Case Study In Hotel Industry Research Articles

The Impact of Technological Competence and Service Innovation Implementation on Brand Equity: A Case Study of Hotel Industry in Vietnam

This paper aims to propose and investigate two new antecedent factors (Technological competence and service innovation implementation) that affect hotel brand equity development in the context of the hotel. Questionnaire data were collected from 215 domestic tourists who have traveled to at least one experience using service to stay at 4-5 star hotels. The results of empirical tests using a structural equation model support the research hypotheses. The findings support direct positive links between technological competence, service innovation implementation, and the dimensions of brand equity, as well as the positive relationship between overall brand equity and its dimensions, except for the effect of destination brand awareness. Finally, relevant implications are provided for destination marketers to improve hotel brand equity in the tourism industry.

The Effect of Service Quality on Customer Satisfaction and Loyalty: A Case Study of Hotel Industry in Afghanistan

The Effect of Service Quality on Customer Satisfaction and Loyalty: A Case Study of Hotel Industry in Afghanistan

Operational Level Big Data Management Capabilities and Innovation: A Case Study of Hotel Industry of Lahore, Pakistan

The computerization of business environment in developing countries like Pakistan specifically in hotel sectors raised the cutthroat competition and focused on the function of operational level big data management capabilities for knowledge creation to enhance radical, incremental and ambidextrous innovation. The study is supported with primary data collected from the operational level staff of hotel industry through survey questionnaire. The research sample includes 4 and 5 stars hotels located in Lahore city of Pakistan. The collected data is processed through Smart PLS-SEM after entering in SPSS. The results of the study recommend the presence of skilled operational staff is significant for creation of knowledge and development of radical, incremental and ambidextrous innovation in hotel industry. The knowledge creation provides cost effective ways and procedure to introduce new facilities and comforts to customers by utilizing their feedback through the availability of big data. The study contributes to the body of knowledge the impact of mediating variable of knowledge creation between innovation and skilled operational team of hotel industry.

The Blade of Auditing Chopped up the Public Funds Misappropriation: A Case Study of Hotel Industry

For a long time, financial audit has been highly valued by relevant government departments, and the relevant cases have aroused strong social repercussions. In this paper, we conduct a study on a hotel finance department manager public funds misappropriation case. During the whole investigation process, analytical reviews are carried out throughout the case. More importantly, the professional judgment of audit has been closely combined with the psychological changes of the leaders and related personnel of the audited entity to catch audit clues in time. By taking advantage of relevant personnel ambivalence and work omissions, we timely grasp a whole picture of the situation to further promote the audit work.

Impact of Hotel Service Quality on Attracting Tourist and Achieving their Loyalty: A Case Study of Hotel Industry in Kurdistan Region

Impact of Hotel Service Quality on Attracting Tourist and Achieving their Loyalty: A Case Study of Hotel Industry in Kurdistan Region

COMPASSIONATE CAPITALISM IN HOTEL INDUSTRY IN UBUD, BALI

This present study analyzes the success of the practice performed by the investors in hotel industry using the ideology of the compassionate capitalism. The study was conducted in Ubud as the habitus of the investors in hotel industry. The area has the characteristic of tending to be resistant and strongly bound to customs and traditions, and is skeptical to the gradual modern impact. The problem of the study is what the practice of the compassionate capitalism performed by the investors of hotel industry in Ubud like. The study is intended to identify the form of the practice performed by the investors in hotel industry in Ubud as a tourist destination, Gianyar Regency, Bali. The qualitative-interpretative method was used. The data were collected using observation, interview and documentation techniques. The data were analyzed through data reduction, data presentation, and conclusion drawing using the theories of cultural studies which are eclectically related. The result of the study identifies that the investors in hotel industry in Ubud perform their practices by: (1) using the Company Social Responsibilities (CSR) as the basis for performing their practice in hotel industry; (2) adopting the local genius stated in the community-based tourism, CBT). The finding of the study indicates that the investors use the structural pattern of the compassionate capitalism which adapts to capitalism in the case study of hotel industry.

Development of eCRM Success: A Case Study of Hotel Industry

Development of eCRM Success: A Case Study of Hotel Industry

The Impact of HR Practices on Job satisfaction: A Case Study of Hotel Industry in Pakistan

The objective of this study is to investigate the effect of HR practices such as (Recruitment, empowerment, working condition and compensation) on Job...

The Impact of HR Practices on Job satisfaction: A Case Study of Hotel Industry in Pakistan

The objective of this study is to investigate the effect of HR practices such as (Recruitment, empowerment, working condition and compensation) on Job...

