This study aims to describe and analyze the correlation of the SDGs components related to business strategy and performance of SMEs. Sustainable Development Goals (SDGs) were conceptually used as basic variables in improving the business performance of small and medium enterprises (SMEs) in order to reduce poverty alleviation. The type of this research is explanatory research. The number of samples in this study were 170 respondents of SMEs determined by structural equation model (SEM) as the method of analyzing data, which is operated by AMOS. The population is 295 SMEs. The result of this study shows that the greatest influence of performance of SMEs was business operational strategy of 6,365, and the smallest effect was on SDGs economic indicators to business operational strategy of 1,022. In this case, it can be stated that the sustainable development goals (SDGs) have a significant influence on the business operational strategy and business performance of SMEs. For small and medium entrepreneurs in Yogyakarta, seeing SDGs as a development goal will affect their operational business strategy, especially related to economic variables. Keywords: business performance, business strategy, poverty alleviation, small and medium enterprise (SMEs), SDGs
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