Business Players Research Articles

Perilaku Impulse Buying Konsumen pada Produk Lifestyle dengan Pendekatan Theory Of Planned Behavior

Increasing economic growth and development of the retail industry in Indonesia has strengthened competition among retail business players. Therefore, one way for companies to compete with other retail businesses is to understand the factors that trigger impulsive buying behavior. The purpose of this study is to determine the influence of the factors in the Theory of Planned Behavior, namely attitude toward behavior, subjective norm, and perceived behavioral control on impulse buying behavior, either directly or indirectly through impulse buying intention. The sampling method used is non-probability sampling, and the technique to be used is purposive sampling. Data analysis was conducted using Partial Least Square - Structural Equation Modeling (PLS-SEM) with a sample size of 165 respondents. The results of the study prove that attitude toward behavior, subjective norm, and perceived behavioral control influence impulse buying intention. Attitude toward behavior, subjective norm, and perceived behavioral control influence impulse buying behavior, either directly or through impulse buying intention. Additionally, impulse buying intention influences impulse buying behavior. This research contributes to companies in designing marketing strategies to shape consumers impulsive buying behavior. Keywords: Impulse Buying, Attitude Toward the Behavior, Subjective Norm dan Perceived Behavioral Control.

The Efficiency of Procurement Process, Organization Performance, and Product Training in Public Organization

The manufacturing sector is considered a key driver of economic progress across different sectors. Industrial products typically enjoy higher "terms of trade," making them more profitable and generating greater added value compared to products from other sectors. This is due to the sector’s diverse range of products and its ability to offer substantial marginal benefits to users. As a result, business players including manufacturers, distributors, traders, and investors are more inclined to participate in this sector because of its attractive profit margins. The government has implemented various initiatives to promote industrial development, which has in turn increased the demand for funding to support this growth, particularly in the industrial sector. In addition to relying on internal sources of finance, the government has been working to secure more external funding, such as foreign investment and foreign loans, to complement development efforts. Given the limited availability of funds, the government needs to adopt policies that open up more opportunities for both domestic and foreign private sector participation in national development. To support this, the government has enacted legislation such as Law No. 1 of 1967 on Foreign Investment (PMA) and Law No. 6 of 1968 on Domestic Investment (PMDN). These laws were later refined through Law No. 11 and Law No. 12 of 1970 and various deregulation policies, including the May 6, 1986 Package, Pakto 1993, and Government Regulation No. 20 of 1994. The government later reorganized its investment policies by passing Law No. 25 of 2007 concerning Capital Investment, which aimed to provide legal certainty, protection, and simplified licensing processes for both domestic and foreign investors. This law is designed to create a more favorable investment environment in Indonesia.

Unveiling the Ethical Dilemmas of Digital Piracy: A Comprehensive Exploration of Motivations, Attitudes, and Behaviors

Driven by several elements, including the unwillingness to pay for material, the spread of subscription services, and the profitability of illegal activity, digital piracy has grown to be a common problem in the contemporary world. Along with financial damages for businesses and content creators, this phenomenon has legal repercussions for individuals involved in piracy and cybersecurity issues. The effective fight against digital piracy depends on an awareness of the drivers and hazards connected with this illegal activity. With an eye towards a thorough knowledge of this intricate problem, in this study, the focus centers on the reasons, attitudes, and actions behind digital piracy. Through examining how people defend their behavior in particular situations, in this study, the aim is to clarify the ethical issues and decision-making procedures related to piracy—even among otherwise law-abiding people. Combining a variety of the relevant literature and ideas, including situation ethics theory, in this study, we seek to provide insights for legislators, business players, and academics eager to meet the difficulties presented by digital piracy. This study adds to the continuous discussion on lessening the detrimental effects of digital piracy on content creators, businesses, and cybersecurity by looking at the underlying reasons for piracy and supporting legal access to material. Along with a dearth of research on the origins and moral questions of digital piracy, there is a lot of contradictory material. By examining the factors behind this unlawful activity, clarifying the complex dynamics involved, and offering understanding of the causes of digital piracy, this study seeks to close a significant void in the knowledge. The findings of this study will enable individuals to develop strategies for handling this prevalent issue in the digital era. Developing successful interventions that can reduce this illegal conduct and safeguard the interests of content producers, businesses, and cybersecurity overall depends on an awareness of the reasons behind digital piracy. This study advances the knowledge of the difficulties presented by this global phenomenon by investigating the ethical issues and decision-making procedures related to digital piracy.

