Borobudur Research Articles

Behind Many Visages: The Waluku Cultivating Civilization Tour as Part of the Visitor Flow Management Program in the Borobudur District

The Borobudur Temple is a vulnerable cultural heritage site confronting the challenge of overcrowding impacting site preservation, visitor experience, and economic viability. This study analyzed the extension of visitor flow management applications to the buffer zone in heritage locations, focusing on the enhancement of the trip experience. The Waluku: Cultivating Civilization sub-theme, integral to the Borobudur Trail of Civilization concept, has the ability to enhance preservation via the Visitor Flow Management Process, which encompasses three phases: restricted, redistributive, and interpretative. This research employed qualitative methods by gathering data through interviews, literature reviews, and observations. The research findings revealed that the three stages operate independently and do not significantly affect the preservation of the Borobudur Temple's physical and cultural assets. Restrictions could undermine the objective of enhancing engagement and interaction with culture and nature, rendering them less effective. Meanwhile, the other two stages had minimal impact due to infrequent reservations. Itineraries may vary based on demand, and there is no interpretative narrative concerning the relationship between relief and tourism activities. Conflicts of interest and insufficient local community engagement provide barriers to the program's development.

Virtual Field Trips Borobudur Temple Assisted with Songs in Stimulating Writing Skills of Descriptive Texts

Writing skills are crucial to basic language skills. However, observations in the field indicate that students' descriptive text writing skills are still low, especially in the aspect of content or ideas. This limitation makes it difficult for students to develop ideas, so the text does not provide enough information and description of the object. With this problem, this study aims to investigate the effectiveness of the virtual media field trip to Borobudur Temple, assisted by songs, in stimulating descriptive text writing skills. This quantitative research uses a quasi-experimental method and a nonequivalent (pretest-posttest) control group design. The research sample consisted of 52 students, with IV A as the experimental class and IV B as the control class, with each class totalling 26 students. The sampling technique used nonprobability sampling with saturated sampling. In the experimental class, special treatment was given, a virtual field trip to Borobudur Temple with the help of songs. In contrast, the control class only used conventional media such as pictures. Research data was collected using test techniques pretest and posttest. Then, the data analysis techniques using independent sample t-test, with the results in Sig. (2-tailed) 0.00<0,05 showing a significant influence of the virtual field trip media at Borobudur Temple assisted by songs on descriptive text-writing skills. This learning media is effective for stimulating descriptive text writing skills because it can inspire students to develop ideas based on virtual field trips and increase vocabulary through song lyrics to be translated into descriptive text.

The Best Tourism Recommendation Intelligent System Model: Weighted Product and K-Means Methods

Magelang Regency, with a wealth of tourist destinations with a variety of things, such as Borobudur Temple and Nepal Van Java, has extraordinary tourism potential. With this diversity, it is a challenge for tourists to determine the best tourist objects that suit their preferences. This study aims to develop an intelligent system for recommending the selection of the best tourist attractions in Magelang Regency by integrating the Weighted Product and K-Means Clustering Methods. The system is designed to provide accurate recommendations based on tourist criteria such as location, facilities, tickets, and security, as well as group attractions based on their level of potential. The Weighted Product method is used to determine the best tourist attractions, while K-Means Clustering groups tourist destinations into high, medium, and low potential categories. In this study, several stages were carried out: literature study, data collection, system design, data analysis, implementation, and system testing to produce an effective and efficient recommendation system for tourists in Magelang Regency. The results of this research obtained the best tourism, namely at Borobudur Temple.

