Buyer's Market Research Articles

Customer Satisfaction and Brand Loyalty in the Petrol Bike Market: A Study on Young Riders' Preferences and Expectations

Introduction: Satisfaction is a person's feelings of pleasure or disappointment resulting from a comparison of a product's perceived performance with expectations. As the definition indicates, satisfaction is a function of perceived performance and expectations. If the performance does not meet the customer's expectations, the customer is dissatisfied. If the performance exceeds expectations, the customer is very satisfied or happy. There has been a noticeable shift in the petrol bike market from a buyer's market to a seller's market, with plenty of choice. Players have to operate on various fronts such as pricing, technological product design, productivity, after-sales service, marketing and distribution. In the short term, the market shares of individual producers are sensitive to capacity, product acceptance, prices and competitive pressures from other producers. Methods: The research approach used is quantitative research approach in which each of the statements and questions have been provided with certain scores. The total of 123 respondents were taken to conduct the research. A structured questionnaire was designed based on five-point Likert scale. Findings: In terms of gender, the male population (89.4%) was greater than female population (10.6%). In accordance of age, the majority of people where from age group 18-25 (71.5%). According to the collected data (49.6%) of respondents ride their bike daily. Conclusion: According to the report, petrol bikes are most popular among young people, particularly from manufacturers such as Hero, Honda, Bajaj and KTM. Many users are satisfied with their bikes and would suggest them to others, but they believe they may be improved in terms of speed, fuel efficiency, noise, and lighting. Companies can increase customer satisfaction by enhancing these elements. Focusing on these improvements and marketing to young male riders may help these brands flourish.

Study of integration processes in the pharmaceutical market in the context of the development of territorial pharmaceutical ecosystems

Introduction. The ecosystem approach to the organization of business processes in the pharmaceutical market meets the prevailing trends, so the growth index of e-commerce in the retail sector of medicines for 5 years amounted to 1.87. The market distribution sector of medicines in the Russian Federation is characterized by a shift in corporate governance towards marketing cooperation based on aggregation electronic trading platforms (AETPS). Development of territorial pharmaceutical ecosystems (TFE) As a new integrative tool for managing the pharmaceutical development – production – distribution cycle, in order to achieve the target model of PHARMA 2030 at the territorial level, it requires the development of regulatory mechanisms for managing the supply of medicines. Objective: characteristics of integration processes in the industrial, wholesale and retail sectors of the pharmaceutical market to assess the potential competitiveness of territorial pharmaceutical ecosystems. Material and methods. The primary data for the analysis were: volumes of wholesale commodity residues of medicines produced in the Ural Federal District (461 registration certificates; proprietary Price and Distribution Test data for 230 trade names of LP EMIS data 2021–2022; Alpharm data 2021–2022; Datainsight 2022. In the course of the study, a structural analysis of the pharmaceutical market, a functional analysis of participants in the pharmaceutical product chain, and a marketing analysis were carried out. Results. It was found that the dynamics of the AETP segment development corresponds to the outstripping growth of highly integrated platforms: the short-term growth index of 5-pl AETP (Uteca) is 164%, 4-pl (Eapteca) is 55%, 3pl-AETP (averaged) is 36.5%. The absence of formal mechanisms of regional protectionism for the sale of finished dosage forms of local manufacturers in the Ural Federal District has been revealed. We have obtained the results of evaluating the effect of ecosystem integration of certain types of pharmaceutical market participants. For manufacturers of medicinal products, it was determined that the median coefficient of penetration of the local assortment of medicinal products into the pharmaceutical market in the context of ATX groups of level 2 is 0.67, which indicates a significant diversification of the assortment portfolio and the possibility of its aggregation without a barrier of internal competition. In the wholesale drugs sector, the potential for saving margins on medicines has been identified when implementing the scenario of localization of supplies in production regions in low and medium-low price ranges (30 – 550 rubles/unit), varying between 53–67%. It was found that the median share of regional distribution in the Ural Federal District (in packages) is 20.72%. It has been established that the Ural Federal District is one of the leaders in terms of the share of omnichannel consumers in the pharmaceutical market (63%), which is a significant incentive for the integration of organizations in the retail sector of the pharmaceutical market into the ecosystem 5pl platform. Conclusion. Situational analysis of the morphology of cooperative interactions in the pharmaceutical market allowed us to identify the prerequisites for the formation of ecosystem-organized management structures in the pharmaceutical market system – territorial pharmaceutical ecosystems. We have systematized incentives for ecosystem determination of medicines supplies, and found that: an additional channel for the market distribution of the industrial range of medicicnes in the Urals is not associated with a barrier to internal competition of pharmaceutical plants; the inclusion of regional suppliers in TFE will allow to form additional competitiveness in the “buyer's market” in conditions of market dominance of federal suppliers; the omnichannel approach to the distribution of the retail range of TFE in pharmacy organizations has a high projected conversion rate. A detailed assessment of integration processes in certain sectors of the pharmaceutical market did not reveal critical barriers to the introduction of TFE.

