Berry Industry Research Articles

Process Modeling and Convective Drying Optimization of Raspberry Pomace as a Fiber-Rich Functional Ingredient: Effect on Techno-Functional and Bioactive Properties.

This study aimed to transform raspberry pomace, a by-product of the berry industry, into a sustainable, fiber-rich functional ingredient using convective drying. Drying experiments were conducted at temperatures of 50, 60, 70, 80, and 90 °C to identify the optimal conditions that balance process efficiency and preservation of functional and bioactive properties. The best results were achieved at 70 °C, where a high drying rate (DR) of 0.46 kg H2O·kg-1 db·min-1, effective moisture diffusivity (Deff) of 1.53 × 10-10 m2·s-1, and activation energy (Ea) of 34.90 kJ·mol-1 were observed. The Page model accurately represented the drying behavior (R2 = 0.9965-0.9997). Total dietary fiber (TDF) content remained stable across temperatures (52.52-64.76 g·100 g-1 db), while soluble dietary fiber (SDF) increased by 43.40%, resulting in a solubility (SOL) of 71.8%, water-holding capacity (WHC) of 8.2 mL·g-1 db, and oil-holding capacity (OHC) of 3.0 mL·g-1 db. High retention of bioactive compounds was achieved at 70 °C, including phenolics (32.10 mg GAE·g-1 db) and anthocyanins (25.84 mg C3G·g-1 db), resulting in significant antioxidant activities (DPPH: 33.29 mg AAE·g-1 db, IC50 0.016 mg·mL-1; ABTS: 35.85 mg AAE·g-1 db, IC50 0.029 mg·mL-1). These findings demonstrated the potential of convective drying at 70 °C to efficiently transform raspberry pomace into a high-quality functional ingredient. This process promotes sustainable production and waste reduction in the berry industry.

Determining the geographical origins of goji berries using the Twin-Tower model for Multi-Feature

Gogi berry products, known for their medicinal value, are exclusively available in the Ningxia region of China. However, the nutritional components, active ingredients, and economic value of these berries vary considerably among different cultivation zones in Ningxia. Accurate geographical traceability is essential not only for fostering the sustainable growth of the goji berry industry but also to ensure consumer safety, safeguard regional brands, and prevent fraudulent labelling practices that can erode market confidence and disrupt economic stability. Consequently, identification of the precise geographical origin of goji berries in Ningxia has emerged as a focal point in the progression of the industry. In this study, the Twin-Tower Model (TTM) was employed in conjunction with hyperspectral spectral and image data to establish a classification model for determining the proximate geographical origins of goji berries in Ningxia, including the regions of Zhongning, Guyuan, Tongxin, and Huinong. The results show that the graph-based training method built on TTM improves the accuracy by 3.7% compared to traditional data fusion methods. Notably, it attained a flawless 100% recognition rate for the highest quality Zhongning goji berries. These findings highlight that the implementation of the TTM method for multitask learning signifies a novel direction for transforming the conventional data fusion paradigm. Furthermore, it provides an essential technological means for the robust development of the goji berry industry.

Socio‐Legal Production of the Tourist‐Seasonal Labourer for the Finnish Berry Industry

The article investigates the phenomenon of precarious labour within the Finnish wild berry industry, focusing on the socio‐legal dimensions that enable short‐term “just‐in‐time” migration, primarily from Thailand, for the berry season. Since the initial 2005 recruitment of Thai citizens to engage in forest berry picking for the Finnish berry industry, the industry has become heavily reliant on migrant labour. At the same time, the pickers’ situation exemplifies a case of unregulated labour, as pickers are categorised as a group outside of labour laws in Finland. By asking how this “non‐work”—berry picking without labour rights—has repeatedly been justified on a policy level, the article provides a case study that unpacks the creation of a racialised migrant labour force through a statecraft of differential inclusion, in an arrangement regarded to advance rural economies. Empirically, the article draws on an analysis of policy documents through which a particular kind of temporary migration corridor is administered.

Berry-picking culture and conflicts in Finland1

The ‘Berry Tours’ art project brought together artists, activists and scholars from the fields of art education, political science and environmental sociology to engage in discussions about berry-picking and the conflict between the berry industry and the rights of foreign berry pickers in Finland. The project was a practical part of art-based action research that aimed to promote the involvement of artists in environmental politics and science communication. Art-based research methods were used to examine berry-picking culture, communicate the reasons for the conflict through installations and spread awareness of the issue. The exhibition received visibility, and artists actively participated in political events and discussions. The findings shed light on activist art and the integration of art into science centres. Challenges related to different practices in naming the author, the heterogeneity of the target group and expectations regarding entertainment and interaction were faced when art was shown in the science centre.

