Bekasi Area Research Articles

The Effect of Viral Marketing and Bandwagon Effect on Decision to Use Social Media Threads in Bekasi

The purpose of this research was to analyze the effect of Viral Marketing, the Bandwagon Effect, on the Decision to Use Social Media Threads in the Bekasi Region. Data was collected by distributing questionnaires to 100 respondents who used Social Media Threads in the Bekasi area for at least 2 months. Sampling was carried out using non-probability sampling techniques and using purposive sampling. The analytical tool used is multiple linear regression; classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test) are carried out as requirements that must be met in multiple linear regression analysis. Hypothesis testing simultaneously using the (F) test and partially using the (T) test. The results of this study indicate that viral marketing and bandwagon effect variables simultaneously affect customer satisfaction; this is evidenced by the F test with an Fhitung> Ftabel value (59.866> 3.09) and an amount of 0.552 (55.2%), viral marketing and bandwagon effect variables can be explained influenced by usage decisions while other variables outside this model influence the remaining 44.8%. While viral marketing partially / partially has an influence on usage decisions, this is proven by the T test with a value of Thitung> Ttabel of (5.423> 1.985) and has an influence of 0.231 (23.1%). And the bandwagon effect partially / partially has an influence on usage decisions; this is evidenced by the T-test with a Thitung> Ttable value of (9.859> 1.985) and has an influence of 0.498 (49.8%).

Avoiding Flood by Improving Cross-Sectional Capacity through River Normalization

Bekasi is one of the regions in Indonesia that often suffer from flooding. To overcome flooding problems in the Bekasi area, the Ciliwung Cisadane River Basin Center has begun a normalization project along the Bekasi River. This research aimed to evaluate the Bekasi River's cross-sectional capacity both before and after normalization. The analysis focused on the section where the Cileungsi and Cikeas rivers converge to the Bekasi weir. In this research, secondary data were employed, such as national digital elevation model data, detailed engineering designs of Bekasi River flood control activities, and rainfall data from the Cibinong Station that covers the period from 2006 to 2020. The result from planned flood discharge with the Nakayasu synthetic unit hydrograph method for a return period of 25 years on the Bekasi River was obtained at 665.81 m3/s. The results of hydraulic analysis before normalization with the HEC-RAS application show that flooding occurred at 102 out of 116 stations, with capacities of river cross-sections ranging from 453.49 m³/s to 665.71 m³/s at these overflow stations. Following the river normalization process, the cross-sectional capacity at all Bekasi River stations can accommodate flood discharge without any instances of overflow.Keywords: Flood, HEC-RAS, Nakayasu, Normalization, Rainfall.

Risky Behaviors of Motorcycle Passengers: Field studies in Jakarta and Bekasi Areas

<p><strong>The behaviors of motorcycle drivers are rarely studied, while their behaviors caused considerable danger on driving safety. This study aims to identify risky behaviors of motorcycle drivers. This study was conducted in some roads in Jakarta and Bekasi by adopting the work sampling technique. The results showed that risky behaviors were mainly dominated by not wearing a helmet and by carrying more than one person. These behaviors were most commonly found in areas where it was perceived that there was no police and Electronic Traffic Law Enforcement (ETLE), especially in the Bekasi area. The presence of the police is crucial in preventing risky behavior of the drivers. Therefore, it is recommended to further ensure the presence of the police in areas prone to risky behaviors, especially when ETLE is not yet installed, or when it has not been fully applied.</strong> </p><p><strong><em>Keywords</em></strong> – <em>Motorcycle, Passengers, Risky Behaviors, Work Sampling.</em></p>

The Impact of Women Leadership and Decision-Making on Employee Performance with Servant Leadership Style as a Moderating Variable

This study aims to examine the influence of women's leadership and decision making on employee performance, as well as the moderating impact of servant leadership style in the context of the food and beverage subsector manufacturing industry in the Greater Bekasi area. A quantitative approach was used with nonprobability sampling techniques, and data were analysed using Structural Equation Modelling (SEM), involving 219 respondents as research samples. The results showed that female leadership and decision making had a significant effect on employee performance. In addition, servant leadership style moderates the relationship between these variables, suggesting that the application of this leadership style can strengthen the positive impact of women's leadership and decision-making on employee performance. The practical implication of this study is the importance of women's leadership development and the application of servant leadership style in improving employee performance in the industrial sector under study

