Beauty Bloggers Research Articles

“Being pretty does not help your success”: Self-representation and aspiration of China’s female showroom livestreamers

China’s showroom livestreaming is highly gender-segregated, in which young women working as showroom livestreamers are often stigmatized and criticized as hypersexual or vulgar. Situating female streamers’ practices in the sociocultural environment of contemporary China and comparing them to other wanghong creators such as fashion or beauty bloggers in China’s digital economy, we investigate how female streamers construct a particular type of gendered entrepreneurial subjectivity. In this research, we selected 90 short videos that are produced by three female streamers on the social media platform Douyin to examine their self-representations and discursive practices around showroom livestreaming production. In the analysis, we unravel three major interconnected narratives: enduring the behind-the-screen hardship of livestreaming is worthy; navigating heterosexual relationships with viewers is part of showroom livestreaming work; and professional skills and knowhow are provided for those who truly aspire to success. These narratives commonly form a discourse of showroom livestreaming as good work for ordinary working-class or underclass women to achieve social and economic advancement in contemporary China. Moreover, these narratives render young women as autonomous agents with free choices to hustle in the world of showroom livestreaming, normalizing the precarious working conditions as well as gender power imbalances.

A Study on the Mechanism of How Beauty Influencers Affect Consumer Purchasing Behavior Taking the Douyin Celebrity Yongzai Leo as an Example

This research examines the impact of popular beauty blogger Yongzai Leo on Douyin and investigates how beauty influencers affect consumer buying habits by creating and engaging with content. The research gathered Yongzai Leo video interaction data with crawler technology and examined how content quality, trust, and interactivity influence consumers’ purchase intention using structural equation model (SEM). The findings indicate that consumers’ intention to make a purchase is greatly influenced by the quality of content, trustworthiness, and level of interaction, suggesting that high-quality content, genuine recommendations, and engaging interactions can boost fans’ purchase intention. This research uncovers the crucial elements for beauty bloggers to build authority and impact consumer buying habits on social media platforms, offering important insights and ideas for brand promotion.

Preparing potential teachers of the English and Korean languages (on the example of tropes and figures of speech in beauty blogs)

Relevance. The training program for foreign language teachers is represented by a number of disciplines, among which �Linguistic analysis of text� occupies a special place. This question is relevant, since more and more attention is paid to studying video blogs� language and various means of its creation. In this work authors have attempted to consider ways of preparing potential teachers to analyse specific features use of tropes and figures of speech in video beauty blogs� language.Purpose. The aims of the research are: to develop foreign language teacher�s skills; to classify and define tropes and figures of speech as a significant component of video-blogs� language; to describe specifics of tropes and figures of speech use in video-blogs� language on the example of beauty blogs.Methodology. Various research methods were used: descriptive-analytical method, method of comparison, observation and modelling method, transformation techniques, linguistic experiment and quantitative assessment. The main research method is the method of linguistic observation and description of specific linguistic facts in order to obtain generalized data. The material for the research was video content of beauty video-blogs.Results. The results show how students, using example from video beauty blogs, analysed possibilities of tropes and figures of speech, highlighted the features of beauty blog�s speech design, compared frequency tropes and figures of speech use, considered corresponding examples.Conclusions. Its practical significance for a foreign language teacher�s professional activity lies in understanding the world of texts and transferring this knowledge to their pupils.

The Discourse Power Construction of Male Beauty Bloggers and the Disciplined Female Audience from the Perspective of Body

The Discourse Power Construction of Male Beauty Bloggers and the Disciplined Female Audience from the Perspective of Body

Research on the Image Shaping of Male Beauty Bloggers and the Influence of Gender Attitudes under the Dramaturgy Theory

In today's fast-paced digital landscape, beauty-focused short videos have garnered considerable attention across various industries. The significance of these videos is increasingly apparent because they reflect changing trends in beauty aesthetics. Male beauty bloggers have recently risen to the forefront, taking advantage of their gender, to create a unique image unlike previous industry trends. This new media phenomenon has caused a large-scale, long-lasting, complex shift of the cultural beauty industry. The emergence of male beauty bloggers has not only brought about changes in information acquisition but has also subtly changed the perception and attitude of the whole society towards gender. This paper synthesizes the research methods of qualitative and quantitative analysis to analyze the image shaping of male beauty bloggers on new media platforms. The questionnaire method is used to investigate and analyze the psychology of their audiences, and to explore the gender attitudes reflected in the audience psychology. It is found that the image of male beauty bloggers contributes to the change of gender attitudes of young audiences and reflects the progress of larger shifts in society. Behind this phenomenon, more thoughts about media, culture, and gender equality are worth exploring.

