Boston Consulting Group Matrix Research Articles

Penerapan Matriks Boston Consulting Group untuk Penanganan Muatan Barang Berbahaya pada Kapal Barang Nasional

The main problem of the research lies in the lack of training, competencies and skills of the crew due to the lack of discipline and the understanding of marine matters, especially related to dangerous goods handling on board. The purpose of the study is to analyze the position and management strategies offered in handling dangerous cargo, especially explosives on board of Sinar Palaran ship. The method to analyze the data was using Boston Consulting Group (BCG) Matrix analysis tool. The result shows that the intensity of dangerous goods cargo mishandling increase. Based on the analysis of Boston Consulting Group Matrix, the position of Sinar Palaran Ship is in Quadrant I, which indicates the company is facing the problem of low competence of the ship’s crew in handling dangerous goods cargo. The strategy offered through BCG Matrix is the strategy to develop, build and increase the intensity of training, discipline and maritime education for crew members to improve their competencies and skills in handling dangerous goods cargo.

International Markets’ Segmentation, Marketing and Performance: A BCG Matrix Approach

Aims: In today's economy, which is very competitive, strategic management models are used more often to solve business problems by evaluating the current situation and helping to make successful national strategic plans. From this currently, the Boston Consulting Group (BCG) Matrix, one of the most well-known tools for strategic planning, is used to evaluate a company's products to help with long-term strategic planning. It assists businesses in finding fresh development prospects and selecting their future investment strategy. This study intends to investigate international markets’ segmentation, marketing and performance of Ethiopian coffee industry using a BCG matrix approach. Objectives: In this regard, the study has two objectives. First, evaluate Ethiopian coffee industry and its export performance. Second, segment Ethiopian coffee's international markets and assess market attractiveness using the BCG matrix's market share and growth approach. Methods: The matrix was utilized to examine Ethiopia's coffee export market and the top twenty Ethiopian coffee export destinations with the highest average values over the last six years (2016–2021) were selected from more than sixty countries. The export values extracted from International Trade Center (ITC) database. An explanatory approach was used in this study. In addition to primary data from semi-structured interviews, sales figures and market share from written documents were used as secondary data. Results: The outcome suggests that Ethiopian coffee destinations are segmented in international markets using a BCG matrix approach, which assists coffee exporters in deciding whether to finance through investments or be liquidated to free up funds with little potential for use elsewhere. Conclusion: Ethiopian coffee exports have shown growth globally over six years, though dipped in 2018. Germany, USA, Japan, Belgium, and South Korea are top five destinations among the top twenty for Ethiopian coffee export destinations based on an average of six years' worth of export value.

New insights on the spatial and temporal distribution characteristics of Chinese marine environmental quality and its driving factors from 2003 to 2021

As land and sea integration continues to accelerate, it will inevitably have an effect on the marine ecological environment. However, the study on spatial and temporal distribution characteristics of Chinese marine environmental quality and its driving factors was lacking. This paper employs Regression Analysis, Spearman Correlation Analysis, Canonical Correlation Analysis, Boston Consulting Group Matrix and Environmental Kuznets Curve to examine the spatial–temporal distribution characteristics and correlation factors of Chinese jurisdictional sea areas environmental quality. The environmental quality of the waters under China's jurisdiction improved on average from 2003 to 2021, the area of sea with excellent water quality increased by 7.21 × 104 km2. The spatial distribution showed “South superior, North inferior” trend. The accumulated red tide area is 2.01 × 105 km2, and the green tide has the average maximum area of distribution is 3.13 × 104 km2. The marine dumping area's volume of waste has a three stages of slow rise (2003–2007), steady (2008–2014) and rapid rise (2015–2021). The average percentage of seawater bathing areas with good water quality is 82.10 %. Urban Environmental Infrastructure Investment and Urban Drainage Construction Investments are positively correlated with excellent water quality and negatively correlated with light-sewage water quality. The typical correlation for the group “Environmental Quality/Environmental Governance” is 0.911, and the strongest correlation is between excellent water quality and urban drainage construction investment. The typical correlation coefficient for the “Environmental Quality/Socioeconomic” group is 0.960, and the strongest correlation is between excellent water quality and per capita GDP. The Gross Ocean Product, Per Capita GDP, Proportion of Non-agricultural Industries, Year-end Resident Population, and excellent water quality are positively correlated whereas light-sewage water quality is negatively correlated. Liaoning, Tianjin, Shandong and Guangdong shift from high-pollution-low-investment to low-pollution-low-investment model. Shanghai, Zhejiang, Fujian and Hainan maintain high-pollution-low-investment model, Hainan maintains high-pollution-high-investment model. Jiangsu maintains low-pollution-low-investment model. Hebei and Guangxi shift from low-pollution-low-investment to low-pollution-high-investment model. Liaoning, Hebei, Tianjin, Shandong, Guangxi and Shanghai show inverted “N” shape, Jiangsu shows positive “N” shape, Zhejiang and Fujian show monotonic decline shape, Guangdong and Hainan show positive “U” shape. The results could provide valuable suggestions for coastal provinces to accomplish economic development and environmental improvement, which to prevent the old way of “pollution first and treatment later”.