Intimate liminality in Spain's berry industry

AbstractSpain's berry industry relies on the agricultural labour of both local and seasonal migrant workers. A significant part of this migrant workforce comprises Moroccan mothers who leave their children with relatives in order to perform this wage labour. The bilateral recruitment regime favours the employment of Moroccan women with children for this labour to ensure that workers return home at the end of the harvesting season. Drawing on multi‐site ethnographic research in Spain and Morocco, this study revealed the effects of this bilateral labour regime on the intimate lives of migrant workers. We argue that the geopolitical prescriptions of this labour migration regime, along with the working and living conditions of migrant workers in Huelva, result in experiences of intimate liminality. We examined these experiences by exploring: (1) how the role of female workers as mothers becomes liminal as transnational labour agreements marginalise and outsource care obligations, (2) how governmental neglect of migrant workers' occupational health exposes them to reproductive health risks and (3) how this neglect places them in a liminal space in terms of access to healthcare, and (4) how, despite their liminality, migrant workers contest precarious conditions through everyday solidarity practices. We advance a feminist approach to liminality, emphasising the importance of an embodied, intersectional, and multiscalar perspective.

Does monitoring pests pay off? a bioeconomic assessment of Drosophila suzukii controls.

Drosophila suzukii is a significant invasive pest that has caused high management costs and economic losses for blueberry growers in the United States. The status quo control strategy commonly used by growers is to apply pesticides proactively and frequently to reduce infestation. Recent studies have shown that the calendar-based spraying strategy might be unsustainable in the long term, making the reduction of pesticide reliance a top priority for the berry industry. Incorporating pest monitoring into the control strategy could be an option to improve efficiency while reducing pesticide usage. This study assesses the economic implications of monitoring-based control strategies compared to calendar-based spraying control strategies for organic blueberry production in Oregon. We combine a D. suzukii population model into the economic simulation framework, evaluate two monitoring methods (adult trapping and fruit sampling), and identify the profit-maximizing control strategy under different scenarios. In the baseline scenario, control strategies that incorporate fruit sampling exhibit the highest average profits. Although the status quo control strategy (spraying every 3 days) generates higher average revenue than monitoring-based strategies, the cost from the higher number of pesticide application offsets the returns. This study uses a novel bioeconomic simulation framework to show that incorporating fruit sampling can be a promising tool to reduce pesticide reliance while controlling D. suzukii infestation. These findings provide clearer information on the economic viability of using monitoring-based pest control strategies in organic berry production, and the assessment framework sheds light on the economics of pest management. © 2023 The Authors. Pest Management Science published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

Effect of metals on mesophilic anaerobic digestion of strawberry extrudate in batch mode

According to recent studies, the anaerobic digestion of strawberry extrudate is a promising option with potential in the berry industry biorefinery. However, the lack and/or unbalance of concentrations of metals in some agro-industrial residues could hamper methane production during the anaerobic digestion of these kinds of wastes. In this study, a fractional factorial design was applied to screen the supplementation requirements regarding six metals (Co, Ni, Fe, Cu, Mn, and Zn) for methane production from strawberry extrudate (SE). The logistic model was used to fit the experimental data of methane production-time. It allowed identifying two different stages in the anaerobic process and obtaining the kinetic parameters for each step. Maximum methane production obtained in the first (Bmax) kinetic stage, the methane production in the second stage (P), and the maximum methane production rates (Rmax) concluded a statistically significant effect for Ni and Zn. The second set of experiments was carried out with Ni and Zn through a central composite design to study the concentration effect in the anaerobic digestion process of the strawberry extrudate. The parameters P and Rmax demonstrated a positive interaction between Ni and Zn. Although, Bmax did not prove a statistically significant effect between Ni and Zn.

Market Trends for US Berry Crops: Implications for Florida Blueberry, Blackberry, and Raspberry Producers

This publication presents production and market data specific to US blueberry, blackberry, and raspberry, with the intent to characterize related supply and demand trends recorded from 2000 to 2021. Implications from this market analysis are useful to inform production, harvest, and marketing decisions of Florida growers interested in, or involved with, the commercial berry industry. Written by Kimberly L. Morgan, and published by the UF/IFAS Food and Resource Economics Department, November 2022.

