Campaign Plan Research Articles

Overview of the early campaign diagnostics for the SPARC tokamak (invited).

The SPARC tokamak is a high-field, Bt0 ∼12T, medium-sized, R0 = 1.85m, tokamak that is presently under construction in Devens, MA, led by Commonwealth Fusion Systems. It will be used to de-risk the high-field tokamak path to a fusion power plant and demonstrate the commercial viability of fusion energy. SPARC's first campaign plan is to achieve Qfus > 1 using an ICRF-heated, <10MW, high current, Ip ∼ 8.5 MA, L-mode fueled by D-T gas injection, and its second campaign will investigate H-mode operations in D-D. To facilitate plasma control and scientific learning, a targeted set of ∼50 plasma diagnostics are being designed and built for operation during these campaigns. While nearly all diagnostics are based on established techniques, the pace of deployment, relative to the first plasma, and the harshness of the thermal, electromagnetic, and radiation environment are unprecedented for medium-sized tokamaks. An overview of the SPARC diagnostic set is given, providing context to further details communicated by the SPARC team in companion publications that are system-specific. The system engineering philosophy for SPARC diagnostics is outlined, and the design and engineering verification process for components inside and outside the primary vacuum boundary are described. Diagnostics are mounted directly to the vacuum vessel as well as housed within a series of eight midplane and 24 off-midplane replaceable port plugs. With limited exceptions, signal conditioning, digitization electronics and cameras as well as lasers and microwave sources are localized to a series of five Diagnostic Lab spaces, totaling ∼350m2, located >15m from the center of the tokamak, on the other side of a 2.4m concrete shielding wall. A series of 31 large-scale penetrations have been included in the SPARC Tokamak Hall to facilitate integration of early campaign diagnostics and to provide upgradability.

Keys to Creating a Winning Annual Campaign Plan

Keys to Creating a Winning Annual Campaign Plan

Використання засобів public relations у сучасних умовах

Interaction with the public opens up the opportunity for companies to analyze the attitude of society to various problems, novel values and ways of life. It also allows us to respond to changes in influential centers, such as voters, legislatures, and other aspects of the environment. The main task of public relations (PR) is to form a positive perception of the object of PR among public opinion both in society as a whole and in specific groups, such as partners, consumers, employees of the organization, etc. A study by the method of expert assessments plus an additional interview is conducted. 19 people took part in the study, among the respondents were both those who have been using the services of the researched enterprise («CentrVet») for a long time, and those who applied to it for the first time. When determining the overall impression that creates the image of a veterinary clinic among the target audience, such aspects as the organization of work at a high level and high quality of service were noted. Particular attention of the participants was paid to such a factor as the capability of the clinic staff to work with clients – to explain the nature of the disease, specific methods of treatment, etc. The specifics of the interaction between the clinic’s doctors hae been also positively assessed. According to the findings of the study, doctors have no doubts about consulting each other and are always ready to help. The study shows that the opening hours of the clinic do not suit all respondents, but this is not a very important factor. Dissatisfaction with the waiting room is especially noted. According to the respondents, it is advisable to divide it into at least two groups: for cat owners and for dog owners. However, it should be noted that the reception is carried out by appointment, so there is no large accumulation of animals in the lobby. The participants of the interview noted that the internal documents have an attractive and convenient design, although the logo of the organization on the internal documents of «CentrVet» can be changed to color. The opinions expressed by the participants of the study point to the need to expand the printed materials of the «CentrVet» clinic, and not just the use of business cards. The findings of the study confirmed the need to expand the advertising activities of the «CentrVet» clinic, as many clients noted the lack of advertising materials about it. Participants expressed their desire to see information about the clinic in free booklets and memos, which are laid out in mailboxes to get more information about its services and work schedule. Respondents highly appreciated the official website of the «CentrVet» clinic, considering it likable, convenient and informative. Overall, while some aspects of the clinic’s promotional activities could be improved, the official website has already been recognized for its usefulness and customer friendliness. During the study, it was found that in general, the image of the veterinary clinic «CentrVet» is evaluated by representatives of the target audience as positive, and the image of the organization and the quality of its employees satisfy customers. However, certain shortcomings were identified, mainly related to the lack of informing the audience about the existence of the clinic and its services, as well as to the limited range of advertising and information products used to promote the organization. The public relations campaign plan provided by us to maintain the image of the veterinary clinic «CentrVet» is aimed at attracting attention and forming a positive image of the clinic among the target audience. Work on improving the quality and accessibility of the clinic’s services, expanding the range of advertising and information products, cooperation with the media and active promotion of the website - all these areas are aimed at raising awareness and attracting the attention of customers. This campaign plan is comprehensive, and we are confident that if implemented correctly, it will contribute to the successful development and strengthening of the position of the «CentrVet» clinic in the veterinary services market.

