Box Office Success Research Articles

Investigation of the Impact of New Media on Movie Advertising

As the landscape of mass entertainment shifts towards new media—characterized by short-form videos, interactive content, and decentralized platforms—the traditional film industry is undergoing significant changes in its advertising strategies. This paper investigates the impact of new media on movie advertising by analyzing how digital channels, such as social media and streaming services, have transformed traditional promotional methods. Utilizing reliable secondary sources, this research explores various aspects of new media’s influence on film marketing, focusing on case studies like “Avengers: Endgame” and “Spider-Man: No Way Home” to highlight effective strategies. The findings reveal that new media offers unprecedented opportunities for audience engagement through dynamic and interactive content, surpassing the effectiveness of traditional methods. Social media campaigns, marked by high levels of engagement, viral content, and influencer collaborations, have proven particularly successful in driving film visibility and box office success. The research concludes that future studies should incorporate emerging platforms like TikTok, which present novel ways to connect with younger demographics and create shareable content. By understanding the evolving trends and integrating new media strategies, filmmakers can optimize their advertising approaches to enhance audience reach and maximize commercial success.

Analysis and Box Office Prediction of Chinese High Box Office Films- Empirical Analysis Based on the Top250 Movies on Maoyan.com

This project focuses on analyzing and predicting box-office performance using data from Maoyan.com. Several key factors, including release year and month, ticket price, movie duration, and the proportion of positive reviews, are examined for their influence on box-office revenue. We begin by employing simple linear regression to investigate the relationship between Maoyan.com ratings for the top 250 movies and their box-office performance. Additionally, we construct an Autoregressive Distributed Lag (ARDL) model to assess the impact of these factors over time. The model parameters are estimated using the least squares regression method, and the Mean Absolute Percentage Error (MAPE) is minimized to achieve optimal prediction accuracy. Extensive data cleaning and preprocessing ensure the reliability of our analysis. The findings from this study provide valuable insights into the determinants of box-office success and offer a robust predictive model for future revenue estimation.

Mumbai to Dubai: Promotional strategies and the celluloid journey of Bollywood films to the UAE

In recent years, the cinematic migration of Bollywood films from Mumbai to Dubai has captivated attention, prompting a focused investigation. This study aims to scrutinize the promotional strategies used in distributing Bollywood films in the United Arab Emirates (UAE) through meticulous analysis of questionnaire responses. Executing an extensive survey for UAE moviegoers and industry professionals, the research seeks quantitative data on the efficacy of diverse promotional strategies. The study underscores the importance of cultural variables in Bollywood-UAE film promotion, examining cultural similarities between India and the UAE, portraying UAE culture in Bollywood films, and using cultural festivals for marketing. Economic factors driving this collaboration, including box office success, coproductions, and the impact of Bollywood tourism on the UAE economy, are systematically analyzed. The study explores technological advancements in film promotion—social media, internet streaming, and virtual reality—and their impact on the relationship between Bollywood and the UAE. The survey investigates audience preferences, advertising impacts, and awareness levels by examining specific advertising tactics in the UAE, such as premieres, endorsements, tours, and participation in festivals and award shows. In addition to providing a comprehensive understanding of the promotional environment, the questionnaire data analysis identifies trends influencing the trajectory of Bollywood films in the UAE, offering empirical support to film studies and marketing. The hypothesis is tested on the Chi-square, Pearson Correlation, and Mann‒Whitney. The research’s conclusions contribute to understanding the globalization of the Bollywood film industry, guiding producers, marketers, and researchers in cross-cultural film promotion and global industry partnerships.