Pengaruh Promosi dan Harga terhadap Keputusan Pembelian Ayam Penyet Nasi Tutug Oncom Setu Melalui Aplikasi Gofood

Tutug Oncom is a small restaurant that sells Tutug Oncom rice in the Bekasi area. This research aims to influence promotions and prices on purchasing decisions for Ayam Penyet Nasi Tutug Oncom via the Gofood application. Using the research method using the Partial Least Square (PLS) quantitative approach via SmartPLS 4.0, data from 100 respondents was analyzed to test the proposed hypothesis. The analysis results show that Gofood promotions, especially through advertising and price discounts, significantly influence purchasing decisions. This shows that effective promotional strategies can increase consumer interest in choosing Ayam Penyet Nasi Tutug Oncom via the Gofood platform. Furthermore, price factors also proved to be important, with price advantages and competitive pricing positively affecting purchase decisions. The managerial implications suggest that companies should consider relevant promotional strategies and competitive pricing to maximize product appeal in the online market. The study also reveals the dominant consumer profile, with the majority of respondents aged 21-25 years, mostly female, and predominantly students. These findings indicate that the younger generation, especially those actively using technology, are the primary target in digital marketing strategies employed by Gofood. This research not only provides insights into the factors influencing purchase decisions in the context of food delivery applications but also offers a foundation for further studies to explore other variables that may affect consumer preferences online.

How to Win the Haircare Competition in Bekasi Area

How to Win the Haircare Competition in Bekasi Area

GENEALOGI INTELEKTUAL SYEKH MUHAJIRIN AMSAR ADDARY DALAM PENGEMBANGAN PENDIDIKAN ISLAM DI BEKASI

This research discusses the Intellectual Genealogy owned by Sheikh Muhajirin Amsar Addary in the Development of Islamic Education in Bekasi. The method applied in this research is the qualitative historical method.. Sheikh Muhajirin Amsar Addary is a scholar who focuses on education and knowledge. The intellectual genealogy he got while studying came from various types and models of scholars, especially during his time in Mecca and Medina. Sheikh Muhajirin played an active role and made a significant contribution to the development of education in the Bekasi area. This makes him a productive scholar with evidence of as many as 35 books written by him using Arabic. In addition, he also established boarding schools and formal schools from high school to college level to further legitimize his knowledge. The implications given by Sheikh Muhajirin Amsar Addary were so great to the Bekasi community and of course to his students who came to study with him. This is evident from some of Sheikh Muhajirin's students who own boarding schools and continue their knowledge in preaching to the wider community in Indonesia, especially in Bekasi and its surroundings. Sheikh Muhajirin's thoughts on the Prophet's birthday and Rukyatul Hilal are also present in the implications given by Sheikh Muhajirin Amsar Addary.

How to Improve Sustainability Performance Through Human Resource Management and green Supply Chain Management Strategies in the industrial Manufacturing Sector

This research investigates the impact of Green Human Resource and Green Supply Chain strategies on improving sustainable performance in the manufacturing industry. The main focus of this research is to understand how the implementation of these green strategies can improve a company's operational efficiency and productivity. This approach includes human resource management with a focus on environmental sustainability and supply chain optimization to minimize environmental impacts. The research methodology involved quantitative data analysis measuring the impact of green strategies on sustainable performance using random sampling. The research technique was carried out by means of observation, distributing questionnaires and processing data using SEM-AMOS. The sample used was 310 respondents in manufacturing companies located in the Bekasi area. The results of this study are expected to provide valuable insights for the manufacturing industry in facing sustainability challenges and increasing competitiveness through environmentally friendly business practices

Analyzing The Influences of Cyber-Loafing, Quiet Quitting, and Job Satisfaction On Teacher Performance in Non-Formal Educational Institutions

