequently have elevated Mobile E-catalog adoption intention. A post hoc analysis showed that 50% of the respondents were reluctant to unsubscribe from print catalogs, even when tablet versions of the catalogs were available. Findings suggest that US tablet users are not ready to suspend their use of print catalogs and switch solely to e-catalog versions. Therefore, providing both options to consumers may be a more effective strategy.

Add an E-commerce Channel for Catalogers: Outcomes from Consumers' Perspective

ABSTRACT With internet and catalog as two main alternative channels, there is phenomenal growth in direct order marketing. Most research related to consumer choice of shopping channels emphasizes channel attributes and/or consumer characteristics. Since many retail formats, including online retailing, have emerged in recent years, knowledge of how consumers respond to channel addition must be understood. This article explains consumers' responses to catalogers' internet channel addition by introducing two outcome variables from consumers' perspectives. It is proposed that how consumers respond to catalogers' internet addition is on the basis of the relative benefits of internet shopping over catalog shopping. More specifically, this study investigates the influence of such perceived benefits on consumers' intention to substitute catalog shopping with internet shopping as well as on the generation of new demand from motivating existing customers to buy more and non-customers to become first-time buyers. Key results show that consumer perceived benefits of internet over catalog shopping have significant influence on channel substitution and new demand generation. Three perceived benefit factors (shopping ease, price, and shopping convenience) were positively related to the demand increase generated by the internet channel addition to catalog. All six perceived benefit factors (product display, shopping ease, product navigation, price, product selection, shopping convenience and the enjoyment of internet shopping) were positively related to consumers' intention to substitute catalog shopping with internet shopping. People who perceive higher benefits of internet shopping over catalog shopping are more likely to substitute catalog shopping with internet shopping. Enjoyment of internet shopping was positively related to all six perceived benefits factors except product selection. In the meantime, people who enjoy catalog shopping perceived less benefits of ease of shopping and product navigation efficiency brought by internet. The enjoyment of catalog shopping had a negative effect on the channel substitution. Furthermore, consumers' trust on catalogers' websites is positively affected by both the enjoyment of catalog and internet shopping and the amount of previous exposure to the catalogs. And such trust has a positive effect on generating new demand for the catalogers through the internet channel addition.

Apparel acquisition via single vs. multiple channels: College students’ perspectives in the US and China

Drawing on both the diffusion of innovation and market channel literature, this study compared college students from China and the US regarding predictors of channel choice. Moreover, the research identified barriers impeding use of non-store channels. Logistic regression analyses indicated that intention to use multiple channels is positively related to convenience orientation and Internet connectivity in the Chinese sample, and negatively related to age in the US sample. Content analysis revealed the primary barrier to catalog shopping was that respondents could not see how clothing looked in three dimensions; for Internet shopping, it was the difficulty in assessing clothing quality.

Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆

An experiential value scale (EVS) reflecting the benefits derived from perceptions of playfulness, aesthetics, customer “return on investment” and service excellence is developed and tested in the Internet and catalog shopping context. This study evaluates the psychometric properties of the EVS in both samples and tests the hypothesized hierarchical structure. Predictive modeling points to the value of the EVS as a measurement tool, useful in describing the perceived make-up of a retail value package and predicting differences in shopping preferences and patronage intent in multichannel retail systems. Study limitations and directions for future research are identified.

Will Online Shopping Compete More with Traditional Retailing or Catalog Shopping

This paper examines consumer substitution behavior among three distribution channels: online shopping, traditional retail and catalog shopping. A model of consumer transactions costs is presented in which consumer investments in shopping human capital determine distribution channel choice. This model predicts that consumers who make investments that “spillover” to multiple channels will tend to have lower transactions costs for those two channels and will tend to consider these two channels to be closer substitutes than other channels. The model implies that, even if these investments are not measured, they will represent a component of the regression models' residual terms, which will predict distribution channel choice. I test this implication using the GVU Center's survey data on channel selection for various product categories. The results strongly suggest that consumers consider online shopping and catalog shopping to be closer substitutes than any other pair of channels.

