Business Pages Research Articles

Pelaksanaan Strategi Komunikasi Persuasi Coffeshop Delapan Meter

The Eight Meter Coffee Shop, located in the Mojokerto area, has become a popular gathering spot, especially for the people of Mojokerto City. According to its Google Business page, Eight Meter Coffee Shop has gained popularity with a rating of 4.6 out of around 295 recorded reviews. The shop offers an industrial concept and a view of the rice fields, enhancing the experience for visitors. Apart from its well-crafted ambiance, Eight Meter Coffee Shop employs various communication strategies to engage its customers effectively. In this study, the persuasive communication tactics employed by Eight Meter Coffee Shop are analyzed using a quasi-qualitative research methodology, involving data collection, analysis, conclusion drawing, and application of findings in a broader context. Informants involved in this research include the baristas, the owner, and patrons within the Coffee Shop. Additionally, a quasi-qualitative research design is utilized to analyze data at various levels, classify it for easier utilization, and compile it into a scholarly report. The research findings highlight the importance of considering appropriate design in advertising Eight Meter Coffee Shop, focusing on product quality with added attractive elements, and seizing specific moments to capture the attention of new audiences. Moreover, strengthening ties with the local community and involving them in promotional activities can be effective strategies for increasing foot traffic and customer engagement.

Optimalisasi Penggunaan Media Sosial Facebook dalam Meningkatkan Pemasaran UMKM Bawang Merah di Desa Ngasem

Effective marketing is the key to success for shallot farmers in increasing sales and obtaining optimal profits. Social media, especially Facebook, can be an effective tool for promoting and marketing shallot products. This research aims to analyze the optimization of the use of Facebook social media in increasing shallot marketing in Ngasem Village. The use of social media Facebook can effectively increase shallot marketing in Ngasem Village. The optimization strategies carried out include creating a Facebook business page, managing interesting content, utilizing advertising features, as well as intensive interaction activities with customers. By implementing this strategy, shallot farmers and traders can increase product visibility, expand marketing reach, and encourage increased sales.

Life After the Gridiron: Examining Retired National Football League Athletes’ Self-Presentation Strategies and Follower Engagement on Instagram Personal and Business Pages

As athletes enter a new chapter in their lives retiring from their sport, the challenge of upholding and enhancing personal brands arises. There has been extensive research on athlete brand building via social media; however, there have been few studies analyzing how athletes build their own brands and brand extensions postcareer, particularly former National Football League (NFL) players. Sixteen retired NFL athletes were examined using Goffman’s theory of self-presentation to determine strategies used for building personal brand extensions and obtaining follower engagement via Instagram. Through a content analysis, a total of 2,933 Instagram posts were analyzed, and the findings from this study revealed that former NFL players with fewer followers received higher engagement rates, and retired NFL players made more backstage type of posts on personal pages compared with front-stage posts. Implications, recommendations, and future research suggestions also are discussed within the paper.

Behind Closed Doors: The Human Remains Trade within Private Facebook Groups

The existence of a thriving trade in human remains online is facilitated by social media platforms. While much of this trade is conducted in fully public forums such as e-commerce platforms, the retail website of bricks-and-mortar stores, public personal and business pages on social media, etc., there also exist numerous private groups using the affordances of various social media platforms to buy, sell, and share photographs of human remains. This article describes a case study of four private Facebook groups featuring people who buy and sell human remains, to explore how the discourses of the trade may be different when not made in public. Using a close-reading approach on the text of posts and threaded conversations, and associated visual similarity analysis of the accompanying photographs, we observe, among other things, a strikingly 'more professional' approach, shibboleths and patterns of behaviour that serve to create group identities. We analyse posts made over a seven-week period across the selected private groups in the run-up to the 2023 holiday season. Given the issues of privacy raised by studying private groups, we also experiment with a locally hosted large language model to see if it could classify discourses meaningfully without the intervention of a researcher having to read the original posts. This case study might also serve as a model for other kinds of research investigating the reception of various archaeological topics that might be discussed and understood differently in private versus public venues.