Mapping the expansion of berry greenhouses onto Michoacán’s ejido lands, México

Agricultural transformations have significantly contributed to the global market’s year-round supply of capital-intensive greenhouse-grown crops. For instance, berry production in México is increasingly relying on greenhouse systems to meet the growing demand of international markets, particularly in the USA. It is still unclear to what extent these transformations are related to land tenure, as data on greenhouse distribution often do not exist, are incomplete, or lack spatial resolution. This paper presents a support vector machine learning algorithm tool to map greenhouse expansion using satellite images. The tool is applied to the major berry-growing region of Michoacán, México. Here agricultural areas are transforming to satisfy foreign demand for berries, altering local land and water resource use patterns. We use this tool and a unique land tenure dataset to investigate (a) the spatially explicit extent to which high-input commercial agriculture (mainly the production of berries) has expanded in this region since 1989; and (b) the extent to which smallholder (ejidal) land has been incorporated into the highly capitalized agro-export sector. We combine a national dataset on ejidal land (which includes both communal and parcel land) with geospatial agricultural data to quantify the land-use changes in six municipalities in the berry-growing region of Michoacán between 1989 and 2021. We find that the development of the greenhouse berry boom can be quantified and shown with spatially-explicit detail, growing from zero to over 9,500 ha over the period, using almost one-quarter of all regional agricultural land in 2020. We further find that the capital-intensive market-oriented berry industry has been widely integrated into smallholder ejidal lands, so much so that over half of greenhouses are found there.

MAIN CHALLENGES OF THE COVID-19 PANDEMIC IN THE BERRY INDUSTRY

The emergence and development of a new coronavirus infection and the pandemic that followed caused global changes in all sectors and areas of human activity. Agriculture in different countries and regions has fully felt the consequences of the restrictions imposed. Statistical data on the state of agriculture of the Russian Federation, including crop production, and in the context of farm categories indicate that this real economy sector was not significantly affected by the crisis of 2020. However, the impact of the crisis is extremely uneven depending on the category of products grown and will manifest itself for more than one year. This paper is devoted to analyzing the main problems faced by Russian agricultural producers specializing in berry cultivation in connection with the COVID-19 pandemic on the example of the Tula Yagoda Corporate Group (Tula Yagoda Group). The research aims to identify, summarize, and systematize the main challenges of the COVID-19 pandemic in the berry industry in the form of a scheme. The analysis of the actual operation results, tactical and strategic difficulties of the Tulskaya Yagoda Group allowed us to conclude that the impact of the pandemic and related restrictions affected all stages of berry production (supply, production, and sale), as well as the prospects for its development. The COVID-19 pandemic has revealed the most vulnerable areas of the berry farms’ operation and will have long-term consequences, which can be partially offset by rational adjustments to the volume of cultivated land, their processing technology, types, and varieties of cultivated crops, etc. For the enterprises of this industry to continue to function and develop effectively, it is necessary to strengthen the positions of the Russian arboretums, optimize the use of labor resources, as well as provide state support not only for agricultural producers in case of another pandemic but also representatives of related industries.

Soil Organic Carbon Pool and the Production of Goji Berry (Lycium barbarum L.) as Affected by Different Fertilizer Combinations Under Drip Fertigation

Goji berries (Lycium barbarum L.), widely planted in arid to semi-arid regions, are a functional resource characterized by a homology of medicine and food. Changing extensive water and fertilizer management practices to drip fertigation is one of the most cost-effective ways to achieve the sustainable development of the Goji berry industry. This study explores the effects of different fertilizer combinations on the soil organic carbon pool and L. barbarum yield under drip fertigation in Ningxia, northwestern China. A two-year field experiment (2017–2019) was conducted using different levels of drip nitrogen (40, 60, and 80 mg L−1) and phosphorus (10, 20, and 30 mg L−1) fertigation. Compared with traditional manual fertilization (control), soil organic carbon contents in the 0–20, 20–40, and 40–60 cm layers increased by 33.6–144.4, 39.6–136.8, and 14.0–73.6%, respectively, across all fertigation treatments. With increasing levels of fertigation, the easily oxidizable organic carbon content increased most prominently in the 0–20 cm soil layer and reached the highest value (538 mg kg−1) under treatment with 60 mg L−1 nitrogen plus 10 mg L−1 phosphorus. The microbial biomass carbon contents in the 20–60 cm soil layer was markedly higher under treatment with 60 mg L−1 nitrogen plus 30 mg L−1 phosphorus compared with other treatments. Fertigation increased the soil carbon pool management index and L. barbarum yield. The highest two-year average yield (13,890 kg ha−1) was obtained under treatment with 60 mg L−1 nitrogen plus 30 mg L−1 phosphorus. These findings suggest that drip fertigation with 60 mg L−1 nitrogen plus 30 mg L−1 phosphorus is the optimal practice for carbon sequestration and sustainable production of L. barbarum in arid regions.

