Business Communication Practices Research Articles

A Profession of Accessible Conversations: Convo Communications

In this article, I study how a Deaf-owned company, Convo Communications, builds on accessibility as the baseline from which members contribute to more inclusive workspaces through innovative technologies and communication practices. I analyze the company’s website, blog posts, and videos to demonstrate how this organization embodies the value of accessible communication and a collective vision, how the members design more accessible ways to connect and use their expertise to educate other businesses and professionals, and the organizational commitment to communication diversity and accessible conversations. The findings lead to implications for even more inclusive business and professional communication practices.

THE ROLE OF IDIOMS IN ENHANCING BUSINESS COMMUNICATION: A STUDY ON THE USAGE OF IDIOMS IN BUSINESS LETTERS

The article provides a brief overview of a study on the usage of idioms in business letters. The study employed a literature review, analyzed business letters, and conducted a survey to identify the key benefits and drawbacks of using idioms in business letters, as well as the factors that influence their appropriateness. The results revealed that while idioms can make business letters more interesting and engaging, overusing or misusing them can lead to confusion. Appropriateness depends on several factors, including the reader's culture and language, the context, and the purpose of the letter. The study suggests guidelines for using idioms judiciously and appropriately to enhance the effectiveness of business communication. The findings can inform business communication practices, helping writers create more effective and engaging business letters.

Business to Consumer Interaction in the Post COVID Era. A Case Study on Customer Reviews for Electronics and Cosmetics

The current paper discusses the topic of business to consumer interaction in the post COVID era. It briefly reviews key literature on aspects related to business communication practices and trends, and analyses a corpus of customer reviews selected from leading online e-commerce sites to see how customers interact with service/product providers to express satisfaction and dissatisfaction. The analysis will try to identify how the language used reflects the relation between participants, their credibility or lack of credibility in front of each other, and whether such aspects may be said to influence online sales trends.

Storytelling as a tool for forming and supporting organisational culture in medical institutions

The article discusses the role and importance of storytelling in the context of creating and maintaining organisational culture in the healthcare sector. Medical institutions are constantly solving complex tasks related to the provision of high-quality medical care and interaction with patients and staff. In this regard, storytelling is an important tool, aimed at strengthening cultural values and adjusting goals.
 The study examines the nature of organisational culture, its main components and culture, its main components and the peculiarities of its formation and maintenance in medical institutions. Organisational culture affects all aspects of business processes and is an important element of corporate identity, in particular in the healthcare sector. healthcare.
 The authors determine that storytelling as a communication tool has become an important part of business communication and management in recent decades part of business communication and management practice in recent decades. Storytelling can be used to form common values and create meaningful narratives that promote cultural change and support the organisational organisational identity of healthcare facilities.
 Stories in healthcare facilities reveal the specifics and uniqueness of the organisation, help to distinguish it from competitors from competitors and create a competitive advantage in the market. They form the organisation’s identity and the loyalty of employees and customers. Storytelling has an impact on on the organisational culture of a medical institution, promotes stability and highlights the unique character of the organisation character of the organisation; it allows to form values, beliefs and needs of of employees based on the institution’s mission. Storytelling is important for understanding medical discourse and the system of narratives in healthcare organisations. It supports or discredits official narratives or discredit them, depending on the perception of stakeholders. It is important that storytelling in healthcare facilities is accessible to all stakeholders and promote internal identification and loyalty to the institution.
 Thus, storytelling is an essential tool for building and maintaining organisational culture in healthcare facilities, helping to create a unique identity and competitive advantage.
 The article aims to stimulating discussion of the experience of using storytelling and further research of this important aspect of management in the healthcare sector. of healthcare enterprises.

The National Security Strategy as an Object of Business Communication

In this article I explain how the ecological perspective, posthumanism, and rhetorical genre studies all coalesce into a theoretical framework from which to approach business communication theory and practice. I use the United States National Security Strategy as a research object to demonstrate this theoretical approach.