The Effect of Negative User-Generated Content Reviews in the Form of Testimonials on Interest in Visiting Borobudur Temple, Prambanan, and Ratu Boko Palace

Historical tourism in Indonesia, especially destinations such as Borobudur Temple, Prambanan, and Ratu Boko Palace, has great potential to attract both domestic and international tourists. However, negative reviews that come from user-generated content in the form of testimonials are often a factor that can affect the interest of tourist visits. This study aims to analyze the impact of negative reviews on interest in tourist visits to these historical destinations. This study aims to eval_uate the extent to which negative reviews affect interest in tourist visits to three main cultural destinations in Indonesia: Borobudur Temple, Prambanan Temple, and Ratu Boko Palace. This study uses a descriptive quantitative method by collecting data through a survey of 58 respondents who have visited the three destinations. The data was processed using SPSS software to test the validity, reliability, and influence of negative reviews on the interest of tourist visits. The results of the analysis showed that negative reviews did not significantly affect the interest of tourists visiting Borobudur Temple, Prambanan, and Ratu Boko Palace. All three destinations remain the top choice for tourists, despite the negative reviews, mainly due to their strong historical reputation and visual appeal. This study concludes that negative reviews do not have a significant influence on the interest in tourist visits to the historical destinations of Borobudur, Prambanan, and Ratu Boko Palace. Therefore, destination managers are advised to continue to pay attention to negative reviews as eval_uation material but do not need to worry too much about the impact on tourist visits.

Intra-System Shift Found in Borobudur Temple Tourism Brochure: A Translation Study

In translation, Intra-system shift is a translation process where a formally corresponding term in the source language (SL) loses its correspondence in the target language (TL). This study aims to analyze the intra-system shift from Indonesian as a source language into English as a target language of translation used in Borobudur Temple tourism brochure. It used a descriptive-qualitative method, which displayed the data with words in descriptive form. The data were taken from Borobudur Temple tourism brochure Indonesian-English translation. The data is then collected by using observation, documentation and note-taking methods. The data was analyzed by doing data reduction, data display, and drawing conclusion. The result shows that intra-system shift is indeed found in the Candi Borobudur Indonesian-English translation. From the five marks in intra-system shift , three marks were found in the brochure.

Paradiplomacy and Its Influence on Visitor Trends at Twin World Heritage Sites: A Case Study of Borobudur Temple 2018-2019

Indonesia, recognized for its substantial tourism potential, has leveraged the iconic Borobudur Temple, a premier cultural heritage site, to bolster its international cultural diplomacy and marketing efforts. This study examines the impact of the Twin World Heritage cooperation program implemented by the Indonesian government through PT. Taman Wisata Candi, on visitor numbers at Borobudur Temple during 2018-2019. The program epitomizes a strategic approach to enhancing cultural relations by facilitating cross-border collaborations and the exchange of expertise in cultural preservation and promotion. Situated in Magelang, Central Java, the Twin World Heritage Program at Borobudur Temple has not only elevated the temple's global profile but has also served as a pivotal instrument in strengthening international cultural ties and fostering mutual appreciation and understanding across nations. The empirical data from this study reveal a notable increase in visitor attendance: domestic visitor figures rose from 3,663,054 in 2018 to 3,747,757 in 2019, while foreign visitor numbers increased from 192,231 to 242,082 over the same period. These findings affirm the program's efficacy in harnessing Borobudur's potential and generating significant socio-economic benefits across multiple sectors.

Escalating the Tourist Revisit Intention on the Heritage Destination with the Memorable Tourism Experiences

Objectives: The objective of this research is to investigate the tourists' revisit intention at heritage destinations by testing memorable tourism experiences, destination image, and tourist satisfaction as predictors.Methodology: The heritage destination studied was the Borobudur temple involving a sample of 330 tourists taken using a convenience sampling technique. Data were processed and analyzed using SEM-AMOS.Finding: The results of this research prove that not all components of memorable experience are proven to be significant on destination image, satisfaction, and revisit intention. Destination image can be predicted by the variable’s novelty, local culture, meaningfulness, involvement, and knowledge, while hedonism is not significant. Satisfaction can be predicted by hedonism, novelty, refreshment, meaningfulness, knowledge, and destination image, while local culture and involvement are not significant. Revisit intention is predicted by novelty, local culture, involvement, knowledge, and satisfaction, while hedonism, refreshment, meaningfulness, and destination image are not significant.Conclusion: findings from this research show that local culture is the dominant variable in determining destination image, and novelty is the antecedent that has the greatest influence on satisfaction and revisit intention at heritage destinations.

How Critical is Tourism Engagement in Determining Traveller Loyalty?