In-transit interventions using real-time data in Australian berry supply chains

PurposeThe objective of this paper is to contribute to Australian berry supply chains with a relevant identification regarding the possible data driven interventions that stakeholders can take while the berries are in transit.Design/methodology/approachAn exploratory series of semi-structured interviews was conducted through six Australian experts in the industry with more than 20 years of experience in Australian berry supply chains and the Australian perishable food industry, to identify key possible in-transit interventions that could be implemented in the Australian berry industry.FindingsThe analysis of the interviews revealed a total of 18 possible in-transit interventions. An important finding is that in-transit interventions are made possible by the use of real-time data gathered through IoT devices such as Active Radio Frequency Identification, Time and Temperature Indicators interacting with Wireless Sensor Networks. Another key finding is that Australian berry growers and retailers do possess the technologies and the resources necessary to make in-transit interventions possible, however they have yet applied these technologies to operational decision-making and interventions based on the product, rather focussing on supply chain transactions and events.Research limitations/implicationsSince the research focusses on an Australian context, its findings may or may not be applicable to other countries. The research is exploratory in nature, and its findings should be verified by future research, in particular to test whether the in-transit interventions proposed here can be implemented in a cost-efficient way.Originality/valueTo the authors' knowledge, this publication is the first known academic article to provide a clear understanding of the Australian berry industry from a supply chain and logistics perspective, and the first to explore possible data driven in-transit interventions in perishable food supply chains.

Evaluation of Cosmetic and Dermatological Properties of Kombucha-Fermented Berry Leaf Extracts Considered to Be By-Products.

Leaves of Rubus fruticosus L., Vaccinum myrtillus L., Ribes nigrum L. and Fragaria vesca L. are considered agro-waste of the berry industry, but they can be a rich source of valuable bioactive compounds used in cosmetic industry. In this study, kombucha-fermented and non-fermented extracts were compared in terms of chemical composition and biological activity. Polyphenol compounds were identified by HPLC/DAD/ESI-MS. The antioxidant potential was analyzed by evaluating the scavenging of intracellular free radicals contained in keratinocytes and fibroblasts and by DPPH and ABTS assay, obtaining a higher radical scavenging capacity for the ferments, especially for R. fruticosus and V. myrtillus ferments. Assessment of the cytotoxicity on skin cell lines showed their positive effect on the viability of fibroblasts and keratinocytes (especially for the ferments after 10 days of fermentation). The potential anti-ageing properties were determined by their ability to inhibit the activity of metalloproteinases, obtaining almost 30% inhibition of collagenase and elastase in the case of fermented V. myrtillus. Moreover, when the samples were applied to the skin, the positive effect of ferments on skin hydration and pH was demonstrated, which indicates that kombucha berry leaf extracts may be an innovative cosmetic ingredient.

Pressurized Hot Water Extraction and Bio-Hydrogels Formulation with Aristotelia chilensis [Mol.] Stuntz Leaves.

Aristotelia chilensis is a plant rich in phenolics and other bioactive compounds. Their leaves are discarded as waste in the maqui berry industry. A new application of these wastes is intended by the recovery of bioactive compounds using pressurized hot water extraction with conventional or microwave heating. Both technologies have been selected for their green character regarding the type of solvent and the high efficiency in shorter operation times. Extractions were performed in the temperature range 140–200 °C with a solid/liquid ratio of 1:15 (w:w). The extracts’ total phenolic content, antioxidant capacity, and saccharides content obtained with both heating methods were measured. Additionally, the thermo-rheological properties of the gelling matrix enriched with these extracts were analyzed. Optimum conditions for lyophilized extracts were found with conventional heating, at 140 °C and 20 min extraction; 250.0 mg GAE/g dry extract and 1321.5 mg Trolox/g dry extract. Close to optimum performance was achieved with microwave heating in a fraction of the time (5 min) at 160 °C (extraction), yielding extracts with 231.9 mg GAE/g dry extract of total phenolics and antiradical capacity equivalent to 1176.3 mg Trolox/g dry extract. Slightly higher antioxidant values were identified for spray-dried extracts (between 5% for phenolic content and 2.5% for antioxidant capacity). The extracts obtained with both heating methods at 200 °C contained more than 20% oligosaccharides, primarily glucose. All the formulated gelling matrices enriched with the obtained extracts displayed intermediate gel strength properties. The tested technologies efficiently recovered highly active antioxidant extracts, rich in polyphenolics, and valuable for formulating gelling matrices with potential applicability in foods and other products.