Non-formal educational institutions play a crucial role in enhancing human resource quality. Teacher performance is a key factor determining the effectiveness of the teaching and learning process within these institutions. In the digital age, the emergence of cyber-loafing and quiet quitting phenomena can negatively impact teacher performance. This study aims to analyze the influences of cyber-loafing, quiet quitting, and job satisfaction on teacher performance in non-formal educational institutions, utilizing 42 data samples. This research employs a quantitative method with a survey design. Data was collected from 42 teachers in non-formal educational institutions within the Bekasi area, West Java, Indonesia. Multiple linear regression was used as the data analysis technique.The research findings indicate that cyber-loafing and job satisfaction have positive significant influences on teacher performance, while quiet quitting has a negative significant influence.These findings differ from previous studies suggesting a significant impact of cyber-loafing, quiet quitting, and job satisfaction on teacher performance. This discrepancy might be attributed to factors such as differing sample characteristics, measurement methods, or research contexts.More extensive studies with larger and more diverse samples, alongside more accurate measurement methods, are necessary to confirm these findings.

The influence of lifestyle and financial literacy on online paylater system and its impact on spending behavior

This research aims to examine the influence of Lifestyle and Financial Literacy on the Paylater Online System and its impact on Spending Behavior. The analytical method used to test the hypothesis is path analysis. This research uses a sample of 200 respondents who are people who use the Online Paylater System in the Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) areas. In this research, sampling used convenience sampling. The research results show that the direct influence of Lifestyle and Financial Literacy on Spending Behavior shows significant results. However, the indirect effect for each independent variable is different. Lifestyle shows that there is an indirect influence through the Paylater Online System, while for Financial Literacy there is no indirect influence through the Paylater Online System. In theoretical contributions to the preliminary study, among others, Sari (2021) found that the ease of using Paylater technology by e-commerce users in Indonesia is very good and Paylater users tend to do impulse buying when shopping. It is hoped that this research can help the Online Paylater System in making decisions about spending its finances. Apart from that, Marketplaces that provide payments using the Online Paylater System are also expected to be able to maintain and increase the trust of their users.Future researchers should variableize other factors that influence the Online Paylater System and Spending Behavior, such as financial capability, risk and security, so that they can get more solid conclusions for the public regarding the Online Paylater System and changes in behavior or spending habits (Spending Behavior).

The Effect of Tagline "Beli Sekarang, Bayar Nanti" on Decision to Use Shopee Paylater

This study aims to determine the effect of the tagline "Beli Sekarang, Bayar Nanti” on decision to use Shopee PayLater for Generation Z in Bekasi, West Java, Indonesia. The theoretical studies used in this research are persuasive communication; SOR (Stimulus-Organism-Response) theory; marketing communication; tagline (familiarity, differentiation, message or value), and purchase decision. This is a quantitative research; distributing questionnaires to 100 respondents in Bekasi area. The sampling technique in this study is nonprobability sampling, namely purposive sampling. Data analysis techniques used is descriptive analysis and simple linear regression analysis. The results showed that there is a relationship between the tagline "Beli Sekarang, Bayar Nanti" and the decision to use Shopee PayLater with a correlation coefficient value of 0.510. The effect of the tagline "Beli Sekarang, Bayar Nanti" on the decision to use Shopee PayLater is 26%.

The Influence of Happiness at Work and Work Spirituality on Organizational Citizenship Behavior in JABODETABEK

This research aims to test the empirical model of organizational citizenship behavior, work happiness and work spirituality in JABODETABEK employees. In this study the sample size was 300 employees who worked in Jakarta, Bogor, Depok, Tangerang & Bekasi (JABODETABEK) area. Sampling used Google form (Questionnaire). The research test used is the Multiple Regression Test. Based on the research results that have been obtained, it can be concluded that the work happiness and work spirituality positively influences work happiness and work spirituality in JABODETABEK employees. The magnitude of the influence is 62,7%. organizational citizenship behavior influences organizational citizenship behavior. Organizational citizenship behavior also positively influences Happiness Of Work and Work Of Spirituality. This can be interpreted as the higher the job happiness and work spirituality, the higher the organizational citizenship behavior, then the lower the job happiness and work spirituality, the lower the organizational citizenship behavior.