Perancangan Pembatas Ruang (Territory) Multifungsi untuk Menunjang Kenyamanan Pengguna di Area Tunggu Ruang Publik

Cafe business players currently continue to develop their services according to community needs and continue to strive to align their business development, which of course cannot be separated from technological developments. This development is facilitated by the existence of online transportation applications where there are online food delivery services. The Chatime Buah Batu Square waiting area is provided for visitors who eat on site or take away and also for online motorbike taxis in the same area and the space is limited, thereby reducing the comfort of visitors and online motorbike taxis because they feel uncomfortable and disturbed at certain peak times and hours such as lunch time, afternoon or after work around 4-5 pm, and dinner time. The research method in this study is a qualitative method in the form of observation, interviews, questionnaires, and literature studies through journals and other literature sources. The design method used is the User Centered Design UCD method by carrying out the design process from the data obtained in the form of ideation, sketching, 3D design, prototyping, testing and finishing. Designing multifunctional partitions with waiting chairs can increase comfort for main visitors and online motorcycle taxis with visuals that match the cafe concept and can be placed in limited areas.

Influence Quality of Service and Hotel Image to Loyalty Through Hotel Customer Trust in Gorontalo City

The economic growth of Gorontalo City has had an impact on many entrepreneurs who invest in various fields, including the world of hotels. One way to maintain its existence is that hotel business players must be loyal to the customers. This study is to analyze the effect of service quality and hotel image on customer trust. The effects of service quality and hotel image on customer loyalty. The effects of customer trust on customer loyalty. Customer trust mediates the effects of service quality and hotel image on customer loyalty. The research population is guests who stay at hotels in the city of Gorontalo totaling 671 hotel guests with a research sample of 250 hotel guests. The analytical technique used is descriptive statistics so as to produce the average value (mean) of each indicator. The results showed that hotel customers in Gorontalo City strongly agree that service quality is formed by tangibles, reliability, responsiveness. Keywords: service quality, hotel image, customer trust, customer loyal

Pengaruh Persepsi Dan Pemahaman Tentang Laporan Keuangan Terhadap Kualitas Laporan Keuangan Pelaku UMKM

This research attempts to ascertain how business actors' attitudes and comprehension impact the quality of financial reports in Kecamatan Johan Pahlawan, West Aceh Regency. While presenting comprehensive financial reports is challenging for them because not all business owners have studied accounting in-depth, some MSME actors in Johan Pahlawan District believe that accounting is not that important. All they know is that it records incoming and outgoing cash flows. tief. The general public has very little knowledge of accounting, but businesses of a reasonably big size may afford to hire an accountant or purchase software to make it easier to prepare financial reports that comply with current laws. A quantitative technique was used in this investigation. Primary data from a research sample of ninety-three MSME actors in Kecamatan Johan Pahlawan, West Aceh Regency, was directly gathered via the use of questionnaires by the researchers for the objectives of this study. Multiple linear regression data analysis is the technique employed. Based on the study's findings, Kecamatan Johan Pahlawan, West Aceh Regency's MSME financial reports' quality is significantly influenced by business actors' attitudes and knowledge, with a significant value of 0.000. The quality of MSME financial reports in Johan Pahlawan District, West Aceh Regency, is thus determined by the perception and comprehension of business players, leading to the conclusion that the alternative hypothesis statement (Ha3) is accepted.

