ABSTRACT The combustion of various fuels results in the release of firebrands during wildland-urban interface (WUI) fires. Firebrands represent a hazard, since the release of firebrands may lead to multiple ignitions at locations distant from the original combustion source. A newly developed experimental protocol using a non-reacting heater was used to simulate a firebrand. A direct comparison of this simplified non-reacting heater setup was undertaken to realistic fuel bed ignition to actual firebrand showers. Firebrand showers were generated using a custom experimental setup developed for this investigation. The novelty of this research is a detailed comparison for the first time to fuel bed ignition from non-reacting heaters to actual firebrand showers, for the same fuel bed type. The focus here is on smoldering ignition (SI) of the fuel beds, as this is seen as a complex and least understood aspect of firebrand ignition of actual WUI fires. Results indicate that the overall phenomenology of the ignition process is different between a non-reacting cartridge heater and a shower of firebrands. Complicated smoldering ignition phenomena of fuel beds by firebrand showers cannot be simulated by a simple non-reacting heater.