Bibliometric Co-citation Analysis Research Articles

Past, present, and future of research on corporate social responsibility advertising

While the idea and terminology of Corporate Social Responsibility (CSR) stem from the 1950s and companies have been practicing CSR and advertising their engagement for some time, the advertising literature has had a late start to this topic. More recently, CSR has become prominent in both advertising practice and research. With a specific focus on the role of the International Journal of Advertising (IJA), this paper aims to provide a historical perspective of how CSR advertising has been covered in the past and which topics are the ones being most intensively discussed at present. Our review uses bibliometric co-citation analysis with CiteSpace to identify the most relevant topics in CSR advertising research and IJA’s contribution to these topics. Within the CSR advertising topics identified, we highlight under-researched themes, as well as upcoming trends to suggest future avenues for the further development of CSR advertising research.

What Do We Know about Business Angels’ Decision Making Research Development? A Document Co-Citation Analysis

Business angels (BAs) mitigate the financial gap of early-stage ventures and get actively involved in ventures they invest in. Their crucial role in the start-up ecosystem is spurring interest in their decision-making processes when making investments. However, the research about their investment decision making is crumpled. So far, we know the knowledge base about BA decision making comes from a blend of interdisciplinary studies where psychology and finance had a significant impact in pushing the research to new levels. With this study, we review knowledge dyads in the BA decision-making field through bibliometric co-citation analysis.

Omnichannel retailing and post-pandemic recovery: building a research agenda

PurposeThe study aims to propose a comprehensive overview of the Omnichannel phenomenon by identifying its theoretical foundations as well as future research directions.Design/methodology/approachIn order to systematize Omnichannel-centered contributions and identify future research directions for post-Covid-19, this study adopted a mixed-method study, combining a systematic literature review, a bibliometric co-citation analysis and a panel discussion by field experts.FindingsIn Study 1, the authors traced extant literature on Omnichannel back to its theoretical foundations, which led to the identification of four research areas in which the concept of Omnichannel is rooted. Contributions pertaining to the aforesaid research areas were discussed and submitted to a panel of experts (Study 2) after the lockdown periods. The experts gave various insights into both the past and future of Omnichannel research. Finally, a framework synthesizing theoretical foundations of Omnichannel, literature gaps and opportunities for future research is provided.Originality/valueTo our knowledge, this is the first attempt to combine mixed methods study in Omnichannel research and to involve a panel of experts in order to discuss the findings of a literature review and evaluate future research directions. This choice allowed us to investigate both incumbent academic and managerial challenges raised by Omnichannel and to provide guidance for the post-pandemic recovery.

Pandemic Supply Chain Research: A Structured Literature Review and Bibliometric Network Analysis

In early 2020, COVID-19 infected people throughout the world and brought world commerce to a standstill. Many believe that governments and global businesses were not as prepared as they should have been. While academics have occasionally predicted the economic problems that could result from pandemics, until 2020, there had been scant research that addresses supply chain management issues during pandemics. Eighty-four percent of all pandemic supply chain research was published in the first ten months of 2020. Since the world now finds itself operating supply chains in response to the pandemic, this literature needs to be summarized and articulated for understanding and future research. This literature review addresses that need by summarizing the research which has been generated since 1997, focusing primarily on the bulk of the research that has been published since the COVID-19 pandemic began. Research tools are used to summarize the literature citations, and the articles are coded according to some important variables to further delineate their details. This research also includes a bibliometric co-citation analysis, which clusters the pandemic supply chain literature by author, journal, and article. The findings are that pre-COVID-19 research on pandemic supply chains was primarily about influenza and the healthcare supply chain, whereas post-COVID-19 research provides more analysis of the food supply chain and uses a wider variety of research methods, including simulation, modeling, and empirical methods.

Research front and evolution of technology education in Taiwan and abroad: bibliometric co-citation analysis and maps

In Taiwan, issues in technology education (TE), such as indeterminate core mission and unclear role, could be addressed through an objective knowledge map of research to discern directions of development and prospects. This study explores sub-fields, genres, characteristics, and trends in TE research in Chinese and English over 24 years through bibliometric co-citation analysis using two databases: Web of Science and Airiti Library. As per the findings: (1) TE research has been progressing slowly in Taiwan, while it is developing rapidly elsewhere; Disciplines integrated with TE include education and educational research, engineering, computer science, social sciences, and medicine; (2) Research topics have evolved from industrial arts, technical and vocational education, technological literacy education, and curriculum development, to pedagogical skills of teachers of technology; Other countries focus on “professional development of technology teachers,” while Taiwan emphasizes “curriculum and teaching materials;” (3) Clusters from different periods are complementary, and research topics and fronts reflect continuity. (4) “Assessment,” as a research dimension, has received insufficient attention. Insights into the evolution of research topics and research fronts are offered for technology educators.