A hybrid foresight study of the environmental reference laboratory system in Finland: a foresight study for the Government of Finland

This article presents a hybrid foresight study using the Delphi methodology. The study is part of a strategic research project of the Finnish state named “Foresight in Environmental Reference Laboratory Operations.” The main starting point for this study was the Policy Delphi method, which was supplemented with other Delphi variants and decision support methods. In this hybrid foresight application, Delphi methodology was combined with decision-making and strategic planning tools, namely (1) SWOT analysis, (2) Boston Consulting Group Matrix, (3) research infrastructure (RI) analysis, (4) platform analysis, and (5) integrative foresight workshop. This article draws strongly on the hybrid foresight methodology perspective of foresight tool orchestration. The authors argue that the Delphi methodology gains reliability and appeal with hybrid methodological orchestration. The function of reference laboratories includes services for the verification and maintenance of the quality and validity of environmental measurements, such as the maintenance of reference measurement equipment, expertise, and training, and the organization of national reference measurements as well as participation in international reference measurements, method development, and standardization. The study shows the importance of environmental reference laboratories addressing the following challenges by 2030: (1) new measurement targets, such as the diffusion of nanomaterials, microplastics, and drugs in both nature and the food chain and the environmental impact of recycled materials and indoor air issues; (2) automation of measurement activities and transition to technologically advanced measurement systems; (3) citizens’ opportunities to participate in the production of information about their environment through new technologies; (4) preparing for the incorporation and internationalization of laboratory operations; and (5) the concentration of measurement service business.

Comparative analysis of cold in-place recycling for roadway maintenance and rehabilitation from the perspectives of technical-cost-environmental nexus

Cold-in-place recycling (CIR) is a sustainable road pavement maintenance technology for its on-site operation and complete reuse of reclaimed asphalt pavement. However, its sustainable performance has not been thoroughly investigated. This study aims to systematically assess and compare CIR against three alternative maintenance technologies from technical, cost and environmental perspectives, specially taking into account different numbers of repaired layers. The technical improvement in full-depth loading resistance is evaluated using a newly developed multi-sequenced repeated load (MSRL) test. Environmental impacts are assessed through life cycle assessment (LCA), while cost analysis is conducted using life cycle cost analysis (LCCA), with consistent system boundary applied. Additionally, a nexus analysis is performed using a modified Boston Consulting Group (BCG) matrix to comprehensively examine the sustainable performance of different treatments and further explore the synergies and trade-offs among various assessment aspects. The multi-dimensional sustainable assessment results reveal the influence factors in each perspective. Final BCG matrix shows that CIR can achieve the comparable technical performance to the conventional maintenance treatment, while reducing GHG emissions by 60.8% and cost by 45.8%. The methodology and findings of this study are expected to provide helpful insights for decision-makers in reducing negative impacts and promoting integrated management for sustainability.

