Broadcast Strategies Research Articles

Radio’s role in agricultural development: a review of broadcasting strategies for farmer education in South-West Nigeria

Purpose This paper aims to assess the role of radio programmes in agricultural development and enhancing the capacity of farmers in Oyo and Ogun states, situated in the South-West region of Nigeria. Specifically, this study investigated Farm Radio International (FRI) radio broadcast strategies, their effectiveness and how they enhance the farmers’ knowledge, skills and practices. Design/methodology/approach The paper opted for a qualitative research design, using both interviews and focus group discussions to gather data from FRI radio partners and farmers. Findings Findings indicated that radio is effective in influencing the practices of farmers and helping them adopt new knowledge, ideas and skills. FRI partners use rural radio forum broadcasting strategy. Also, findings indicated that the most effective broadcasting strategy to reach the farmers with agricultural information is rural radio forum. Practical implications The paper includes implications for agricultural development organisations, providing a framework for monitoring and evaluating the impact of their communication interventions, helping ensure accountability and efficient use of funds. Originality/value This paper fulfils an identified need to investigate the broadcasting strategies that are most effective in reaching farmers with agricultural information and the influence of agricultural radio programmes on their farming practices.

The Transformation Strategy of Radio Republik Indonesia in Attracting Interest of the Youth: Case Study of RRI Central Java

This qualitative study, adopting a SWOT analysis methodology, critically examines Radio Republik Indonesia (RRI), focusing on its Central Java branch, as one of the regions that still hold closely to its culture and traditions - to transform strategically to engage the youth effectively. Identifying key weaknesses, including RRI's formal broadcasting style, regulatory constraints, and misalignment of content production with the preferences of the youth demographic, the research underscores the urgency for RRI to pivot towards a more relaxed, contemporary, and interactive broadcasting approach. The study advocates for a comprehensive strategy encompassing active audience participation and using digital platforms such as RRI Digital and RRI Play Go. These platforms present opportunities for RRI to enhance content accessibility and relevance, catering to the dynamic consumption patterns of the youth. The article posits that a robust transformation strategy should address broadcasting style restructuring and necessitate technological upgrades. Fostering collaboration with creative communities is essential for creating content that resonates with the youth. The study delves into the significance of strategic digital marketing, leveraging the strengths of social media and other digital platforms where the youth are most active. By incorporating these elements, the research proposes a holistic transformation strategy, offering actionable insights for RRI in adapting to the evolving preferences of the youth. This contribution extends beyond the case of RRI Central Java, serving as a valuable resource in the ongoing discourse surrounding public broadcasting strategies in the digital era. Keywords: Public broadcasting, youth engagement, radio transformation, SWOT analysis, digital media strategy.

Strategi Pengelolaan Siaran Radio di Era Perkembangan Teknologi Internet

The advancement of communication technology demands that radio broadcast management have a strategy that can overcome tight competition in the computer era. The presence of radio broadcasts through online internet-based platforms is meant to stimulate conventional radio broadcasts to meet the needs of its listeners. Radio broadcast strategies follow technological trends through research to meet listener needs as the basis for broadcast format planning, program scheduling based on segments, and timely delivery to meet listener needs. Online radio broadcasts create new broadcast programs with the aim of expanding the global reach of listeners as a consequence of radio broadcasts in the era of technology. The ability of online radio broadcasting to explore the entire universe globally means that radio broadcast management is still sought after by listeners if it can overcome technological determinism. This radio broadcast management strategy will continue to evolve in line with technological advancements. No matter how much communication technology advances, if a radio broadcast is managed well, it will never be abandoned by its listeners.

360-degree Strategy for TV Broadcasters in New Media Era: TRT Case Research

Television broadcasting develops new forms of distribution with the technological developments. With the inclusion of online opportunities in distribution, new strategies gain importance and current broadcasting activities require a 360-degree strategy. Broadcasters continue to operate on multiple platforms and adopt a 360-degree strategy in order to adapt to changing conditions. This study aims to reveal the activities and broadcasting strategies of the Turkish public service broadcaster TRT in the changing conditions of the sector. The importance of the study is to determine the impact of technological developments on the broadcasting industry. The literature review section analyses the 360-degree strategy and transformation of public service broadcasters with online distribution. Based on the previous studies in the literature, the public service broadcaster TRT from Turkey was taken as a sample. The case research method was used to study the TRT sample. Categories of broadcast distribution formats were created within the framework of the defined 360-degree strategy, and TRT's broadcasting activities were examined under these categories. The most general result obtained as a result of the research is that TRT broadcasts in a wide distribution network and uses on-demand services at a high rate.