Japanese business communication practices in Thailand: tales from an electronic components manufacturer

PurposeThis article reviews the practice of horenso (a mnemonic for hokoku/reporting, renraku/informing and sodan/consulting) – an under-documented Japanese communication methodology – at a Japanese-owned subsidiary in Thailand. It draws on a number of cultural theories to explore how horenso was influenced by the non-biculturality of individuals at a multinational corporation.Design/methodology/approachThis article draws on first-hand interviews with staff of varying responsibilities at a multinational electronic components manufacturer, Spin-eTech (a pseudonym) to understand how horenso has been utilized and perceived at this Japanese-owned subsidiary in Thailand differently from its original form and traditional use at its headquarters in Japan. This was a targeted case that captured the real time communication difficulties at the workplace.FindingsThe themes of horenso's rationale, motivation, style of communication, use for problem solving, information reporting, relation to superiority and culture of communication emerged as prominent differences for how horenso was practiced at the Thai subsidiary.Originality/valueUsing the emic perspective of cultural understanding, insights are offered into the impact of non-biculturality within the Asia Pacific region on the practice of horenso to extant knowledge on the under-explored “eastern vs eastern” cultural differences.

“Student-Centered” OBE-PAD Teaching Model and Practices—The Case of International Business Communication Course

Focusing on teacher’s leading role, traditional teaching model has limited effect on students’ self-learning ability improvement, practical ability promotion, and innovation consciousness cultivation. Taking international business communication course as an example, the study puts forward “student-centered” teaching model based on OBE-PAD concept, and forms a “three-trinity” teaching activity system with teacher-centered teaching process, student-centered expansion process, and achievement-oriented assessment process. Recent five years teaching practices of the international business communication course show that the OBE-PAD model can effectively improve the teaching level of international business communication and the students’ international business communication practices, which is conducive to improving the quality of professional talents training.

The Evolution of University Business Incubators: Transnational Hubs for Entrepreneurship

University business incubators (UBIs) are uniquely positioned to foster transnational entrepreneurship and the evolution of business and technical communication practices on a worldwide basis. UBIs facilitate the launch of start-ups by professors, students, researchers, and local entrepreneurs. This study uses assemblage theory to profile four UBIs. Its findings concern their process of exporting incubation models and training transnational entrepreneurs, the roles of alumni and students, and the genres and conventions of entrepreneurship.

Lean Data Visualization: Considering Actionable Metrics for Technical Communication

Analyzing data gathered around COVID-19 can increase our understanding of its spread and the social and economic impacts. Data visualizations can help various stakeholders understand the outbreak. To this end, this article seeks to understand how COVID-19 data dashboards utilized actionable metrics to inform various stakeholders. Used in lean methodology, actionable metrics specifically tie data visualization to actions to improve a specific situation. The authors discuss how actionable metrics were used in COVID-19 data dashboards to inspire actions of various stakeholders by modeling different outcomes through future projections. In turn, the authors explore how actionable metrics in data dashboards can inform new business and technical communication practices for data visualization.

Revisiting the Business English Courses to Meet the Stakeholers’ Demand

In the international business communication, English has become a medium of communication. To respond to such a global challenge, it is vital to equip students with Business English courses to prepare them to be more competitive worldwide. Nevertheless, studying Business English is quite problematic to many non-native learners since they have to focus both on the subject matter and the language. The present study is conducted to investigate the perspectives of the students and alumni on the Business English courses at the Business Administration Department, State Polytechnic of Malang. A survey on the second year students and the alumni was conducted. The questionnaires were distributed to elicit their views on the courses, as well as their recommendations. The existing English syllabuses and materials were collected to be overviewed. The findings indicate most students are in favor of the course. Their motivation and interest in the course are good that they make some attempts to support their Business English skills acquisition. The business English competences, like: business presentation, business meeting, business socializing, negotiation, business correspondence, and knowledge, like global business issues are of their benefits to prepare them to work and develop their career in the future. The alumni claim they apply the Business English knowledge and skills in their workplace. However, the level of the application is different following their job position in the workplace. The students’ proposals for the course are that it should be presented in a more fascinating way and business communication skills are more emphasized. Besides, global business materials and vocabulary in business are to be more inserted. The alumni recommend providing more business communication practices and vocabulary enrichment. Showing the formal and informal English usage is also necessary. Besides, character building related to business needs to be inserted. The Business English syllabuses and materials were in line with the students’ and alumni’s expectation. The content and materials have already covered business knowledge and skills as expected by the stakeholder.

