ABSTRACT This paper aims to gain a better understanding of co-creative research key principles and their enactment in real-life practices. The study is based on interviews and a focus group with academic researchers and professionals (n = 16) involved in eight co-creative research projects funded by the Brussels Regional Institute for Research and Innovation (Innoviris). The study demonstrates the tension between respondents’ understanding of the key principles of co-creative research (e.g. a transformative aim, considering the community as actors, shared ownership, valuing experiential knowledge) and the power issues they face related to a ‘project-funding’ and ‘academic research’ logic when enacting those principles in real-life practices. This paper concludes that although dealing with power relations is inherent in co-creative research, power imbalances should be questioned on the level of (1) the linear, limited and inflexible nature of ‘project-funding’ logics and (2) the exclusive character of research methods, settings and institutions in ‘academic research’ logics. Finally, introducing a political and emancipatory dimension in co-creative research can contribute to reducing the gap between principles and their enactment in real-life practices.