Menata Diskusi Ruang Publik Online sebagai Sarana Penyebaran Konten Inspiratif Edukatif

The Youtube channel Bincang Online Inspiratif (BIONS) Series presents educational content as an online public discussion space for enthusiasts. This study discusses the strategy of the BIONS Youtube account in disseminating these inspirational contents. The theory used is Peter Pringle's program strategy management to create and improve program quality and broadcast strategies to produce optimal impact. The research approach is qualitative with a case study method. The research findings are that online talk shows are planned through creative strategies starting from pre-production, production, and post-production to achieve broadcast success. The pre-production stage is an area to determine the theme, sources, and shooting layout before stepping into the production stage using zoom and YouTube live streaming. The next step is post-production, which is the core of dissemination, including editing, evaluation and marketing publications. To get viewers and account subscribers, it is done by distributing flyers on Instagram, WA groups, and various other supporting communication facilities, as well as making luckydraw as an effort to attract new viewers and maintain audience loyalty.

THE IMPACT OF DIGITAL TV BROADCASTS ON VIEWING BEHAVIOR OF THE COMMUNITY OF BANDAR LAMPUNG CITY

This research aims to investigate the impact of digital TV broadcasts on people's viewing behavior in Bandar Lampung City. Along with technological developments, the transition from analog television broadcasts to digital television broadcasts has occurred in many areas, including the city of Bandar Lampung. Understanding how these shifts affect people's viewing behavior is important to inform decision making and the development of future television broadcast strategies. Research reveals several challenges faced by society in adapting to digital TV broadcasts. These challenges include changing viewing habits, the need to acquire digital TV reception equipment, and accessibility gaps related to geography and infrastructure. This research provides an important contribution in understanding the impact of digital TV broadcasts on the viewing behavior of the people of Bandar Lampung City. The results of this research can be a valuable source of information for television broadcast organizers in developing relevant content strategies and improving people's viewing experience. Apart from that, these findings can also provide input to local governments in efforts to increase accessibility and support community adaptation to the transition to digital TV broadcasts.

Finding a niche in digital plenitude: sport media strategies of smaller European football leagues

ABSTRACT Research question Digital disruption is heavily impacting incumbent sports media business models. While major sports seem to cope with digital disruption, the challenges appear much bigger for minor sports. Therefore, the contribution focuses on the efforts of smaller European football leagues to adapt their business models. Two research questions follow: RQ1: What are the most important challenges to the BMs of smaller football leagues? RQ2: Which approaches to adapt BMs are explored by the smaller leagues examined? Research methods A comparative case study was conducted. The sample consisted of eight European smaller football leagues, which are characterized by substantial diversity in terms of population size, wealth and sporting quality. The empirical material consists of document analyses and expert interviews with league managers exploring broadcasting rights, revenues, the competition within the media environment and future broadcasting strategies. Results and findings Aggressive global competition and changing media consumption patterns and behaviors challenges the incumbent business models. The leagues are actively exploring new business models, although these efforts are rather conservative. Most successful is the collective marketing of overseas rights and the selling of betting rights. The leagues struggle to capture value from datafication and new media outlets. Implications The leagues face a complex challenge to increase local interest to combat interest from globally dominant leagues. They have to develop a ‘digital mindset’ and to balance value creation and capture. The hybrid strategy using traditional distribution channels as ‘backbone’ while exploring new BMs should occur. They should consider intensifying collective marketing efforts.

