Blog Content Research Articles

Implementation of A Blog-Based Journal Reading Strategy to Improve the Reading Comprehension Ability of UNIMED English Literature Students

This study explores the impact of a blog-based reading journal strategy on improving reading comprehension among English Literature students at Universitas Negeri Medan. Conducted over six months in 2024, the research involved 60 students who documented their reflections and analyses of assigned readings on blog platforms. The methodology included qualitative and quantitative approaches, with a rubric assessing comprehension, analytical skills, reflection depth, and coherence. Results showed significant improvement in reading comprehension, with 80% of students rating the overall experience highly and 100% finding the blog content very helpful. Critical and analytical thinking skills also improved, with 60% of students rating this aspect highest. Students were comfortable using the blog platform and suggested extending session durations and incorporating more visual aids. The study concludes that the blog-based strategy effectively enhances reading comprehension, engagement, and critical thinking, supporting its continued use and exploration in educational settings.

Assessing the Influence of Unverified Instagram Blog Content on the Cognitive and Behavioral Pattern of Undergraduates: An Empirical Study of Obafemi Awolowo University (OAU)

The proliferation of unverified Instagram blog content in Nigeria raises concerns about the credibility and trustworthiness of information disseminated through this medium and unverified contents on Instagram blogs lack proper fact-checking, leading to the spread of misinformation, rumors, and fake news which is why this research investigated the impact of unverified Instagram blogs’ contents on Nigerian Undergraduates in Obafemi Awolowo University, Ile-Ife. The study adopted the gratifications theory, which suggests that media users play an active role in choosing and using the media and that the user has alternate choices to satisfy their need. The study also adopted a survey research method to conduct the study through the use of questionnaire. The research sample size turned out to be 543 respondents but only 403 respondents completed the questionnaire from three selected faculties, which translated to a response rate of over 74%. The statistical analysis was carried out using the statistical package for social sciences (SPSS 20). The study findings revealed high level of agreement among respondents regarding their engagement with Instagram blogs, mirrored by a weighted mean of 4.04. Additionally, the study also revealed a moderate level of agreement among with a weighted mean of 3.57 regarding respondent’s perception and attitude towards Instagram blogs’ contents. Moreover, the majority of respondent agreed that exposure to unverified information on instagram can negatively influence students’ academic performance, reflected by a weighted mean of 3.99. The research recommended that a supportive online environment should be prioritized as a fundamental intervention strategy to enhance the cognitive and behavioral pattern of undergraduate students’ such as awareness campaigns, digital programs and peer support network as well as inaugurating promotion of positive engagement is essential to counteract the prevalence of objectifying content on social media platforms. This study, therefore, concludes that unverified information on social media platform such as instagram can influence students’ engagement, perceptive, attitude and academic performance.

Англоязычный авторский трэвел-блог: жанровые, структурные и прагмастилистические особенност

The aim of the article is to identify genre, structural, pragmatic and stylistic features of English travel blogs. Travel blog as a genre is a form of Internet communication that combines elements of different registers; it is marked by its dialogic, interactive and polycode features, that is a combination of verbal and non-verbal components serving informative, appealing and persuasive purposes. The article uses discourse, pragmastylistic and contextual analyses. It is obvious that the genre features of analyzed messages of the travel blog are speech forms combining neutral and colloquial registers. The blog structure is horizontal with themes arranged in line with posts links behind them. The posts themselves have no rigid structure, the mandatory parts are headlines and subheadlines – rubrics and the final part containing either impressions of the trip, advertising a certain destination and sponsor, or appeal to the readers to discuss the contents and persuade them to go to the described places. The main part of the blog can have rubrics (tips or description of sights and their evaluation); it can be the interchange of trip experiences with their evaluation and photos for each of those. The pragmastylistic features of the narrative are the syntactic means serving expressiveness and stimulating interest in the blog content, as well as in future trips: parallel constructions, inversion, parcellation. Lexical means create an atmosphere of real communication and trustworthiness: the use of abbreviated morphological and grammatical forms, words formed by conversion, idioms, interjections; phonetic-graphic means include graphon, emoticons, multiplication, capitalisation to accentuate certain parts of the utterance and convey emotions. The paper concludes that both linguistic and extralinguistic means reflect the key genre features and serve the author’s purpose – to get and keep the readers interested, to persuade them to act. The research material were 113 pragmastylistic language units from 15 posts of an English travel blog, where the author shares with the subscribers her impressions of travelling in Europe, Asia and Latin America. The American blogger and freelance journalist Ciara Jonson was chosen due to her blogs being ranked as one of the best travel blogs by travel editions and other bloggers.