Low-Resource Digital Video: A Pedagogical Necessity for Modern Business Communication

Despite its ubiquity across business contexts, video creation is a rarity in business communication curricula. This article is intended to offer the field of business communication education both a rationale and mechanism by which to better align with modern business communication practice. Part 1 provides a comprehensive demonstration of the pervasive uses of video in business, including statistical evidence, genre examples, and analysis of the medium’s communicative value. Part 2 (and subsequent appendices) then empowers the business communication educator to implement the change suggested in Part 1 by way of a turnkey assignment easily adaptable across business courses.

The Research of Task-Driven Teaching Method Based on Mobile Learning: Take “Business Communication Practice Course” as an Example

The Research of Task-Driven Teaching Method Based on Mobile Learning: Take “Business Communication Practice Course” as an Example

Exposing Students to Industrial Experience through Workplace Exposure Project for Business Communication

This paper aims to describe the implementation of a business communication project called Workplace Exposure Project (WEP). The project involved 36 students requiring them to have an industrial site visit (s) and conducting a semi-structured interview as well as observation. Students were required to find out about business communication practices employed by the chosen company and to write their reflections before, during and after the WEP. Prior to the WEP, they had to obtain permission from relevant parties in order to gain entry into the organisation. Finally, the students had to present their findings to the class orally and submit a written portfolio. Through their reflections, it was indicated that the students enjoyed the learning process using this method as it exposed them to real industrial experience of having an encounter(s) with people from a real business entity and giving them the opportunity and confidence to practice their English language skills. Concurrently, the university was also able to identify the performance of the students as perceived by the employers/business owners. The paper concludes with teaching implications for business communication and suggestions for future research.

The Central Role of Politeness in Business Communication The Appropriateness Principle as the Way to Enhance Business Communication Efficiency

The paper focuses on practical consequences of exploitation of applied linguistics, and moreover intercultural linguistics, in everyday business communication and modern management from the viewpoint of politeness principles. The authors assume that the intentional use of the theoretical principles of intercultural linguistics concerning politeness strategies can possibly improve business communication efficiency in the current intercultural environment. Therefore, intercultural linguistics is a pragmatic discipline with potential utilization in everyday business communication and international management practices. Politeness as a basic communicative principle has recently experienced a wide interest of scholars as the area of interactional pragmatics examining a vast range of topics connected to languages and their varieties and their interaction in the context of culture; however, the practical implications are still missing. The authors try to use local data to show how politeness principles and their practical exploitation can be manifested in a particular cultural context, namely the Czech Republic, and focus on projecting our identity in language and the means we use to achieve interactional goals.

Transnational Business Communication and Identity Work in Australia

Chinese people have actively engaged in transnational and cross-cultural business activities in recent decades. Some Chinese people have moved their business activities to overseas countries, in particular, to developed countries. Some of them have migrated and settled down in a host space. About the case: This study aims to examine the identity work—in particular, the construction of a hybrid identity—and the business communication of a Chinese–Australian migrant, Jack, from the perspective of Chinese researchers. Situating the case: The communication characteristics of Chinese people are reviewed, and some factors related to identity work are examined. These interrelated strands provide a foundation for analyzing Jack's business communication and identity work in a host context. Research questions: (1) As an immigrant, how has Jack managed his identities in his business communication with self and Others during his life experience of more than 20 years in Australia? (2) Has Jack achieved a hybrid identity that enables him to switch his identities as he confronts the communication challenges of business situations? (3) What forces affect Jack's everyday business communication and identity work as a Chinese–Australian migrant in Australia? Methodology: Theories are applied to analyze anecdotes relating to the business communication and identity work of the migrant chosen for this case study. The first author is positioned as a cultural insider and ethnographer, observing, experiencing, and reflecting on some episodes in Jack's everyday business communication and identity work. The second author's informed input as an outsider to the case study provides interpretation of data and adds balance and a measure of objectivity. Results: Jack's communication with self and cultural Others is presented and analyzed to examine his complicated identity work in a host business arena. His shifting hybrid identity helps him to cross the border of his host culture and obtain privileges in business competition. These stories reveal that Jack's identity is continually changed and reconstructed as he builds social and cultural capital in his new business arena. Conclusions: This study captures characteristics of the transnational and cross-cultural business communication practices of Chinese migrants from the inside looking out, and it suggests that identity work is an ongoing and complex project, and that stereotypes should be avoided in transnational and cross-cultural business communication practices.