Engaging Users on Social Media Business Pages: The Roles of User Comments and Firm Responses

Firms must strategically manage their responses to user comments to keep users engaged on their social media business pages. The question of whether, how, and when a firm should respond to user comments to achieve favorable outcomes is of great interest to researchers and practitioners. We focus on these questions and study the effects of initial user comments and firm responses on subsequent user engagement on social media business pages. In particular, we theorize and examine how two features of initial user comments (i.e., sentiment and controversialness) and two features of firm responses (i.e., uniqueness and timeliness) jointly affect the volume and sentiment of subsequent user comments. By analyzing data from the Facebook business pages of multiple U.S. retailers (10,312 firm posts from 37 firms and over 1 million user comments), we found that firms are more likely to respond to negative comments (than positive or neutral comments) but less likely to respond to controversial comments (which evoke diverse opinions and emotions). Further, we found that engaging with negative and controversial comments and promptly responding to comments are linked to an increase in the volume of subsequent user comments but also to a more negative sentiment in these comments. We also found that providing unique responses improves the volume and sentiment of subsequent user comments. Our findings offer theoretical and practical insights into firms’ response management on social media.

Experience Economy Perspective on Recreational Fishing Tourism Travelers’ Reviews: A Data Science Approach

Fishing tourism, a niche yet burgeoning sector within the broader tourism industry, presents a unique opportunity to explore the dynamics of the Experience Economy. This study delves into the intricacies of fishing tourism through the lens of data science, leveraging web crawling techniques to gather extensive data from reviewer profiles on TripAdvisor. By employing natural language processing (NLP) techniques, the study investigates the correlation between Experience Economy dimensions and user profiling aspects within this domain. The findings of this study shed light on the predominant dimensions of the Experience Economy within fishing tourism. “Entertainment” emerges as the primary dimension, closely followed by “Aesthetic”, “Educational”, and “Escapist” elements. Notably, the study reveals frequent co-occurrences of certain dimension pairs, such as “Entertainment”–“Aesthetic” and “Educational”–“Entertainment”, underscoring the multifaceted nature of the fishing tourism experience. The implications of this research extend beyond academic discourse to practical considerations for stakeholders in the fishing tourism sector. By highlighting the socioeconomic benefits inherent in fishing tourism for local communities and fishers, the study emphasizes the importance of governmental support. This support, in the form of infrastructure development, effective leadership, legislative measures, and financial backing, is deemed essential for fostering sustainable growth and development in this sector. This study stands as a pioneering endeavor within the realm of fishing tourism research, particularly in its focus on Experience Economy dimensions and user profiling. By drawing data from both business pages and user profiles on TripAdvisor, it provides a comprehensive understanding of the intricate interplay between tourist experiences and the broader economic and social landscape of fishing tourism destinations.

Factors Leading to Student Dissatisfaction in The Education Sector; A Study of Google Reviews from The Higher Education Industry in Sri Lanka

Purpose: The research is focused on the higher education institutes, and non-state sector in Sri Lanka. The study aims to understand perspectives presented by the positive and negative reviews on sixty-four (64) higher education institutions. Design/methodology/approach: A total of Two Thousand Five Hundred (2500) reviews have been studied. The research study aims to recognize, define, and determine the factors in the non-state higher education institution space leading to student dissatisfaction. Findings: The literature review covers (1) Word of Mouth (WOM) & Electronic Word of Mouth (eWOM) (2) Digital media marketing (3) Review sites (4) the Sri Lankan higher education system and players (5) Student Dissatisfaction and its determinants. The methodology will involve a positivist research philosophy, the deductive approach, and the survey-based research study that is focused upon with cross cross-sectional timeline. From the results, it is identifiable that only 29.6% of the teams had a responsive Google Business page. These are institutions that respond to reviews. The top concerns noted by the students/public were (1) Lack of student support (2) Delay in certificates (3) Poor management practices (4) Lack of academic quality. Originality: This research outlines the perspectives from Sri Lankan, non-state Higher Education Institutions (HEI). A newer area of research and perspective in digital media. Implications: This research adds to the existing literature and specifically focuses on aspects of Google Reviews. Google reviews are relatively new to Sri Lanka, where the masses may rely on word of mouth. Managing the reviews allows for HEIs to show confidence and capability in handling media. Keywords: Digital Marketing, Google Reviews, Higher Education Institution, Student satisfaction, Word of Mouth