Marketing Strategies at Retail Be Smart in Increasing Sales

For a Be Smart Retail, a suitable marketing concept is a social marketing concept because current market conditions are a buyer's market, so customers are everything. Customer needs, desires and satisfaction must really be considered. Objective it was founded Sunday mart This is look for profit, The same with companies other Which Also look for profit. This research uses qualitative methods. Qualitative methods are research procedures that produce descriptive data: speech or writing and observable behavior of the people (subjects) themselves. It was concluded that Retail Be Smart has succeeded in implementing various effective marketing strategies to increase sales volume. It was concluded that Retail Be Smart has succeeded in implementing various effective marketing strategies to increase sales volume. By understanding the concept of market segmentation, determining the right target market, and determining a unique market position, Be Smart is able to attract consumer attention and maintain its advantage in the market. In addition, by using the right marketing mix, SWOT Analysis also helps a company to understand its internal strengths, identify external opportunities and threats.

Perlindungan Hukum terhadap Saham yang Diperjualbelikan oleh Investor melalui Transaksi Online

The rapid development in the capital market in today's technology has influenced transactions in the capital market for buying and selling directly using online media. The intermediary system provided by securities trading on electronic media, namely the internet, in an application developed in the digital era at present, allows access and trading of stocks directly using electronic devices like smartphones. This research uses normative law research, which examines written laws from various aspects such as theory, history, philosophy, comparison, structure, composition, scope, material, and consistency of general explanations and articles, formality and binding force of a law, language used, as well as institutions and legal subjects.

Pricing strategy research in the dual-channel pharmaceutical supply chain considering service.

In the context of developing a new era, the pharmaceutical supply chain market has gradually transformed from a seller's market to a buyer's market. The closer the consumers are, the greater the market pricing power, so the pharmaceutical market power of manufacturers and retailers has also changed. This study considers the effect of service on the pricing strategy of the pharmaceutical platform supply chain. The study aimed to coordinate optimization, and the coordination strategy of the pharmaceutical platform supply chain of complementary products is discussed mainly by researching the price and service factors. Various situations are studied by hypothesis and model solving. This study uses Stackelberg game decision-making. Manufacturers are at the forefront of platform supply chain decisions. The research found that the price was lower under centralized decision-making than under decentralized decision-making. Coordination between price and service levels needs attention in the pharmaceutical platform supply chain of complementary products, and the service level should be controlled within a certain range. Only by improving the service level can enterprises maximize profits, providing a theoretical basis for pharmaceutical supply chain pricing strategy research. Supply chain members must strive to improve service levels to improve medical supply consumers' (patients) psychological satisfaction level. Service levels do not fully mitigate channel conflict. Therefore, pharmaceutical complements have become a way to alleviate the conflicts in the pharmaceutical platform supply chain.

Innovation And Entrepreneurship Challenges for Sustainable Business Growth for Indian Economy

In the context of the Indian economy, this abstract examines the crucial junction of innovation and entrepreneurship as major forces behind sustained economic success. India's economy is developing quickly, and this paper explores the potential and special problems that enterprises looking to grow sustainably confront. The study looks at the changing environment and explores the critical role that organisational and technological innovation plays in promoting entrepreneurship. It looks at the difficulties business owners have when negotiating the complexities of the Indian market, the legal system, and societal norms. The abstract also emphasizes how crucial a sustainable business model is to the long-term expansion and robustness of the Indian economy. Generally speaking, innovation is regarded as one of the main drivers of any nation's long-term, steady economic prosperity. The Indian economy is one of those with the quickest growth rates in this era of globalization. The Indian economy has grown by 7% on average over the last 20 years, but is this growth sustainable or just temporary? uniqueness that is embraced by an expanding data industry and a developing buyer market. It takes innovation to achieve long-term, useful growth. This essay attempts to understand the role that innovation plays in India's economic transformation. India, the world's second-most populous nation with a more moderate topography, needs to maintain the rate of growth of its gross domestic product otherwise it cannot be said that realistic improvement is the foundation of the country. This article aims to conduct a thorough analysis of the developments and potential future directions of startup frameworks in India in order to comprehend the reasons and driving forces behind the inorganic growth of startups in that country.

