Product Brand Research Articles

Unveiling the Impact of Emotional Regulation on Academic Procrastination

This study examines how consumer perceptions of the Skintific brand, product quality, and pricing influence product selections among 110 FBHIS students at Muhammadiyah University of Sidoarjo. Using online questionnaires and quantitative analysis methods, including validity and reliability tests, multiple linear regression, and t-tests, the research reveals significant relationships between brand image, product quality, pricing, and consumer purchasing decisions. The findings emphasize the importance of these factors in shaping consumer behavior, particularly among university students, and offer insights for skincare companies targeting this demographic to enhance brand image, maintain product quality, and offer competitive pricing strategies. Highlight: Quantitative Analysis: Validity, reliability tests, regression for consumer behavior research. University Sample: Investigated FBHIS students' purchasing choices at Sidoarjo University. Strong Associations: Brand image, product quality, pricing linked to consumer decisions. Keywoard: Consumer perceptions, Skintific brand, Product quality, Pricing, Decisions

THE INFLUENCE OF PRODUCT INNOVATION, CUSTOMER EXPERIENCE, BRAND TRUST AND CUSTOMER LOYALTY ON COMPANY PROFITABILITY AT PT. RAHIM MAJU JAYA BATAM

This study aims to determine the influence of product innovation, customer experience, brand trust and customer loyalty on company profitability. The population in this study were customers of PT. Rahim Maju Jaya Batam as many as 50 people. The sample in this study amounted to 50 people taken using a saturated sampling technique involving all populations as research samples. This type of research is a quantitative type using primary data collected using a questionnaire technique. The analysis method used is multiple linear regression processed using the SPSS 25 application The results of the study stated that product innovation and brand trust did not have a significant effect on company profitability, but customer experience and customer loyalty had a significant effect on company profitability. Product innovation, customer experience, brand trust and customer loyalty partially and simultaneously have a positive and significant effect on company profitability at PT. Rahim Maju Jaya Batam.

Optimization of PT Zhisheng Pacific Trading’s Digital Marketing Communication Strategy through Instagram Platform

This research aims to explore the optimization of digital marketing communication strategies at PT Zhisheng Pacific Trading (MIXUE INDONESIA) through the Instagram platform in facing the era of the 4.0 and 5.0 industrial revolutions. The background of this study is based on the need for SMEs to adapt to changing consumer behaviors that increasingly rely on social media as a means of information and transactions. The research method employed is a descriptive qualitative approach, involving interviews with managers and employees of Mixue to gain an in-depth understanding of their digital marketing practices. The results indicate that effective use of Instagram significantly enhances brand visibility, consumer engagement, and product sales. Creative and interactive content, along with features such as Instagram Stories and paid advertisements, have proven capable of attracting the target audience's attention. The conclusion emphasizes that an integrated marketing communication strategy focused on sustained interaction with consumers through social media is crucial for business success in the digital era. This research provides guidance for SMEs to leverage social media's potential to enhance their competitiveness.

Sustainable Manufacturing Engineering: Enhancing Product Quality through Green Process Innovations

The imperative for sustainable practices within manufacturing has become increasingly critical, driven by environmental concerns, regulatory pressures, and the evolving expectations of eco-conscious consumers. This paper investigates the role of sustainable manufacturing engineering in enhancing product quality through the implementation of green process innovations. Specifically, the study explores how sustainable manufacturing methods, including energy-efficient systems, additive manufacturing, zero-waste production, and renewable energy integration, can drive quality improvements while reducing the environmental impact of production processes. The research is grounded in a comprehensive analysis of current green innovations in the manufacturing sector, drawing on case studies of companies that have successfully balanced quality and sustainability. The findings indicate that companies adopting sustainable practices not only reduce waste and lower emissions but also experience notable gains in product durability, customer satisfaction, and brand reputation. For instance, additive manufacturing is shown to improve precision and material efficiency, while zero-waste initiatives lead to a more efficient resource cycle, which in turn supports consistent quality standards. This paper further delves into the challenges of implementing green manufacturing processes without compromising product quality, examining factors such as initial costs, technological readiness, and market adaptation. Visual data in the form of tables and graphs are presented to compare different green process innovations and their respective impacts on quality and sustainability metrics. In addition, case study summaries provide real-world examples of how leading companies have enhanced product quality through sustainable engineering approaches. This study underscores the value of sustainable manufacturing engineering as a dual-benefit strategy that can drive environmental stewardship alongside quality enhancement. The paper recommends that future research focus on the development of new, cost-effective green technologies and the application of advanced data analytics for improved process control in sustainable manufacturing. Through these efforts, the manufacturing sector can continue advancing toward a more sustainable, high-quality production paradigm.

