Innovative potential as a trend of enterprise, which allows the development of a subject of government and the national economy to be deprived of a competitive, perhaps specific multiplier. New methods for establishing correlations between variable flows are useful for timely solutions, but may not be straightforward enough to encourage the development of new solutions to achieve a prolonged effect. The article examines the most important promising aspects related to the findings of strong correlations between the factors that characterize innovation between companies, and indicates possible prospects for increasing innovation potential Ialu. The goal was to identify the disadvantage of a different approach to the adoption of management decisions for leveling across different companies in the country, the indicators of each of which may have different attributes and characteristics. It is also important to obtain current information about the innovative potential of companies at different levels of economic development, with a special emphasis on maximizing the company’s investment profitability. A company with a high innovative potential, found itself in a developed information space, possessing patents, research and development, inventions, new ideas, new technologies will always occupy a higher competitive position among partners. Progressive studies show that the competitive attractiveness of an enterprise increases due to the growth of available resources, and also, the introduction of new techniques and technologies. The current global market makes the highest demands for increasing labor productivity, resources, methods of forming and increasing the potential of enterprises and sectors of the economy and reducing production costs. Any manufacturing company is organized to meet the various demands of society and the beneficial interests of the owners and employees of the enterprise. This provides a system for the long-term operation of the company for the production of high-quality and cost-effective products. The implementation of this task is impossible without creating a mechanism for the full, successful and rational use of all resources of the enterprise's potential.
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