From Seller's Market to Buyer's Market, the Change of the Connotation of Advertising Marketing - Based on the Case Study of Consumer Behavior Reacting to Advertising

This article mainly discusses that as the Internet moves into the Web 3.0 era, which is a brand new internet application model, user autonomy has increased. Therefore, the brand marketing is more about how to distinguish itself from the mass of information, and become the information that the user chooses to contact actively. As consumers occupy an increasingly important position in marketing, the form and connotation of advertising marketing are also changing. Through specific case analysis, they are combined with relevant theories of communication and advertising marketing, from product marketing led by magic bullet thinking to price marketing with "expensive" as the brand style, and finally, the brand image marketing of current microfilm advertising. After the increasing proportion of consumer reactions to advertising, the current focus of consumer profiling analysis and advertising marketing is to focus on the growth of advertising conformations to the growth of consumers, and the underlying message is the cultural growth of social progress.

Mitigating Devices to Save Face in Sellers and Buyers Communication in Bukittinggi Traditional Market

Due to their content and ways of expression, several speech acts have the potential to threaten the participant's face during an interaction. Mitigating devices can be employed to reduce the harmful effects of these face-threatening acts (FTAs). In this study, the researchers focused on interactions between sellers and buyers in the traditional market in Bukittinggi, West Sumatera, which makes use of the colloquial Minangkabau language. This descriptive qualitative research was aimed at investigating the mitigation functions that exist in buying and selling interactions. In addition, it sought to identify the different types of mitigation strategies used by participants. Research data was collected by recording the exchanges between sellers and buyers. To complete the data, a questionnaire was also handed out to Minangkabau-speaking sellers and buyers in Bukittinggi's traditional market. The data analysis technique used in this study was contextual analysis, which involved evaluating the data that had been collected, recognizing it, and classifying it using the dimensions of context. The result showed that the face of the interlocutor was protected in this purchasing and selling encounter using a variety of mitigating devices. The most commonly used mitigation device is indirect speech. Other techniques, including disclaimers, impersonal constructions, hedges, euphemisms, question tags, and apologies, were also found as mitigation devices used by communicators. The purpose of using these mitigation devices is to carry out mitigation functions such as self-defense, prevention, or repair. Both the buyer and the seller are capable of carrying out all of these functions.

The role of procedural utility in land market dynamics in Greater Cairo: An agent based model application

In land use analyses, procedural utility is the sense of well-being achieved by an actor while participating in a land market. Such utility has not been explored as an indicator of market preferences beyond applying exploratory Agent Based Models (ABMs) and hypothetical scenarios. This paper presents an empirical approach to procedural utility and applies it in the context of Greater Cairo (GC) – a context with different formal/informal markets that lead to different market preferences for buyers. We integrate the observed market preferences in GC in an ABM incorporating procedural utility. We explore the contribution of such utility on formal/informal urban segregation and urban expansion in GC. Our findings indicate that market preferences contribute to (1) the formulation of urban enclaves and lower socio-economic diversity and (2) making the urban system in GC more attractive, leading to higher urban growth. These findings validate the relevance of procedural utility in contexts where market regulations are distinct enough to trigger buyer market preferences – specifically formal/informal contexts of the Global South.

The role of product and market information in an online marketplace

In this paper, we study how provision of product information and/or market information affects buyers' and sellers' behavior and the resultant sales in an online marketplace. We first identify the Pareto‐dominant equilibrium for the sellers' pricing decisions. Then, we study the impact of market parameters on the sales of the platform in equilibrium, under various information structures. We find that the platform's sales increase with the size of potential buyers but change nonmonotonically with the size of potential sellers. Next, we analytically characterize the platform's optimal information strategy as a function of the underlying market parameters. We find that while it is always optimal for the platform to reveal some information, it should be strategic about which information to reveal when faced with different supply and demand conditions. In particular, in a seller's market (high ratio of potential buyers to sellers), the platform should provide both product and market information to the sellers and buyers. However, in a buyer's market (low ratio of potential buyers to sellers), it is optimal for the platform to only provide the market information—providing both the product and market information would backfire on the platform by jeopardizing its sales.