현대 판타지 웹소설 흥행요인 분석: 『재벌집 막내아들』 사례를 중심으로

In this paper, we will analyze the main box office factors of modern fantasy web novels. Regression, inscription, and reincarnation motifs are narrative structures frequently applied in modern fantasy web novels and are the biggest features that distinguish them from pure literature. In addition, the attractive protagonist is one of the core elements of the web novel and determines the overall flow of the work, and the reader feels strong surrogate satisfaction with the protagonist's narrative, role, and growth process. Therefore, this study comprehensively explores the unique narrative structure and protagonist characters found in modern fantasy web novels and analyzes their influence on their works. Based on the literature survey, a case study was conducted to promote an in-depth understanding of specific cases. The subject of this paper, “The Youngest Son of a Chaebol House,” is a modern fantasy web novel by Sankyung author who applies the regression code, which is the box office formula of web novels, and sets the modern and contemporary history of Korea, and has gained explosive popularity in Munpia from the beginning of publication, and refers to a chart arranged in the order of the highest number of views per day (24 hours) from 1st to 103rd (PC) and 107th (mobile) when clicking “Best” on today's best web novel platform Munpia. It is a work that has never missed the top spot. Based on this popularity, it was aired as a weekend mini-series on JTBC in 2022, and was selected as a research case for this study as a monumental work that achieved the highest box office success due to the success of modern fantasy web novels. The purpose of this study is to analyze the narrative structure that readers are enthusiastic about and how the main character is built and consumed in web novels where commerciality is paramount. Through this study, we would like to present and analyze typical narrative structures and main characteristics that are mainly shown in modern fantasy web novels. Through this analysis, it is expected that it will be possible to derive an understanding of how to increase the readers' immersion and to empathize with and coexist with the main character to further increase the attractiveness of modern fantasy web novel works.

A Survey of Tunde Kelani's Interpretations in the Adaptations of Akinwumi Isola's O Le ku (It is Complicated) and Yinka Egbokhare's Dazzling Mirage for the Screen.

Adaptation is an age long phenomenon in the arts. Life writings were adapted into novels and largely novels to plays. The trends continue to date. Adaptations are meant to artistically metamorphose a previous creative endeavour into a new one. An artistic work from one genre is transformed into another genre without losing sight of the thematic preoccupation of the source. Tunde Kelani adapted Akinwumi Isola's classic Yoruba Novel O le ku (It is Complicated) and Yinka Egbokhare's novel, Dazzling Mirage into films of the same titles, thus bringing the thesis of both works to a wider and heterogeneous audience. Despite the artistic and box office success of both films, and many essays on the film versions of the two novels, the extent of Tunde Kelani's fidelity to the thematic preoccupations and aesthetic considerations of the original works has not been academically interrogated. Therefore, this study examines the extent of Kelani's faithfulness to the ideology and aesthetic qualities of the original works. The primary data for the study depended on content analysis, structured interview and focused group discussion (FGD). Thus, the Akinwumi Isola's O le ku and Yinka Egbokhare's Dazzling Mirage and Tunde Keleni's cinematic adaptations were content analyzed. Both the literary and audio-visual versions was subjected to seasoned focused group discussion (FGD). The film producer and director; Tunde Kelani was interviewed. Secondary data were sourced from a review of relevant literature. Sarris' Auteur Theory was adopted to drive the discourse. The paper argues that the differences in the media of expression significantly influenced the minor discrepancies between the literary texts and their screen versions. It also argues that Kelani's box office target distracted him for a flawless fidelity to the original works. The study concludes that cineastes should enlist literary experts, who are knowledgeable about the principle of adaptation, and film critics in their production crew.

A Survey of Tunde Kelani's Interpretations in the Adaptations of Akinwumi Isola's O Le ku (It is Complicated) and Yinka Egbokhare's Dazzling Mirage for the Screen

