ABSTRACT Although the policy of fare-free public transport (FFPT) continues to gain popularity across diverse geographical contexts, the case of Luxembourg is unique in this global landscape. It is the first nation-state to have universally abolished fares, in a society characterized by high incomes and GDP, and a particularly high car ownership rate. In this paper, we analyze the evolution of political discourses on FFPT in Luxembourg surrounding the introduction of the policy. Using qualitative methods, we reconstruct the decision-making process and examine the competing ideologies that shaped it. We find that the idea germinated on the margins of the political spectrum, but was adopted by those in power because of the unique opportunity to combine territorial marketing with a form of socially-inclusive and sustainable policy that would not harm the widely valued car-based transport system. Hence, this process demonstrates both the post-political aspects of FFPT, illustrated by how its introduction helped to marginalize critical voices around fare abolition, and its political dimension related to the public debate and the contestation that FFPT engendered.
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