Service Quality and Customer Satisfaction: A Case Study of Hotel Industry in Vietnam

The purpose of this study is to empirically examine the relationship between service quality and customer satisfaction in Vietnamese hotels, survey questionnaire was constructed with 23 service quality items covering 5 service quality dimensions based on SERVQUAL model. Data were collected from 432 guests of 33 three-star hotels in Vietnam in 2013. Analysis results indicate that Reliability, Responsiveness, Assurance, and Empathy significantly impact on the customer satisfaction. The study implies that service quality plays an important role as a driver for higher customer satisfaction level in hotel service. Managers would focus on Empathy, Reliability, Responsiveness, and Assurance to achieve high degree of customer satisfaction which leads to customer loyalty and business profit.

A modified model for sensitivity analysis of inefficient DMUs in DEA: a case study in hotel industry

Different models which have been introduced in data envelopment approach can help managers in decision making process in order to address efficient and inefficient units. But limited number of researches considers sensitivity analysis of enhanced efficiency. One of the important issues for a decision maker is to select an appropriate way to move an inefficient DMU toward efficiency frontier. In this paper a modified model is proposed to analyse sensitivity of inefficient units. In this model, instability radius of each inefficient DMU is determined in terms of variations in inputs and outputs. Also, management coefficients are applied to determine the possibility of variations in inputs and outputs variables. The main advantage of this model in comparison with other model is its flexibility in decision making process. Finally, the proposed model is examined in a case study in hotel industry to confirm the applicability of proposed model.

A study on important factors influencing innovation in service: A case study of hotel industry

Hotel industry plays important role on developing tourism industry and having better services in this industry always help increase market share. The proposed study of this paper considers the effects of four variables including collaboration with staff, collaboration with customers, collaboration with partners and business owners and finally mechanism of integration of knowledge on innovation on service. The population of this survey includes 259 hotels where we send our questionnaire to 179 and manage to collect 170 ones. Cronbach alpha for four variables including collaboration with staff, collaboration with customers, collaboration with partners and business owners and finally mechanism of integration of knowledge were calculated as 0.78, 0.865, 0.743 and 0.890, respectively. The proposed study uses structural equation modeling to study the relationship between independent variables and dependent variable and the effects of four variables are confirmed when the level of significance is five percent.

An AHP/DEA ranking method based on service quality approach: a case study in hotel industry

For appropriate decision making in organisations, it is particularly important to identify strengths and weakness of the organisations and also their status versus other organisations. Understanding one's status in comparison with others can be effective and may lead to decision-making improvement. There are a number of criteria for evaluating, ranking and analysing efficiency of organisations. One of the most important approaches in service organisations is service quality, which evaluates the customer satisfaction from delivered services. In this paper, an integrated method based on AHP and DEA is presented to rank service units considering service quality dimensions. The

Aggregating the results of ranking models in data envelopment analysis by Shannon's entropy: a case study in hotel industry

Ranking as one of the main issues in data envelopment analysis has been extensively analysed by scholars and practitioner. During the last three decades, a large number of ranking models have been proposed. However, these models do not necessarily present a unique result for the similar problems. Therefore, it is very important to achieve a more reliable result in ranking problem. In this paper, an aggregate method base on the Shannon's entropy is proposed in order to integrate dissimilar ranking results. This method is not depended on the type of ranking methods. By applying the proposed method, decision makers and managers can achieve a more reliable decision than the method which is based on a single ranking method. To prove the applicability of the proposed method, it is examined in 12 hotels in Isfahan as a historical city in Iran.

A DEA approach for comparative analysis of service quality dimensions with a case study in hotel industry

During the last two decades, the subject of service quality has been widely recognised due to its vital contribution to customer satisfaction improvement. Service quality is also crucial in hospitality industry since hotels can improve their market share and profitability with appropriate quality of services. Respectively, it seems important to measure delivered services quality based on customers’ point of view. In this paper, data envelopment analysis has been applied to identify the most critical service quality dimensions, based on the difference between customers’ perceptions and expectations. The case study includes three four-star hotels in Isfahan. The findings imply that price, reliability and tangibles are the most important service quality dimensions.

Marketing Management in Small Service Enterprises: A Case Study of Hotel Industry in Nagaland

Marketing Management in Small Service Enterprises: A Case Study of Hotel Industry in Nagaland

Human Resource Management in. Small Enterprises: A Case Study of Hotel Industry in Nagaland

Human Resource Management in. Small Enterprises: A Case Study of Hotel Industry in Nagaland