Evolution Model, Mechanism, and Performance of Urban Park Green Areas in the Grand Canal of China

Urban park green areas are part of territorial space planning, shouldering the mission of providing residents with high-quality ecological products and public space. Using a combination of several measurement models such as the BCG (Boston Consulting Group) matrix, ESDA (Exploratory Spatial Data Analysis), MLR (Machine Learning Regression), GWR (Geographically Weighted Regression), and GeoDetector, this paper presents an empirical study on the changes in Urban Park Green Areas (UPGAs) in the Grand Canal of China. By quantitatively measuring the spatio–temporal evolution patterns of UPGAs, this study reveals the driving mechanisms behind them and proposes policy recommendations for planning and management based on performance evaluation. The spatio–temporal evolution of UPGAs and their performance in China’s Grand Canal are characterized by significant spatial heterogeneity and correlation, with diversified development patterns such as HH (High-scale–High-growth), HL (High-scale–Low-growth), LH (Low-scale–High-growth), and LL (Low-scale–Low-growth) emerging. The evolution performance is dominated by positive oversupply and positive equilibrium, where undersupply coexists with oversupply. Therefore, this paper recommends the implementation of a zoning strategy in the future spatial planning of ecological green areas, urban parks, and green infrastructure. It is also recommended to design differentiated construction strategies and management policies for each zoning area, while promoting inter-city mutual cooperation in the joint preparation and implementation of integrated symbiosis planning. Furthermore, the spatio–temporal evolution of the UPGAs in the Grand Canal of China is influenced by many factors with very complex dynamic mechanisms, and there are significant differences in the nature, intensity, spatial effects, and interaction effects between different factors. Therefore, in the future management of ecological green areas, urban parks, and green infrastructure, it is necessary to interconnect policies to enhance their synergies in population, aging, industry and economy, and ecological civilization to maximize the policy performance.

Analisis Strategi Persaingan PT Kalbe Farma Tbk

Competitive strategy analysis can be fundamental for responding to external conditions and increasing internal capabilities in generating a company’s competitive advantage. The purpose of this research is to determine the company's position in the industry as a basis for selecting alternative strategies so the company can strengthen its competitiveness and overcome its weaknesses in facing competitors. The methodology is descriptive qualitative research. Observation is done by data obtained from secondary sources. The analysis carried out includes: The Input Stage with Competitive Profile Matrix; The Matching Stage with Boston Consulting Group (BCG) Matrix and the Grand Strategy Matrix based on competitive analysis according to Porter's Five (Plus One) Forces; The Decision Stage with the Quantitative Strategic Planning Matrix (QSPM). Justification was carried out based on a Forum Group Discussion with several experts using the Delphi Method. The result shows that there is a change in competitive conditions, thus the market leader company, Kalbe Farma, needs to make strategic adjustments. In conclusion, the results of strategy alternatives’ formulation through BCG Matrix and Grand Strategy, as well as the selection of strategies using the QSPM show that the priority strategies for Kalbe Farma, respectively sorted from the most recommended are Market Penetration, Market Development, and Product Development.

STRATEGI PENGEMBANGAN USAHA MENGGUNAKAN METODE SWOT DAN BOSTON CONSULTING GROUP MATRIX

This study aims to identify internal and external environmental factors and to determine the position of CV. XYZ on the level of growth and market share and determine the best business development strategy to win market share competition. The method used in this study to identify internal and external factors that exist in CV. XYZ, namely by using the SWOT (Strength, Weakness, Opportunity, Threats) method and to determine market growth and market share in CV. XYZ uses the BCG Matrix (Boston Consulting Group Matrix) method. In this study, the authors used a descriptive quantitative approach by identifying external and internal factors as well as sales data in the last 2 years that could influence business development at CV. XYZ. The conclusion of this research is CV. XYZ is in quadrant 1 which is obtained from external and internal results which have been processed later on the BCG PT method. XYZ is in the cash cow quadrant which means CV. XYZ experienced low market growth and high relative market share. Advice to the company is to do business development and get certified.