Power of Social Media in Political Marketing – An India Based Empirical Study

This study aims to understand the importance of different factors of social media, along with relevant demographic variables of voters to predict a voter’s preferred political brand, in the context of the Indian Lok Sabha elections. To identify the relevant demographic variables, we have gone through previous literature. However, due to the lack of substantial India-based academic literature that could help us to identify the important factors of social media campaign, we referred to US-based academic literature and attempted to obtain the superset of social media impact variables. Thereafter, we conducted focussed group discussions to identify the most important attributes, which we’ve used in our survey study. We have chosen greater Kolkata to conduct the survey. We have used multinomial logistic regression model with voters’ preferred political brand as a dependent variable with four choices. We observed that there is no significant difference between the intercept and final (including all predictors) model and also found that no individual demographic and social media impact variables are significant predictors of voters’ preferred political brand. We also measured comparative effect on different political parties for each independent variable. That would help political marketers to target specific segments with effective communication and campaign plan.

Modelling organ donation information adoption among Malaysian youth using the information adoption model (IAM)

Purpose The shortage of organ donors is an under-researched global issue that demands immediate attention. This attention should begin at the government level and related organizations. In Malaysia, the shortage of organ donations has been a pressing issue faced by the Ministry of Health Malaysia (MOH) for a considerable length of time. In reaction to this issue, the MOH deployed the Organ Donation Awareness Strategic Campaign Plan by using the platform of social media to disseminate information regarding organ donation to the public. However, the number of registrations is still low among Malaysians. Moreover, the observation from the literature shows that there are limited studies which have been initiated to focus on social media in the context of organ donation campaigns. Design/methodology/approach The quantitative research design has been used to understand the issue. Three hundred and eighty-four completed questionnaires were collected from the target sample, which comprised university students in Malaysia. For this study, partial least squares structural equation modelling was used for data analysis. Findings The result shows that information usefulness is vital because it will lead individuals to adopt organ donation information on social media. More specifically, predictors that positively influence youth or university students to accept information as useful are visual information, information sharing, accessibility of information, needs of information and attitude towards information. Subsequently, information usefulness positively influences information adoption. In the meantime, information quality and credibility do not significantly affect information usefulness. Practical implications The findings of this study may assist MOH or interested parties in designing a sound marketing strategy in the context of organ donation promotion by providing empirical evidence. Originality/value The study provides empirical evidence about information characteristics in the context of organ donation promotion.

Overview and Results From the Mars 2020 Perseverance Rover's First Science Campaign on the Jezero Crater Floor

AbstractThe Mars 2020 Perseverance rover landed in Jezero crater on 18 February 2021. After a 100‐sol period of commissioning and the Ingenuity Helicopter technology demonstration, Perseverance began its first science campaign to explore the enigmatic Jezero crater floor, whose igneous or sedimentary origins have been much debated in the scientific community. This paper describes the campaign plan developed to explore the crater floor's Máaz and Séítah formations and summarizes the results of the campaign between sols 100–379. By the end of the campaign, Perseverance had traversed more than 5 km, created seven abrasion patches, and sealed nine samples and a witness tube. Analysis of remote and proximity science observations show that the Máaz and Séítah formations are igneous in origin and composed of five and two geologic members, respectively. The Séítah formation represents the olivine‐rich cumulate formed from differentiation of a slowly cooling melt or magma body, and the Máaz formation likely represents a separate series of lava flows emplaced after Séítah. The Máaz and Séítah rocks also preserve evidence of multiple episodes of aqueous alteration in secondary minerals like carbonate, Fe/Mg phyllosilicates, sulfates, and perchlorate, and surficial coatings. Post‐emplacement processes tilted the rocks near the Máaz‐Séítah contact and substantial erosion modified the crater floor rocks to their present‐day expressions. Results from this crater floor campaign, including those obtained upon return of the collected samples, will help to build the geologic history of events that occurred in Jezero crater and provide time constraints on the formation of the Jezero delta.

Modeling the Intelligent Transport Systems Elements Functionality Testing Plan: A Case Study

Autonomous control and the associated development of relevant intelligent control systems have become an issue of interest in the automotive sector decades ago. This article deals with the issue of subsystem validation planning. The theoretical part describes the issue, characterizes the current state of the researched issues in selected scientific publications and characterizes the data and methods with which the authors work. The practical part of the article analyzes a case study in the form of a model project, its structure, testing requirements and design of a test campaign plan. The output is a calculation and decision tree, which determines the optimal variant of the number of vehicles so that the validation is completed, while minimizing time and financial resources.