Strategies for Managing Cultural Conflict: Models Review and Their Applications in Business and Technical Communication

In the field of business and technical communication, scholars have called for research on dealing with cultural conflict for a long time. But the limited study on dealing with cultural conflicts, along with the current political context in the United States, calls for efforts to systematically address diversity issues and cultural conflict in our research and teaching practices. One obstacle to advance effective communication strategies on cultural conflict in business and technical communication is the lack of communication with other disciplines. Through an interdisciplinary perspective, the current article introduces the concept of cultural conflict, examines strategy models to address cultural conflict in different fields, and provides an example on how to identify a strategy model to resolve cultural conflict in business and technical communication practices. This article concludes by emphasizing that there is not a best model that can be applied to handle cultural conflict in all circumstances and calling for research on exploring and identifying effective strategy models to resolve cultural conflict in business and technical communication practices.

More that unites than divides: intergenerational communication preferences in the workplace

ABSTRACTWe investigate potential generational differences in business communication practices amongst global leaders and managers. This study analyses survey responses collected from 191 executives, which covers the frequency of use, and their perceptions of effectiveness, in workplace communication formats. Contrary to popular press speculation, we show a high degree of preference convergence across three generations (Baby Boomer, Generation X, and Generation Y) for specific communication purposes. The results indicate that some generational divergences are more nuanced than previous research suggests. Our research shows some form of daily reading activity takes the largest proportion of managers’ communication time and a widespread view that while quantity of workplace communication activity is substantially increased, this is not matched by an increase in quality. Many new technology workplace applications appear as complements rather than substitutes to traditional communication practices. These results speak to the importance of developing understanding by leaders and organisations about workplace communication intergenerational preferences and behaviours and to future research priorities.

Communication

Much has been written about the nature of leadership communication; however, the linkage often is limited to a view of communication as a strategic mechanism—or technique—to be employed by leaders in efforts to achieve specific purposes. This limited conceptualization of leadership communication does not fully capture the pervasive role of communication, and it fails to provide a nuanced view of the role communication plays in organizational dynamics, and in business settings, in particular. This article begins with an overview of various dichotomies raised in the leadership literature that have tended to impede rather than advance our understanding. We then discuss the evolution of thinking about communication and conclude with a discussion of several principles that can enhance contemporary organizational and business communication theory and practice.

Integrated Marketing Communication and Brand Image in Saudi Private Sector Hospitals: An Empirical Investigation

This research aims to explore how integrated marketing communication (IMC) impacts on brand image in private hospitals in Saudi Arabia. A purposive sampling technique was used to recruit 290 patients in four different hospitals. This research showed that IMC dimensions (advertising, personal selling, public relations, and WOM) had a positive effect on brand image of the private hospitals, and only one dimension, represented by sales promotion, had no effect on brand image. The paper contributes to previous research by adding to existing knowledge regarding IMC dimensions and brand image. The paper makes key recommendations towards adoption of IMC dimensions to develop and enhance the brand image of private hospitals in Saudi Arabia. re and communication values (Warner-Søderholm, 2012) are applied in this present study in order to explore to what degree cultural values impact how we form, deliver and receive an organization’s business communication messages within the Nordic cluster. Thus, this supports the proposition that better cross-cultural business communication practices contribute to an organization’s bottom line in the management game of communication today. Moreover, we contribute to the field with an analysis of the differences between managers’ cultural practices and wished for values.

Be Careful What You Wish for: Mapping Nordic Cultural Communication Practices & Values in the Management Game of Communication

Whether executives are sharing their organization’s strategy goals, financial projections, marketing initiatives, crisis management, or perhaps disseminating HRM issues, culture-with regard to differing ways of communicating-matters. Therefore, the purpose of this article is to understand Nordic managers’ cultural practices -and wished for values-within the context of delivering and receiving communication messages, not only within their organizations, but also with a keen eye to external stakeholders. Minor yet significant differences in communication norms may surface, even when representatives from similar cultures work together (Adler, 2002). As a follow on from the GLOBE project (House et al., 2004), data based on the GLOBE instrument collected on culture and communication values (Warner-Søderholm, 2012) are applied in this present study in order to explore to what degree cultural values impact how we form, deliver and receive an organization’s business communication messages within the Nordic cluster. Thus, this supports the proposition that better cross-cultural business communication practices contribute to an organization’s bottom line in the management game of communication today. Moreover, we contribute to the field with an analysis of the differences between managers’ cultural practices and wished for values.