АНАЛІЗ ДІЯЛЬНОСТІ КЛЮЧОВИХ ПІДПРИЄМСТВ ТЕЛЕКОМУНІКАЦІЙНОЇ ГАЛУЗІ УКРАЇНИ ТА ЇХ КОНКУРЕНЦІЯ

The article analyzes the volume of sales of goods and services of PJSC "Kyivstar" and its main competitors in the telecommunications industry of Ukraine. The matrix of the Boston Consulting Group was built. According to the matrix strategy, all sales volume indicators were divided into four categories. With the help of the constructed matrix, the development prospects of enterprises in the telecommunications industry of Ukraine and the level of their competition are determined. In accordance with the Law of Ukraine "On Telecommunications", the main principles of activity in the field of telecommunications are revealed. It was determined what shares of the mobile communications market in Ukraine are made up of Lifecell, Vodafone and Kyivstar. Assessing the state of the communications industry in Ukraine, numerous problems with the development of the mobile communications market were identified, the main ones of which can be called: the inability to develop the market, low consumer confidence, the deterioration of the stability of telecommunication networks, inefficient network management, the presence of a large number of rural, mountainous or economically depressed areas that have limited access to telecommunications services, and concerns about the ability of telecommunications providers and providers to use infrastructure without prejudice, excluding electricity, transport and building elements. It is recorded that almost all indicators of PJSC "Kyivstar" exceed the indicators of its main competitors over the last year, namely "Lifecell" and "Vodafone". The Boston Consulting Group (BCG) matrix based on the relative market share of Kyivstar PJSC from Lifecell and Vodafone showed that Kyivstar completely dominates its competitors. A development strategy has been formulated for competing companies, namely: the "Milk Cow" strategy will be appropriate for the leader of the telecommunications industry of Ukraine - Kyivstar PJSC, the "Difficult Children" strategy has been offered to Vodafone, but the "Dog" strategy is more suitable for the company "Lifecell", which is mostly inferior to its competitors in terms of sales. The main problems and ways to solve them are revealed.

Методы формирования стратегических альтернатив для горно-металлургических компаний на примере ПАО «ГМК “Норильский никель”»

At present, the growth of the mining industry is influenced by a high degree of uncertainty in macroeconomic parameters and geopolitical factors. To mitigate potential risks in the current environment, it is important to focus on the development, justification, and selection of strategic alternatives that enable organizations not only to grow over the medium and long term but also to adapt to changes in the external environment. In science, a substantial methodological foundation has been laid for strategic management and corporate planning. However, prevailing methodologies and tools, such as the extended SWOT analysis method, the Boston Consulting Group (BCG) matrix, the GE-McKinsey matrix, the ADL/LC matrix, and the Ansoff matrix, fail to account for the unique characteristics of companies operating in the mining and processing sectors. This study aims to assess the applicability of matrix-based analysis methods in identifying and developing strategic alternatives for mining and metals companies. It undertakes a comprehensive review of methodological approaches to identifying business development strategies and discusses the advantages and disadvantages of existing methods and tools. In pursuit of practical validation, matrix methods are applied to the task of developing strategic alternatives for a company operating in the Arctic region, specifically, Nornickel. The study illuminates the potential and limitations associated with employing these methods to solve management problems. The article gives methodological and practical recommendations aimed at enhancing the utility of matrix-based methods for their effective application in the development of corporate strategies in the mining and metals sector.

Marketing Strategy Analysis of Xtra Combolite and Xtra Hotrod Special Product at PT XL Axiata with the Application of the Boston Consulting Group Matrix

Every company must maintain and develop the market through marketing implementation and evaluation of various product control activities. The purpose of this research is to analyze the marketing strategy for Xtra Combolite and Xtra Hotrod Special products at PT XL Axiata which is being marketed in the community. The method used is the application of the Boston Consulting Group (BCG) matrix as a marketing strategy method by classifying the company’s profit potential graphically. The findings show that the Xtra Combolite product position matrix is in the Star which is an ideal position so it needs to be maintained. Meanwhile, the Xtra Hotrod Special product position matrix is the Question Marks, so high investment is needed so that its growth prospects increase and has the potential to change its position to become the Star.

Research on dynamic evaluation method of individual scientific impact under multiple key nodes

Introduction. The purpose of this paper is to research an evaluation method for the development trend of the scientific impact of individual scientists before and after different key nodes in scientific careers. Method. This paper focuses on scientists at universities in Shanghai who obtained their first key programmes from the National Natural Science Foundation of China (NSFC) from 2011 to 2015. A two-node piecewise linear regression is used to divide the scientists’ individual academic trajectories. The Boston Consulting Group matrix (BCG-M) model is used to propose four types of talent. Analysis. The pr(y)-index is applied to evaluate the scientists’ impact. Several characteristics of the trajectory of the impact of individual scientists are defined by the change in the pr(y)-index growth rate. Results. The scientific impact of most scientists (66% and 62%) increased after they first obtained NSFC funding or their first key programme, respectively. The pr(y)-index of a 5-year time window is more sensitive to judge the of influence on scientific career. Conclusion. The two-node piecewise linear regression model successfully divided the academic trajectories of individual scientists into three stages。NSFC funding promotes academic influence. The talents are divided into star talent, focus talent, question talent and taurus talent.