Radio does not die on the air: Podcasting and on-demand broadcast strategies among speech-based radio stations

In recent decades, speech-based radio stations in Spain, whose programmes have been aimed at the general public, have transformed their on-demand content broadcasting strategy by incorporating audio processes in the form of podcasts, followed by transmission through websites, aggregators and applications. The overall objective of this article is to provide a detailed account of the evolution and scope of the podcast as an on-demand distribution channel for speech-based Spanish radio broadcasters, and to reveal how this format is changing the approaches taken by the most prominent national radio stations [Cadena SER, COPE, Onda Cero, and Radio Nacional de España (RNE)], with special emphasis on prime-time morning shows. The methodology employed combines quantitative and qualitative techniques along with an analysis of the content uploaded to the website of these morning programmes, which are part of the weekly programming cycle, together with semi-structured interviews using closed-ended questions that have been given to the main heads of programming and digital areas of the broadcasters under study. The results show that radio stations have incorporated podcast distribution into their usual routine in order to give new life to the content emitted, with the aim of serving both traditional users as well as new generations of digitised native listeners. In addition, they process daily content in an increasingly systematic way, on the basis of a model of mixed management coordination between programmes and digital areas. Similarly, broadcasters have made considerable progress in the measurement and analysis of the time-shifted audience, as well as in broadcast multiplication techniques using push notifications, social media, and monetisation.

Wireless Mobile Networks for Digital World using Optimization Algorithm

Correspondence has forever been one of the super logical strategies for dividing data among individuals with an actual handicap. After the disclosure of the phone, it has changed from remote to PDA and remote admittance to around 5 billion individuals, in doing as such, supplanting customary lettering and broadcast strategies. The field of correspondences science clearly rolled out significant improvements from PCs and remote organizations to versatile and remote gadgets, ultimately associated with the worldwide Internet. Today, remote gadgets are a vital piece of our regular routines through the privileges they provide for society. As remote frameworks develop, they meet the changing channel status and have a more extensive scope of framework necessities than any time in recent memory. Such frameworks will require adaptable calculations to keep up with remote channels, for example, information on client needs from one finish to another to give the best or best correspondence administrations. Subsequently, this new organization of correspondence accompanies uncommon and testing needs, the high dependability of which is a significant establishment. The dependability of these associations is impacted by various variables, for instance, obscuring and development. Subsequently, adequate inconstancy and lack of desirability are fundamental for accomplishing high loyalty. Satisfactory course calculation is likewise significant for accomplishing a dependable organization. Exploring remote and cell networks is a difficult undertaking and has gotten shocking consideration from scientists. All of this has prompted the development of a few key arrangements and each creator of the proposed convention contends that his methodology is awesome for a given organization.

EVOLUTİON FROM TRADİTİONAL MEDİA TO DİJİTAL MEDİA: “TRT EXAMPLE”

Parallel to the revolutionary technology that renews itself day by day, communication technologies have also undergone a radical and serious change by completing the stages of printed, analog and digital technology. The media most affected by this process has evolved from print and paper printing to digital. TRT, which is the example of our study, has followed this process with technical, economic and social developments. TRT Radio reaches its listeners from one-way and non-interactive traditional radio broadcasting to two-way and interactive digital broadcasting systems and social media sharing platforms such as facebook and Twitter, broadcasting TRT music from Facebook Live, broadcasting to the world with TRT Word channel, smart broadcasting strategies and TRT's contribution to digital media developments and digital revolutions, when we consider that the number of listeners of television and radio broadcasts, which we describe as traditional media, is decreasing day by day, the human factor in television broadcasting has decreased and virtual robots and artificial intelligence have entered a phase where digital broadcasting has become widespread with the understanding of unmanned work. We can see that adaptation is a necessity of our age. In this context, solution suggestions are presented for TRT to complete the digitalization process with a holistic working system

Emergency broadcasting strategies for distributed robotic groups under limited communication

Execution of large-scale search and survey operations by groups of autonomous mobile robots requires the ability to respond to unforeseen events of different nature in a quick and efficient manner. In order to achieve this requirement, the available information about recent changes should be spread among all active group members as soon as possible. Informing a non-stationary group of mobile robots distributed across different regions of the operational area is a nontrivial task for large groups with limited communication capabilities. The paper addresses the problem of agent-based information distribution throughout a network in a new original formulation. In essence, the problem is to define an effective order of transferring data between single robots in order to achieve the fastest way of sharing it among the whole group. A number of heuristic strategies are proposed for building initial solutions alongside with the local search scheme for their further optimization. The comparison between the suggested approaches is made regarding both the solution quality and the speed of algorithm operation. Some issues related to the test instances generation are also considered.