Analysis of the Influence of Blog Content on Brand Awareness in the Digital Age: A Case Study 99.co Indonesia

In today's digital era, property search has changed to be easier and more efficient with the presence of the internet and online platforms. Property sites in Indonesia that are present in Indonesia have utilized e-marketing strategies to increase brand awareness. However, 99.co face challenges in building strong brand awareness. This study aims to investigate the effect of blog use on brand awareness 99.co Indonesia by examining credibility, believeable, unbiased, and trustworthy variables. This study used a quantitative approach with a sample of 400 respondents selected by accidental sampling. Data were collected through an online questionnaire and analyzed using linear regression. The results showed that the credibility, believeable, unbiased, and trustworthy variables of blogs significantly affected brand awareness. Trustworthy has the strongest influence followed by unbiased, credibility, and believeable. These findings provide insights for 99.co and similar platforms to continuously improve the quality of their blog content to strengthen brand awareness in a competitive market.

Effectiveness of Content in Blogs for Customer Engagement

In the dynamic landscape of digital marketing, businesses continually seek innovative approaches to engage their audiences effectively. Among these strategies, blogs have emerged as a potent tool for fostering customer engagement and nurturing lasting relationships. This study delves into the correlation between various characteristics of blog content and levels of customer engagement. Through a snowball sampling technique involving 114 participants, the research employs correlation and ANOVA analyses to unveil patterns and relationships between different variables. The findings underscore the significant influence of clear, visually appealing content that addresses audience pain points and interests. Compelling blog posts,resonating with readers’ challenges and offering actionable solutions, significantly enhance engagement metrics. Furthermore, delivering understandable and visually appealing content fosters trust and credibility. Integration of striking visuals such as images, infographics, and multimedia enhances the content experience, encouraging prolonged dwell time and social sharing. This study offers data-driven insights into the effectiveness of blog content in driving customer engagement, guiding businesses in refining their content strategies to cultivate meaningful connections with their audience.

The Impact of Performance Expectancy, Workload, Risk, and Satisfaction on Trust in ChatGPT: Cross-Sectional Survey Analysis.

ChatGPT (OpenAI) is a powerful tool for a wide range of tasks, from entertainment and creativity to health care queries. There are potential risks and benefits associated with this technology. In the discourse concerning the deployment of ChatGPT and similar large language models, it is sensible to recommend their use primarily for tasks a human user can execute accurately. As we transition into the subsequent phase of ChatGPT deployment, establishing realistic performance expectations and understanding users' perceptions of risk associated with its use are crucial in determining the successful integration of this artificial intelligence (AI) technology. The aim of the study is to explore how perceived workload, satisfaction, performance expectancy, and risk-benefit perception influence users' trust in ChatGPT. A semistructured, web-based survey was conducted with 607 adults in the United States who actively use ChatGPT. The survey questions were adapted from constructs used in various models and theories such as the technology acceptance model, the theory of planned behavior, the unified theory of acceptance and use of technology, and research on trust and security in digital environments. To test our hypotheses and structural model, we used the partial least squares structural equation modeling method, a widely used approach for multivariate analysis. A total of 607 people responded to our survey. A significant portion of the participants held at least a high school diploma (n=204, 33.6%), and the majority had a bachelor's degree (n=262, 43.1%). The primary motivations for participants to use ChatGPT were for acquiring information (n=219, 36.1%), amusement (n=203, 33.4%), and addressing problems (n=135, 22.2%). Some participants used it for health-related inquiries (n=44, 7.2%), while a few others (n=6, 1%) used it for miscellaneous activities such as brainstorming, grammar verification, and blog content creation. Our model explained 64.6% of the variance in trust. Our analysis indicated a significant relationship between (1) workload and satisfaction, (2) trust and satisfaction, (3) performance expectations and trust, and (4) risk-benefit perception and trust. The findings underscore the importance of ensuring user-friendly design and functionality in AI-based applications to reduce workload and enhance user satisfaction, thereby increasing user trust. Future research should further explore the relationship between risk-benefit perception and trust in the context of AI chatbots.