Optimizing Local Revenue: PBBP2 Tax Policy for Effective Public Service in Binjai, North Sumatra

This study analyzes the fiscal policy and management of the Land and Building Tax in urban and rural sectors (PBBP2) in Binjai City and its impact on Local Revenue (PAD). The objective is to measure the potential that Binjai City has in managing PBBP2 revenue. This research method involves questionnaires and interviews with respondents selected through purposive sampling. The results showed that by combining the potential of PBBP2 objects and the ability of the apparatus, using the Boston Consulting Group (BCG) matrix analysis and Klassen typology, PBBP2 revenue in Binjai City falls into the "question mark" category requiring urgent development as one of the main sources of PAD in the future. The "dog" category, which indicates low PBBP2 revenue and growth, needs to be avoided. In Klassen's typology approach, underdeveloped PBBP2 areas (low growth and low income) should be prioritized to overcome relative underdevelopment through a collaboration of the Binjai City government, administrative modernization, and validation of the PBBP2 database. In conclusion, PBBP2 revenues in Binjai City require further development as a major source of future revenue. However, challenges related to PBBP2 revenue and growth in certain areas must be addressed through cross-sectoral cooperation.

Social interactions and business portfolio among vegetable produc-ers in central Mexico

Objective: To analyze the social interactions and business portfolio of vegetable producers in central Mexico. Design/methodology/approach: Work was conducted with 16 small-scale vegetable producers. Semi-structured questionnaires and periodic monitoring were used in the field to collect data. A Social Network analysis was carried out to understand the social interactions between producers, and the Boston Consulting Group (BCG) and Ansoff matrix was used for the business portfolio. Results: The study found that the products with potential in the market were lettuce and nopal. Broccoli and squash represent low sales and low utility. Producers with a higher degree of centrality grow lettuce, broccoli and squash, so we suggested developing strategies for introducing nopal. Limitations on study/implications: It was necessary to delve into market and consumers analysis.

Defining Future Strategies of Warehouse Receipt System Corporation With BCG Matrix Analysis (Case PT Food Station Tjipinang Jaya, Geneng Village, Geneng Sub-District, Ngawi Regency)

The purpose of this research is to formulate the future strategies for warehouse receipt system corporation (PT Food Station Tjipinang Jaya) in Geneng Village, Geneng Sub-District, Ngawi Regency. This research uses Boston Consulting Group matrix analysis and use secondary data from BAPPEBTI as warehouse receipt system (WRS) regulator. Using data from BAPPEBTI (2020-2021) that consist of 7 rice commodity WRS managers, then reduced to 4 rice commodity WRS managers including PT Food Station Tjipinang Jaya. The management of PT Food Station Tjipinang Jaya Strategy decide to conduct strategic formulation using BCG matrix analysis between PT. Tjipinang Jaya Food Station and also 3 of its competitors during 2020-2021 for the rice commodity WRS business. And the results of this analysis it is known that PT Food Station Tjipinang Jaya has a market share of 47.20% and a market growth of 51.59%. Meanwhile, the relative market share value of PT Food Station Tjipinang Jaya is 0.513 times. PT. Tjipinang Jaya Food Station is in quadrant II (0.513 : 51.59%), namely the STARS quadrant. In this quadrant shows the performance of PT. Food Station Tjipinang Jaya with high market growth and relatively high market share. In the STARS quadrant, the strategy adopted by PT. Tjipinang Jaya Food Station is a strategy related to improving warehouse receipt system services consist of : integration strategies (backward, forward and horizontal), market penetration strategy, market development strategy and product development strategy.