Factors affecting sustainability of SMEs in the culinary industry during the COVID-19 period

This research attempts to investigate elements such as products, prices, shifting target markets, online advertising, capital, and accounting understanding of the sustainability of the food industry during the COVID-19 Period, Bintaro Modern Market. Micro-scale business players in the culinary industry at Bintaro Modern Market served as the study's population, and there were 129 participants. As a measurement analysis method with a structural model in this work, researchers employed partial least squares (PLS). A direct survey and the usage of a google form are the methods employed in this descriptive and quantitative research kind. The findings of this study show that the variables, such as products, prices, and changes in consumer preferences, are factors that impact the sustainability of small and medium-sized enterprises (SMEs) in the culinary industry. This research provides unique long-term value by analyzing how micro-scale culinary businesses adapted to the challenges of the COVID-19 period. Focusing on key elements like products, prices, shifting target markets, online advertising, capital, and accounting understanding, it identifies critical factors influencing the sustainability of SMEs in the food industry. The study fills a gap in the literature on the pandemic's impact on this sector and offers actionable insights for crisis management and sustainable practices in micro-scale enterprises, benefiting both policymakers and entrepreneurs globally.

Market and entrepreneurial orientations model to increase product innovation of culinary micro small medium enterprises in Indonesia

The objective of the article is to examine how market orientation and entrepreneurial orientation within an organization might bolster product innovation capabilities. By exploring these connections, the research aims to present a more comprehensive understanding of the research model and bridge existing limitations. This study employed a quantitative associative with a proportional-clustered-random-sampling technique. Data were collected through a questionnaire survey involving 400 respondents representing micro, small, and medium enterprises (MSMEs) and used structural equation modeling (SEM) to test hypotheses. The results indicated a significant impact of market and entrepreneurial orientations on product innovation with market orientation having a more dominant effect on product innovation than entrepreneurial orientation. A strong market orientation shows business players can absorb market knowledge for product innovation. Thus, MSME owners must swiftly digest this market information to plan future product developments, especially since some product types change rapidly during the product life cycle. The findings also show that the entrepreneurial approach has a poorer influence on product creation in MSMEs due to the necessity for competencies and risk-taking that the organization lacks. The Ministry of Cooperatives and MSME can use this input to design targeted programs to help MSME owners and creativity and invention to make distinctive things while being highly impacted by market demands. With its findings, the study augments our understanding of the product innovation position in Indonesian MSMEs and, illuminates MSMEs owners' next steps to sustain the competitiveness and operationalization of their businesses.

STRATEGY FOR IMPROVING ECOTOURISM BRANDING THROUGH MANGROVE BATIK IN BLIMBING MALANG

This community service activity aims to help ecotourism business actors to increase visits through destination branding strategies. The problem faced by ecotourism business players is that business income has barely developed, especially after the pandemic. One of the Micro, Small and Medium Enterprise sectors affected is hand-written batik. This assistance and training was provided to the Malang Mangrove Batik MSME Group, which consists of 40 members of Batik entrepreneurs throughout Malang City Regency. The lack of visitors and purchasing power which is still only starting to increase after the pandemic also has an impact on the income of MSMEs. Apart from that, several problems with mangrove tourism are caused by not optimal social media branding, lack of cooperation from local communities for branding, lack of information on tourist destinations in mass media, lack of massive campaigns on social media, lack of understanding of the potential and uniqueness of mangrove tourism, etc. have a mangrove tourism promotion strategy plan. This activity seeks to restore income for MSMEs through a destination branding strategy for mangrove batik ecotourism. One of the efforts made is branding mangrove batik. This activity includes 5 stages starting from market analysis, brand identity, brand launch and introduction, brand implementation, and monitoring/evaluation. The results of branding activities show a significant increase in awareness of mangrove batik both in terms of brand, engagement and market segmentation.