How do product innovation, internet marketing and brand identity affect business performance of small and medium-sized agri-food processing?

How do product innovation, internet marketing and brand identity affect business performance of small and medium-sized agri-food processing?

Research on the Technology and Application of Remote Wireless Transmission of Digital Image Signal

Abstract. With the increasing demand for remote real-time high-quality video transmission, especially in the context of large area applications of unmanned aerial vehicle (UAV) and remote location instant live broadcast, traditional wired transmission methods have been surpassed by digital transmission methods due to their superior performance in image quality, transmission distance and delay. Therefore, this study focuses on the application of digital image wireless transmission in remote scenarios such as UAVs, including key digital transmission technologies such as Orthogonal Frequency Division Multiplexing (OFDM) and Coded Orthogonal Frequency Division Multiplexing (COFDM), as well as public network link communication technologies such as 4G and 5G, by means of a literature study and a case study. It also analyzes the development of WiFi, Lightbridge and OcuSync graphics transmission systems using DJI brand products as case studies. The analysis shows that digital image wireless transmission, especially COFDM and advanced proprietary systems such as DJI's OcuSync, has significant advantages in terms of transmission distance, interference immunity, encryption techniques, and reusability. However, factors such as building obstruction, frequency interference, and weather conditions can affect the transmission quality. To mitigate these challenges, solutions are proposed, such as auxiliary signal enhancement systems, adaptive frequency hopping and software-defined radio technologies.

Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District

This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indicate that MSMEs that implement digital marketing are able to increase sales, expand market share, and strengthen product branding. However, there are still obstacles in the form of a lack of digital knowledge and access to technology, especially among micro-scale MSMEs. Therefore, support is needed from the government and related institutions to improve digital literacy and provide infrastructure that supports the development of digital marketing in this region. Overall, the role of digital marketing for MSMEs in Cibinong District is very significant in increasing competitiveness, efficiency, and market reach. However, to maximize this potential, collaborative efforts are needed between MSME actors, the government, and technology service providers so that existing challenges can be overcome properly. This study is expected to be a reference for the development of effective digital marketing strategies for MSMEs in Cibinong District.

Consumer Online Buying Behavior on Social Media Platform in Malaysia: A Conceptual Paper

The increased utilisation of social media platforms has been observed to influence consumer behaviour, particularly in online shopping context. This study aims to propose a conceptual framework regarding the factors influencing customer online buying behaviour on TikTok platform among younger generations for a Malaysian fragrance company. The method used for this conceptual paper is based on the literature reviews from journal articles related with the keywords and research area. This study proposed a conceptual framework to further identify and analyse the influence of brand awareness, product variety and psychological factors on online buying behaviour on TikTok. The framework will serve as a guideline for future academic research and practical industry applications by enhancing understanding of online buying behaviour among younger consumers in Malaysia’ fragrance market. The framework will help to inform strategic decisions for businesses and provide border implications for leveraging TikTok as a platform for e-commerce growth in the region

Pengaruh Citra Merek. Kualitas Produk, dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan pada Produk Teh Pucuk Harum di Surabaya

This research aims to analyze the influence of brand image, product quality, and customer satisfaction on customer loyalty for Teh Pucuk Harum products in Surabaya City. This study employs a quantitative method approach. The population used in this study is consumers of Teh Pucuk Harum in Surabaya. The sample size in this study was determined using the Slovin formula, resulting in a required sample of 100 respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results show that brand image, product quality, and customer satisfaction simultaneously have a significant effect on customer loyalty. However, partial analysis reveals that only customer satisfaction has a significant influence on customer loyalty. Brand image and product quality, although showing a positive influence, do not have a significant partial effect on customer loyalty.