Fruit and berry industry of Belarus: production status, labor productivity and performance

The article draws attention to the relevance of the topic. It is noted that the level of self-sufficiency of Belarus with domestic fruit and berry products in some years does not reach 50%, although the soil and climatic conditions of the republic contribute to the almost universal cultivation and cultivation of various types and varieties of fruit and berry crops. In the fruit and berry industry of all categories of farms for the period 2015–2019, there were significant dynamic changes: if the gross harvest of fruits of seed crops decreased by almost 30%, the production of berries increased by 31%. The main contribution to the total gross harvest of fruits and berries was made by the households of the population – at least 70%. Attention is drawn to the fact that during the study period, the fruit-bearing area of horticultural crops significantly decreased, but their yield significantly increased. The article states that the yield of garden crops is characterized by a significant fluctuation between odd and even years: for even years, the yield indicators are higher compared to odd years. This pattern does not apply to berry crops.An in-depth study of the indicators characterizing the fruit and berry industry was carried out on the example of the agricultural production cooperative (APC) “Progress-Vertelishki” of the Grodno region. In this farm, considerable attention is paid to the cultivation and cultivation of horticultural crops: from a significant fruit – bearing area for the period 2014–2018, from 2.6 to 3.2 thousand tons of fruits and from 31 to 85 tons of berries were collected annually. Using the example of the fruit and berry industry of the APC “Progress-Vertelishki”, the author of the article proves the need to calculate and evaluate labor productivity on the basis of net production (added value) rather than gross output. The main part of the article concludes with an analytical assessment of the economic and financial indicators of the fruit and berry industry in the APC “Progress-Vertelishki”. The content of the article ends with reasoned conclusions.

Chameleon brokers: A translocal take on migration industries in the Thai-Swedish wild berry business

AbstractMigrant brokers constitute a substantial node in the industries that underpin contemporary global migration processes, including seasonal labour migrants in agri-food businesses. This article adds a translocal perspective to the role of migrant brokers, while emphasising the multi-sited embeddedness of brokers in sending and receiving countries, and their role in sustaining transnational migration flows. The example of the Swedish wild berry industry shows how two groups of translocal brokers operate in multi-sited space, first, Thai women brokers residing in rural Sweden, and second, local brokers, residing in rural Thailand. This article emphasises how translocal brokers are giving migration industries access to multi-sited embeddedness, both at the site of recruitment in Thai villages and at the site of work in Sweden. The translocal embeddedness is noticed in how moral economies and trust are at play in recruitment processes, and how moral economies are then transferred across space to the site of work. Also, it accentuates how translocal brokers are main subjects, in how their biographical histories are creating translocal relations across space. Lastly, we show how spatial divisions of labour are creating social hierarchies among workers, where the brokers themselves incorporate shifting, ‘chameleon’ roles in multi-sited space. The analysis brings the moral complexity of brokers to the surface, while showing how the social relations of their ‘moral economies’ are commodified within profit-seeking migration industries.

Ruptures and acts of citizenship in the Swedish berry-picking industry

The Swedish berry industry relies today on two categories of agricultural seasonal workers: ‘third country nationals’, commonly from South-East Asia, who are granted seasonal work permits for berry picking; and another category designated as ‘free pickers’, mostly EU citizens who sell the harvested berries directly to Swedish berry buyers. With regard to both categories of berry-pickers, successive scandals have plagued the industry. Workers who arrive in Sweden hoping for lucrative employment have ended up with large debts, not able to return home, or have become trapped into ‘forced labour’. This article builds partly on results from our previous research projects on berry pickers in Sweden that centre upon recurrent crises, highlighting the social invisibility of berry-pickers that both enables and adds to their precarity and exploitability. In this paper, our research objective is to study the visibilisation of the pickers' situation of socio-economic precarity and their need for substantive rights. The empirical data comprises interviews and observations collected in 2010–2013, and additional follow-up interviews gathered in 2019–2020. The analytical approach follows theoretical notions of ruptures and acts of citizenship, leading to visibilisation and mobilisation. Key findings identify the occurrence of ruptures contributing to a visibilisation of the berry pickers' plight and to civil society calls for the improvement of their employment rights. Berry-worker protests that make their situation visibile are acts of citizenship which have led to wider mobilisations, but in recent years these have been counteracted, not least, by co-ordinated (local and national) authorities and by landowner responses to such challenges. We argue that these counter-responses can add to invisibilisation, thus becoming pre-emptive bureaucratic actions.

