Good Brand Research Articles

The Influence of Social Media Marketing and Electronic Word of Mouth on Brand Image and Purchase Intention with Ventela Shoe Products in Pekanbaru City

The rapid development of the fashion world has attracted a lot ofpublic attention, especially among teenagers who want to lookattractive. Shoes are one of the most famous fashion trends, asevidenced by the creation of various models and types of shoes sold onthe market. Therefore, shoe industry companies offer affordableprices, have a good brand image, and are able to provide satisfactionto consumers. This study was conducted to determine the influence ofsocial media marketing and electronic word of mouth on brand imageand purchase intention with ventela shoe products in pekanbaru city.The population in this study were all consumers who were interestedin making purchases on the Ventela shoe brand who were domiciled inPekanbaru City with a sample size of 100 people. The data collectiontechnique in this study used a questionnaire with a quantitativemethod. The analysis tool used in this study was Path Analysis usingthe SPSS 26 application. The results of the study showed that 1. SocialMedia Marketing had a positive and significant effect on Brand Image;2. electronic Word Of Mouth had a positive and significant effect onBrand Image; 3. Social Media Marketing had a positive and significanteffect on purchase intention; 4. electronic Word Of Mouth has apositive and significant effect on purchase intention; 5. Brand Imagehas a positive and significant effect on purchase intention; 6. BrandImage is able to mediate the influence of Social Media Marketing onpurchase intention; 7. Brand Image is able to mediate the influence ofelectronic Word Of Mouth on purchase intention

The Influence Of Product Quality, Service Quality, Price And Brand Image On Shopee Customer Satisfaction

Purpose – This paper seeks to examine the influence of product quality, service quality, price and brand image on shopee customer satisfaction survey in Bengkulu province. Methodology/approach – The data collection method used in this research is the direct or self-administered data collection method, namely the distribution method by distributing online questionnaires to obtain information from respondents. Distribution of questionnaires was carried out by distributing questionnaires online to respondents via social media such as WhatsApp, Instagram and assisted by closest friends in distributing questionnaires. This research collected a sample of 309 respondents.. Findings – It was found that . Good quality, low prices, good brand image and good service quality can increase the satisfaction of customers who shop at Shopee in the community in the city of Bengkulu and have a positive and significant influence. Novelty/value – because product quality, price, brand image and service quality have an influence on customer satisfaction, so it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. Keywords Because product quality, price, brand image and service quality have an influence on customer satisfaction, it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. keywords service quality, product quality, price brand image.

Family Enterprises and Minority Shareholders: Benefits and Risks in Corporate Governance

This essay mainly studies the benefits of minority shareholders in family businesses. Through the Secondary research method to investigate the relevant data of countries worldwide, it is found that family businesses dominate the global business and make significant contributions to employment and GDP growth. Moreover, family enterprises attach importance to brand inheritance and the long-term development of the company. Their good brand image and endurance in difficulties have increased the overall revenue of the company, thus benefiting minority shareholders to a certain extent. Nevertheless, this essay points out that there is a unique "agency issue" in family enterprises and demonstrates that this issue will damage the interests of minority shareholders through the case of Samsung. Furthermore, this essay finds that family infighting is more likely to occur in older family businesses, which brings a new research dimension to family business governance.

Transformation Of Conventional To Digital Marketing: A Study On Increasing Sales Through Digital Marketing

The development of digital technology continues to grow along with the times. Access to the internet is another development that affects people's lives. Similarly, internet access in economic activities also contributes to the development of small and medium enterprises. Micro, Small and Medium Enterprises (MSMEs) utilize information technology in running their business. This study aims to determine the right marketing strategy at Rene Café, the ultimate goal to be achieved is to significantly increase sales and present a good company brand image to consumers. The research method used by researchers in this study is a qualitative method. This type of research is descriptive qualitative, using the methods of observation, interview, and documentation. The results showed that Rene Café has not fully optimized using all social media, but the success of Rene Café in digital marketing through social media is working with influencers or content creators and consumer reviews. By collecting data and information related to marketing through social media and the influence of an influencer in providing information about products. This shows that reviews and influencers play an important role.