Whether and how to adopt live streaming Selling: A perspective on interaction value creation

As live streaming selling continues to be an emerging channel with many uncertainties, brand manufacturers must adopt a deliberate approach to utilize this medium and develop their capabilities effectively. This study examines the adoption of live streaming selling by considering customers interacting with the streamer in real-time to acquire more product information and additional interaction value. Three sales models are constructed: the traditional selling channel (Model T), the live streaming selling channel (Model L), and the dual channel that combines traditional selling and live streaming selling (Model TL). The impact of live streaming selling on value creation is revealed through a comparative analysis. Finally, as an extension model, we consider the scenario where manufacturers pay streamers different commissions based on actual market demands. The results show that adopting live streaming selling depends on the commission and operating costs of live streaming. When the commission paid to the streamer is low, contemplating live streaming selling can create more value for all parties. When the commission is moderate, the manufacturer should adopt the dual channel of traditional selling and live streaming selling to create more value. Conversely, when the commission and operating costs are high, adopting live streaming selling is not recommended. Furthermore, when market demand is high, manufacturers achieve greater profits by paying streamers a fixed commission. Conversely, when market demand is low, manufacturers gain higher profits by paying streamers different commissions based on actual market demand.

Oral solid dosage form using alternate crystalline neratinib maleate anhydrous form: Pharmaceutical, bioequivalent, and clinical perspectives.

Neratinib (an active pharmaceutical ingredient [API]) is an irreversible pan-human epidermal growth factor receptor (HER) inhibitor used to treat HER2-positive breast cancer. The dosage form (marketed in the United States, China, Europe, and other regions) is a tablet for oral administration, and the brand product (NERLYNX) has patent protection for the crystalline neratinib maleate monohydrate form. This paper describes the product development using stable crystalline neratinib maleate anhydrous form, stability study, bioequivalence (BE) study of the products, and discussion of the adverse effects observed in the clinical study.

Surveillance in the Advertising Landscape: Application of the DEAL Framework to Investigate Online Behavioral Advertising, Surveillance, and Users’ Responses on Instagram

Technology has allowed the creation of granular-level data that can provide detailed insights and analysis on consumers. This level of data allows marketers and advertisers to make better-informed decisions about their target consumers and tailor their strategies to specific customer segments. With an online experiment (N = 236), we examined how increased personalization of advertisements—more precisely the case of online behavioral ads (OBA) based on the brand match (vs. mismatch) and product match (vs. mismatch) with a previous web search—impacts consumers’ responses, avoidance, and attitudes mediated by perceived surveillance. The study found that perceived surveillance increases with brand match, leading to increased advertising avoidance and less positive attitudes toward the ad, product, and brand, but no relationship was found between product match and perceived surveillance, nor did it reveal an interaction effect between brand and product mismatch on perceived surveillance. This research contributes to theory by considering perceived surveillance as an antecedent to users’ responses and presents a framework to understand people’s perceptions of increased specificity of OBA ads based on previous web searches. Additionally, this study amplifies both the need to understand consumers’ responses to increased personalization and the need to balance consumers’ privacy with effective advertising strategies.