The Role Of StartupsIn Driving Sustainable Innovation

The following paper discusses the critical role that startups can play in driving forward sustainable innovation. At a time when environmental concerns top the world agenda, startups have taken the lead in pioneering new practices in sustainability and developing new solutions challenging conventional methods. It investigates how, at their nascent stage, these companies can use unique strategies, disruptive technologies, and agile business models to lead the charge toward sustainability. Drawing on case studies from a variety of industries, it points out exactly how startups tackling environmental challenges—from reducing carbon footprints to resource efficiency and circular economies— do so. The analysis stresses that this kind of startup does more than just innovate; it sets new trends within the market and consumer expectations. It also critically evaluates the extent to which established businesses could learn from or integrate these practices. It thus points out barriers and opportunities for traditional companies to adopt similar strategies, while discussing best practices for implementing a culture of innovation that has sustainability at the top of the list. The insights provided in this paper help to bridge the gap between innovative startups and established enterprises by giving actionable recommendations of how the most cutting-edge sustainability practices can be integrated within broader corporate frameworks. By borrowing from what works in startup successes, established companies can enhance environmental stewardship toward a more sustainable future. The paper seeks to explore in detail how startups are really triggering a transformation in sustainable innovation and to inspire established business players to engage in these pioneer approaches

Factors Affecting Taxpayer Compliance of E-commerce in West Java

The purpose of this study is to look into the aspects that can influence taxpayer compliance among e-commerce business players, such as knowledge of tax regulations, taxpayer awareness, e-filing use, and tax sanctions. This research method employs a quantitative approach to the data used, specifically primary data. The primary data was collected via delivering questionnaires to respondents. This study employed multiple linear analysis with IBM SPSS Statistics software version 25. This study's population consists of taxpayers from e-commerce company players in West Java, with a sample size of 100. The findings revealed that understanding of tax regulations, taxpayer awareness, and tax sanctions all had a considerable favorable impact on taxpayer compliance. However, the usage of e-filing demonstrates that it has no substantial influence on taxpayer compliance. And the findings of this study are intended to be used by connected parties to continue organizing socialization about the need of paying taxes among business actors in e-commerce.

Implementasi Strategi Pemasaran Digital Melalui E-Commerce Shopee pada UMKM Keripik Putri Sari Desa Wonokerto

It cannot be denied that the digital era has developed greatly in today's society, especially among teenagers. All groups from children to the elderly are technologically literate because the world has begun to evolve. This allows people to enjoy and maintain their motivation in following existing technological developments, including the fields of social media and e-commerce which cannot be separated from the Internet. Media advertising using Internet technology or other technological media is commonly referred to as e-commerce, which has the advantage of being able to carry out buying and selling activities between sellers, and applications using Internet technology to make online purchases. Usually, the e-commerce widely used by business players is Shopee.The appearance of the website is attractive and easy to understand, which is an important thing for the public to pay attention to in e-commerce. Nowadays, small and medium-sized business stakeholders are beginning to realize that society is showing more interest in online shopping, as consumers are also embracing the development of digital pursuit technology and no longer need to go to a shopping place to get the goods they want, what is offered in e-commerce is no less competitive

Prediksi Jumlah Produksi Kelapa Sawit di Indonesia Menggunakan Algoritma Backpropagation

Indonesia is a country that has advantages in the agricultural sector which has the largest plantation and agricultural areas in ASEAN, one of which is oil palm plantations. Indonesia is one of the largest crude palm oil (CPO) business players in the world. More and more palm oil mills and oil palm land are being converted to oil palm cultivation, because oil palm plantations are more beneficial for farmers and palm oil processors. Palm oil plantations are still trying in several ways to maintain stable market demand, one of which is by increasing palm oil production, because palm oil is the main source of other product derivatives. Palm oil production fluctuates every month, but the ups and downs are caused by many factors, namely climate, rainfall, soil fertility, selling prices, and others. Reduced production has a direct impact on the income of farmers and workers in the sector, which in turn can cause economic instability. Actions are needed to ensure the continuity of this industry, one of which is by making predictions. One prediction technique is the Backpropagation artificial neural network. The prediction model can provide very accurate estimates of palm oil production at the provincial level. By analyzing historical data, this research can identify patterns that can help predict future palm oil production. The urgency lies in the strategic role of palm oil in the Indonesian economy.