PEMANFAATAN FANPAGE FACEEBOOK: PENJAHIT KEBAYA DAN SALON DI DESA SIOPAT SOSOR KABUPATEN SAMOSIR

The kebaya sewing service industry and beauty salons are industries that are always in demand by Indonesian people both in cities and in regions. Kebaya is a traditional Indonesian dress. Every religious event and custom almost always uses kebaya cloth. In using kebaya cloth at every event, Indonesian women always make up themselves so that the kebaya cloth used looks more beautiful and beautiful when worn. Therefore, the kebaya cloth sewing industry and beauty salons are one of the service industries that are in great demand by the public in starting a business. The purpose of this community service activity is so that people who start kebaya sewing and beauty salon businesses can reach a wider market by utilizing social media accounts such as Facebook in promoting their business. Facebook social media accounts can be turned into business accounts by adding a fanpage or business page feature. Facebook fanpage is a special page like a blog that contains various kinds of content according to the wishes of its users. The results of this activity are kebaya sewing and beauty salon business actors who have changed their personal Facebook account to a business Facebook account by adding a fan page feature. So that business actors in kebaya sewing and beauty salons can expand their market share through promotions on social media.

Analysis of social media compliance with cannabis advertising regulations: evidence from recreational dispensaries in Illinois 1-year post-legalization

BackgroundIn the USA, an increasing number of states have legalized commercial recreational cannabis markets, allowing a private industry to sell cannabis to those 21 and older at retail locations known as dispensaries. Research on tobacco and alcohol suggests this new industry will use aggressive marketing tactics to attract new users and promote greater intensity of use. Of concern is that cannabis company advertising campaigns may be appealing to youth, promote false or misleading health claims, and disproportionately target low-income and minority communities. In this study, we evaluated recreational cannabis dispensary compliance with advertising regulations on social media in the state of Illinois.MethodsPrimary data were collected from a census of recreational dispensary Facebook and Twitter business pages during the first year of recreational sales in 2020. A quantitative content analysis was conducted to systematically analyze the data; a codebook that detailed a protocol for classifying posts was developed prior to the analysis using advertising regulations outlined in the Illinois Cannabis Regulation and Tax Act. Violations of advertising regulations were organized into three categories: advertisements that may be appealing to youth (< 21 years old), advertisements that make health claims, and other advertising violations. The data were analyzed cross-sectionally and longitudinally. Additionally, differences in compliance were assessed by dispensary and neighborhood characteristics.ResultsThe results of the analysis revealed substantial and persistent non-compliance throughout the entire study period. Overall, nearly one third of posts had at least one violation and approximately one in ten posts met the criteria for appealing to youth or contained health claims. The majority of posts with health claims included health claims that were not qualifying conditions for medical cannabis access in the state of Illinois. No differences in compliance by neighborhood and dispensary characteristics were found.ConclusionsThe findings from this study suggest that systematic monitoring and enforcement is needed to ensure compliance with advertising regulations.

Pay to Play--Publish for a Price: The Myths and Manipulation of the New Corporate Open-Access Journals

Abstract: If scholarly publishing were not sufficiently challenging, a new danger arises in the realm of academic misconduct by fraudulent Open-Access pseudo-publishing by Middle East-based (especially Bangladesh) “corporations” with pay-for-play predominantly online so-called “journals.” Incessant email spamming with disregard of repeated requests to unsubscribe led me to investigate them. That inclination intersected with the increasing failures of other journals’ reviewers and editors. This combined with higher education periodical and business page reports on debates on the movement toward Open Access publishing and its conflicts with traditional subscription and academic organizations’ periodicals led me to conduct a controlled experiment.