Adaptation is an age long phenomenon in the arts. Life writings were adapted into novels and largely novels to plays. The trends continue to date. Adaptations are meant to artistically metamorphose a previous creative endeavour into a new one. An artistic work from one genre is transformed into another genre without losing sight of the thematic preoccupation of the source. Tunde Kelani adapted Akinwumi Isola's classic Yoruba Novel O le ku (It is Complicated) and Yinka Egbokhare's novel, Dazzling Mirage into films of the same titles, thus bringing the thesis of both works to a wider and heterogeneous audience. Despite the artistic and box office success of both films, and many essays on the film versions of the two novels, the extent of Tunde Kelani's fidelity to the thematic preoccupations and aesthetic considerations of the original works has not been academically interrogated. Therefore, this study examines the extent of Kelani's faithfulness to the ideology and aesthetic qualities of the original works. The primary data for the study depended on content analysis, structured interview and focused group discussion (FGD). Thus, the Akinwumi Isola's O le ku and Yinka Egbokhare's Dazzling Mirage and Tunde Keleni's cinematic adaptations were content analyzed. Both the literary and audio-visual versions was subjected to seasoned focused group discussion (FGD). The film producer and director; Tunde Kelani was interviewed. Secondary data were sourced from a review of relevant literature. Sarris' Auteur Theory was adopted to drive the discourse. The paper argues that the differences in the media of expression significantly influenced the minor discrepancies between the literary texts and their screen versions. It also argues that Kelani's box office target distracted him for a flawless fidelity to the original works. The study concludes that cineastes should enlist literary experts, who are knowledgeable about the principle of adaptation, and film critics in their production crew.

Analyzing the Impact of Barbie Movie on the Barbie Brand

On July 21, 2023, Barbie, the intellectual property (IP) movie of the same name as the Barbie brand, triggered a worldwide pink storm upon its release and drove the Barbie brand's popularity along with its box office success, making Barbie, which is now 65 years old, once again gain a very high level of attention and gain a great deal of revenue. Based on this phenomenon, the purpose of the exploratory was to explore the reasons why the movie would have such a great impact on the brand early. This article mainly took the Barbie movie as a case study, combined the existing data to analyze the business of the Barbie brand, and concluded that the reasons for the success of the Barbie brand's popularity include the launch of the Barbie IP movie that conforms to the brand's tone, the implementation of the strategic policy of co-branding with a number of brands, and the recent explosion of the topic of "feminism." At the same time, this article put forward suggestions for these three reasons why the Barbie brand has been able to continue to be hot: the Barbie brand can continue to launch IP movie sequels; to strengthen the screening of brands that are consistent with the values of the Barbie brand for co-branding; and to expand the scope of brand association.

Analisis Wacana Kritis Norman Fairclough Pada Film Barbie 2023 Sebagai Representasi Budaya Patriarki

Film is part of audio-visual mass media communication and aims to convey social messages to the audience in accordance with the reality that is growing and developing in society. One of the films that has this purpose is the film Barbie Live Action 2023. The purpose of this research is to dissect the discourse in three dimensions, namely textual, discourse practice, and sociocultural practice. In this research, the type of research used is qualitative-descriptive research. The paradigm used in this research is the critical paradigm. The appropriate research method used for this research is Norman Fairclough's Critical Discourse Analysis method. In the textual dimension, the linguistic tools of Diction, Cohesion, Modality and figure of speech metaphor are obtained. In the discourse practice dimension, at the production level the Barbie film is produced with two backgrounds, namely Barbieland and the real world, namely the city of Los Angles, United States with English language dialogue. At a text consumption level, the film is the highest-grossing box office film of all time with earnings of $1.45 billion. Sociocultural practices have 3 levels, namely situational, institutional and social levels. Situational Barbie script was written during the pandemic. For example, the film Barbie was a box office success in almost the entire world and became the hope of the global community regarding the end of the pandemic. Furthermore, at the institutional level, which includes the media, is Greta Gerwig herself as a film filmmaker. Warner Bros. is the production house for the 2023 Barbie Live Action film. Then there is Mattel as the company behind the production of Barbie dolls. Finally, at the social level, this film shows how patriarchy persists in reality, the social and cultural system of American society still adheres to patriarchal culture and neglects women's rights and protection.

