Reviewed by: The Fetish Revisited: Marx, Freud, and the Gods Black People Make by J. Lorand Matory Kwaku Nti Matory, J. Lorand. The Fetish Revisited: Marx, Freud, and the Gods Black People Make. Durham, NC: Duke University Press, 2018. The Fetish Revisited is rooted in the phenomenology of religion in general as well as the author's own religious experiences. The overwhelming religious theme notwithstanding, J. Lorand Matory demonstrates an impressive intellectual and analytical power throughout his exposition in this book as he delves into some aspects of Western systems, social theory, ethnological schadenfreude, and lopsided ambivalence in central Europe. He discusses the commutative nature of the history, meaning, and implication of fetishism, especially as used by Europeans in reference to Africans. According to the author, the word fetish, which generally conjures images of "a progressive Europe and a regressive other" (xi), originated on the West African littoral when European and African traders disagreed on issues regarding the value as well as agency of people and things. However, Matory is quick to remind us that this intercultural encounter between Africans and Europeans "was not the only early habitat of the fetish problem" (160). The murderous clash between European Protestants and Catholics, especially among the Germans and the Dutch during the Thirty Years' War is also mentioned as yet another intriguing instance. Matory points out that heirs to that legacy of disagreement on the West African coast, namely "Hegel, Marx, and Freud" (perhaps the list would have been fully fleshed out with the inclusion of European colonial authorities, missionaries, and scholars who operated in the selfsame locale), "consequently invoked materially embodied African gods—so-called fetishes—as the universal counterexamples of proper reasoning, commerce, governance, and sexuality" (xvi). But Matory reveals that other Westerners, such as contemporary practitioners of BDSM (bondage, discipline, and sadomasochism), embraced this word in "reimagining and refashioning their intimate relationships" (xvi). Simultaneously, he avers that priests of pan-African religions straddling Yoruba, Kongo, Cuban Santeria, Brazilian Candomble, and Haitian Voodou are equally heirs to the original "legacy of disagreement" that also went a long way to inspire "Enlightenment and post-Enlightenment discourse of the fetish in Europe" (xvi). According to Matory, all of these instances exhibit "a thing mediated, problem-solving struggle over who we humans are in our essence and how we are connected to other human beings" (xvii). Thus the seminal argument of this book is that the "the so-called fetishes of the Afro-Atlantic religions have counterparts in historical materialism, [End Page 143] psychoanalysis, . . . white American BDSM, and that each of these systems invests assertions about proper social order in certain physical props" (xvii). Matory reiterates that "contrary to the pretense of the colonial-era social evolutionism like Marx's and Freud's, Afro-Atlantic priests are their contemporaries . . . important thinkers, actors, and leaders in the circum-Atlantic world" (xvii). In the same vein, he argues that Marx and Freud were themselves intermediaries between ethno-racial groups and ranks in a hierarchical circum-Atlantic field. Furthermore, Marx, Freud, and Afro-Atlantic priests "are coeval and responsive to each other in real historical time, but the practice, the logic, and concomitantly, the material props of leadership differ in ways related to their different . . . circum-Atlantic field of power" (xvii). Matory again bluntly points out that contrary to conventional notions that European social theory is a disembodied and socially neutral articulation of truth, it is historically and socially positioned as well as materially embedded as any of the referent "other." In The Fetish Revisited both European social theories and African altars are "fetishes" as long as each is the articulation and materialization of contested proposals about how social relations should work. Nevertheless, Matory appends the caveat that his "application of the term 'fetish' to European social theories and Afro-Atlantic gods alike is comparative and heuristic, rather than derogatory, in its intent" (151). European social theories and African altars equally exhibit instantiations of material things that have been animated through contrary models of society and equally opposing personal expectations of people that have rival relationships with the material thing in question. Readers are confronted with the fact that these dialectical expectations include, but are not...