This paper aims at integrating insights from ecological psychology, pragmatism, and embodied cognitive science to shed light on the aesthetic dimension underlying daily activities. For this purpose, we discuss conceptions of the aesthetic developed by authors from diverse traditions, including Dewey’s pragmatism, Carroll’s cognitivism, and Saito’s everyday aesthetics. We focus on the activity of reading, which has traditionally been conceived as involving the establishment of letter-sound correspondences and the rule-based deduction of information. However, an embodied framework opens up a more ecological understanding of this activity encompassing dynamic, multimodal perceptual engagement which is dependent on: (i) who the reader is (ii) the task or purpose, and (iii) what the person-environment-system affords. This form of engagement, even in mundane everyday-reading, we argue, brings forth an aesthetic dimension to it. Specifically, we explore how bodily engagement such as olfactory, tactile, and prosodic processes, saturate even logical judgements and reasoning. This integration of embodied and aesthetic processes in a particular context, we claim, can effectively emphasise and cultivate an aesthetic attitude. This, in turn, will provide insight into how the aesthetic dimension of reading can be cultivated intelligently, enriching the overall experience and will also illuminate why we read at all.