The Dilemma and New Development of Chinese Realistic Film Creation in Contemporary Era

In 2023, realism has emerged as an essential and influential theme within the Chinese film industry. Films that employ a realistic approach have not only achieved significant box office success but have also demonstrated that there is a widespread and substantial market for this genre in China. Despite the burgeoning popularity and commercial success of realistic films domestically, they have not yet achieved the same level of influence on the global stage, particularly when compared to cinematic works from overseas. This discrepancy poses a significant challenge for Chinese filmmakers, who must navigate a new and rapidly changing living environment and seek effective strategies to address and overcome these market dilemmas. This article delves into the trajectory of Chinese realist films, employing theoretical research and case analysis to address market challenges and suggest future development strategies. Through an in-depth examination of "Beyond the Furious Sea," it navigates the challenges and opportunities within Chinese realist filmmaking, shedding light on the genre's current landscape. This article identifies ongoing issues in China's realist film industry, notably concerning authenticity and diversity. The author provides recommendations for future advancements in Chinese realist filmmaking.

Sino-US film collaboration in practice: Mulan

ABSTRACT This article examines recent Sino-US film collaborations, focusing on Mulan (2020) against the backdrop of geopolitical shifts and the COVID-19 pandemic. Through in-depth interviews and a case study, it investigates the lukewarm reception of Mulan (2020) in China. The study explores how external pressures have disrupted the previously thriving partnership, leading to investment uncertainty, intensified censorship, and shifts in audience consumption towards online platforms, which have exacerbated piracy issues. It also addresses the political tensions surrounding Mulan (2020), including controversies related to Xinjiang and Hong Kong, which hindered its box-office success in Mainland China despite domestic support. A comparative analysis with Mulan (1998) assesses the evolution of feminist themes and filial piety in the 2020 adaptation. The findings indicate that while efforts were made to enhance feminist narratives and cultural motifs, the execution was superficial, treating complex cultural themes as mere embellishments rather than integral elements of the narrative. The film’s portrayal of these themes within a predominantly Western framework highlights ongoing challenges in bridging cultural narratives in Sino-US film productions. The findings underscore the profound impact of geopolitics and reveal the contentious portrayal of feminism and cultural integration in Mulan (2020), emphasizing the challenges in Sino-US film collaborations.

Warner Bros. and the DCEU: The Interplay of Financial Interaction and Strategic Decision Making

Superhero movies are now an essential component of the worldwide film business, drawing hundreds of millions of spectators to theatres each year to watch them. The DC Extended Universe (DCEU) from Warner Bros. is one such film series that has significantly contributed to the industry. But the film industry's intricacy extends beyond box office success. A company's entire decision-making, marketing approach, and long-term goal planning, may be significantly impacted by the success or failure of its films. This connection has grown even more complicated, especially after Warner Bros. and Discovery, Inc. merged. This essay will examine the financial effects of the DCEU's performances on Warner Bros. and how those decisions have further shaped the DCEU's future course. This essay will also examine how Warner Bros. exploited its success in the movie business to develop its strategic objectives for the future and what this means for the movie business. The analysis shows that the collaboration between Warner Bros. and the DCEU moulded their own trajectories and established a standard for other studios to follow in the ever-evolving film business.

Female Empowerment in Film: The Expression of Contemporary Female Consciousness in the Movie Barbie

Barbie, one of the most noteworthy films of the year, gained significant attention and achieved great box office success. Several feminists initiated discussions about the film. The movie offers a unique perspective compared to other movies targeted towards women. Specifically, the focus is on the personal development of women by depicting women as protagonists in social contexts, which is an approach to analyzing the inner world of women. Barbie represents an important moment in the history of women's cinema. However, public attention towards Barbie has overshadowed the film's plot. Barbie challenges gender-based stereotypes present in the larger society as well as those specific to Barbie, women, and women's cinema. Furthermore, she serves as a role model and a beacon of excellence for women's cinema. The director and screenwriter have taken a courageous step in their journey toward deconstructing patriarchal norms through carefully orchestrated countermeasures. This analysis employs a comprehensive range of sources, including interviews, to scrutinize the character and film from a unique perspective. The study not only examines the movie but also provides a constructive dialogue evaluating women's cinema and their narratives. Ultimately, this exceptional piece of cinema encourages much-needed changes.