Perceived Satisfaction With a Student-Run Agency Service Learning Project: A Client Perspective

A number of marketing and marketing communication service learning (SL) projects/student-run agencies (SRAs) are used to provide real clients with valuable services, resources, knowledge and many other benefits. However, most research only examines the student benefits, so this research addresses the research gap by considering the community partner (small business client) perspective. The main research objectives are to establish if SRA developed integrated marketing communication (IMC) campaign plans result in satisfaction regarding the business performance, presentation and implementation methods. The South African small business clients were highly satisfied with the SRA developed IMC campaign plans. Several business performance benefits were highlighted, for example, increased sales, brand awareness and new customers. The small business clients showed increased satisfaction when the IMC campaign plan was implemented by the SRAs, and presented in verbal, written and PowerPoint formats. Hence, this SL project should continue and could be expanded to other universities and countries.

APA’s 2023 Election Cycle Begins

Back to table of contents Previous article Next article APA & MeetingsFull AccessAPA’s 2023 Election Cycle BeginsSearch for more papers by this authorPublished Online:27 Jun 2022https://doi.org/10.1176/appi.pn.2022.07.7.35AbstractAPA’s 2023 election is the second of two elections in which new campaigning rules are being piloted.In December 2020, APA’s Board of Trustees approved a two-year pilot campaign plan for candidates and their supporters for APA’s 2022 and 2023 elections. The goal of the plan is to level the playing field for all candidates by allowing campaigning that is conducted only through APA-managed activities and other activities as the APA Elections Committee may permit. The plan is meant to ensure that APA’s leadership reflects the diversity of the APA membership and thus includes candidates who are from minority and underrepresented groups.The pilot plan was recommended by the APA Presidential Task Force to Address Structural Racism Throughout Psychiatry, appointed by then President Jeffrey Geller, M.D., M.P.H. At the conclusion of the 2023 election, it will be evaluated by the Board of Trustees and Elections Committee.Approved campaigning activities include the following:Virtual Meet-the-Candidate Town Halls will be held during the campaigning period. These one-hour live sessions will be open to all APA members. Sessions will be recorded and posted on the APA election website for viewing by members who are unable to attend.A Special Edition APA Election Newsletter of candidates’ platforms will be emailed to all voting members.Psychiatric News will publish the names and photos of the candidates and election details in its December issue.The APA election website has been expanded to serve as a centralized location for all election and candidate-related information.To review the new election guidelines in detail, visit the APA election website. Highlights include the following:Campaign emails, phone calls, and letters to members are not permitted.Use of any and all APA listservs, including the Member-to-Member listserv, for campaigning is not permitted.Endorsement by organizations is not permitted. Candidates may submit a list of individual endorsements to be included as part of their information posted on the APA election website.Sanctions for violations are included in the new guidelines.The Elections Committee appreciates the cooperation of the membership for a smooth election process in 2023. If you have any questions, contact the APA Election Office at [email protected]. ■Resources“Serve Your Association and Make a Difference”“Share Your Expertise With Your Association” ISSUES NewArchived

Keys to Creating and Executing a Campaign Plan

The Major Gifts ReportVolume 24, Issue 6 p. 4-4 Pre-Campaign Planning Keys to Creating and Executing a Campaign Plan First published: 04 May 2022 https://doi.org/10.1002/mgr.31927Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume24, Issue6June 2022Pages 4-4 RelatedInformation

REKOMENDASI RANCANGAN KAMPANYE SOSIAL TEMA BODY SHAMING BAGI GENERASI Z

Body shaming on social media is increasingly happening and has a serious impact including feeling of shame, anxiety and decreased self-confidence which can lead to suicidal thoughts. This phenomenon is important to address considering the prevalence of this happening on social media which will have a big influence on generation Z who was born and collided in the era of digital technology development. They live in two worlds namely the real world and the virtual world. So that bad comments received in cyberspace will have a direct effect on their reall world. Through this research, a campaign plan and strategy will be made to increase the confidence of generation Z in order to avoid the negative impacts of body shaming. This campaign was designed through the Ostergaard campaign method. The result of this research are strategies, concepts and media campaign design.