Factors That Influence Online Game Consumer Loyalty Through Consumer Satisfaction

This research aims to analyze the influence of product quality, product features, product style and design, brand image, and brand experience on consumer loyalty in the online gaming industry in the Depok, Bogor, Jakarta, Tangerang, Bekasi (Jabodetabek) area, with consumer satisfaction as an intervention variable. The results of data analysis show that online game product quality does not have a significant influence on consumer satisfaction, and the same thing applies to the direct influence of product quality on consumer loyalty. Online game product features also do not have a direct influence on consumer satisfaction and loyalty. Product style and design do not directly influence consumer satisfaction and loyalty in online games. However, brand image has a direct influence on consumer satisfaction, while brand experience has a direct influence on satisfaction. Consumer satisfaction, in turn, has a positive impact on consumer loyalty. Some factors, such as product quality, product features, and product style and design, may have an indirect influence on loyalty through satisfaction. Therefore, this research provides valuable insights for companies in developing marketing strategies and increasing consumer loyalty in the online gaming industry in the Depok, Bogor Jakarta, Tangerang, Bekasi (Jabodetabek) area.

“No Hijab in Workplace”: Discrimination against Muslim Women Employees in Indonesian Property Companies

The challenges of injustice faced by Muslim Women Employees who wear the hijab in the workplace still occur and have an impact on undeveloped career paths and low-paying job positions. Certain job positions do not require Muslim Women to wear the hijab, and some companies ask Muslim women who wear the hijab to take off their hijab. This research aimed to explore the challenges experienced by Muslim Women Employees who wear the hijab in their career paths and job positions at three property sector companies in Tangerang, Bekasi, and Semarang. The research was conducted using a qualitative phenomenological study method, and there were four informants from property companies in the Bekasi area, three people from property companies in the Tangerang area, and three from property companies in the Semarang area. The results of this study show that the forms of challenges experienced by the informants impacted their performance. Thus, the informants chose to resign from their jobs, and only one informant changed divisions. The study results also show that Muslim Women Employees who wear the hijab experience career stagnation due to non-objective assessments by superiors who do not like the way their hijab.

Pengaruh Citra Merek, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Martabak Alim Di Kota Bekasi

The culinary sector is one of the fastest growing business sectors, considering that culinary or food and beverages are basic human needs. The rapid development of the culinary sector is characterized by the level of competition between sellers is getting fierce. Martabak Alim is one of the successful business actors in the Franchise business by establishing 102 branches that have spread throughout Indonesia. branches that have spread throughout Indonesia. In the Bekasi area, Martabak Alim is favored by all circles of society ranging from children to parents because Martabak Alim has a variety of flavors and unique shapes. flavors and unique shapes. In addition, the varied prices make consumers still like Martabak Alim even though it has competitors. martabak alim even though it has competitors. The purpose of this study is to determine whether there is an influence of Brand image, Price, and Word of Mouth on Decisions. of Mouth on Martabak Alim's purchase of Martabak Alim in Bekasi. This research uses quantitative quantitative research method through a questionnaire and the data from the questionnaire results will be processed and test using SPSS 27 Version. Based on the results of this study, it is concluded that Brand Image Brand Image, Price and Word of Mouth have a partially significant effect on Purchasing Decisions. on Purchasing Decisions.

Role of Organizational Trust as Mediation on the Effect of Knowledge Management on Innovative Behavior

This study aims to analyze the direct effect of knowledge management on innovative behavior and examine the mediating role of organizational trust in the relationship. The sample used was 94 employees of manufacturing companies in the Bekasi area. Data collection using a 5-point Likert scale questionnaire. The data were analyzed using Partial Least Square (PLS) to test the research model and its hypotheses. The results prove that knowledge management has a significant positive effect on increasing innovative behavior. In addition, knowledge management is also proven to increase organizational trust. On the other hand, organizational trust has a significant positive effect on increasing employee innovative behavior. The results of path analysis also prove that organizational trust significantly mediates the effect of knowledge management on increasing innovative behavior. Thus this study succeeded in proving the proposed research model along with the four hypotheses. The practical implication is that companies need to pay balanced attention to the implementation of knowledge management programs and the cultivation of organizational trust in order to create an environment conducive to the growth of employee innovative behavior.

