(Bi)sulfite radical-based advanced reduction process (HSO3/SO3−-ARP) was an emerging technology to simultaneously reduce BrO3− and oxidize organic co-contaminants. However, the evolution of reactive bromine intermediates (RBrIs) and their role on degradation of organics has not been investigated. This study utilized an electrochemically activated (bi)sulfite process, a novel HSO3/SO3−-ARP for BrO3− reduction (EA-S (IV)-BrO3− process), to confirm the generation of RBrIs and elaborate the degradation mechanism of organic contaminants. Firstly, the generated RBrIs responsible for organic pollutants degradation were bromine dioxide (BrO2), bromine monoxide (BrO) and free bromine (HBrO/BrO−). Then, the species-specific second-order rate constants for RBrIs reacting with structurally diverse phenolic contaminants (PCs) (kBrO2, PCs = 107−1010 M−1 s−1 and kBrO, PCs = 106−1010 M−1 s−1) were obtained by fitting with the experimental data using a first-principle-based kinetic model of EA-S (IV)-BrO3− process in anaerobic condition. Notably, at pH 2 and 6, HSO3 (33–95 %) and BrO2 (5–66 %) dominated PCs degradation. Conversely, at pH 10, BrO (48–66 %), SO3− (27–42 %) and BrO2 (5–12 %) were the major radicals due to high reaction rates between RBrIs and dissociated PCs. The role of HBrO/BrO− was minimal (<1 %). Finally, negative linear relationships between kBrO2/BrO/HBrO, PCs and Hammett constants (Σσ+) indicated that PCs with electron-donating groups were more sensitive to RBrIs. BrO and BrO2 dominated oxidation of PCs via electron transfer, hydroxylation and ketonization, while the formation of brominated products attributed to HOBr/BrO− were negligible. This study advanced the understanding of BrO3− reduction process and the significant role of RBrIs on degradation of organic co-contaminants.