Expo ’67, Montreal, was the first international exhibition Australia had attended since the 1939 New York World’s Fair. In New York, Australia promoted its export industries in timber and wool in an annex next to the British pavilion. In Montreal, Australia contributed its own major pavilion, a simple, rectangular box of glass and steel. Inside, the pavilion contained few actual exhibits. The main feature of its spacious interior was a salon-style arrangement of two hundred and forty lounge chairs created by the Australian designers Grant and Mary Featherston from an idea by the exhibit designer Robin Boyd. Visitors sat in the chairs to activate short, taped interviews with prominent Australians on aspects of Australian life and achievement, delivered though stereophonic speakers in the chairs’ headrests. Occasional tables stood nearby, bearing books on Australian society and ashtrays of a modern Australian design. One wall of the main exhibition hall featured a row of modernist paintings by leading Australian artists. Natural light streamed into the pavilion through its glazed north and south faces, which provided sweeping views across the exhibition site. Quality Australian wool carpet covered the pavilion’s floors and some internal walls, muffling incoming noise and adding to the general feeling of repose. Aspects of the pavilion’s interior suggest a range of architectural types: a hotel lobby, a corporate foyer, a gallery of modern art, and the living room of a large, modern home. The priority of modern design over specific symbols of Australian nationhood was unprecedented, its origin was in the government’s newfound eagerness to stress Australia’s modernization. Such progress was emphasized in Prime Minister Harold Holt’s four-minute interview on industrialization as a significant but little known feature of contemporary Australia. When questioned on the scale of Australian manufacturing in comparison to its more familiar rural sector, Holt described employment in industry as roughly equivalent to the USA, and higher than other recognized industrial nations such as Canada, France, and Japan.1 He identified Australia’s automobile, electrical, engineering, petroleum, mining, and steel industries as all experiencing rapid growth since 1939, and being “much more advanced and sophisticated than most people would realize.”2 The Prime Minister highlighted Australian inventions such as transistorized aviation beacons, radio telephone equipment, a 1 “Expo 67 Sound Chair Scripts. Notes for Interview with Prime Minister—Final Reading Text,” undated, National Archives of Australia (NAA): A463/1966/2141: 1. 2 Ibid., 3. © 2009 Massachusetts Institute of Technology
Read full abstract