The study reconsiders the structure-agency debate in a world dominated by internetisation and social media. To answer the question of whether social media weaken the structures embedded in societies, four phenomena are analysed: Dissemination and control of information are the main areas of conflict between actors and structures. The cyber public sphere has emerged as social media has become an important medium for shaping public opinion. Cyber activism, which has made important strides in moving political networks into the virtual world, has become an alternative to activism in the physical world. As individuals engage in human relations in virtual world just as in physical world, cyber identity has entered our lives. The study’s main finding is that although structures have developed new strategies and instruments to monitor, control and regulate the cyber world; social media continues to be a ground that increases the capacity of agencies for actors against structures.
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