Entwined ruralities: Seasonality, simultaneity and precarity among transnational migrant workers in the wild berry industry

Agrarian industries in rural areas are increasingly relying on seasonal migrant workers, who arrive in transnationally organised settings. This paper focuses on the concept of transnational simultaneity in order to further analyse the dynamics that are sustaining low-wage, seasonal labour migration in transnational social fields. It is suggested that the concepts of seasonal livelihood diversification and biographical simultaneity contribute to explain this process, which is highlighted in relation to the empirical case of Thai wild berry pickers in Sweden. The ability of the workers to co-arrange life in the homeland with work overseas, together with a firmly institutionalised, transnational social network, lay the ground for the Thai-Swedish migration process. It is characterised by high circularity and frequency among the migrant workers, who oscillate on a seasonal basis between multi-sited work places, despite relatively low economic return. It is argued that simultaneity within the transnational social field, which is embedded in seasonal livelihood diversification and prospects of improved futures for their children, lowers the threshold for accepting exploitative work conditions, thus paving the way for precarious migrant work.

Assessment of cytotoxicity and antioxidant properties of berry leaves as by-products with potential application in cosmetic and pharmaceutical products

Vaccinum myrtillus L., Ribes nigrum L., Rubus fruticosus L., Fragaria vesca L. leaves are considered an agro-waste of the berry industry. Although numerous studies indicate fruit is a rich source of bioactive compounds, the authors prove leaves can also be a valuable source of compounds used in the pharmaceutical and cosmetic industries. The study attempts to assess and compare the antioxidant and cytotoxic properties of berry leaves extracts. The total phenolic compounds, flavonoids, anthocyanins and procyanidins content were determined. Antioxidant potential was evaluated using the DPPH radical scavenging method. Cytotoxicity studies were conducted to evaluate the effect of the extracts on the metabolism and proliferation of keratinocytes and fibroblasts in vitro. The effect on the migration capacity of these cells was also assessed. The obtained results show that the examined extracts are a source of valuable bioactive agents. All tested extracts show significant ability to remove free radicals in higher concentrations. Cytotoxicity assessments have shown that leaf extracts of the analyzed plants differ in cytotoxicity, both for keratinocytes and fibroblasts. The results of the assessment of cell migration capacity correlate with cytotoxicity tests, because the concentration of extracts showing cytotoxic activity towards the tested cells also inhibited their migration.

ТЕОРЕТИКО-МЕТОДОЛОГІЧНІ ОСНОВИ ІНВЕСТИЦІЙНОГО КЛІМАТУ В ГАЛУЗІ САДІВНИЦТВА

Overcoming negative trends and ensuring the constant development of the industry requires solving the main tasks of improving the system of economic and legal support, harmonizing it with international standards, enhancing investment policy by expanding access of producers of fruit and berry products to resources on preferential terms; improving the mechanism for regulating the market of fruits and berries, providing conditions for the formation and development of its infrastructure; introduction of innovative technologies for the production, storage and processing of fruits and berries, scientific support of the industry. Since the horticulture industry found itself in a crisis, a number of organizational and economic reforms must be carried out to overcome it. First of all, this is the introduction of effective resource-saving growing technologies. In addition, it is necessary to be guided by an innovative development strategy, the essence of which is to accelerate the transition to new intensive production technologies and closer cooperation with scientific institutions. At the same time, it is necessary to strive for further saturation of the domestic food market with competitive fruit and berry products, in order to fully meet the needs of the population in them in accordance with physiological norms in the future. Therefore, solving the issues of investing in industrial horticulture will contribute to market conditions. In this regard, domestic producers will have the prospect of increasing the production of fruit and berry products and replacing that part of the market that was imported. This requires a systematic approach to the formation of permanent sources of investment, attracting foreign and Ukrainian investors; regulation of industry development; concentration of financial, material and technical and other resources, production and scientific and technical potential for solving the main problems of the fruit and berry industry.