The Marketing Mix Strategy of Train Cargo Transportation: Evidence from Indonesia

This research aimed to understand the marketing mix implemented by the Cargo Transportation Unit of Kereta Api Indonesia Daop 6 Yogyakarta, Indonesia, and to study and know its position. The main problem was that many cargo transportations used the service handling system of Door-to-Door, which was relatively cheaper than cargo transportation using a train that still implemented the Station-to-Station service. The research method used the Boston Consulting Group matrix to know the market growth, market share, and quadrant position of Kereta Api Indonesia Daop 6 Yogyakarta. The collected data were then analyzed using the calculation of Market Growth Rate, Relative Market Share, and Boston Consulting Group Matrix. From the Market Growth Rate calculation, the result was as much as 8.5%, and from the total Relative Market Share, the result was 0.5 < 1. Furthermore, based on the Boston Consulting Group matrix, Quadrant IV (Dogs) shows alternative strategies to implement: Divestment, Retrenchment, and Liquidation. The main factor causing the low market growth of the Cargo Transportation Unit of Kereta Api Indonesia Daop 6 Yogyakarta is a crucial finding of this research.

The Evolution Model of and Factors Influencing Digital Villages: Evidence from Guangxi, China

(1) Background: Digitalization is the key to sustainable village development, posing a new challenge for village planning, construction, and governance in all countries. The construction of digital villages is currently in the stage of experimentation and exploration; China is the largest developing country and a pioneer in the digitization of villages. (2) Methods: Based on a combination of the Boston Consulting Group Matrix and GeoDetector, we conducted an empirical study on 70 counties in Guangxi, aiming to analyze the construction level, evolution model, and driving mechanism of digital villages and to provide a basis for decisions on government investment and social participation. (3) Results: First, Conspicuous disequilibrium in rural digitalization has manifested in Guangxi, and counties at different levels (leader, follower, and straggler) show significant clustering and correlation effects in their geographical distribution. Second, digital village construction in Guangxi has evolves in diversified modes (divided into four types: star, gazelle, cow, and dog), with hot and cold areas forming a center–periphery structure. Third, rural digitalization has a very complex driving mechanism, with high heterogeneity in the direct influencing factors, significant synergistic enhancement of factors, and nonlinear enhancement dominating the interaction’s relationship. (4) Conclusions: According to the results of analysis, we suggest highlighting the government-driven mechanism and regional linkage in the construction of digital villages, formulating differentiated management policies and development plans based on the combination of top-level design and grassroots innovation, establishing joint meetings or development associations and service alliances, and stimulating the enthusiasm of the whole of society, especially farmers and enterprises, in order to achieve rapid and sustainable rural digitalization.

POSITION OF LAMURU CORN SEED FARMING IN TARUS FOOD CROP SEED CENTER, KUPANG DISTRICT

Lamuru corn is one of the certified superior seeds cultivated by the Tarus Food Crops Center (BBI) of Kupang Regency. Apart from producing Lamuru corn seeds, BBI has also carried out marketing activities since its establishment in the 1990s until now. This study aims to determine the position of Lamuru corn seed farming through the Boston Consulting Group matrix approach. Data collection techniques used the Focus Group Discussion method. The types of data in this study are primary and secondary data. The research population was all farmers who worked at the Tarus Food Crops Main Seed Center, consisting of 14 farmers. Sampling uses a census or saturated sample method in which the entire population is used as a sample. The results showed that Lamuru corn seed farming at the Tarus Food Crops Main Seed Center was in a star position. This position indicates that lamuru corn seed farming has a high market growth rate of 94.77% and a market share of 0.8 times. The policy implies empowering farmers/breeders/KSO (Operational Cooperation) by increasing the area of ​​land that is the responsibility of BBI Tarus of 7 Hectares.

