We live nowadays, in Brazil, an estrangement, concerning social mobilization around collective struggles, to the point of being criminalized by the public opinion declared in the vehicles of wide-circulation of information. At the 2014 World Cup street manifestations, pulled by the black bloc tactic or by traditional union strategies, were widely rejected and ridiculed by the so-called Brazilian public opinion. This phenomenon reveals changes in the perception and acceptance of public space, political demands, and also the individual’s senses of the common good. A very rapid change, if we consider recent re-democratization processes experienced during the last 30 years. The political opening in that season triggered social movements with political flags, as protection for children and teenagers, the elderly status, land reform among others. Such movements occupied the national scene and the popular imagination as legitimate ways to fight the government. How and why such changes in Brazilian public opinion were given is the present investigation about, bringing analysis of behaviors and opinions built at virtual spaces, during the 2014 World Cup. Are there new habitus of collective life and struggles been formed at digital age? Which new senses of the common good can be pointed as directing such formation? Keywords: Public opinion; Brazil; Social struggles; Habitus; Norbert Elias Resumo As mobilizacoes sociais em torno de lutas coletivas, no Brasil, tem sido criminalizadas pela opiniao publica presente nos veiculos de comunicacao de largo alcance. Durante a Copa do Mundo de 2014, as manifestacoes nas ruas, feitas conforme a tatica black bloc ou as estrategias sindicais tradicionais, foram rejeitadas e ridicularizadas pela opiniao publica brasileira. Este e um fenomeno social que revela mudancas nos sentidos da percepcao e da aceitacao sobre o espaco publico, as demandas politicas e, ainda, sentidos individuais em torno do que e comum a todos. Sao mudancas velozes, se considerada a recente redemocratizacao do pais, ocorrida nos ultimos 30 anos. A abertura politica de entao legitimou os movimentos sociais com bandeiras de luta como a protecao a infância e a adolescencia, o estatuto do idoso e a reforma agraria, dentre outros. Tais movimentos ocuparam o cenario nacional e a imaginacao popular enquanto meios para enfrentar os governos. Como e porque tais mudancas ocorrem na opiniao publica brasileira e o que se propoe aqui investigar, ao trazer analises sobre comportamentos e opinioes construidos nos espacos virtuais, durante os eventos da Copa do Mundo em 2014. Havera novos habitus coletivos em formacao na chamada era digital? Quais sentidos do comum orientam tal formacao? Palavras-chave: Opiniao publica, Brasil, Lutas sociais, Habitus, Norbert Elias DOI: 10.21747/21836892/fil34a13