The aim of this study was to establish digital marketing strategies using the flywheel model in an enterprise in the cycling retail sector. The methodology followed a qualitative approach, using descriptive and bibliographic types of research. A literature review was conducted, followed by an interview to understand the current state of the venture's strategies, and the inductive methodwas used to generate an analysis of the results. Along the same lines, a thematic analysis of the interview was used using the qualitative analysis software Atlas TI, supported by the bibliographic management software Zotero and Publish or Perish to support the research process. The results show that the venture has a digital and relationship marketing strategy, which evidences opportunities for improvement. Subsequently, the flywheel model was used to structure these strategies as a proposal for the venture. The conclusions show that digital marketing strategies contribute to the commercial management of organizations. In addition, the venture shows opportunities to optimizeits digital marketing strategies through the support of the proposals resulting from the research.