Impact of medical bloggers’ activities on the prevention of disease risk, public, population and individual health: the opinion of social media users

Due to the high information and communication importance and potential of the medical blogosphere in the formation of health literacy of the population, there is the increased need to study the opinions of Russian social media users on the impact of the content of medical blogs on personal and public health. Aim of the study was to find out the opinion of social media users on the extent to which the activities of bloggers specializing in public health and health care topics influence the prevention of major non-communicable and infectious diseases, public and personal health, within the changing boundaries of medical knowledge broadcasting (using sociological methods). Material and methods. The authors conducted a quantitative sociological survey of 178 respondents - users of social media: 55 (30.9 %) women and 123 (69.1 %) men about visiting blogs specializing in public health and healthcare. The collection of information was carried out by e-mailing a questionnaire developed by the authors, and analyzed the answers to questions from active blog users through a Google form in April – May 2023. Results. The study results of the impact of bloggers’ activities on personal and public health, including those related to the quality of medical information disseminated in social media, are described. Respondents believe that medical bloggers have a greater impact on public health than personal health. At the same time, according to the respondents, the spheres of influence in the field of public health do not coincide with the spheres of influence in the field of personal health. Thus, 74.7 % of respondents believe that medical bloggers have an impact on maintaining a healthy lifestyle of the population, prevention (61.8 % of all respondents think so) and treatment of infectious diseases (61.2 %). The requirements for the quality of information provided by bloggers are considered. Based on the analysis of Russian and foreign scientific literature, the authors developed a graphical diagram of the effect of dissemination through the blogosphere of information in the field of health care and disease prevention. Conclusions. The content published on medical blogs affects the health literacy of the population. That is why, medical blogs can be seen as a social determinant of health, because health blogs can be the key to the success of disease prevention and control efforts for public health maintaining. For organizing a communication intervention of medical personnel in social media to inform the population about methods for preventing the risk of developing major non-communicable and infectious diseases and increasing the level of health literacy of the population, medical blogs can and should be used to inform and educate patients as part of general or targeted multimodal educational practices or as a means of delivering electronic content. The risks of publishing inaccurate information in the blogosphere must be considered, whereby patients can easily become misinformed, which can have serious consequences for their health, and even increase their risk of mortality. To make the best use of the blogosphere, it is necessary to solve the problems of content accuracy and increase the level of professionalism of bloggers who write on medical topics. They need to be professionally trained to work for health, contributing to the prevention of the risk of developing major non-communicable and communicable diseases, improving the health of the population through education, and raising the level of health literacy. It makes sense to assess the success of the communicative intervention of doctors in social media and their management of the training of medical bloggers as a personnel determinant of public health, since it will depend on the personnel potential of the healthcare sector.

A Study of Women`s Language Features in Pakistani Female Bloggers

Bloggers often write about personal interests. The content of Pakistani female bloggers' blogs might reveal their views on women's rights and empowerment, social issues, education, fashion, and lifestyle. Pakistani female bloggers' gender discourse is examined using women's language traits. This study investigates linguistic patterns and issues of interest within a specific group to get insight into the role of women in Pakistani online discourse and gendered communication in digital spaces. This study could use qualitative research methods and data acquisition. The qualitative section of this research analyses the chosen female bloggers' blog postings to identify linguistic patterns, vocabulary, grammatical structures, and other language characteristics. Pakistani English often uses progressive verbs, which are stative in British English. In conclusion, Pakistani female bloggers' writing language is revealed via data analysis. Pakistani female bloggers have a particular voice and style due to the lack of articles, the usage of prepositions with "-ing" participles, progressive features, and informal language. The study may also examine Pakistani English stative verb progression. This could involve identifying the verbs used this way and exploring the causes of this linguistic diversity. The current study only included five female bloggers. Future research should involve a wider and more diverse sample of bloggers to better understand the groups and themes being investigated.