Soft System Methodology (SSM) Dalam Menganalisa Strategi Dan Inovasi Perusahaan Real Estat Developer Untuk Menghadapi Perubahan Tren Pada Pusat Perbelanjaan

Shopping Centres are currently facing several problems in connection with the changing trends in their tenants, including anchor tenants who are radically changing and transforming. This research combines a qualitative - constructive approach with the Soft System Model (SSM) method. This choice is based on the ability of the SSM method to help researchers find and understand actual problems related to strategy modelling and innovation.. The trends experienced by real estate - retail business players in 2024 present challenges and opportunities for Developers and Shopping Centre Managers. By understanding these trends and adapting to the evolving market, they can position themselves for success in a competitive and dynamic retail landscape. Developers can focus on three strategic priorities: Reshaping the role of Shopping Centres to serve multiple purposes, Driving greater adjustments in tenancy mix, Developing new leasing models that capture the value derived from new business models.

The Influence of Brand Ambassadors in Building Brand Image and Their Impact on Purchasing Decisions for Scarlett Whitening Products

The Indonesian cosmetic industry is experiencing significant growth, driven by high consumer demand and an expanding market. This burgeoning industry has attracted several Indonesian celebrities to venture into the cosmetic business. The advancement of technology has subtly transformed the lifestyle of society, especially with the advent of social networks, which have provided business players with numerous marketing strategies that capture public attention. One such strategy is the use of brand ambassadors, who have become increasingly prominent in helping businesses introduce their products. The aim of this research is to understand the impact of brand ambassadors on building brand image and their subsequent effect on purchasing decisions of Scarlett Whitening products. This study utilizes the Elaboration Likelihood Model theory and employs a descriptive quantitative method. The population of the study consists of women aged 18-28 who use Scarlett Whitening products and follow the Instagram account @scarlett_whitening, totaling 100 respondents. The analysis techniques employed in the study include instrument testing, descriptive analysis, classical assumption testing, multiple regression analysis, correlation testing, and the Sobel test. The findings of the research reveal a positive and significant influence of brand ambassadors on both brand image and the purchasing decisions of Scarlett Whitening products. The researcher hopes that Scarlett Whitening will consider this study as a valuable reference in selecting brand ambassadors with similar criteria to enhance their brand image and its impacts. By strategically choosing brand ambassadors who resonate well with the target audience, Scarlett Whitening can strengthen its market position and drive consumer purchase decisions more effectively.

Islamic destination to millennials in Bandung: Islamic attributes and destination image on tourist satisfaction with visiting decision as mediator

PurposeThe study aims to explore millennial tourist satisfaction in an Islamic tourism destination, which this research will clarify the relationship between Islamic attributes and destination image on visiting decisions and their influence on tourist satisfaction.Design/methodology/approachThe quantitative research approach with exploratory by applying structural equation model techniques, which method of collection data by surveys. Purposive sampling was used to 400 Muslim millennials tourist who visit Islamic destination in Bandung, Indonesia. The questionnaire used in this study based on a review of previous studies.FindingsThe findings show that a destination’s Islamic attribute has substantial influence on destination image and millennials’ choice to visit the tourist site. Then Islamic attributes have positive influence on millennials’ willingness to visit Bandung as visitors. A strong identification with a location’s destination image has been demonstrated a positive impact on visiting destination. This research revealed that the visiting choice had a favorable and substantial influence on Islamic visitor satisfaction through visiting decision to Bandung.Research limitations/implicationsThis research focuses on millennials tourist whoever visit Bandung tourist destination, the research findings may be limited in their generalizability. As a result, researchers are encouraged to explore the offered hypotheses further.Practical implicationsIslamic tourism business players who are targeting the millennial generation as their target market are urged to pay close attention the Islamic attributes and destination image, because according to the research results. These variables have an impact on visiting decisions and tourist satisfaction. Then the online travel agent should maintain the destination image by promoting the destination in offline and online media.Social implicationsThe findings of this study are expected to enrich the literature on consumer behavior, especially in the tourism industry in the Tourism 4.0 era.Originality/valueTo the best authors’ knowledge, the research model is never been explore by other researchers in the field of Islamic tourism literatures. For further studies, the authors’ can modify this research by using different objects so that comparisons can be made and using other determinant factors that can affect the satisfaction of Muslim tourists.