Smart Mode Selection Using Online Reinforcement Learning for VR Broadband Broadcasting in D2D Assisted 5G HetNets

As an emerging broadband service pattern in the 5G era, VR broadcasting needs a considerable amount of bandwidth and strict quality of service (QoS) control. The traditional eMBMS or enTV transmission mode in HetNets consisting of macro cells and small cells cannot bring about a good trade-off between broadband performance and resource utilization for VR broadcasting service. D2D multicasting applied to VR broadcasting can improve the performance of edge users and resource utilization. Motivated by the rapid development of AI techniques, this paper proposes a novel hybrid transmission mode selection based on online reinforcement learning to address this problem. Each VR broadband user can be associated by one of the three modes: macrocell broadcasting, mmWave small cell unicasting and D2D multicasting. This paper first models this intelligent mode decision process as a problem to pursue the optimal system throughput. Then, an online machine learning-based method is proposed to solve this problem, which consists of a fast D2D clustering module based on unsupervised learning and a smart mode selection module based on reinforcement learning. The simulation results verify that the WoLF-PHC and Nash Q-learning perform better than other algorithms in large-scale scenarios and small-scale scenarios, respectively. The proposed intelligent transmission mode selection can also achieve larger VR throughput than traditional broadcasting strategies with a good balance between broadband performance and resource utilization.

Broadcast strategies and performance evaluation of IEEE 802.15.4 in wireless body area networks WBAN

Wireless Body Area Networks (WBANs) can be considered as an evolution of wireless sensor networks towards wearable and implanted technologies. Radio propagation and mobility are particular in this context, as they are influenced by the characteristics and movement of the human body and by the necessity to keep the transmission power at its minimum to save energy and limit interactions with the wearer.In this paper, we investigate the broadcasting problem in which a node, typically the gateway, tries to send a packet to all other nodes in the network at minimal cost. This problem is not as trivial as it looks and we show through simulation that forwarding strategies coming from the Delay Tolerant Networks world cannot be transposed without adaptation. We enriched the Omnet++ simulator with a WBAN-specific channel model from the literature, and use this model to evaluate 9 classes of broadcasting algorithms, including our own proposals, with respect to their ability to cover the whole network, their completion delay, their cost in terms of transmissions volume and their capability to preserve multiple packets order (i.e. total order broadcast).Our study shows that there is a subtle compromise to find between verbose strategies that achieve good performance at the cost of numerous transmissions, ultimately provoking collisions and more cautious solutions that miss transmission opportunities because of mobility.

A geographical segment architecture for connected vehicle networks

Equipped with wireless transceivers, vehicles can be connected into a vehicular ad hoc network to collect, share and utilize data for a variety of purposes, such as safety, navigation and entertainment. As diverse sensors are integrated into vehicles and large numbers of wireless access points are deployed within cities, far more data can be collected and utilized to support smarter applications. However, the data explosion puts further strain on the broadcasting and routing protocols which are already challenged by the high mobility vehicular environment. In this paper, we propose a geographical segment architecture (GSA) which clusters vehicles based on their geographic locations with respect to road segments. Leveraging on a two-tier architecture, consisting of segment heads and ordinary vehicles, the GSA can exploit cluster IDs to implement efficient broadcasting strategies and routing protocols. We propose three GSA-based routing protocols: GSA-SR (which uses reactive routing), GSA-GR (which uses geographic routing) and IGSAR (which is infrastructure based). Extensive simulations of connected vehicular networks in three road topology scenarios (City, Rural, and Highway) show that GSA-based protocols can achieve relatively higher performance than existing protocols in terms of throughput, packet delivery rate, delay and protocol overhead.

Performance evaluation of broadcasting strategies in cognitive radio networks

Broadcasting is an important phenomenon, because it serves as simplest mode of communication in a network, via which each node disseminates information to their neighboring nodes simultaneously. Broadcasting is widely used in various kind of networks, such as wireless sensor networks, wireless networks, and ad-hoc networks. Similarly, in cognitive radio networks (CRNs), broadcasting is also used to perform many tasks including neighbor discovery, spectrum mobility, spectrum sharing, and dissemination of message throughout the network. The traditional approach that has been used as broadcasting in CRNs is simple flooding in which a message is disseminated in the network without any strategy check. Simple flooding can cause major setbacks in the network, such as excessive redundant rebroadcasts, and collision drops which collectively are termed as broadcast storm problem. To reduce the effects of broadcast storm problem in wireless networks, we propose and compare four broadcasting strategies for cognitive radio networks in this paper. These four strategies are: (1) probability based, (2) counter based, (3) distance based, and (4) area based. Extensive NS-2 based simulations are carried out on different threshold values for each broadcasting strategy. After experimental evaluation, it is demonstrated that counter based broadcasting surpasses other broadcasting strategies by achieving maximum delivery ratio of 60% and by decreasing redundant rebroadcasts and collision drops up to 44 and 37% respectively.