Corporate Social Responsibility and Brand Image Construction: Case Analysis and Strategy Suggestions

CSR is not only a gesture of the enterprise, but also a embodiment of its internal values and business philosophy. It covers environmental protection, labor rights and interests, social welfare and other aspects, requiring enterprises to actively assume social responsibilities while pursuing economic benefits. The brand image is the comprehensive impression of enterprises in the eyes of consumers, and it is an important part of the intangible assets of enterprises. A good brand image can significantly enhance the market competitiveness of enterprises and attract more loyal customers.CSR is the key to measure the comprehensive strength of an enterprise, which is not only related to the bottom line of corporate ethics, but also profoundly affects the brand image and market competitiveness. Through detailed case study, this paper reveals the subtle connection between CSR and brand image, and puts forward the strategy of brand image construction based on CSR, to provide strong support for enterprise practice.

Impact of Product Quality and Brand Image on Purchase Decision for LGNSHOP Fashion Products

This study aims to examine the impact of product quality and brand image on purchasing decisions of LGNShop fashion products, to uses a quantitative method with a survey involving 120 respondents who have used and purchased LGNShop products. The analysis results indicate that product quality and brand image have a positive and significant impact on purchasing decisions. Product quality is assessed based on high-quality materials, attractive designs, and product durability, while brand image is evaluated through effective marketing campaigns and good customer service. This study concludes that improving product quality and managing a good brand image will positively affect consumer purchasing decisions. The implication of this research is that LGNShop needs to continuously improve product quality and maintain a positive brand image to strengthen consumer trust and loyalty. Keywords: Product Quality, Brand Image, Purchasing Decision, Fashion Products, LGNShop

Strategies to Increase Customer Loyalty on Brands (Case Study on Nayam Brand on Grabfood)

The use of technology in business is often utilized as a strategy to obtain information related to marketing, sales, and consumer interest. This study aims to analyze the effect of service quality, product quality, relationship marketing, and consumer satisfaction on consumer loyalty of the Nayam brand on the Grabfood platform. Previous research has examined the relationship between these factors, but this study provides a more comprehensive understanding by integrating them in the context of the online food delivery industry. This study utilizes a causal research design to identify causal relationships between variables. Data collection methods include literature studies, field surveys, and questionnaires. The operational variables are service quality, product quality, relationship marketing, customer satisfaction, and customer loyalty. Sampling was conducted using consecutive sampling with a total of 110 respondents in the Jabodetabek area who had ordered Nayam using the Grabfood food delivery service. Data analysis was conducted using PLS-SEM and SWOT analysis. The results showed that customer satisfaction and product quality have an influence on customer loyalty. On the other hand, service quality has an influence on customer satisfaction. Relationship marketing was found to have an indirect positive influence in building relationships between owners and customers. The findings of this study make a practical contribution to business owners by offering a better understanding of how to retain existing customers, increase revenue, improve marketing efficiency, build a good brand reputation, and create a competitive advantage in the market. From a theoretical perspective, this study contributes to the development of a scientific understanding of customer behavior, the factors that influence it, and its impact on business success.

Application of the Principle of Good Faith in the Implementation of Trademark Registration in Indonesia Based on the Supreme Court Decision Number 1051 K / PDT. SUS-HKI / 2023

Brands contain a manufacturer's promise to consistently provide certain characteristics, benefits, and services to consumers. Economically, brands have a price that motivates producers in various ways so that the brand can compete and become popular among the public. The existence of legal rules on the protection of well-known trademarks can be applied to avoid losses to holders of trademark rights and for consumer protection against the purchase of counterfeit branded goods. The case contained in the Supreme Court Decision Number 1051 K/Pdt.Sus-HKI/2023 between Jolla and Jolla. Sus-HKI/2023 between Jollibee Food Corporation against Karsino in the "JOLLIBEE" trademark dispute is one example of bad faith in trademark registration in Indonesia. This research uses normative juridical method by using Statute Approach. The form of legal protection is in the form of cancellation of the Defendant's "JOLLIBEE" trademark from the General Register of Trademarks of the Directorate General of Intellectual Property Rights. The cancellation of the Defendant's "JOLLIBEE" trademark because there are similarities in essence with the Plaintiff's "JOLLIBEE" trademark.