거리두기 해제 이후 상영작 흥행 요인 분석

This study empirically analyzed factors affecting box office success, focusing on films released after lifting COVID-19 social distancing. T-test for the comparison of mean values and multiple regression analysis were conducted using domestic theater data for each day of the week, focusing on concert movies. In addition, we analyzed factors affecting the success of theater movies, such as special screenings and screening days. The results of the empirical analysis are summarized as follows. First, screenings in the form of special theaters focusing on Screen X and 4D recorded relatively low screen share, but recorded high ticket sales revenue. Second, special event screenings, such as lightstick screenings or sing-along screenings, were analyzed as a major factor affecting movie box office success. It was found that special screenings performed better in terms of box office compared to regular screenings. Third, box office performance on Wednesday as well as on weekends was estimated to be higher than on Monday. This study contributed to the literature by analyzing both the number of movie audiences and movie ticket sales as indicators of a movie's box office performance and deriving empirical findings.

Predicting IMDb Rating of Movies by Machine Learning Techniques

Film Industry is not only a industry or a centre of entertainment, rather it is now a centre of global business. All over the world is now excited about a movie’s box office success, popularity etc. A huge data is available online about these movies success or popularity. We have used Hollywood movie list from Wikipedia and their rating from IMDb movie rating website to create our data set. Then machine learning classification algorithms are applied of the data set. Lastly an efficient model is developed to predict a movie’s IMDb rating. The model gives good classification measures with the data set. Index Terms-Movie Rating, Machine Learning, Prediction, Box Office, IMDb.

OTT 플랫폼의 극장판 흥행 애니메이션 공급 다양성

This study aims to examine the diversity of animation supply on OTT platforms using the top 50 domestic and international animated films in terms of box office success as a basis. The key findings are as follows. Firstly, subscription-based OTT services generally tend to offer only popular selected animations. On the other hand, VOD-based OTT services were found to provide most hit animations through purchasing or renting options. Subscription-based OTT services had lower content scale and diversity compared to VOD-based OTT services. Secondly, when examining the distribution by nationality, animations from three countries including Japan, the United States, and Korea accounted for 68.0%. When looking at the specific OTT platform services, Japanese, American, and Korean animations had a high supply rate across various OTT services, including Wavve Purchase (83.3%), Apple TV (75.0%), Disney Plus (100.0%), Watcha (66.7%), and Netflix (70.0%). Thirdly, when examining the distribution by genre, adventure, fantasy, and action accounted for 64.0%. When observed on specific OTT platform services, the supply rate of animations within these three genres was high on Wavve Purchase (66.7%), Apple TV (62.5%), Disney Plus (66.7%), Watcha (76.7%), and Netflix (60.0%).

Investigation of time series-based genre popularity features for box office success prediction.

Predicting the profitability of movies at the early phase of production can be helpful to support the decision to invest in movies however, due to the limited information at this stage it is a challenging task to predict the movie's profitability. This study proposes genre popularity features using time series prediction. We argue that a movie can produce better box office returns if its genre's popularity is high at the time of release. The novel genre popularity features are proposed in terms of budget, revenue, frequency, success, and return on investment (ROI). The proposed features couple the predicted genre popularity with release time, in order to train the machine learning classifiers. The experimentation shows that the Gradient Boosting classifier gained a significant improvement using proposed features and achieved an accuracy of more than 92.4%, i.e., 35.7% better than an existing state of the art study considering a multi-class problem.

The Appeal of WIP-ped Flesh: Jess Franco’s 99 Women (1968) at the Box Office

This research investigates in detail the surprisingly successful US box-office performance of Jess Franco’s first women-in-prison (WIP) production, 99 Women (1968), which for one week in May 1969 had topped the Variety Top-50 box office chart. It documents the unusual production history of this Franco film, the role of UK producer Harry Alan Towers in enabling Franco’s pipeline of productions at the end of the 1960s, 99 Women’s international distribution, and the various reasons that have been hypothesized for its box-office success. It then briefly examines the box-office performances of two other proximate Franco productions—Succubus (1967) and Venus in Furs (1968)—and outlines the contributions made by Vienna-born actress Maria Rohm to the success of 99 Women and various other Franco-Towers films that had featured her in major roles such as Eugenie … The Story of Her Journey into Perversion (1969).