Theoretical and practical influences of Habermas’s global academic best seller: structural transformation of the public sphere in the United States

PurposeThe purpose of this paper is to analyze the reception and impact of Jürgen Habermas’s global academic best seller in the USA between 1974 and 2018. It specifically addresses the consequences of the long delay in the publication of the English translation of Habermas’s 1962 public sphere concept until 1989 in the context of Habermas’s paradigm shift from the Kantian ideal of a participatory democracy to a systems-theoretical interpretation of deliberative democracy, which informs Between Facts and Norms (1992/1996).Design/methodology/approachThis paper can be classified as a “conceptual paper” that draws on empirical research, namely, Adrian Rauchfleisch’s (2017) bibliometric co-citation analysis of two decades of public sphere research, which features a multi-dimensional scaling of these research communities based on the distance matrix of the co-citation network.FindingsAs the 22,000 scholarly citations for structural transformation as of April 2018 already indicate, this paper confirms in detail that Habermas’s original public sphere concept attracts significantly more academic interest on an interdisciplinary basis than Between Facts and Norms, which no longer pursues a critical theory of contemporary democracy. Instead, this shift toward a uniquely sophisticated theory construction in the realm of normativity produces a work in Rechtstheorie (Thomas McCarthy) that is by definition removed from political practice. The paper demonstrates that only the criteria developed in structural transformation can be applied to the analysis of constitutional crises in the USA.Originality/valueThis paper was researched and written solely by the author. All sources are clearly identified.

The building blocks of political risk research: a bibliometric co-citation analysis

PurposeThe purpose of this paper is to summarise the core literature on political risk and to suggest avenues for future research.Design/methodology/approachApplying bibliometric analysis as a starting point, this systematic review identifies the current core body of literature on political risk and uncovers the theoretical building blocks of the research field.FindingsA synthesis of the key literature reveals three broad analytical foci: the sources of political risk; the effects of political risk; and actors’ (countries, industries, firms and projects) vulnerabilities, capabilities and responses to political risk.Research limitations/implicationsThe authors propose a unifying conceptual framework for political risk research.Practical implicationsThe paper provides managers with a tool kit to analyse political risk. Moreover, it aids policy-makers in addressing political risk in a comprehensive manner.Originality/valueThe paper represents the first systematic review of the political risk literature in over 30 years. By offering an integrated theoretical framework, it paves the way for new insights into an increasingly topical field.

A Review of Born globals

This article synthesizes and categorizes twenty years of research on “International New Ventures” and “Born Globals” (INV/BG). A total of 7,793 citations are used to create a citation map consisting of the field’s top contributions. These citations are, then, used to identify the most influential articles—276 articles published in 45 ISI ranked journals. We employ bibliometric co-citation analysis to distinguish six distinct research streams including “International intensity and Global diversity,” “Market Orientation,” “Entrepreneurial Perspectives,” “Capabilities,” “Networks and Social Capital,” and finally, “Strategic Choices and Environmental factors.” Based on our findings, we propose 23 research questions to consider for future research. The article contributes to our understanding of the evolution of the INV/BG construct over the past two decades.

Flow experience: Bibliometric co-citation analysis and a systematic review of the literature

The flow literature has been fragmented, operationalized, tested, and applied in numerous ways across various domains. In this paper, we used bibliometric co-citation analysis to produce a quantita...

The external effect of marketing accountability in business relationships: Exploring the role of customer perceived value

This paper explores where and how marketing accountability of a supplier meets customer perceived value in a business relationship setting. If the supplier's firm implements marketing accountability processes, marketing activities are improved, as well as the communication of the value proposition to customers. The supplier's value proposition is in turn reflected through the creation of superior customer perceived value, which triggers attitudinal and behavioral value outcomes. Hence, the marketing accountability of the supplier, through its external manifestation with customers, ultimately influences the supplier's financial results. The aim of the paper is to discuss the external effect of marketing accountability in a business relationship context, which is often suppressed by the prevailing focus on the internal manifestations of marketing accountability, or the inside-out approach. As marketing accountability is an evolving field, bibliometric co-citation analysis is carried out to gain a better understanding of the marketing accountability's domain and scope. On the grounds of the relationship marketing theory and resource-based view, qualitative research was carried out and insights from interviews with marketing managers from different industries were analyzed. The paper concludes by suggesting the operationalization of the marketing accountability construct and pointing out the need for a multilevel and dyadic design of further empirical studies for testing the proposed external effect of marketing accountability.

A Ten-Year Longitudinal Review of Information Privacy Research from 2005-2014

Despite growing research endeavours on understanding privacy issues, academia lacks a general understanding of the evolution of the information privacy research stream. Departing from extant privacy reviews that are descriptive in nature, our aim is to systematically examine it from a longitudinal perspective by utilizing a bibliometric co-citation analysis approach. Our quantitative analysis of privacy literature spanning a decade led to the identification of main research clusters, the evolving research pattern and three research trends. Understanding the research clusters and evolving research trends will facilitate us better understand privacy research, build the discipline, and guide future research activities.