Broadcasting strategies in 6TiSCH networks

We consider IPv6‐enabled networks that run on top of the time‐slotted channel hopping mode of IEEE802.15.4 (6TiSCH). The ongoing discussions in the standardization community concern the network formation process and the definition of a bootstrapping protocol by which a new mote is admitted into the network. Because the bootstrapping traffic uses the same shared slots as the network broadcasts, the key to the optimal performance of the network formation process lays in the optimization of the network broadcasting strategy. The problem boils down to the issue of stabilizing slotted Aloha. To do so, we adapt a broadcast algorithm to the specifics of 6TiSCH networks. By simulation, we evaluate the optimal broadcast transmission probability in the network. We answer the open questions in the IETF 6TiSCH standardization community that concern the performance of the network formation process for the optimal values of transmission probability. As the main contribution of the letter, we provide network administrators with a set of values that allow the formation of dense networks.

Did the Super Bowl Kill the Internet?

Given the rapid increase in Internet streaming services to access multimedia content, to the detriment of traditional cable, satellite, and terrestrial, it is to be expected that this traffic will affect the performance of the Internet at several levels. One such level is the communication between autonomous systems that is primarily based on border gateway protocol (BGP). In order to understand this impact, a tool was developed to detect the problems that occur during a specific time period. This tool is able to identify and classify flapping events providing information about the networks potentially involved in the disruptions. The main focus of this paper is the analysis of the BGP updates registered during Super Bowl 2016 in order to understand how a large streaming event affects the Internet at the BGP level. Those results show that an increase in the number of updates happened during key times when a large number of concurrent viewers connected to the game. Many dampening and flapping events were observed accordingly. From those events, networks potentially affected were detected and categorized. The results of our study suggest that the Internet is not prepared to accommodate the potential streaming traffic generated during major events. This is of utmost importance for content providers and content delivery networks in designing their broadcast strategies which should take into consideration not only the scalability of their own servers but also the way in which data reaches the viewer.

Optimal Broadcasting Strategies for Conjunctive Queries over Distributed Data

In a distributed context where data is dispersed over many computing nodes, monotone queries can be evaluated in an eventually consistent and coordination-free manner through a simple but naive broadcasting strategy which makes all data available on every computing node. In this paper, we investigate more economical broadcasting strategies for full conjunctive queries without self-joins that only transmit a part of the local data necessary to evaluate the query at hand. We consider oblivious broadcasting strategies which determine which local facts to broadcast independent of the data at other computing nodes. We introduce the notion of broadcast dependency set (BDS) as a sound and complete formalism to represent locally optimal oblivious broadcasting functions. We provide algorithms to construct a BDS for a given conjunctive query and study the complexity of various decision problems related to these algorithms.

Cooperative Task Allocation for Unmanned Vehicles with Communication Delays and Conflict Resolution

This paper presents a framework for multi-agent cooperative decision making under communication constraints. Piece-wise optimal decentralized allocation of tasks for a group of unmanned aerial vehicles is considered. Each vehicle estimates the position of all teammates in order to assign tasks based on these estimates, and it also implements event-based broadcasting strategies that allow the group of agents to use communication resources more efficiently. The agents implement a simple decentralized auction scheme in order to resolve possible conflicts. This framework is extended to re-plan assignments when a sequence of tasks is disrupted by wind disturbance. Further, the effects of wind disturbance are also included in the task assignment process by assuming a fixed steady wind value. The overall framework provides a robust and communication-efficient approach for decentralized task allocation in the presence of communication constraints and external uncertainties.

Evaluating Broadcast Strategy: The Case of Australian Football

The central aim of this study was to evaluate the broadcast strategies of Australia’s 2 leading commercial sports leagues, the Australian Football League and the National Rugby League. Specifically, the research focused on assessing the degree of exclusivity and geographic reach embedded in each broadcast agreement. In doing so, the research considered the impact of strategy in providing value to the broadcasters and teams, as well as utility to fans of each league, within Noll’s framework of broadcasting principles.