The development and electronic accessibility of indices of poverty and social deprivation have yet to be fully exploited by mainstream sociology, not least in the field of class analysis where it might seem likely to be taken up. While reasons for this can be suggested, there are several conceptual frameworks within sociological debates about class that might accommodate deprivation and its indicators, and also valuable empirical resources in the form of indices which are now available to researchers interested in contemporary social inequality. The potential of this approach in the UK is demonstrated by an examination of patterns of social deprivation in 1991 Census data for 391 wards in the South West of England, using the Townsend, Jarman, Breadline Britain and the new DoE Local Conditions indices. Urban and rural patterns are demonstrated in inter-pair correlations between index scores, component variable values, and social class represented as SEGs. A factor analysis similarly shows distinct patterns for urban areas, small towns and rural areas. However, in all cases class, single-parent families, and children living in low- income households show the strongest associations with other deprivation indicators. An explanation for the empirical findings may be found in two main strands of class analysis. First, following Weber, deprivation and occupational class both derive from market situations, but the reported deprivation patterns cannot be entirely explained in terms of class: other factors (such as life-cycle) need to be included. Second, while there is no clear evidence of residualization in the data, some aspects of consumption sector theory seem to be born out; for example, differential opportunities for access to consumption. In addition, it is suggested that the rural/urban differences raise issues for ameliorative policies, further demonstrating the potential for a closer integration of the social indicators approach into the techniques of sociological analysis.