Meet the Candidates for APA’s 2022 Election

Back to table of contents Previous article Next article APA & MeetingsFull AccessMeet the Candidates for APA’s 2022 ElectionCatherine F. BrownCatherine F. BrownSearch for more papers by this authorPublished Online:24 Nov 2021https://doi.org/10.1176/appi.pn.2021.12.38AbstractCandidates must follow new campaign rules that are meant to level the playing field for all candidates.There are 15 candidates vying for national and Area office in APA’s 2022 election. At right are their names, photos, and the offices for which they are running.The campaigning rules that candidates must follow are different from those for previous elections. In December 2020, the Board of Trustees voted to launch a two-year pilot campaign plan for candidates to start with the 2022 election. Under the new rules, all campaigning is prohibited except through APA-managed activities and other activities as the APA Elections Committee may permit.Schedule for ‘Meet the Candidates’ Town HallsAPA members will have an opportunity to hear directly from the candidates and ask questions in a series of virtual town halls. Below is the schedule. For members who can’t attend the town halls, they will be archived on the APA election website around the third week of December.President-elect, treasurer, and trustee-at-large: December 13Area 3 trustee (elected by Area 3 members): December 14Area 6 trustee (elected by Area 6 members): December 15Resident-fellow member (RFM) trustee-elect (elected by RFMs): December 16The town halls will be moderated by the chair and members of the Elections Committee. Candidate presentations of five to seven minutes will be followed by a question-and-answer session that includes questions from the committee and APA members. To attend the town halls, please register at psychiatry.org/election.The changes are meant to level the playing field for all candidates and ensure that APA’s leadership reflects the diversity of the APA membership and thus includes candidates who are from minority and underrepresented groups. The new process was recommended by the APA Presidential Task Force to Address Structural Racism Throughout Psychiatry, appointed by then-President Jeffrey Geller, M.D., M.P.H.These are among the approved APA-managed campaign activities:APA’s election website is the centralized location for all election and candidate-related information.“Meet the Candidates” (see box) town halls will be held in mid-December. These one-hour sessions are open to all APA members. Sessions will be recorded and posted on the APA election website for viewing by members who are unable to participate in the live sessions.By early December, all voting members should have received an APA election newsletter that contains the candidates’ platforms and biographical statements.No other forms of campaigning are permitted, such as letters, phone calls, emails, and messages on APA listservs by or on behalf of candidates. Sanctions for violations are included in the new guidelines.All voting will be by electronic ballot. Beginning January 3, ballots will be emailed to eligible voting members with a valid address on file with APA; members may also go to psychiatry.org/election and use their member login information to access their electronic ballot.Paper ballots will be mailed only to eligible voting members who request them by contacting the APA Election Office through January 10 at [email protected].The deadline for online voting is Monday, January 31, at 11:59 p.m. ET, and paper ballots must be postmarked by that deadline.If you have any questions, contact the APA Election Office at [email protected].Click here to see the candidates’ photos. ■ ISSUES NewArchived

The Influence of Student-Community Partner Working Relationships on Satisfaction: A South African University Service Learning Programme

This study investigated a service learning programme (SLP), which was established by the Marketing Department at the Cape Peninsula University of Technology (CPUT) in South Africa. The purpose of the SLP was to provide community partners (small businesses) marketing services at minimal or no cost by granting undergraduate marketing students the opportunity to practically apply the theoretical marketing communication teaching in a real-life business environment. The students formed agencies and were required to establish a real-life agency-client working relationship with their chosen community partners (SL clients) (that had little to no marketing communication) to develop a campaign plan in a bid to improve marketing performance. The primary research aim of the study was to examine the influence of the student agency working relationships on the community partners’ satisfaction. The research also investigated the effect of the agency-client relationship on SL client, student agency and SLP measurement variables. A quantitative approach was used to survey community partners that participated in the CPUT Marketing Department SLP over a five year period via a questionnaire. The perceptions of 107 client community partners’ were analyzed via ANOVA to determine the benefits, challenges and experiences of the SLP. The research revealed that a vast majority of the participating SL client organizations were either satisfied or very satisfied with the agency-client working relationships with the student agencies. The SLP agency-client working relationships were also found to yield significantly positive associations with perceived usefulness, lasting impact, overall satisfaction and future participation by the community partners.