Multiple Sclerosis Disease-Modifying Therapy Use in the Department of Veteran Affairs and Medicare: A Comparative Analysis

BackgroundHigh-cost disease-modifying therapies (DMT) for multiple sclerosis (MS) have created affordability challenges for people with MS (PwMS) and payers. The Department of Veterans Affairs (VA) is the largest integrated healthcare system in the US and uses a variety of approaches to manage utilization and cost of MS DMT. The objective of this paper is to compare national utilization trends in the VA to the US Medicare program, another large federal public healthcare program. MethodsCounts of PwMS prescribed DMT from 2012 to 2021 in the VA and Medicare programs were used to estimate changes utilization over this period. For each DMT, we estimated the proportion of all DMT users treated in each year. Trends in utilization were compared to identify differences in how these systems manage DMT use. We compared demographics and DMT use between PwMS in the VA to previously published estimates from a Medicare cohort of PwMS. ResultsDMT use in PwMS was comparable in VA and Medicare programs (65.9% vs 69.7%). In younger (<50 years) PwMS, DMT use was more prevalent in the VA compared to Medicare (85.8% vs 76.9%). Between 2012 and 2021, the proportion of patients on DMT using a lower-efficacy agent (interferon beta and glatiramer) declined in both the VA (90% to 32%) and Medicare (81% to 38%). Oral DMT use (primarily fumarates and sphingosine 1-phosphate [S1P] modulators) increased to a similar degree such that by 2021, 39% of patients in both systems were receiving oral DMT. Use of high-efficacy B cell depleting DMT (ocrelizumab, ofatumumab, and rituximab) was consistently higher in the VA than in Medicare. Despite the approval of generic glatiramer and dimethyl fumarate in 2015 and 2020 respectively, 49% of glatiramer and 58% of fumarate utilization in the Medicare program continued to be for a branded product in 2021. ConclusionsGreater DMT use among younger PwMS along with more frequent use of high-efficacy B cell depleting DMT in VA has the potential to reduce disability and attendant healthcare system costs. Generic DMT adoption in the Medicare program was lower than might be expected. Future studies should evaluate the relationship between DMT utilization, costs, and health outcomes in these populations.

Enhancing Consumer Loyalty and Market Competitiveness: Approaching IPA-QFD in Product Development

This paper provides an overview of AA.co.Store, is a fashion business founded in 2021. Despite being in the development stage, AA.co.Store can compete with other local brands in Sidoarjo. To maintain and attract more consumers, the company focuses on improving product quality. The success of a business is measured by the number of products produced and their competitiveness in the market. Product development is crucial to increase competitiveness and attract future consumers. The quality of the product and promotional activities significantly impact customer satisfaction. Pricing and distribution also influence purchasing decisions. To compete with competitors, AA.co.Store needs a comprehensive strategy. Research suggests that product quality, price, customer satisfaction, and brand image affect consumer loyalty and satisfaction. The purpose of this research is to improve AA.co.Store's product development using an IPA-QFD-based marketing mix aligned that very important for Development Goals (SDGs) of the store to compete with other local brands in Sidoarjo. The results of this study were AA.co.Store service quality, it can be concluded that Customer satisfaction with AA.co.Store services is fulfilled, which is indicated by the results of the questionnaire using the SERVQUAL method which does not show a negative value for the AA.co.Store brand when compared to other brands. There are three service quality attributes that need to be prioritised for improvement at AA.co.Store, namely the price of t-shirts that are more competitive than other brands, the condition of the parking lot, and cleanliness. There are several steps that can be taken to improve service quality based on technical needs, including: a.) changing the organisational strategy on company performance, especially in the operational section, b.) increasing the stock of materials to meet the number of orders, c.) providing training and development on existing SOPs, and d.) repairing and maintaining existing equipment in the company.