Analysis of The Influence of Automotive Brand Purchasing Intentions In Batam City

Purpose – This research aims to identify the influence of brand trust attitudes, brand image, risk perception, word of mouth promotion, brand awareness, and brand trust on automotive brand purchase intentions. Methodology/approach – This research aims to test hypotheses using quantitative research methods based on the philosophy of positivism. Data was collected from automotive brand buyers in Batam City using questionnaires as the main data collection tool, as well as literature studies to support relevant information. Findings – Attitude does not significantly influence purchase intentions when purchasing automotive brands (p-value > 0.05), but plays an important role in increasing trust (p-value=0.000). Brand awareness and brand image have a significant positive impact on purchase intention (p-value=0.000), indicating that good brand recognition and image increase purchase intention. In contrast, perceived risk does not influence purchase intention. Even though trust has no effect, word of mouth has a significant positive impact on purchase intentions, indicating that brand reputation in society influences consumers' purchase intentions. Novelty/value – This research significantly contributes to the understanding of the factors that influence consumer purchasing decisions in the context of automotive brands. The conclusion shows that attitude has a key role in building consumer trust in automotive brands, while brand awareness and brand image have a significant positive impact on purchase intentions. The research results also highlight the importance of word of mouth in shaping purchase intentions, with perceived risk not playing a significant role in consumers' purchase decisions. The practical implications of these findings can help automotive companies design more effective marketing strategies.

Mixing lint grades in relation to fiber and yarn quality of Egyptian cotton

This study was undertaken to investigate the effect of different mixing percentages of lint grades of Egyptian cotton varieties on fiber properties and yarn strength. Two lint grades within each variety of four Egyptian cottons from 2022 and 2023 crop seasons were used; Good to Fully Good (G/FG) and Fully Good Fair (FGF) for Giza 86, Good to Fully Good (G/FG) and Fully Good Fair to Good (FGF/G) for Giza 92, Good to Fully Good (G/FG) and Good Fair (GF) for Giza 94 and, Fully Good (FG) and Fully Good Fair (FGF) for Giza 95 with mixing percentage (30%-40%-50%) of the highest grades for each variety. Mixed lots of lint cotton grades were tested on Fiber Classifying System (FCS) instrument to measure fiber properties. Yarn strength was tested on Good Brand Lea tester at 60s and 3.6 twist factor. This experiment was conducted at Egyptian & International Cotton Classification Center (EICCC) in Cotton Research Institute (CRI), Agricultural Research Center (ARC), Giza, Egypt. Using traditional statistical analysis (normal probability distribution) with untraditional method (assumed probability distribution) illustrated that; It was remarkably increased upper half mean length,mean length, uniformity index, fiber strength, micronaire reading, maturity and linear density with increase of the percentage of the highest grade in the mixing for each studied variety. Meanwhile short fiber content showed the opposite trend, whereas, elongation had no obvious trend. Prominent improvement in yarn strength was observed when the highest lint cotton grade percentage increased from 30% through 40% and 50% in the mixing lots. Yarn strength increased from 2690 to 3170, from 2475 to 2850, from 2440 to 2845 and from 2135 to 2360 for Giza 92, Giza 86, Giza 94 and Giza 95, respectively. Generally, mixing method based on lint grades exhibited significant improvement in fiber and yarn quality properties. In the same time this method is easier than the experimental mixing methods based on micronaire reading or fiber strength. on the other hand, it is very important process in cotton production economy.

The Effect of Brand Image and Islamic Branding Towards Purchasing Decision: The Role of Brand Awareness as a Mediation Variable

The increasingly fierce competition in the business world has led manufacturers to have marketing strategies that can enhance consumer interest in making purchasing decisions. Fashion is considered to have great potential, especially for Muslim fashion products. This study aims to determine the influence of brand image and Islamic branding on the purchasing decisions of Muslim consumers on Rabbani products, mediated by brand awareness. The sample in this study consisted of female students from Muhammadiyah University of Yogyakarta who had purchased Rabbani products. The total number of samples used was 206 respondents. The method used to collect samples was purposive sampling. This study used primary data obtained from distributing online questionnaires through Google Forms. The data obtained were analyzed using SmartPLS 3.0. The results of the study showed that brand image and Islamic branding have a positive effect on brand awareness. The study also showed that brand awareness has a positive effect on purchasing decisions. Brand awareness mediates the relationship between brand image and Islamic branding on purchasing decisions. The results of this study can serve as a reference for Rabbani product companies in leveraging brand image and Islamic branding aspects to create good brand awareness for consumers, ultimately enhancing purchasing decisions.