Women Entrepreneurship Development through ICT in Developing Countries: Problems &amp; Prospects

It is widely known that women’s economic empowerment can lead to economic growth. Information communication technologies (ICTs) have been promoted as tools for national development. In this context, women have been promoted themselves as entrepreneurs through connecting more people by using ICT tools effectively. This paper mainly focuses on the role of ICT for women entrepreneurship development in Bangladesh. It also represents different social, cultural barriers women face in using ICTs in their business purposes. To make the study more effective questionnaire method was used. For this study 100 women have been selected from different online business pages and sent them the questionnaire. Among them 20 women entrepreneurs respond the questionnaire which included questions on role of ICT, training on ICT, mostly use of device, monthly income, availability of ICT institutions, access of ICT, barriers of using ICT and so on. It is argued in the study that women are becoming adapt themselves with technology especially in their business purpose and lead to contribute to the country’s economy. Lack of awareness, social, cultural structure are the major barriers to bring them as entrepreneurs and change their life. Social Science Review, Vol. 39(3), Dec 2022 Page 17-35

Factors Influencing Customers’ Attention and Decision on Instagram of Education Agencies in Istanbul: A Qualitative In-Depth Interview Study

This study aimed to identify the factors that influence customers’ attention and decision-making on Instagram for education agencies in Istanbul. In these days, social media is one of the strongest approaches to promoting or selling services. People are browsing social media daily on public transportation and during their leisure time. This is a great opportunity for those agencies to reach the potential customers they are looking for through ads. The researchers gathered primary qualitative data using in-depth interviews. Ten students from Africa and the Middle East who currently live and study in Istanbul were the study’s target sample. The findings show that the interviewees open social media platforms from 1 to 2 times daily, and the average usage duration is between 2 and 3 hours. The main factors that encourage the interviewees to follow business pages on Instagram are content, the brand’s quality, word-of-mouth, price, and the most important one is the page’s content, including the content in Arabic. Also, including a contact number will increase the chances of the ad being opened. Other factors include the number of offered services, the year of establishment, the number of followers, website availability, contact information availability, the number of users or customers, content, price, face-to-face services, and achievements by these companies (success stories, content in English and Arabic, physical address, information about the company’s team, design, and creativity). Regarding the trust factor in terms of education agencies, word-of-mouth and the number of followers are considered the main keys. A possible improvement for education agencies from a customer perspective is increasing the number of ads targeting international students, including videos and pictures. Also, these agencies need to list their team members’ details to increase trust, and professional customer service is required to improve the performance of these agencies, including clarity and honesty.

Best time to post and review on Facebook and Instagram: analytical evidence

PurposeThe study aims to investigate the time for social media posts and reviews in order to determine the best timing to ensure maximum outreach and interactions from users. The study intends to analytically investigate a company's Facebook and Instagram pages to get meaningful insights for effective post management.Design/methodology/approach “Great Deal Tires” company’s Facebook and Instagram business pages were taken as the case study and patterns and analytical insights for different posts using Facebook and Instagram analytics were identified. The study categorically selected posts from Facebook pages and Instagram pages that were posted at different times and assessed on their impact.FindingsAccording to the study, Tuesday and Wednesday have higher engagement on the Great Deal Tires Facebook page, while Friday has higher engagement on Instagram. The study also provided valuable insights into post content and timing in order to increase the marketing impact of the posts.Originality/valueThe study provides an analytical framework for analyzing post and review timing on various company business pages, allowing marketers to initiate more user visits and interactions.

DermTok: How TikTok Is Changing the Landscape of Dermatology Patient Education.

TikTok gives its users a platform to share and view short videos on a wide range of topics, including dermatology related topics. This project sought to analyze the sources of TikTok videos associated with the treatment of four dermatologic conditions and to report the percentage of videos posted by board-certified dermatologists. On July 16th, 2021, an investigator input the following hashtags into the TikTok application&rsquo;s search bar: #AcneTreatment, #EczemaTreatment, #PsoriasisTreatment, and #RosaceaTreatment. After the total of 400 videos was obtained, the videos were then classified into the following categories based on the user posting the video: dermatologist, dermatology resident, non-dermatologist physician, physician assistant, nurse practitioner, registered nurse, esthetician, patient, beauty blogger, and other. Videos that were not in English, paid advertisements or by a business page, and/or unrelated to treatment or education of a dermatologic condition were excluded. The top posters of all the videos analyzed were patients (40.8%) followed by dermatologists (16.8%). Of all the videos analyzed, 37.3% were posted by licensed professionals and the remaining 62.7% were posted by non-licensed posters. The licensed professionals mostly posted about acne (52.4%) out of the four conditions. Non-professional posters mostly posted about psoriasis (86.7%) and eczema (66.7%) out of the four conditions. There is a need for more dermatologist-created, educational content on TikTok and other platforms to increase the likelihood that users will interact with dermatologic content posted by board-certified dermatologists. J Drugs Dermatol. 2023;22(3): doi:10.36849/JDD.6676.

