The option is an important derivative tool in financial market, and after decades of development, the option has emerged in various forms. This paper studies an exotic option with a proactive investment strategy. Compared with the classic option theory, we assume that the option holders continuously trade the underlying assets according to a predetermined investment strategy. Taking the European call option as an example, we first give some assumptions and define the loss function in terms of a logarithmic investment strategy. Then, the specific pricing expression of the exotic option is derived from the Black-Scholes option pricing formula. Next, numerical simulations are presented to visualize the mechanism of the exotic option in 2D and 3D forms by selecting appropriate parameters. The results indicate that the exotic option has a significant price advantage (up to 43.9% under specific parameter settings) over the classic option. Moreover, the empirical results illustrate a perfect fit between 50 ETF (issued by the Shanghai Stock Exchange) and our exotic option. The new proposed exotic option extends the Black-Scholes option theory from a no-trading condition (do not buy or sell underlying assets during the validity period) to a dynamic investment condition and has important practical significance in real life.
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