FACTORS RELATED TO WORK STRESS IN THE ONLINE MOTORCYCLE TAXIS DRIVER COMMUNITY IN DEPOK CITY IN 2022

The incidence of stress is considered quite high, where more than 350 million people in the world experience stress. And according to the World Health Organization stress is a disease with the 4th rank in the world. It is recorded that around 10% of the population in Indonesia experience stress. Based on the results of previous research, it was found that in the coverage area of ​​Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek), there were 19 people (63.3%) online motorcycle taxi drivers who experienced stress, then online motorcycle taxi drivers who did not experience stress as many as 11 people. (36.7%). The purpose of this study was to find out the factors related to work stress in the online motorcycle taxi driver community in Depok City in 2022. The method in this study used a quantitative approach with a cross-sectional study design with a sample size of 130 respondents. The results of the bivariate analysis test showed that the variables related to work stress are age (p-value 0,000), gender (p-value 0,003), marital status (p-value 0,000), and workload (p-value 0,000). The variable that is not related to work stress is interpersonal relationships (p-value 0,236). This study concludes that the factors that have a relationship with work stress are age, gender, marital status, and workload. While the variables of interpersonal relationships have no relationship.

The Influence of Financial Literacy and Financial Socialization on the Financial Management Behavior of Investors in Indonesia After the Covid 19 Pandemic

Financial intelligence is a term used to describe the capacity to organize and manage money that is determined as one of the indicators of a person's success in managing their finances. Maximizing the value of money that a person has is being able to manage their finances well. In addition, good money management will protect a person from possible difficulties that occur. The purpose of this study is to determine the effect of financial literacy and financial socialization on the financial management behavior of investors in the Greater Bekasi area after the Covid-19 pandemic. This study uses a quantitative approach and data sources from distributing questionnaires to all investors in the Greater Bekasi area as many as 100 respondents to determine the impact of financial literacy and financial socialization on the financial management behavior of investors in the Greater Bekasi area after the Covid-19 pandemic. With the help of the SmartPLS software program and testing the outer model and inner model, data analysis was carried out using the SEM method. The results of this study indicate that financial literacy and financial socialization have an influence on financial management behavior, with P-values of 0.000 and 0.093, respectively

PENGARUH KOMITMEN PERUSAHAAN, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN

The development of the automotive industry in Indonesia has become an integral part of the country's economic growth. Along with population growth and increasing people's purchasing power, demand for motorized vehicles has soared, making Indonesia one of the largest automotive markets in Southeast Asia. However, in the midst of this rapid growth, Indonesia is also faced with increasingly fierce competition. This happened to the largest manufacturer in Indonesia, namely Toyota Auto 2000, where there was a decline in sales in the period 2017 to 2023. This research aims to investigate whether company commitment, product quality and service quality have an impact on the sales performance of Toyota Auto 2000, which in the end can create and maintain customer loyalty. The research method applied is a quantitative approach with an explanatory research type, which aims to explore the relationship and impact of the variables studied. The research population consisted of Toyota Auto 2000 consumers in the Bekasi area, with a sample determined based on a formula for a minimum sample size of 10 times the number of indicators used, resulting in a sample of 100 respondents. Data was collected through a questionnaire with a Likert scale as a measurement tool, and data analysis was carried out using the Partial Least Square (PLS) method. The research results show that company commitment and product quality have a significant positive impact on consumer loyalty, while service quality does not have a significant impact on consumer loyalty, which provides important insights regarding aspects that need to be improved in order to overcome declining sales and increase customer loyalty. at Toyota Auto 2000. Keywords: Consumer loyalty, Company commitment, Product quality, Service quality

Female Worker Balance: Social Media Balance and Family Support

This study examines the influence of social media balance and family support on the balance of female workers in the Bekasi area. The population in this study involved women who work in various sectors and are active on social media. A total of 96 respondents were selected through random sampling method from various social media user community groups. Data was collected through questionnaires distributed online, relying on a Likert scale to assess respondents' perceptions. Analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the Smart PLS program. Results show that social media use balance and family support have a significant influence on female workers' work-life balance. The findings highlight the importance of effective time management on social media platforms and the role of family support as key factors in achieving balance between work demands and domestic responsibilities. This research provides important insights for companies, HR practitioners, and policy makers to develop initiatives and programs that support the well-being of female workers, especially in the context of increased pressure from social media and the need for ongoing family support