Black Hat Search Engine Optimization Research Articles

Significance of Search Engine Optimization

As the Internet grows in popularity, hundreds of thousands of people use search engines such as Google and Yahoo to search for information. However, search engine users are most interested in some result pages. Therefore, selling a website with search engine results is an important task in website development. Search engine optimization (SEO) needs to complete this task. However, from time to time, the black hat SEO strategy behind search engines is used, and the page rank of search engine results is higher than it deserves. This research paper implies a new methodology for search engine optimization (SEO) without sandboxing via serps such as Google and Bing. Previously, rulebooks were based solely on the number of backlinks on a page. This technique employs a secure link building technique where link speed is key, without sacrificing website optimization. Today's algorithm updates are considered. This white paper describes the characteristics of search engine PageRank algorithms, SEO techniques, and strategies for ranking keywords.

Blackhat Search Engine Optimization Techniques (SEO) and Counter Measures

Search engine are being used by the most of the World population as their basic information retrieval system for getting useful information from internet. As a service provider who uses internet for digital marketing it becomes mandatory to get high ranks from search engines. Search engines optimization (SEO) techniques are used for this purpose. Black hat SEO techniques are used for quick results but are prohibited by most of the search engines. Hence web space users or website developers should be well aware of SEO techniques and how to use them in optimal way. This paper presents some of the most commonly used black hat SEO techniques and the counter measures done by different search engines to prohibit them.

Conversion of Website Users to Customers-The Black Hat SEO Technique

Search Engine Optimization (SEO) is a technique which helps search engines to find and rank one site over another in response to a search query. SEO thus helps site owners to get traffic from search engines. Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. In the context of SEO, keyword density can be used as a factor in determining whether a webpage is relevant to a specified keyword or keyword phrase. SEO is known for its contribution as a process that affects the online visibility of a website or a webpage in a web search engine's results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. It is the objective of this paper to re-present black hat SEO technique as an unprofessional but profitable method of converting website users to customers. Having studied and understood white hat SEO, black hat SEO, gray hat SEO, crawling, indexing, processing and retrieving methods used by search engines as a web software program or web based script to search for documents and files for keywords over the internet to return the list of results containing those keywords; it would be seen that proper application of SEO gives website a better user experience, SEO helps build brand awareness through high rankings, SEO helps circumvent competition, and SEO gives room for high increased return on investment.