The Visual Identity of the Ministry of State-Owned Enterprises as an Effort to Build Image

The increasingly advanced development of information technology offers new challenges and opportunities for industries in Indonesia. In an effort to survive and respond to increasingly fierce global competition, it is necessary to develop a strong and adaptive identity and image. The Ministry of State-Owned Enterprises (known as Kementerian Badan Usaha Milik Negara or “BUMN”) is an institution engaged in the national economy based on economic democracy. The launching of BUMN's new visual identity is a progressive symbol of modern change. Visual identity is an important consideration in building good branding. To face the new era and form a trusted brand image for partners and the public, BUMN decided to create a new visual identity in tandem with institutional restructuring and reform. This article will examine the new visual identity as a result of BUMN’s rebranding and its role in the process of building a new image for BUMNs. Based on the formulation of the problem, the research aims to understand the visual identity of BUMNs and its role in the process of building a new image that is progressive towards changing times and is more trusted as an Indonesian national economic institution. The research is expected to contribute to understanding how visual identity shapes the process of building the image of BUMNs.

Building good brand experience to sustain positive electronic word of mouth: the mediating effect of brand love

PurposeThis study examined the role of brand experience (BE) dimensions (behavioural, intellectual, sensory and affective) to predict electronic word of mouth (e-WoM) through the mediating effect of brand love (BL) in the Egyptian organic cosmetics context.Design/methodology/approachIn accordance with the non-probability convenience sampling procedure and through an online survey, the study collected 312 responses from female consumers who have used Egyptian organic cosmetics brands regularly within the past two years.FindingsThe findings revealed that BE has a significant direct positive effect on BL. BE has also had a significant direct positive effect on e-WoM. In addition, BL has a significant direct positive effect on e-WoM. Finally, BL is a significant mediator between BE and e-WoM.Practical implicationsThis study offered several managerial recommendations. By considering BE as a tool, organic cosmetics' brand owners and managers can effectively develop and implement various experiential marketing strategies to create a love for that brand and develop long-term relationships with consumers, which in turn will lead to positive e-WOM.Originality/valueThis is a new study that uses Fournier’s relationship theory to investigate BE on BL to predict e-WOM in the context of Egyptian organic cosmetics brands. New insights are provided for the mediating effect of BL between BE and e-WoM in the context of Egyptian organic cosmetics brands.

Optimalisasi Branding Melalui Digitalisasi Bisnis UMKM Dapoer Athakiela

The community service program aims to improve branding capabilities in Micro, Small and Medium Enterprises (MSMEs). In the digital era, MSMEs face big challenges in marketing their products effectively. For this reason, this program is designed to provide comprehensive training and assistance in building a strong brand and an effective digital marketing strategy. Athakiela Kitchen, as one of the MSMEs in Wiyung District, has not yet carried out branding for its business. The focus of this service is to help Kitchen Athakiela MSMEs implement good branding using digital marketing. The service method used is through counseling and training on branding and digital marketing. The results obtained from this service were the creation of the Athakiela Kitchen branding by creating an MSME logo, product labels, banners and product photos. Athakiela Kitchen can also market its products through the Instagram account that has been created.

Perspektif Konsumen Pada Brand Image Mie Gacoan Terhadap Peningkatan Penjualan Produk

The consumer's perspective on the brand image of a company's product is an important thing to pay attention to in order to help increase sales. A good brand image will create a desire to buy and consumer loyalty . Planting a brand image in the minds of consumers with good communication and labels will help provide information about a product to consumers. Thus, the role of brand image in a consumer perspective to increase sales is very necessary . Consumers will choose goods that have good quality and will also choose well-known brands or brand images. Generation Z is now in the habit of eating spicy food, one of which is noodles with various levels of taste and spiciness. Because of this consumer behavior, companies can develop various kinds of innovations. Advertisements in mass media continue to appear to increase product sales. In the process of purchasing an item, buyers will use their personal perspective to assess the quality of the item. Currently, Mie Gacoan is a spicy noodle brand that is growing rapidly, as shown by buyers' interest in long queues and a 24-hour opening system in several of its outlets. From this, we are interested in conducting research which aims to find out the consumer's perspective regarding the role of brand image in increasing product sales at the Mie Gacoan company. The method used is a literature review and a qualitative approach. Data sources used as references are research data, research reports, scientific journals and trusted official websites. The results of this research show that brand image plays a positive role in increasing product sales and is the most influential factor compared to other factors.