БІЗНЕС-ПРОФІЛЬ В СОЦІАЛЬНИХ МЕРЕЖАХ – ЕФЕКТИВНИЙ ІНСТРУМЕНТ ДЛЯ ВЕДЕННЯ БІЗНЕСУ

The article reveals the theoretical and practical aspects of conducting business in social networks. The distinctive features and capabilities of the most popular social networks: Instagram, Facebook, TikTok were studied and the peculiarities of conducting business in these popular social networks were studied. The study of the influence of social networks on the promotion and efficiency of business was conducted on the example of the flower market. In recent years, the flower business has experienced a decline, which was caused first by the crisis and then by the war in the country. Today, Instagram has become one of the best platforms for running a floristry business. This social network has provided many useful tools and advantages for the owners of this business: it allows you to sell online, present goods and services on the network, monitor detailed account statistics, as well as follow coverage and feedback. All this became possible thanks to the creation, adjustment and promotion of the company's business profile. A business profile on Instagram is a company or brand account filled with features, as well as effective tools for making sales, presenting goods and services online. A business page provides many opportunities that are not available to ordinary users: the ability to connect applications and add-ons for sales, convenient setting of targeting, advertising, as well as viewing statistics. A study of the impact of the business profile on the effectiveness of the advertising process was conducted. With the correct use of targeted advertising, you can significantly save time and budget and attract a target audience that will be interested in this product. The process of creating a business page on Instagram was considered and, as an example, a business page for a flower shop was developed, its settings and targeting were carried out. An ordinary page of a flower shop on the Instagram social network was taken as a basis. Next, a transition from a regular page to a business page was made. Creating a business profile on the most popular social networks such as Instagram and Facebook will allow companies to attract more and more new customers, increase their profits, and draw attention to their brand.

Eufloria: An Exquisite Jewelry Brand Embracing Floral-tree Motif

The current study introduces a new jewelry brand Eufloria which is highly inspired by the combination of special floral-tree structure and Mughal era. The researchers’ designs infuse trees in the jewelry with a texture and color tones of Pakistani Mughal era into it. The current study is under the deep influence of Japanese culture and also aims to incorporate its fashion trends into it as well. The motive and objective behind these new designs of jewelry is to meet the demands of entire fashion industry of the current era. Jewelry has the ability to highlight women personality and bring out her best persona if a right jewelry is chosen for the right occasion. Today, the fashion industry is at its peak as the female models wear ornaments of variant styles on different events. These ornaments and their style are adopted by the modern-day women as they idolized celebrities. Furthermore, this study focuses on trending floral jewelry designs that are being appreciated by the younger generation, for instance, cherry blossom in shades of baby pink and ivory. In addition, we aim to design catalogues with its first collection along with inlays; and we will promote this vision via e-marketing platforms for which we shall create an Instagram and Facebook business page. These pages further include practice of a researcher’s designing skills for social media designing. This research work also reflects light on the package design for the products. Hence, it covers the entire graphic designing skills. In addition, online surveys will be conducted in order to determine the desirability of the project in this research.&#x0D; Index terms: Eufloria, fashion ornaments, floral motifs, jewelry, Mughal era.

Innovative approaches to the development and increase of the efficiency of marketing in social networks

The article considers the development novation trends of e-commerce and social media marketing, it analyzes the use of marketing tools, examines the implementation of novation trends in Internet marketing to promote the enterprise in social networks. Systematization of literature sources on the research topic showed that the use of Internet marketing tools to promote their products and services is very effective. These Internet marketing tools are considered: SEO-optimization; e-mailing; advertising on social networks; contextual advertising; video marketing; intuitive marketing; marketing 3.0; analytical marketing. The main trends that dominate in the field of Internet marketing and social media marketing are identified and analyzed. They are: dynamic activation of mobile marketing, active use of web analysis, advertising in video format, influence marketing, email marketing, content marketing, Instagram promotion, Facebook, chatbots and messengers, personalization of business pages.

