ABSTRACT In the context of rapidly evolving technological landscapes, this study explores the nuanced social factors contributing to resistance against technology adoption in university libraries in Bangladesh. Employing a qualitative case study approach, data was collected through interviews and focus group discussions with LIS professionals from Dhaka University Library. Thematic analysis was utilized to identify patterns and themes, with a focus on social dynamics influencing technology adoption. The study identifies social factors such as interpersonal influence and cultural context as key determinants of resistance to technology adoption. Positive peer dynamics, organizational norms, and societal expectations significantly impact attitudes toward technological innovations. By uncovering these social factors, the study contributes to a deeper understanding of the challenges faced by university libraries in Bangladesh. Recommendations are provided to foster a culture of collaboration, address organizational norms, harness positive peer influence, navigate cultural context, and invest in continuous learning, ultimately facilitating effective technology adoption strategies. This research sheds light on the intricate interplay between social dynamics and technology adoption in academic environments, offering insights to inform policymakers, educators, and library administrators seeking to enhance the integration of technology in university libraries.
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