Objective: This research aims to determine the relationship between Emotional and Recreational Experience on Customer Engagement and the relationship between Customer Engagement on Destination Loyalty and satisfaction felt while traveling. Method: This research is survey research, with the sample research consisted two parts respondent's criteria, the first part included 180 respondents from the mountaineering community who had climbed Mount Lawu and Mount Merbabu, and the second part consisted of 180 respondents who had visited the Prambanan Temple and Borobudur Temple tourist attractions. Primary data collection in this research was carried out using a questionnaire. The data analysis technique in this research uses the multivariate Structural Equation Model (SEM) method with the Smart PLS3 program Results and Discussion: From the model, five significant hypothesized paths are the influence of emotional experiences on customer engagement, the influence of recreational experiences on customer engagement, the influence of between customer engagement on destination loyalty through, and the influence of customer engagement on destination loyalty. The results of further analysis of the role of satisfaction on destination loyalty show that higher tourist satisfaction leads to higher destination loyalty, which encourages tourists to revisit the destination and recommend the destination to others. Conclussion: This research concludes that emotional and recreational experiences can increase customer engagement with tourists who visit tourist destinations.

Integrated Marketing Communication Strategy in Promoting Advertisements Explore Yogyakarta Borobudur Temple

Integrated Marketing Communication Strategy in Promoting Advertisements Explore Yogyakarta Borobudur Temple

Model for Strengthening MSMEs in the Cultural Heritage of Borobudur Temple Based on the Green Industry Concept: A Mixed-Method Analysis

Model for Strengthening MSMEs in the Cultural Heritage of Borobudur Temple Based on the Green Industry Concept: A Mixed-Method Analysis

The Hindu Icon God Shiva as a Visual Communication of Interactions between the Hindus and the Buddhists at the Borobudur Temple in Indonesia

In vernacular settlements, it is a common practice to venerate religious icons. The figure of the God Shiva Mahadeva is one of the icons of Hinduism generally venerated in India. Interestingly, this figure is carved on the relief of the Buddhist temple, Borobudur in Indonesia. The visualization shows that the figure is God Shivam and its presence can be interpreted as a form of visual communication representing the interactions between the Hindu and Buddhist communities living in the surrounding vernacular settlements of the Borobudur temple. This article reviews the art historiography and raises several research questions regarding the visualization of Hindu icons in this Buddhist temple. The study examines the visualization of the figure of God Shiva in one of the relief panels of the Borobudur temple. The paper employs a case study method. It produces visual comparisons of approaches to artistic practice and art history delineated through the characteristics of the visual elements of God Shiva in the 104 Gandavyuha relief panels. Data was collected through photo documentation, visits to the Borobudur temple, photograph tracing, making lithography, and comparing visual findings with published literature. This is to ensure the accuracy of the visualization and investigate Hindu-Buddhist interactions in Java in the 8th—9th centuries. It concludes that the figure carved on panel 104 in the second gallery of the Gandavyuha reliefs is God Shiva, a Hindu icon as per the Gandavyuha Sutra text where God Shiva is mentioned as a spiritual guide who has carried out dharma as a bodhisattva.

The Charm of Borobudur Temple Architecture: Perspectives of Foreign Narrators in Understanding Indonesian Cultural Heritage

The Charm of Borobudur Temple Architecture: Perspectives of Foreign Narrators in Understanding Indonesian Cultural Heritage

The Integration of Kansei Engineering and Kano Model on Natural Language Processing (NLP) to Support Development of Service Product in the Borobudur Temple Tourism