Private information disclosure in the secondary loan market and its impact on equity market trading costs

When a firm's loans are first traded in the secondary market, private information about the firm is disclosed to a select group of large investors, so-called qualified institutional buyers (QIBs). We document a significant information effect that benefits these buyers in the firm's market for equity, in particular, a significant impact on equity market investors and the firm's stock bid-ask spreads, which benefits informed QIBs relative to retail investors. This informational benefit raises important regulatory issues related to disclosure and SEC regulations.

The Influence of Endowment Effect on The Online C2C Commodity Market for Chinese International Students

In the online Consumer to Consumer (C2C) market for commodities, buyers and sellers have a propensity to value a commodity differently, resulting in disparate pricing expectations and a resulting dispute. In addition, it is debatable if the valuation difference still remains when purchasing and selling behavior occurs outside of C2C platforms. This study sought to determine the extent to which the endowment effect affects prices in the online C2C commodities market for overseas Chinese students. Using questionnaires to collect data, this study discovered a price disparity between buyers and sellers of pre-owned commodities. Nonetheless, it has been shown that it is doubtful whether ownership plays a major influence in the outcome, as no participant has stated that ownership is an essential aspect in determining pricing. This research concluded that buyers and sellers have different valuations. However, the extent to which it is purely owing to the endowment effect is debatable. Based on the findings, this study recommended that C2C platforms establish a "bridge" that helps both buyers and sellers better understand the other's perspective.

THE INTERDEPENDENCE BETWEEN THE CREATION OF GAS EXCHANGES AND THE FACTORS OF EUROPEAN INTEGRATION

The purpose of this paper is to identify the prerequisites for the creation of gas exchanges in the European gas market in the process of European integration and to identify the impact of strengthening market mechanisms on Ukraine's attractiveness to the EU in this context. In line with this goal, the author has found that the creation of gas exchanges was a direct consequence of European policy documents aimed at liberalizing and building a single internal natural gas market. This is evidenced by the emergence of gas exchanges in European countries over the past twenty years with the introduction of three energy packages. It is argued that gas exchanges and hubs are essential elements of a liberalized gas market, as they ensure its functioning on a competitive basis in accordance with the functions and principles of their activities. The Directives do not directly prescribe the requirements for the establishment of gas exchanges. However, the principles of liberalisation, third-party access, promotion of competition in the energy market and attraction of many sellers and buyers are implemented with the functioning of the gas exchange institute. The author discusses the impact of strengthening market mechanisms on Ukraine's attractiveness to the EU. The measures taken by Ukraine to implement the requirements of the Third Energy Package, together with the potential creation of a gas hub, will contribute to its attractiveness as a reliable partner and a full-fledged player in the gas market, capable of contributing to the achievement of energy security for European countries.

Modelling the maize marketed surplus behaviour under risk and time preference conditions: The case of Zvimba and Mokonde districts of Zimbabwe

The Heckman sample selection technique was applied in modelling the households’ maize marketed surplus decision under risk and time preference assumption. We assumed that maize returns depend on farmers’ market selection choices. We then applied the sample selection model to explain why maize surplus households shunned the uncertain, high-return state-owned Grain Marketing Board (GMB), with delayed payment system in favour of the more certain, low-return private buyer market, with immediate payment system. In the process, we tested whether the marketed surplus decisions followed a sequential or simultaneous decision process. Using survey data collected from 433 households from Zvimba and Makonde districts, the results confirmed that households followed a sequential decision process when selling through the private buyer market and a simultaneous decision process when selling through the GMB market. These findings implied two things; firstly maize surplus households could exercise some bargaining power in the private buyer market even if they got less. Secondly, in the presence of uncertainty and payment delays, high-return incentive offered through government parastatals may not be sufficient to attract maize surplus, as households may not sufficiently respond, due to risk aversion attitude and time impatient behaviour.

Advanced Advertising Channel Technique for Agrarian Items as Local Area Strengthening In The Period Of The Coronavirus Pandemic

In an economy impacted by Coronavirus, the Local area in Cijengkol, Sadu Town, Bandung Regime, West Java, enables individuals to be free in gathering their everyday necessities and further developing government assistance through lemon, blade, and avocado manor agribusiness programs. Government assistance is a right that should be gotten by each local area in Indonesia. The absence of capital and conveyance diverts brought about the offer of agribusiness items at costs underneath the market and not yet ready to produce benefits also, in the time of the Coronavirus pandemic this local area will not have the option to go straightforwardly to the buyer market and just depend to a beneath the outsider market. Connected with these issues, it is important to enabling the local area to have the option to increment rural results and capital, open farming showcasing channels, and open dissemination channels to the right objective market. The point of this strengthening isn't just to give strength in the capital yet additionally to work on the nature of advanced showcasing schooling and work on the nature of people, gatherings, or networks with the goal that they can sort out themselves and their current circumstance as per their desires, possibilities, and capacities. This exploration means researching the effect of computerized promotion to raise the goal to purchase the agrarian item locally can acquire benefits and be ready to satisfy their fundamental necessities. 30 (thirty) Shoppers in Bandung city are taken as tests in the quantitative examination, and polls were utilized as strategies for acquiring information. The outcome shows 61,4% of advanced promoting influence the expectation to purchase rural items