The Influence Of Product Quality, Service Quality, Price And Brand Image On Shopee Customer Satisfaction

Purpose – This paper seeks to examine the influence of product quality, service quality, price and brand image on shopee customer satisfaction survey in Bengkulu province. Methodology/approach – The data collection method used in this research is the direct or self-administered data collection method, namely the distribution method by distributing online questionnaires to obtain information from respondents. Distribution of questionnaires was carried out by distributing questionnaires online to respondents via social media such as WhatsApp, Instagram and assisted by closest friends in distributing questionnaires. This research collected a sample of 309 respondents.. Findings – It was found that . Good quality, low prices, good brand image and good service quality can increase the satisfaction of customers who shop at Shopee in the community in the city of Bengkulu and have a positive and significant influence. Novelty/value – because product quality, price, brand image and service quality have an influence on customer satisfaction, so it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. Keywords Because product quality, price, brand image and service quality have an influence on customer satisfaction, it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. keywords service quality, product quality, price brand image.

Contribution of brand image, price, and product quality in purchase decisions through the buy now, pay later (BNPL) feature on beauty care products

This study aims to examine the influence of brand image, price, and product quality on consumers' purchase decisions when using the "Buy Now, Pay Later" (BNPL) feature for beauty products. The research involved 101 respondents who are active BNPL users. The research method used is multiple linear regression analysis. The results showed that price and product quality had a significant positive influence on purchase decisions, while brand image had no significant influence. This indicates that consumers prioritize rational factors such as price and quality over emotional factors such as brand image when deciding to purchase beauty products through the BNPL feature. The implications of this study are that businesses need to focus more on competitive pricing strategies and improving product quality to attract customers, as well as integrating the BNPL feature as one of the flexible payment options.

Minor Cannabinoid Profile of Unregulated Cannabidiol Products.

Background: Although the majority of cannabinoid research has focused on delta-9-tetrahydrocannabinol (Δ9-THC) and cannabidiol (CBD), there is increasing interest in the therapeutic effects of other phytocannabinoid compounds (i.e., minor cannabinoids), as there is little known about their effects or interaction with CBD. The current study objective was to determine the concentrations of 15 minor cannabinoids in unregulated, over-the-counter CBD products. Methods: A cross-section sample of 80 local and national brands of hemp-derived oil products was purchased both online and in local retail outlets in central Kentucky. Epidiolex® was included as a regulated control. Samples from each product were extracted by solvent extraction and quantified by liquid-chromatography tandem mass-spectrometry. The targeted cannabinoids were: cannabidiolic acid (CBDA), cannabidivarin (CBDV), cannabidivarinic acid, Δ9-tetrahydrocannabivarin, Δ9-tetrahydrocannabivarinic acid, Δ9-tetrahydrocannabinolic acid-A, Δ8-tetrahydrocannabinol (Δ8-THC), cannabigerol (CBG), cannabigerolic acid, cannabinol (CBN), cannabinolic acid, cannabicyclol (CBL), cannabicyclolic acid, cannabichromene (CBC) and cannabichromenic acid. Results: Among the unregulated products included in this analysis, the most frequently detected minor cannabinoids were CBDV (100% of samples tested), CBG (77%), CBC (72%), CBN (67%), CBL (67%), and CBDA (51%). Δ8-THC was not detected in any of the products tested. Concentrations of these cannabinoids varied widely from trace concentrations to several mg/mL (e.g., CBDA: 0.006-12.258 mg/mL). Conclusions: These data indicate CBD products often contain minor cannabinoids, although the array and concentrations of these cannabinoids vary widely across products. The concentrations of these minor cannabinoids are largely absent from product labels, leaving consumers uninformed about product contents.

The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?