The Borobudur Temple Compounds is one of the spearheads of Indonesian tourism, anticipating introduction to the international community. Currently, the management of the compound is focused on maintaining the existing condition of tourism and increasing enthusiasm among visitors to experience the temple area. Amidst the challenges posed by the COVID-19 pandemic, the management has implemented stringent health procedures to ensure the safety and health of visitors. Therefore, this study aimed to investigate the service required to increase visitor enthusiasm and satisfaction in the Borobudur Temple Compounds using the Natural Language Processing (NLP) method to extract visitor sentiments as Kansei words from TripAdvisor. The results obtained were processed using Kansei Engineering type 1 to determine the most critical service quality category through Kano model. The integration of NLP, Kansei Engineering, and Kano model proved effective, showing attributes like popular Tripadvisor searches, such as exit, morning, temple, sunrise, and heat. Other attributes not listed but considered necessary based on Kansei Engineering and Kano model integration were identified, such as ticket prices, elephant enclosure management, and pamphlets. Based on the results, it was discovered that the management of Borobudur Temple Compounds needed to improve in two main aspects. These included the distance between each facility and the compound elephant cage, considered unenjoyable.

A Semiotic Branding Analysis of Borobudur: World Spiritual Tourism Destination

In the context of internationalizing Borobudur as a destination for global Buddhist religious tourism this research aims to address the research questions: how does Borobudur's branding position it as a centre for the world's religions this study focuses on Borobudur’s branding in social media and content, social networks, social news, review sites, and virtual worlds forum. This research also incorporates data obtained through interviews with the managers of Borobudur Temple. This research employs a qualitative approach with a semiotic branding approach related to the declaration of the Borobudur Temple complex designated as one of the world's religious centres. the researcher conducts an analysis within the frameworks of syntagmatic, paradigmatic, and intertextuality. The research highlights Borobudur’s profound significance as a living spiritual and multicultural space, emphasizing its identity as a dynamic product shaped by social media. The study identifies two perceptions: religious tourism and cultural engagement, emphasizing Borobudur's multicultural appeal. The study aligns with the evolving nature of place branding, emphasizing emotional and experiential aspects. In conclusion, Borobudur emerges as a dynamic, spiritually rich destination with multicultural appeal. Social media plays a pivotal role in shaping its brand, emphasizing continuous promotion for global recognition and resonance. The influence of information technology propels globalization, altering the branding terrain. In this dynamic environment, tourists play an active role in shaping destination images, disrupting conventional top-down methodologies

Evaluasi dan Strategi Pengembangan Desa Wisata dengan Importance-Performance Analysis (IPA)

The purpose of this research is to evaluate and determine the right strategy for the development of tourist villages in the Borobudur Temple area. The research emphasizes the aspect of customer satisfaction as the main study material and performs an analysis using the Importance-Performance Analysis method. The results show that there are indicators that become achievement priorities, top priorities, low priorities and excessive priorities in each tourist village. From the results of the evaluation, a strategy was set for the Karanganyar Tourism Village which leads to the improvement of human resources with the addition of management skills, the Tuksongo Tourism Village the need for renewal of accessibility which should also be supported by the local government, and the Wanurejo Tourism Village the need for the application of information systems on social media and the website to support the tourists in seeing the tours offered by the village.

Homestay Development Strategy in Borobudur Temple Area

The aim of the paper is to formulate a strategy to develop homestays in the Borobudur area that not only benefits tourists but also local communities. Qualitative and quantitative research methods (mixed methods research) with in-depth interviews and observation/survey of homestay representatives in as many as 20 tourist villages in Borobudur District and 1 Mendut village in the Borobudur Temple area. The result formulates several strategies, such as developing local wisdom-based cultural tour packages, determining the centralized management of homestays in one manager, forming homestay associations in each village, empowering local people to run their homestay businesses, building facilities and setting rules about local transportation in Borobudur area villages, and others. Based on the QSPM, the priority strategies are obtained to be sorted, namely, the main one is to determine the centralized management of homestays in one manager, followed by the strategy of forming homestay associations in each village and improving the quality of human resources through homestay training.

Field Recording Approach of Traditional Music Arts for Ruwatan Bumi G20 Culture Performance: A Case Study in West Java

The Ruwatan Bumi ceremony, part of the G20 Culture Ministers Meeting and Indonesia Festival Bertutur 2022, took place at Borobudur Temple, Central Java, in September 2022. Featuring a traditional ruwatan ritual, the event showcased live prayers, songs, and music from diverse Indonesian regions. Recording traditional music, vital for performance and rehearsal, was undertaken through a field recording approach. Beluk, tarawangsa, and Ronggeng Gunung were recorded using stereo and close-range methods. Employing a descriptive qualitative approach, the study emphasized the significance of mastering recording techniques for informed decision-making. It highlighted the coherence between initial information, field observations, and recording quality in designing the Ruwatan Bumi G20 Culture performance.