A Virtual World Construction Method Using Captured Images - Applications for Virtual Shopping

Procedures for interactively employing captured images for virtual world construction are described using prototypes of two applications for virtual shopping. Virtual reality technology, especially the image based rendering technique, enables us to exhibit products in a sophisticated way. With a concert ticket reservation system the customer can check the view of the stage from any seat. These images are synthesized from captured images and are not created from less realistic computer graphics. With a catalog shopping system that uses captured images to show products, the customer can observe them stereoscopically and vary the viewing angle interactively. These systems are implemented into kiosktype terminals. Purchases can be made with IC-card type electronic cash.

Print and Internet catalog shopping: assessing attitudes and intentions

The use of print catalogs for direct marketing has a long history of success. Today, telecommunication networks, such as the Internet, offer the potential to reach a larger market through the use of online catalogs that could be dynamic, flexible, and consumer‐responsive. This paper reports the results of an empirical study that compared individuals’ attitudes and intentions to shop using print and Internet catalogs. The findings suggest that individuals perceived differences between the two catalog media on the shopping factors of reliability, tangibility, and consumer risk. Further, product value, pre‐order information, post‐selection information, shopping experience, and consumer risk emerged as the factors that influenced attitudes and intentions to shop using print and Internet catalogs.

In-flight entertainment: the sky's the limit

Microprocessors and miniaturized components, which have filtered into so many aspects of daily life, are now poised to sweep through passenger planes, leaving a plethora of high-tech amenities in their wake. Travelers will soon enjoy audio and video on demand, along with in-seat movies, video games, catalog shopping, phones and faxing, e-mail and Internet access. Airliners will provide a complete home entertainment system and mobile office for each passenger seat.

Vicarious exploration and catalog shopping: a preliminary investigation

As catalog proliferation continues, understanding consumer characteristics and motivations that lead consumers to examine catalogs is becoming increasingly important. This research presents the results of a preliminary investigation that extends the traditional analysis of in‐home shoppers through an examination of vicarious exploration with a catalog. A previous vicarious exploration measure is adapted and initial results suggest that vicarious exploration with catalogs is multidimensional, including daydreaming, information seeking, and interpersonal communication dimensions. Individual consumer characteristics (i.e. curiosity, need for stimulation, and perceived novelty) associated with vicarious exploration are examined. The findings reveal the importance of creating novel catalogs to encourage vicarious exploration.

Shopping Motives for Mail Catalog Shopping

This study examines the role of functional and nonfunctional motives in influencing preferences for catalog shopping by using a mail survey conducted on a national sample of U.S. catalog shoppers. Results provide evidence supporting the influence of nonfunctional as well as functional motives on catalog patronage and indicate the importance of examining a wide variety of motives in retail patronage studies. Functional motives including perceived value, order services, and convenience were the strongest motives influencing catalog shopping for two different product classes. Several motives identified as important for catalog patronage by previous research were not as strong as these motives. In addition, two nonfunctional motives related to company responsiveness and reputation were comparable in strength to several functional motives.

Internet consumer catalog shopping: findings from an exploratory study and directions for future research

Internet shopping has received considerable attention in the popular press as the future of in‐home shopping. Although actual sales figures attributed to this direct mode of shopping are relatively modest in comparison to predictions, there are too many potential benefits to consumers and retailers alike to ignore Internet shopping as a fad. The authors present findings from an exploratory, empirical investigation of perceptions of Internet catalog shopping and more traditional print catalog shopping. The study extends previous research on strategy developments for direct modes of shopping and examines two factors (personality and important other people) that might influence perceptions. Preliminary results suggest that there are significant differences in individuals’ perceptions of Internet catalog shopping and print catalog shopping, and perceptions differ by individual differences in personality (levels of need‐for‐cognition) and influence of important other people. Finally, the authors present research propositions that deserve further attention.

A shopping orientation segmentation of French consumers: Implications for catalog marketing

Although understanding of catalog patronage behavior has progressed substantially in the past decade, two avenues of inquiry have been largely overlooked. Psychographic characteristics have been neglected in favor of demographic descriptors. Further, much of the research has examined the U.S. consumer, while little attention has been paid to catalog shoppers in other parts of the world. This study uses factor analysis to identify shopping orientations within a French sample ( n = 566 ) and cluster analysis to group subjects, with respect to their shopping orientation scores, into shopping segments that are homogeneous within segments and heterogeneous between segments. Particular attention is paid to a catalog shopping cluster. Analysis reveals a catalog shopping segment motivated primarily by recreational interests and only secondarily by convenience concerns. This finding is contrary to much of the extant research that suggests that catalog shopping is chosen for its convenience. The finding is also contrary to research conducted in the U.S. showing that catalog shopping has fractionated into multiple segments; only one segment is identified among this study's French subjects.