Purpose Brands increasingly coappear in television programs while research in product placement has primarily focused on the placements of a single brand. Building on research related to product placement and cobranding, this study aims to systematically examine the roles of product competitiveness and brand competitiveness on the effectiveness of brand coappearance on television programs. Design/methodology/approach Extensive pretesting and four experimental studies were conducted. Real stimuli that had been digitally manipulated with fictitious brands were used in Study 1 (laboratory experiment involved student samples) and Study 2 (online experiment with a national sample) to examine the short- and long-term impacts of product competitiveness on brand coappearance. Real stimuli incorporated actual brands were used in Study 3 (involved advertisers’ key demographic) and Study 4 (alterative television program with a national sample) to examine the impacts of brand competitiveness and its interaction effect with product competitiveness. Findings The study found that coappearing with a product of high competitiveness significantly enhanced attitudes and purchase intention toward the coappearing products both in the short and long term. Product competitiveness further interacts with brand competitiveness to influence attitudes and purchase intention toward the coappearing brands suggesting a coopetition pattern for brand coappearances. The effect of brand coappearances did not vary substantially for low or high involvement products with or without character interaction. Research limitations/implications The study develops a useful framework for explaining and understanding the potential spillover effects in brand coappearances. It contributes to the existing literature on product placement and cobranding, while also paving the way for future research opportunities. Practical implications When introducing new brands, marketers are advised to consider coappearance deals with more competitive brands in highly competitive product categories. Conversely, coappearance deals with less competitive brands in less competitive product categories should be adopted to promote well-known brands. Advertisers may also consider product or brand exclusivity arrangements with broadcasters to enhance the effectiveness of the product placement. Originality/value Although brand coappearance in media content is likely to continue to proliferate, little is known about the phenomenon and its effects. To the best of the authors’ knowledge, this research is the first to systematically examine the perceptions toward brands coappeared in television programs.

Pharmacokinetics and bioequivalence of ezetimibe tablet in healthy Chinese subjects under fasting and fed conditions.

The purpose of this study is to evaluate the pharmacokinetics (PK) parameters of an ezetimibe 10 mg (test drug) and assess its bioequivalence to the branded reference product in healthy Chinese subjects under fasting and fed conditions. A single-center, randomized, open-label, four-period, two-sequence, full replicate crossover study was conducted in 88 healthy Chinese subjects under fasting or fed conditions. Subjects received a single oral dose of 10 mg ezetimibe tablet as test or reference formulation. There was a minimum 14-day washout period between each dose. Blood samples were collected at prescribed time intervals, the plasma concentration of free ezetimibe and total ezetimibe (ezetimibe + ezetimibe glucuronide) was determined by a validated ultra performance liquid chromatography-tandem mass spectrometry (UPLC-MS/MS) method. Pharmacokinetik and bioavailability parameters were estimated via non-compartmental methods. Adverse events were also recorded. 40 and 48 eligible healthy subjects were enrolled in the fasted and fed study. Under fasting state, total ezetimibe with 90% confidence intervals (CIs) of Cmax, AUC0-t, and AUC0-∞ were 87.17% (81.99 - 92.66%), 95.98% (92.38-99.72%), and 96.04% (91.37 - 100.95%), respectively. Under fed state, total ezetimibe with 90% confidence intervals (CIs) of Cmax, AUC0-t, and AUC0-∞ were 98.71% (90.11 - 108.13%), 98.32% (94.71 - 102.06%), and 97.90% (92.68 - 103.42%), respectively. The 90% CIs of the ratio of geometric means (GMRs) of Cmax, AUC0-t, AUC0-∞ of the test and reference formulation in both fasting and fed conditions fell within the conventional bioequivalence criteria of 0.80 - 1.25. No severe adverse events were observed. The test and reference 10-mg ezetimibe tablets were bioequivalent under fasting and fed conditions in Chinese subjects. Both preparations showed good safety and tolerability.

Pengaruh Citra Merek dan Inovasi Produk terhadap Minat Beli Ulang Produk Roma di Kabupaten Sidoarjo

This research aims to determine the relationship between brand image and product innovation on repurchase interest in Roma products located in Sidoarjo. Roma products are the focus where further research will be carried out in terms of innovation and brand image. Likert scale in quantitative with sample (non probability). 100 Roma customers were studied with Smart Pls analysis. The results of this research indicate that the relationship between brand image, product innovation and repurchase intention has a significant and positive influence on each other in Sidoarjo Regency.