Gender dan Tingkat kepedulian Masyarakat terhadap Sampah

Indonesia is the second largest producer of plastic waste in the world after China, one source of waste is from the tourism sector such as in the Borobudur Temple Area, Central Java. The problem of low awareness and gender norms that are still closely embedded in Indonesian society are inhibiting factors in modern approaches to waste management, thereby impacting the burden on local governments in waste management. The aim of this study was to determine the effect of gender on concern for waste. Methods: Cross-sectional deskriptif survey study in the Borobudur sub-district area of 374 respondents representing the X generation or millennial generation and Z generation. This study shows that the difference in the average value (mean) of the variabels of knowledge, concern, perception, millennial PKK actions, and external faktors regarding institutions is slightly higher in the female group, namely 0.5005, 0.2207, 0.1452, 0 .8338, and 0.1046. But, individual perceptions of concern for community groups are slightly higher in the male group, namely 0.0659. This study shows that concern for waste, the female group's average value of each variable is slightly higher than the male group, and only one variable, namely external factors, individual perceptions of concern for community groups is slightly lower.

Nostalgic Marketing and its Antecedents on Gen X

Purpose: This study aims to see the extent of Borobudur temple as heritage tourism with neuromarketing/nostalgia as its main indicator. Theoretical Framework: The basic theory used is neuromarketing theory. Nostalgia as neuromarketing is defined as an emotion that has implications for a series of complex psychological processes, including social behavior. This social behavior is also related to a person's consumption behavior towards certain purchases which creates a nostalgic impact on that person. This consumption behavior is related to the marketing strategy implemented by the marketing object. Design/Methodology: The research method used is the Structural Equation Modeling (SEM) SmartPLS version 4 model. With validity, reliability and goodness of fit analysis tools to answer the research hypothesis. Findings: The results obtained by nostalgia marketing have a positive and significant effect on brand reputation, service quality, and premium price. Brand reputation and premium price do not mediate nostalgic marketing on customer satisfaction, while service quality mediates. Last result, brand reputation and premium price had no effect on customer satisfaction, while service quality had a positive and significant effect. Practical and Social Effects: Tourists' perception of tourist attractions is formed not only on the basis of individual knowledge and beliefs about the characteristics of the site, but also their feelings and perceptions of the destination. Thus, if we want to strengthen again, there is a need for an age-old relationship between tourists and brands. With constant satisfaction, respondent satisfaction remains high to an insignificant price, and commitment and loyalty will be formed. Value or Origin: The many historical tourism sectors in Indonesia and the high number of older visitors make this sector a source of economic and regional growth. This is reinforced by data from Borobudur Temple as the largest Buddhist temple heritage tourist attraction in the world, where 23% of visitors or tourists are over 50 years old. At that age, what motivation makes them visit if not memories and historical facts of the past. Remembering the past, it is easiest to visit the subject directly, this is important in studying neuromarketing and emotions in business.

How to Increasing Memorable Tourism Experiences at Heritage Destination

Background: This study aims to investigate the effect of destination image, self-congruity, and visitor engagement on memorable tourism experiences. Method: Tourists who visited Borobudur Temple were used as respondents who were taken using convenience techniques, as many as 150 questionnaires were distributed and analysed using multiple linear regression analysis with the SPSS version 28 statistical tool. Results: The results showed that all the hypotheses tested in this study were accepted. Image destinations play the most important role in increasing MTE, next are visitor engagement and self-congruity. The results of this study provide evidence that the tourist experience is an important emotional element for visitors to interact in their tourism activities. The substantial of the destination image, self-congruity, and visitor engagement will further increase the MTE. Conclusion: The antecedents of Memorable Tourism Experiences that exam in this research is an important element for the tourism business so that it can foster memories and memorable experiences for visitors when they carry out tourism activities.