Framing bilingual parenting as market advantage: the neoliberal discourses of ‘grassroots’ media

ABSTRACT Little research has examined media dimensions of family language policy. This project addresses this gap by analysing marketing efforts targeted at media consumers seeking ‘grassroots’ advice on bilingual parenting. Here, we refer to ‘grassroots media marketing’ as purposeful attempts to target, inform or persuade a niche demographic with ‘grassroots’-style media methods and tools. We did Google Searches to identify 40 high-profile corporate media, non-profit, and independent bilingual parenting blogs written for Spanish- and for English-language readers. We found English- and Spanish-language keyword searches generated distinct blog-style texts (i.e. advice sites). While English-language searches were more likely to generate returns from small-owned blogs, Spanish-language searches tended to yield corporate news and non-profit sites. Frame analysis of multimodal media blog content revealed gaps and contradictions regarding how bilingual parenting in the U.S is portrayed in Spanish and in English, as well as a neoliberal framing across texts. We describe three neoliberal ideologies: (1) ‘bilingual parenting as individual choice’, (2) ‘bilingual parenting as competitive edge’, and (3) ‘bilingual parents as consumers’. Analysis reveals that documented racist, anti-immigrant discourses widely circulating in U.S. society are absent from these neoliberal framings, resulting in public contradictions of what it means to be a ‘good’ bilingual parent.

When autistic writing is superior to neurotypical writing: the case of blogs

ABSTRACT Research on autistic individuals’ writing has long focused on weaknesses in structural complexity, organisation, and perspective-taking skills. More recently, awareness has grown that writing can be a strength, as suggested by research on autistic memoirs. To learn more about how well autistic individuals write when they use language for their own purposes, we turned to autistic-authored blogs. Online word usage patterns were analysed for 30 self-identified autistic bloggers and 30 age and gender-matched non-autistic bloggers, assumed to be neurotypical (NT). In addition, blog content was analysed for the range of topics discussed. Topics were categorised according to broad topics including common hobbies (e.g. sports, arts, crafts), preoccupations (e.g. people, vehicles, food, machines), and academic domains (e.g. belief systems, science, numbers, history). Compared to NT bloggers, autistic bloggers wrote in a more complex manner, as measured by word and sentence length and rare vocabulary. Autistic bloggers often wrote about science or other abstract topics rather than discussing daily life events. These findings suggest that one subset of autistic individuals, those who write blogs, are able to write in a more complex style than their NT peers. This may reflect having an intellectual orientation, or, autistic people with sophisticated writing skills are the ones who choose to author blogs. Raising awareness that some autistic individuals can be strong writers will be of broad help to diverse stakeholders, including educators, clinicians, families and autistic individuals themselves.

Functional analysis of the current foreign language e-teacher phenomenon on social networks

The paper analyzes the functional features of the image of a current foreign language teacher on social networks which he/she acquires in course of transformation moving into the digital space and taking a status of e-teacher. In the paper such functions of a new teacher as infosocializing, teaching, ethic, cultural and entertaining are defined; the audience’s attitude towards teaching bloggers on the social network is revealed through the learners’ feedback; specific peculiarities of the particular teaching blogs held by the current foreign language e-teachers are studied which affects the learners’ perception of a teacher’s image; methodological aspects of the teaching blogs, content for foreign language learning as well as content presentation are analyzed. The image of the new teacher is viewed in terms of the digital educational environment which is represented by teaching blogs on social network VKontakte (vk.com). The social net is considered through the prism of linguistic and didactic potential for learning a foreign language (English herein), and it is seen as a platform for revealing the most significant features of a new e-teacher phenomenon. The functional performance of the e-teacher image is determined by self-representation options, blog content, didactic concepts as well as the ways of presenting the material for learning. Lexical-oriented conception is found to be more frequently applied alongside with using the immersive approach in foreign language teaching. The role of the content visual presentation by e-teacher is defined as crucial for successful accomplishment of learning targets. Emotional and entertaining elements of content presentation are characterized as the most essential. A humor component of the e-teacher image coupled with emotional presentation of the content positively affect the audience which facilitates more effective learning.