Keys to Creating, Executing a Campaign Plan

The Major Gifts ReportVolume 23, Issue 11 p. 7-7 Campaign Planning Keys to Creating, Executing a Campaign Plan Kim Pawlak, Kim PawlakSearch for more papers by this author Kim Pawlak, Kim PawlakSearch for more papers by this author First published: 30 September 2021 https://doi.org/10.1002/mgr.31815Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinked InRedditWechat No abstract is available for this article. Volume23, Issue11November 2021Pages 7-7 RelatedInformation

The direction, planning, and implementation of the Operation Iraqi Freedom air campaign, 19 March–2 May 2003

America’s leaders, who anticipated that Operation Iraqi Freedom would end Saddam Hussein’s Ba’athist regime, wanted to leverage technological advances to wage a ‘light-footprint’ ground war. This expectation obliged air, land, and naval planners to balance their strategic and tactical targeting options and to concentrate their activities on tactical support to ground forces, delivered at a speed designed to undermine the ability of the Iraqi forces to offer a coherent defence. The air campaign plan that emerged has often been misunderstood and misinterpreted as a blunt instrument, but it was actually underpinned by the desire to minimise civilian casualties.

Dynamics Affecting Career Choice: A Drift in the College of Business and Accountancy Campaign Plan

Marketing campaigns maintain consistency among advertisements, promoting a unified brand message across all platforms. This consistency helps create a strong brand identity and voice. The examination decided the degree of the senior high school understudies' impression on the variables influencing their career decision as to personal factors, peer factors, family factors, and school factors. There are 200 respondents from the Senior High department using stratified random technique. Frequency and simple percentage, Weighted Mean, Chi-Square Test of Independence, were used to analyzed and interpret the data accumulated. The study revealed that personal factors, peer factors, and school factors are the most common perception in career decision making. At the same time, BSED in English, Accountancy, and Nursing are the most preferred courses. The study further revealed a statistically significant relationship between academic track and the students' perception on the factors that affect career choice. There is also a statistically significant relationship between personal factors, school factors, and the respondents' most preferred courses. The study concluded that senior high school students' must be guided to achieve a good decision pursuing courses offered by the Business and Accountancy department. A campaign program is inevitable to realize the set objectives higher and to prepare for future student encounters.

Group role play case: Designing a multiple sting, digitally focussed, marketing communications campaign plan for Cirque du Soleil’s next London show.

Drawing on the magic of Cirque du Soleil, this armchair case study invites you to make an imaginary step into the world of digital advertising agencies. Flexing your communication skills and applying your marketing knowledge, this real world, hands-on activity challenges you to collaborate together to create a digitally focussed campaign that addresses the author-developed client brief. This case is designed for use in digital marketing and marketing communication (marcom) modules on both undergraduate and postgraduate programmes.

Case teaching note: Designing a multiple sting, digitally focussed, marketing communications campaign plan for Cirque du Soleil’s next London show. Group role play seminar activity.

This armchair created case is based on the events marketing challenge of selling a perishable service, seats for a Cirque du Soleil winter show series, located temporarily at London’s iconic Royal Albert Hall venue. A real-world advertising agency client campaign brief format is used as the core case body content to provide a concise and rich problem statement. Preparing initially individually and then working in small groups, students are invited to address the campaign brief, building a digitally focussed, integrated marketing communications plan. Students are required to use their marketing knowledge of the RACE and AIDA frameworks, tentpole and content marketing and to apply their understanding of personas and segmentation. The role play format also offers the opportunity for students to reflect on their team working skills.

Impacting Culture Through Security Cooperation

JP 3-20 defines Security Cooperation (SC) as all Department of Defense DOD) interactions, programs, and activities with foreign security forces (FSF) and their institutions to build relationships that help promote US interests; enable partner nations (PNs) to provide the US access to territory, infrastructure, information, and resources; and/or to build and apply their capacity and capabilities consistent with US defense objectives. This essay examines security cooperation, how security cooperation works and the impact the US Security Cooperation (SC) program has on culture. In order to do this, we examine activities inherent in Security Cooperation and how the entire process works, including key driving doctrine, from end state to genesis. After we examine activities inherent in Security Cooperation and how the entire process works, we then assess impactby examining aspects such as: how we measure success; regional access gained; partnerships; doctrine and intent. This essay takes a unique approach in that it works backwards from end state objectives of noted action on the ground to genesis with the President’s National Security Strategy guided by the National Intelligence Estimate and National Security Council, concluding with my overall assessment of the impact of the program.Keywords: Security Cooperation, Theater Strategies, Theater Campaign Plan, Defense Security Cooperation Agency (DSCA), Joint Strategic Capabilities Plan (JSCP), Strategic Direction, National Security Strategy (NSS), National Defense Strategy (NDS), Comprehensive Joint Assessment (CJA), Joint Strategy Review

Quantification of Global Health Impact.

Global Health Engagement is used as one of the instruments of power to win hearts and minds of our partner nations and allies worldwide. Global Health Engagement is dynamic process with myriads of dimensions, applications, and deliverables. Planned and executed correctly, it can yield huge dividends as per SCP and Theater Campaign Plan.