KNOW YOUR CUSTOMERS TO WIN YOUR BUSINESS

Today`s consumer factor receives the highest priority and has become the formula of success for the Marketers. Consumer satisfaction has become the important factor for any business to succeed. In the 21st century consumer behavior concept has gained momentum and has evolved as a separate area for research by various academicians, research scholars, marketers, business men and other parties involved for customer satisfaction. Consumer behavior is everything and everything is consumer behavior. Economic liberalization of India paved the way for the entry of multinationals to India and sellers market turned buyer market as supply exceeds demand. The success or failure of marketing organizations depends upon how effectively the marketers are able to attract the consumers and develop a relationship with them. The crux of the success is to understand how and why consumers make specific decisions and behave in certain ways. What motivates them to buy? is million dollar question. The solution for this question is understanding the psychology of the consumers can give a great opening for many businesses. This involves understanding the demographics, lifestyles, personalities, values culture and family influences on the consumer. In this light, understanding the behavior of a consumer has become a panacea of success for the marketers. According to my opinion utilizing the knowledge of the consumer behavior in the development of marketing strategy is an art. This paper tries to highlight the classification of customers into different types. It would also give an insight into how to deal with different types of customers and what are the factors influencing the customer in his decision making process.

The Digital Transformation Effect in Trade Credit Uptake: The Buyer Perspective

ABSTRACT Combined with buyer market theory, we attempt to analyze the relationship between digital transformation and trade credit financing from an advantage acquisition perspective. Using financial and text data from the annual reports of Chinese listed companies from 2010–2020, we find that digital transformation has a significant promotion effect on firm trade credit financing. This result is robust after accounting for a series of endogeneity and other tests. A further examination reveals that operation efficiency, information transparency, and reputation are inducement mechanisms. We also find that the promotion effect is particularly more pronounced for state-owned firms in areas with sound product market development and supply chains with lower supplier concentration. These findings have implications for understanding the role played by digital transformation in trade credit financing.

Unpacking the storytelling around French arms sales: Demystifying the “strategic autonomy” argument

AbstractThis article looks at the way France's arms exports have historically been framed as an inherent part of the country's core policies to achieve “strategic autonomy” at the domestic and international levels. It posits that taking this argument for granted without subjecting it to critical scrutiny is hazardous because it enables the continued unquestioned support for French arms sales and hampers the development of more stringent export control processes. Today, the need to look beyond this blanket storytelling is heightened in a context where unchecked exports relying on outdated views of global dynamics have precisely started to undermine France's strategic autonomy and interests. Not only does the country's growing dependence on exports create an antinomy of arms sales as a means of strategic independence, but the phenomenon of clients' reverse influence onto suppliers amidst a consolidated buyer's market also calls into question the autonomy of France's foreign policy.

Reference for Exploring Enterprise Marketing Strategies under Customer Value

Marketing is the core department in most enterprises, and it is the main source of business. The ultimate goal of marketing is to promote and promote one's own products or services to market customers, stimulate user purchases, and create profits for the enterprise. To some extent, the success of marketing is related to the profit level and development trend of the enterprise. The buyer's market is the key to balancing supply and demand at this stage, and marketing should implement innovative marketing strategies from the perspective of customers. This paper proposes the construction of a marketing system based on customer value, achieving ideal results. Based on this, this paper mainly analyzes the implementation strategies of enterprise marketing under customer value, which has certain reference value for enterprise marketing work.

Pandora’s Dreams

Should we be held accountable for what we imagine, but choose not to actually do? Does wrong thought always lead to wrong action? In this work of philosophical short story fiction, scientists have discovered a way to record dreams and make them available for playback. This quickly gives rise to the bootleg sale of horrible and wonderful dreams to a general public interested in ever-more spectacle. It also creates a market for buying and watching the dreams of celebrities. Finally, it brings about the government subpoenaing dreams to use as evidence in trials and, later, in helping it discover crimes that have not but might, happen in the future.