Research on Competition Pattern and Response Strategies of Sporting Goods Brand Market—Take ANTA Brand as an Example

Research on Competition Pattern and Response Strategies of Sporting Goods Brand Market—Take ANTA Brand as an Example

Lean and industry 4.0 principles toward industry 5.0: a conceptual framework and empirical insights from fashion industry

PurposeExamining synergies between Lean, Industry 4.0, and Industry 5.0 principles, the aim is to showcase how Lean's focus on people enhances Industry 5.0 implementations, leading to the development of the Lean 5.0 paradigm. In addition, insights from artisanal industries, like the fashion one, are specifically collected.Design/methodology/approachFirst, a literature review was conducted to define a comprehensive framework to understand how Lean fits into the Human-Centric (HC) paradigm of Industry 5.0. Second, a case study was employed to give empirical insights and identify practical initiatives that brands can pursue, involving two best-in-class leather goods brands located in Italy.FindingsA conceptual framework to pave the way for new paradigm Lean 5.0 was defined and validated through a case study. To path the way for a case study in the fashion industry, the Lean HC paradigm is detailed into domains and related categories to group practices. The empirical insights demonstrate that Lean HC actions can be effectively supported by Industry 4.0 technologies in traditional sectors like the fashion industry, shifting towards Industry 5.0.Practical implicationsThe proposed framework and related practices can be used by companies to facilitate their transition towards Industry 5.0, leveraging on Lean Manufacturing.Originality/valueThe innovative contribution of the present work mainly refers to the proposed conceptual framework, encompassing Lean, HC and Industry 4.0 and introducing Lean 5.0 paradigm. The case study enriches the empirical contributions in the fashion industry.

Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Online Kosmetik Perawatan Wajah Skintific

Brand image is important for a product, with a good brand image, it can influence consumer preferences to make purchasing decisions. However, at this time, brand reputation is not the main factor for consumers when considering purchasing beauty products. This study aims to determine the effect of brand image on online purchasing decisions for Skintific facial care cosmetics. This research method uses a quantitative approach with a survey method. Data was collected through questionnaires distributed to 96 respondents with a sampling method in the form of nonprobability sampling with a purposive sampling technique. Based on the simple linear regression test, the significance value of the X and Y variables is 0.000 <0.05. In the T test, the significance value is 0.000 <0.05 and the t value is 10.328> t table 1.98552, so it can be concluded that Ha is accepted and Ho is rejected. In the determination coefficient test, the coefficient of determination is 0.532, which means that the influence of brand image contributes 53.2% to the online purchasing decision for Skintific facial care cosmetics, while the remaining 46.8% is influenced by other variables not examined in this study. The results showed that brand image has a positive and significant influence on online purchasing decisions for Skintific facial care cosmetics.

Examining Civil Law Remedies for Consumers Affected by Counterfeit Branded Goods in E-commerce Transactions

This research aims to find out and explain the forms of legal protection for consumers and dispute resolution efforts related to the sale of counterfeit branded goods through online transactions in Indonesia. The research uses normative methods by reviewing library materials and secondary data and using legal material analysis techniques using a statutory approach. The research results show that consumer protection regarding the sale of counterfeit branded goods through online transactions in Indonesia refers to several statutory regulations, namely: Law Number 11 of 2008 concerning Information and Electronic Transactions, a form of protection for consumers, namely the requirement for business actors to provide correct and clear information regarding goods/services being bought and sold as well as guaranteeing the responsibility of business actors for losses and all legal consequences resulting from violations of obligations in electronic transactions. Based on Law Number 8 of 1999 concerning Consumer Protection, the form of legal protection for consumers is that in 2001 the Government established the National Consumer Protection Agency which then formed the Consumer Dispute Resolution Agency at the regional level. Based on Law Number 20 of 2016 concerning Brands and Geographical Indications, a form of consumer protection is the threat of criminal penalties for business actors who counterfeit brands or buy and sell products resulting from criminal acts. Consumer dispute resolution can be reached through 3 routes, namely peaceful resolution by the parties to the dispute without involving the court or a neutral third party, and settlement through the court. and Out-of-court settlement through BPSK.

The influence of social media use on corporate reputation at a higher education institution

The use of social media in organisations can assist in the creation and maintenance of a good brand, reputation and image largely due to the potential of developing interactive relationships with various stakeholders. This not only aids in building stakeholder relationships, but also in increasing an organisation’s visibility. The aim of this research was to assess how a higher education institution, specifically the Durban University of Technology (DUT) in South Africa, uses social media platforms to build and maintain a positive corporate reputation. Additionally, the research examined how the institution actively engages with their target audience on social media platforms. A quantitative methodology was adopted with a sample population of 180 students from the DUT. Data was collected through the distribution of questionnaires to students and analysed using the Statistical Package for the Social Sciences (SPSS) version 25.0. Findings revealed that social media plays an important role for organisations as a vital tool to build and maintain corporate reputation online, as well as communicating effectively and actively with various target audiences. The research recommends that organisations prioritise investing in social media platforms and communicate effectively and actively with their audiences online.