Theories of scalars and gravity, with an Einstein-Hilbert term and nonminimal interactions, ${M}^{2}R/2\ensuremath{-}\ensuremath{\alpha}{\ensuremath{\phi}}^{2}R/12$, have graviton exchange-induced contact interactions. These modify the renormalization group, leading to a discrepancy between the conventional calculations in the Jordan frame that ignore this effect (and are found to be incorrect), and the Einstein frame in which $\ensuremath{\alpha}$ does not exist. Thus, the calculation of quantum effects in the Jordan and Einstein frames does not generally commute with the transition from the Jordan to the Einstein frame. In the Einstein frame, though $\ensuremath{\alpha}$ is absent, for small steps in scale $\ensuremath{\delta}\ensuremath{\mu}/\ensuremath{\mu}$ infinitesimal contact terms $\ensuremath{\sim}\ensuremath{\delta}\ensuremath{\alpha}$ are induced, that are then absorbed back into other couplings by the contact terms. This modifies the $\ensuremath{\beta}$-functions in the Einstein frame. We show how correct results can be obtained in a simple model by including this effect.
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