E-WOM and consumers’ purchase intention: An empirical study on Facebook

Nowadays, organizations use social media to promote their services and products. At the same time, they use different tools to convey their messages, such as Facebook. Therefore, this study aims to investigate the factors that affect the e-WOM on Jordanian consumers’ purchase intention over Facebook. The study uses the information acceptance model (IAM) to examine the impact of information credibility, information quality, information adoption, and information usefulness over Facebook on Jordanian consumers’ purchase intention. The study uses cross-sectional quantitative research and is conducted online. The questionnaire was distributed through Facebook and WhatsApp, and the people who used only Facebook were allowed to complete the survey. Out of 327 filled questionnaires, only 304 were valid for further analysis. Collected data were coded in SPSS, and after confirming the validity and reliability of the tool, the correlation between variables was checked. In addition, multiple regressions were used to test the hypotheses. Multiple regression results show that the E-WOM can explain 49.2% of the total variation in the consumers’ purchase intention, where R2 = 0.492. Information adoption has the strongest effect on consumers’ purchase intention (β = 0.489), followed by information usefulness (β = 0.204). In contrast, information credibility and information quality do not have a significant effect on customers’ purchase intention (0.189 and 0.312, respectively). This study helps companies and businesses that have pages on Facebook to understand how consumers engage in the e-WOM on business pages and consider the consumers’ reviews, comments, or posts.

Board Certification in Cosmetic Surgery: An Examination of Online Advertising Practices.

Aesthetic surgery patients commonly use online resources to select a surgeon. The American Board of Plastic Surgery is the American Board of Medical Specialties member board that certifies plastic surgeons. The American Board of Cosmetic Surgery (ABCS) provides aesthetic surgery credentials through a non-American Board of Medical Specialties-recognized process. This study examines use of the phrases "plastic surgery" and "plastic surgeon" by ABCS-certified surgeons when advertising online. Diplomates of the ABCS were identified from the ABCS Web site. Professional Web sites, Facebook business pages, and Instagram profiles were located by online search. Use of the descriptor "plastic" and ABCS board certification on practice Web sites, Facebook business page categorization, and plastic surgery-related hashtag use on Instagram were recorded. A total of 298 non-American Board of Plastic Surgery-certified ABCS diplomates were included. One hundred eighty-nine (69.5%) categorized their Facebook business page as "plastic surgeon." Within Instagram posts, 123 (57.2%) used #plasticsurgeon, and 172 (80.0%) used #plasticsurgery. On professional Web sites, 90 (30.4%) identified themselves as a "plastic surgeon," 123 (41.6%) characterized their practice as "plastic surgery," and 196 (68.5%) used their ABCS credential to identify as a "board-certified" cosmetic surgeon. Diplomates of the ABCS frequently use "plastic surgeon" and "plastic surgery" in online advertisements despite a lack of accredited plastic surgery training or board certification. Furthermore, most ABCS diplomates use their ABCS credentials to market themselves as "board-certified" cosmetic surgeons, potentially violating American Medical Association-supported truth in advertising laws in some states and increasing public confusion regarding different board certifications.

How do text characteristics impact user engagement in social media posts: Modeling content readability, length, and hashtags number in Facebook

This study examines whether text characteristics in branded Facebook image posts associate with consumer engagement and brand awareness. The examined text characteristics include i) readability indices, ii) text length, and iii) number of hashtags. A dataset of 135 image posts with description texts was exported from a Fashion retail Facebook business page providing post performance metrics in terms of engagement (expressed in likes) and awareness (expressed in reaches and impressions). Positive associations were indicated between all performance metrics and the text's length, as well as the number hashtags. The readability index of Gunning Fog revealed strong associations with both engagement and awareness, while the Flesch Kincaid reading ease index was associated only with awareness metrics of reaches and impressions. Overall, the results revealed that, the posts’ text which is easy to read, long (more than 31 words, or more than 321 characters), and contains many hashtags tends to achieve higher performance of engagement and awareness. This research contributes to prior literature by shedding light on the role of text characteristics of branded messaging in social media and offering insights for brand communication and social media message strategies.