The forgotten history of the Australian film musical: tracking the production and development of the genre in Australia

ABSTRACT While Australian film studies has located various genres, including horror, comedy, action/adventure, science fiction, and crime within the broader ‘Ozploitation’ discourse and the increase in Australian genre production in the 2010s, there has been little discussion of how a variety of song- and music-based Australian cinema operates in dialogue with the classical Hollywood musical and the global musical genre. Existing scholarship on the Austrlian musical has largely focused on singular well-known examples, including Strictly Ballroom (1992), The Adventures of Priscilla: Queen of the Desert (1994), Moulin Rouge! (2001), Bran Nue Dae (2009) and The Sapphires (2012). Specific film studies on successful musicals, particularly on Moulin Rouge! and The Sapphires, are often framed in popular and academic circles as ‘reviving’ the genre for Australian audiences, due in large part to their box office success. This does not account for the long history of Australian musical films, and their popularity. This article posits a theoretical re-evaluation of the Australian film musical genre through its unusual variations and lesser-known examples, including dance films, animations, and musical biopics. It traces the Australian film musical genre in detail, considering its rich history, numerous subgenres, and its interconnections with Australian national cinema and the global musical genre.

뮤지컬 제작진의 제작 경험 네트워크가 뮤지컬 흥행에 미치는 영향

This study empirically analyses the impact of production team composition on the box office success of musicals, a prominent sector of the performing arts industry. To do so, we categorize production team teamwork into two types: interpersonal and functional, and examine the relationship between these two types of production team configurations and the total ticket sales of musicals. We collected data from the top 212 musicals in terms of ticket sales over a period of approximately three years, from July 2019 to June 2022. Based on the production team information for each performance, we formed a producer network, measured the number of co-productions of participating producers as a variable for interpersonal teamwork, and calculated betweenness centrality as a variable for functional teamwork. These were then entered into a regression analysis with total ticket sales for each production as the dependent variable. The analysis showed that experience in co-producing musicals and the average betweenness centrality of the production team had a positive effect on box office success. However, production teams with high co-production experience and high average betweenness centrality did not significantly increase box office success. This suggests that it is not easy to simultaneously achieve the dual tasks of improving production efficiency through interpersonal teamwork within a limited time frame and enhancing creativity through the combination of diversity. This study not only elucidates the theoretical relationship between production team composition in the performing arts and box office success, but also has practical implications for production team configuration strategies that can enhance the box office success of musical works.

The blockbuster blueprint: towards a stakeholder theory-based marketing framework

PurposeThis study aims to examine the intricate relationships in the making of a box office through a stakeholder lens that considers the influence of filmmakers and theatres on moviegoers' intention to watch a movie at the theatre.Design/methodology/approachEmploying covariance-based structural equation modelling (CB-SEM), this study analyses survey data on cinema-going experience collected from 673 moviegoers in digital era of a new normal.FindingsThe findings elucidate that movie branding, movie genre and theatre preference positively influence moviegoers' intention to watch a movie at the theatre. Furthermore, the study unveils that theatre preference is swayed by an array of personal and social factors, including control belief and social companion. Intriguingly, promotional elements, both commercial and non-commercial, were found to influence movie branding, yet not the genre when predicting theatre attendance intentions.Research limitations/implicationsAmid the burgeoning alternatives for watching movies (e.g. cable television and online streaming platforms), this article offers a contemporary exploration of the variables that motivate audiences to partake in the cinema-going experience, thereby serving as a proxy to decipher the factors that drive a movie's box-office success in digital era.Originality/valueUnlike prior studies relying on archival data, the present study collects and uses survey data to develop a novel stakeholder theory-based marketing framework for the box office and moviegoers. The study also provides seminal insights on the box office and moviegoers in the digital era of a new normal.