This article discusses such a concept as a business model from the point of view of Russian authors. In the current conditions of the modern economic crisis and the increased competition between organizations, the need to find new opportunities to improve the efficiency of activities is increasing. Canvas business model is considered to be one of such tools, the methods of which allow predicting the operation of the enterprise in the future. The article examines the concept of a “business model” from the point of view of various Russian authors, and describes the tools used in this methodology. The rating of organizations in the industry “Production of corrugated paper and cardboard, paper and cardboard containers” for 2022 in terms of revenue and assets is considered in order to identify the main competitors. The Canvas business model of Apolinaria LLC in Armavir has been developed and proposals have been made for the effective implementation of the organization’s activities in the future, based on the successful experience of ARKHBUM JSC.