МЕТОДИЧНІ ТА ПРИКЛАДНІ АСПЕКТИ ВИКОРИСТАННЯ МАТРИЦІ BCG

The BCG method is a portfolio analysis tool. It is used to effectively manage a business. This method helps to identify which businesses should be invested in and which should be disposed of. Nowadays BCG method is a popular tool for planning corporate product portfolios. However, this method has come under a lot of criticism, with many academics drawing attention to methodological weaknesses of product portfolio analysis based on the BCG matrix. The relevance of further research of the BCG matrix method leads to methodological and practical issues. They arise when the assortment of the entity in a particular market is evaluated. The following research methods are used: monographic (in the study of theoretical and methodological foundations of the classical method Boston Consulting Group Matrix); dialectical, abstract-logical (for theoretical generalizations to identify methodological shortcomings and ways to overcome them, the formulation of conclusions), graphic and tabular (to present research results). We have proved that the use of the traditional BCG matrix methodology can be impossible in practice because of the lack of accurate data on competitors and their sales volumes of certain products. The main problems arising in the construction of the BCG matrix: the lack of clear criteria for classifying businesses to a particular market, the existence of alternative methodologies for calculating the market share of the product, the lack of unambiguous quantitative criteria for classifying products as «high» or «low» market share, the lack of unambiguous quantitative criteria for classifying products as having «high» or «low» growth rates, the failure to compare only two years to evaluate the market growth. The objectives of the study are to adapt the classical matrix for use in an uncertain market environment. The proposed refinements to the use of the BCG matrix deserve to be implemented in the practice of strategic management of companies. The results of the analysis using the modified BCG matrix can be used in financial strategic planning and in the development of the marketing strategy, in particular when planning advertising campaigns.

КОМПЛЕКС ПОКАЗНИКІВ ОЦІНЮВАННЯ СОЦІАЛЬНО-ЕКОНОМІЧНИХ РЕЗУЛЬТАТІВ І ЕФЕКТИВНОСТІ ВІДНОВЛЕННЯ ТЕРИТОРІЙ, ЗРУЙНОВАНИХ ЧЕРЕЗ ВІЙНУ

During the process of reforming the economic system of Ukraine and building an open society with a high level of social orientation, it is necessary to find a solution within in a short period of time, which will allow to fundamentally influence the stabilization of the post-war economy of the regions and, in the future, will stimulate the comprehensive development of the country, improving the socio-economic situation of its population. All these factors lead to the necessity of the development of an effective mechanism for evaluating the effectiveness of territorial development, the basis of which are the indicators. Therefore, the article is aimed at the development of theoretical, methodological and applied provisions regarding the assessment of socio-economic results and the effectiveness of the restoration of war-ravaged territories. The theoretical basis was the scientific works of domestic and foreign authors, some provisions of the Law of Ukraine “On Amendments to Certain Legislative Acts of Ukraine Regarding the Basics of State Regional Policy and the Policy of Reconstruction of Regions and Territories”, Resolution of the Verkhovna Rada of Ukraine “On Approving the Tasks of the National Informatization Program for 2022-2024”, Essay of the Economic Policy Research Center “On the Reconstruction of Ukraine”, Project of the Department of Economics of NAS of Ukraine on the post-war reconstruction of Ukraine, the Project of the Recovery Plan of the National Council for the Recovery of Ukraine from the Consequences of the War, Report “On the Situation in Ukraine” of the UN Office for the Coordination of Humanitarian Affairs. The generalization of various scientific points of view regarding the interpretation of the categories “complex” and “system” of indicators made it possible to conclude that these concepts have some differences. It was found that in modern science, the issue of distinguishing the complex and the system of indicators is debatable. In connection with this, the author's definition of a set of indicators for evaluating the economic and social results/efficiency of the restoration of war-ravaged territories has been proposed. It has been proven that the systematization of indicators should take place within the framework of a comprehensive territorial security-oriented approach. Its principles have been proposed. The conversion of territorial development has been conceptualized, the essence of which is to change the qualitative and quantitative socio-economic, ecological state of regions, which depend on the time and efforts of investors, the state, business, and ordinary citizens. It has been proposed to base the conversion of territorial development on the matrix method, in particular to use the BKG (Boston Consulting Group) matrix, which will make it possible to evaluate a large number of parameters (variables), to form an information base, because all information is processed and stored in a matrix form, to typologize territories and rank them in accordance with the Law of Ukraine “On making changes to some legislative acts of Ukraine regarding the principles of the state regional policy and the policy of restoration of regions and territories”. The author's approach contributes to the expansion of the theoretical-methodical and applied basis. In the future, the proposed complex will be used in the development of a methodology for assessing socio-economic results and the effectiveness of the restoration of war-ravaged territories.