The convenience of catalog shopping: Is there more to it than time?

There is little doubt that one of the important motivations behind direct marketing patronage is convenience. Convenience has traditionally been conceptualized as a time-dominated phenomenon, yet much of the research that attempts to link demographic surrogates of time-constrained individuals/households with direct marketing patronage has shown only weak relationships. This paper reexamines the nature of convenience in the context of direct marketing patronage behavior. It reveals that an important oversight regarding convenience is that it consists not only of a time dimension, but also of space and effort dimensions. The qualitative data on which the study is based provide user-friendly data that offer rather literal suggestions as to how the convenience concerns of catalog patrons can be addressed.

The convenience of catalog shopping: Is there more to it than time?

There is little doubt that one of the important motivations behind direct marketing patronage is convenience. Convenience has traditionally been conceptualized as a time-dominated phenomenon, yet much of the research that attempts to link demographic surrogates of time-constrained individuals/households with direct marketing patronage has shown only weak relationships. This paper reexamines the nature of convenience in the context of direct marketing patronage behavior. It reveals that an important oversight regarding convenience is that it consists not only of a time dimension, but also of space and effort dimensions. The qualitative data on which the study is based provide user-friendly data that offer rather literal suggestions as to how the convenience concerns of catalog patrons can be addressed. © 1996 John Wiley & Sons, Inc. and Direct Marketing Educational Foundation, Inc.

The convenience of catalog shopping: Is there more to it than time?

The convenience of catalog shopping: Is there more to it than time?

Selection and dissemination of digital video via the Virtual Video Browser

In this paper we describe the Virtual Video Browser (VVB) software application designed to allow the interactive browsing and content-based query of a video database and to facilitate the subsequent playout of selected titles. The VVB is a manifestation of our mechanisms for the location, identification, and delivery of digital audio and video in a distributed system which can be extended to several application domains including multimedia-based home entertainment, catalog shopping, and distance learning. The VVB employs a two phase retrieval process to serve its users. In the query phase, user queries are sent to a metadata server for processing. In the subsequent playout phase, a connection is established between the client workstation and a video server for the delivery of video data. The VVB incorporates a simple query interface that lets users specify their preferences to the system and retrieve the appropriate video. The application is designed to work in a distributed environment where video sequences are stored in different databases interconnected via a network. It has been shown to be a viable target application useful for investigating research problems related to building interactive multimedia systems.

Gender differences in mail-catalog patronage motives

This study investigated the rational and nonrational patronage motives of males and females for catalog shopping. Data was collected using a self-administered questionnaire from a national random sample of catalog shoppers. Using a value-expectancy model, consumers indicated both the importance of their rational and nonrational motives and the expectation that these motives would be satisfied through patronage of a mail catalog. Based on differences in their motives, results indicated that each gender may constitute a different market segment of catalog shoppers. Salient motives of males for catalog patronage consisted primarily of merchandise and service motives. Females, on the other hand, indicated that their salient motives were convenience oriented.

Information overload in mail catalog shopping: How many catalogs are too many?

If consumers are given too much information, they are said to be overloaded and are less likely to make a purchase. The effects of information overload run counter to prevailing direct marketing thought; the more catalogs you give consumers, the more likely they will purchase. A national representative sample of catalog consumers was studied. It was found that, as predicted from an information overload perspective, increasing the number of catalogs increases purchase up to a point (the point of overload), at which any increase in catalogs reduces purchase. Different types of catalogs were found to have differing overload points; for instance, sporting goods catalogs lead to overload sooner than clothing catalogs.

A Study of Prior and Intended Catalog Shopping

The present study provides an extension of the research which has focused on in-home shopping activity. Recent reviews of the extant literature are discussed, leading to the position that research must begin to examine a broader range of factors which prompt and sustain in-home shopping behavior. A framework representing an adaptation and extension of several retail patronage models is developed and tested. The results obtained generally support the advisability of this approach.