ABSTRACT The decline in college student mental health has been articulated by counseling center directors and administrators in higher education and has been thoroughly documented by research. Counseling centers have responded with diverse functions and services to holistically address the emotional and behavioral health needs of students. Beyond clinical services, counseling centers have developed services involving comprehensive prevention/outreach, case management, consultation, and collaboration. The question remains: how do students view the importance of such services and functions? The present study addresses this question as follow-up to past research and data that have illuminated the comprehensive nature of campus counseling center services. Findings in this study indicate that students who used campus counseling services, as well as students-in-general, agreed with the importance of the full range of comprehensive counseling center services. Specific responses to service preferences were also investigated (e.g., 24–7 Helpline, counseling services should be free to students).