Value and Challenges of Womens Self-expression in the Era of New Media: A Case Study of Female Bloggers in Mainland China

The emergence of new media has revolutionized communication and self-expression, prompting a growing interest in the role it plays in promoting gender equality and empowering women. In particular, female self-expression through new media platforms has become a crucial area of study, as women utilize these platforms to voice their opinions, share their experiences, and advocate for social change. This paper explores the value and challenges of female self-expression in new media through a method of literature review and analyzing the content of female blogs in mainland China. The paper finds that as a new media form, female blogs provide a platform for women to express themselves, voice their opinions, and advocate for equality. However, female blogs also face various challenges in the new media environment, such as gender discrimination, online violence, and privacy breaches. Therefore, people need to pay attention to the self-expression of women in the new media environment, explore more equal, safe, and free ways of expression, and provide more support and protection for womens voices.

Optimalisasi Strategi Promosi Digital di Era Digitalisasi: Sebuah Kajian Komprehensif pada PT Glamourix AFA Indonesia Skincare 2022-2023

In the digitalization era, digital promotions are crucial for companies, including the skincare industry, such as designing digital promotion programs at PT. Glamourix AFA Indonesia Skincare 2022-2023. The method used in this research is descriptive-qualitative and field research by conducting literature studies, interviews, and observations. The research results show that PT. Glamourix AFA Indonesia needs to develop a digital promotional program design to achieve product sales targets. Promotion of skincare products is carried out by creating blog content, videos, and social media activities by providing special discounts—a digital promotion process for Emre PT products. GAI carries out four types of promotions: advertising on social media and Instagram, public relations by utilizing content via Instagram, direct marketing via instant messages on WhatsApp, and sales promotions by creating discount programs. Emre's digital promotion strategy for the 2022-2023 period that Emre can carry out is digital advertising by working with digital TV stations to market products by developing a digital promotional program design for PT. Glamourix AFA Indonesia Skincare is expected to be able to increase sales to a broader target consumer and be able to compete with competing companies in the increasingly tight skincare industry in Indonesia.

Penerapan Algoritma C4.5 Untuk Memprediksi Blog Yang Memiliki Peluang Juara

Blogs are currently not only used as online diaries or online journals. Blog content that supports text, images, videos, gifs, animations, pdfs and YouTube makes the use of blogs more than just online dairy. Currently blog is one of the media used by companies and organizations in promoting goods and services. The existence of bloggers is needed by companies and organizations to review their products and services with the aim of attracting online customers. One of the efforts to invite bloggers to be able to review products in an interesting way has led business actors to become interested in holding blog contests. In this research, a model was built to predict blogs that have a chance to win by applying the C4.5 decision tree algorithm. The prediction model was created using 100 blog contest participant data obtained from three blog competitions organized by ASUS which were obtained through the contest participant links found on the committee blog. From the processed dataset, supporting seven variables including Word Count, DA, PA, Image Template, Domain and Champion. The resulting prediction model is a decision tree with 7 attributes which produces 11 leaves and 18 trees with an accuracy of 74% with a precision of 0.735 and a recall of 0.740.

Читательский комментарий в медийно-сетевом дискурсе

The article considers the reader’s commentary in the media network discourse as a verbal reaction to a certain situation or some text. Functional-semantic and genre characteristics of reader’s comments are established. The material of the study includes media texts of readers’ comments in the modern Russian blogosphere. The work uses such research methods as descriptive method, discourse analysis method, contextual analysis, interpretive analysis, lexical-grammatical analysis, stylistic analysis. The main functions of the reader’s commentary are identified, including maintaining communication, refining information, its assessment qualifications, and self-expression. The fact is established that the dominant reaction of the reader is an assessment of the actual content of the material, support or criticism of the blogger and demonstration of his self, reduction of communicative distance. A functional portrait of the reader’s language personality in media-network discourse is offered. The main topics offered by bloggers that attract the Russian readership are revealed: current social problems, historical facts, literary stories, environmental issues, the impact of technological progress on the development of humankind. As a result of the study, it was found that when discussing the factual content of blogs, readers show their interest in the topic, ironic tonality dominates in self-expression. The scientific novelty of the study is that the linguistic features of the reader’s commentary in the media-network discourse are revealed. The study contributes to the development of discursive linguistics, media linguistics, genristics, influence theory, language personality theory. In the future, it is planned to consider the reader’s commentary in the media-network discourse in different linguocultures using the corpus method and quantitative analysis, as well as within the framework of the semiotic approach.