THE CRITICAL ROLE OF TECHNOLOGY ADOPTION AND COMPETENCY THROUGH IMPROVING TEAMWORK AND KNOWLEDGE TRANSFORMATION IN THE FURNITURE BUSINESS IN JEPARA

The Jepara furniture industry, facing global pressure and intense competition, must integrate technology and increase competence to maintain competitiveness. This article analyzes the critical role of technology adoption and competency development through improving teamwork and knowledge transformation in the context of the furniture business in Jepara. Using quantitative research methods and conducting surveys on furniture companies in Jepara, data was analyzed through questionnaires that focused on critical variables, such as technology adoption, teamwork, knowledge transformation, and business competency indicators. The research results show that technology adoption, improved teamwork, and knowledge transformation positively correlate with business competency. Technology integration provides operational efficiency, while improved teamwork and knowledge transformation improve employee skills and response to market dynamics. This article provides insight into the importance of this strategy in creating an efficient and responsive business model in the Jepara furniture industry. The practical implications include guidance for furniture business players to increase competitiveness through technology adoption, strong teamwork and effective knowledge management.

Mediating Power-to-X: A case study of green imaginaries and environmental conflicts in local Danish news media

Abstract Recently, Power-to-X (PtX) has come to play a prominent role in the public discussion of a green energy future, with high hopes expressed by political and business players. In the Danish news media, PtX has experienced a steep rise in attention, which calls for studies of how PtX is made sense of as a societal, not only a technological, phenomenon. Informed by the notion of sociotechnical imaginaries, this article investigates the local introduction of PtX in Frederica, one of the forerunner towns for PtX in Denmark, as represented in the coverage of the daily newspaper Fredericia Dagblad. The study analyses how PtX is made sense of by being connected to local actors, circumstances, and imagined futures. Two diverging sociotechnical imaginaries are identified, centring on 1) local (business) cooperation for green energy solutions towards a PtX adventure, and 2) concerns for scarce nature in a densely industrialised area. The findings show both similarities with and differences to already known mediatised environmental conflicts and point to dynamics between media, market, politics, and civil society in future mediatised environmental conflicts.

Interest of Muslim Youth: Purchasing Halal Korean Restaurants in West Java

Purpose: The objective aim this study is to investigate the factors influencing young Muslims' inclinations in West Java to purchase Korean food through visits to Halal-certified Korean restaurants, Employing the Knowledge-Based Theory of Planned Behavior (TPB) framework as the main variables under investigation.Design/Method/Approach: The research methodology utilizes purposive sampling, targeting individuals aged between 16 and 30 years old. Data analysis employs the Structural Equation Modeling with Partial Least Squares (PLS-SEM) method.Findings: Consumer knowledge exerts a positive and notable influence on attitudes, similar to the effects observed with attitudes and subjective norms, which positively and significantly influence the interest of Muslim youth in Halal-certified Korean restaurants. However, perceived behavioral control variables could not be identified as factors significantly influencing the purchase interest of Muslim youth in MUI-certified Halal Korean restaurants.Originality/Values: This article presents several updates, including geographical scope limitations, explanations of the variables used, and novelties in the research period. It is anticipated that the research's findings will significantly enhance marketing tactics and the administration of Halal-certified Korean restaurants in the culinary industry. Additionally, it is hoped that it will also assist business players in this sector in understanding the factors driving the purchase interest of Muslim youth to increase visits to Halal-certified Korean restaurants.

E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION

<p>In the midst of increasing e-commerce competition and the dynamics of consumer behavior, industry players need to think strategically to carry out systematic consumer preference research so as not to be left behind in business competition. This research aims to investigate the influence of service quality on brand preference and satisfaction, the influence of perceived risk on brand preference and satisfaction, the influence of perceived price on brand preference and satisfaction, and the influence of brand preference on satisfaction. There were 198 respondents in the research using purposive sampling, namely Lazada consumers who made at least one purchase. The results of this research are that service quality has a positive effect on brand preference and customer satisfaction, perceived risk has no effect on brand preference and customer satisfaction, the price has a positive effect on brand preference but has no effect on customer satisfaction, and brand preference has a positive effect on customer satisfaction. The managerial implication of this research is that e-commerce business players need to focus on service quality because it has the biggest influence on customer preferences and satisfaction.</p>