The effect of blog contents on online purchase intention and a research

The effect of blog contents on online purchase intention and a research

Hybrid News (in the) Making: A Content and Corpus-Based Discourse Analysis of Political Live Blogs on the 2020 US Presidential Debates

ABSTRACT Political journalism continues to be the main source of political information in deliberative democracies. However, the advent of hybrid media systems during the last decade(s) has altered how journalists cover politics and how audiences consume relevant content. In this context, live blogging has emerged as a web-based alternative to traditional TV broadcasting. To explore whether and in which forms the trend toward hybrid media systems is empirically traceable in current journalism practice, the present study focuses on political live blogging from four popular media outlets covering the two 2020 US presidential TV debates. It applies a discourse-oriented, mixed-methods, corpus-based approach and specifically considers sourcing practices as well as the normalization of professional role conceptions and practices of objectivity. Results suggest that political live blogging establishes multi-layered and multi-authored discourse that places strong emphasis on accountability and disclosure transparency by updating and linking information, while maintaining the journalistic gatekeeping/gatewatching function. It further emerges that political live blogs are characterized by an informal tone but also by a continuation of traditional news media practices as regards objectivity, as instantiated by the salience of debate topics and political terms and by a clear delineation of information from opinion and contextualization.

Эмотивная составляющая воздействия текста интернет-блога

The article focuses on application capabilities of the semantic differential experimental technique aimed at identification of the emotive component of the Internet blog texts impact on the recipients who belong to varied linguistic cultures. The confirmed hypothesis reveals the strongest impact on recipients of the blog texts in cases when the employed value categories coincide with their cultural reference. It means that the impact is nationally marked. The experiments, carried out at the initial stage of the long-time period extended research into Russian values system transformation, resulted in establishing the selected blog texts impact strength for the Russian and American groups of recipients. The natively stipulated character of the blog content impact was noted, since the articles offered for reading by each group of the experiment participants contained the material relevant to a particular linguistic culture and values. Their presence directed the respondents' perception and determined the quality of the response emotions and types of response. The phased presentation of the text of the article, positive and negative comments made it possible to establish the dependence of the reception process on the impact vector laid down by each object. This vector was proved to direct the transformation of the perception of the recipients. The article text reception accompanied by graphic objects and further comments reading as a combination of heterogeneous sign systems (text, photo) that complement each other and contributed to a better information assimilation by the recipients in the direction in which the Internet diary author wanted it.

Peace and Conflict Depiction in Newspapers Blog Contents: A Comparative Analysis of Pak-India Relations since 2019-2020

As Pak-Indian relations were on high alert throughout the 2019–2020 study period due to the Pulwama assault and other terrorist activity in Occupied Kashmir, this research was conducted to examine blogs for peace and conflict journalism. A content analysis procedure was utilized for data collection.Through the use of a coding sheet, data was gathered between December 2019 and 2020 to look into the potential influence of blogs on the war and peace reporting between Pakistan and India. According to the study's findings, bloggers primarily pushed war journalism rather than peace journalism. Both publications framed discussions of Pakistan-Indian ties in terms of trade, security, propaganda, border conditions, and issues related to nuclear war and Kashmir. This Study is important for media organizations, editors and reporters to develop a strategy for peace journalism instead of war and violence journalism. Blogs are a plying substantial role in opinion building and changing.

Sistem Geographic Information Web-Based Tourist Attractions Blog in Tomohon City

Producing a Web-based Information System blog with data visualization containing information on the location of tourist objects that are presented to the public as a promotion of Tomohon tourism based on a Web Blog According to Gween Solomon, lynne Lynne, Web 2.0 Guide for educators (Jakarta: Ptindex index) Blog stands for weblog. a weblog is a type of website developed and managed by individuals using online software or a very user-friendly hosted platform, with room to write. Blogs feature instant online publications and invite the public to read and provide feedback as comments with the existence of a web blog created on blogger.com containing 10 tomohon attractions, it is hoped that it l make it easier for people to determine trips witwithatravele tomohon area which has more than 90 natural, cultural and artificial attractions. The blog content created includes 10 superior tourist attractions that are still operating well and relatively close to the city center of Tomohon and a Google Maps link to allow readers to find location points to be able to reach the most important attractions. This blog can be accessed with electronic devices such as (mobile phones and laptops) that have an internet network.