The Research on the Marketing Strategies of Bloggers in the Beauty Field of China's Social Media Platform Douyin

With the continuous development of the short video platform, the fragmented reading experience has given the audience a great attraction, and the number of active users has continued to soar. As a consequence, the marketing site of the beauty industry is gradually shifting to the short video platform represented by the Douyin platform and has formed a marketing field with the Douyin beauty make-up KOL as the core. By virtue of the fragmented communication nature of the short video platform, the major beauty bloggers use the unique promotions algorithm of short video platforms such as Douyin to attract a large number of traffic and gain a large number of fans in a short period of time. The professionalism of beauty bloggers and their super high business liquidity bring great economic value to the promotion of beauty products. This study takes the beauty bloggers of the Douyin short video platform as the research object and uses the observation method and content analysis method to explore the marketing modes of the beauty bloggers in Douyin, and to explore the causes, problems and the impact on the beauty industry. This research provides ideas for the marketing strategies of beauty bloggers on the short video platform, hoping to help the beauty industry develop better.

DermTok: How TikTok Is Changing the Landscape of Dermatology Patient Education.

TikTok gives its users a platform to share and view short videos on a wide range of topics, including dermatology related topics. This project sought to analyze the sources of TikTok videos associated with the treatment of four dermatologic conditions and to report the percentage of videos posted by board-certified dermatologists. On July 16th, 2021, an investigator input the following hashtags into the TikTok application’s search bar: #AcneTreatment, #EczemaTreatment, #PsoriasisTreatment, and #RosaceaTreatment. After the total of 400 videos was obtained, the videos were then classified into the following categories based on the user posting the video: dermatologist, dermatology resident, non-dermatologist physician, physician assistant, nurse practitioner, registered nurse, esthetician, patient, beauty blogger, and other. Videos that were not in English, paid advertisements or by a business page, and/or unrelated to treatment or education of a dermatologic condition were excluded. The top posters of all the videos analyzed were patients (40.8%) followed by dermatologists (16.8%). Of all the videos analyzed, 37.3% were posted by licensed professionals and the remaining 62.7% were posted by non-licensed posters. The licensed professionals mostly posted about acne (52.4%) out of the four conditions. Non-professional posters mostly posted about psoriasis (86.7%) and eczema (66.7%) out of the four conditions. There is a need for more dermatologist-created, educational content on TikTok and other platforms to increase the likelihood that users will interact with dermatologic content posted by board-certified dermatologists. J Drugs Dermatol. 2023;22(3): doi:10.36849/JDD.6676.

Lexical and grammatical means of expression of dominant assessment in media speech of virtual language personality in blogs: gender aspect

The aim of the study is to present an analysis of the lexical and grammatical means of expression of dominant assessment in the speech behavior of the Russian-speaking and English-speaking virtual language personality in blogs, depending on belonging to a particular gender. The research material is a card index of more than 200 posts of beauty bloggers on the social network in 2021. There were used 15 accounts of the Russian-speaking and 15 accounts of the English-speaking addressers. All blogger’s virtual language personalities position themselves on the Internet as men, transgender people (mtf – male-to-female) and women. In total more than 3,800 small syntactic groups have been analyzed. The following research methods were used in the work: the lexico-semantic, lexico-grammatical, and stylistic analyses, method of objective pragmalinguistic analysis combining modified content analysis and the comparison method. When studying the differences in the media speeches among the English- and Russian-speaking virtual communicative personalities, several lexical differences in the speeches of the women, men and transgender people were identified. Thus, among the Russian-speaking bloggers the highest percentage of negative attitudes and in general the brightest emotional coloring of lexis and grammar constructions was observed in the men’s media speech despite the widespread stereotype about the greater emotional intensity of women’s media speech. The women in their media speech tend to prevail in the formation of positive assessment. For the transgender people in blogs, all three indicators of the formation of assessment using lexical and grammatical means occupy a middle position between the media speech of the women and the men, which indicates the presence of female and male traits in the media speech of the transgender people. For the English-speaking virtual communicative personalities in the media speeches of the women and the men, all three indicators are approximately equal, while for the transgender people the index of the formation of a negative attitude using lexical and grammatical means is twice exceeded, and the indicator of the formation of a positive attitude through vocabulary is twice reduced. In general, the media speech of the English-speaking transgender people in blogs is characterized by a more open and more emotionally colored lexical and grammatical constructions in media speech. The transgender bloggers share all the events from their lives, regardless of whether they are positive or negative, which indicates maximum self-presentation and maximum attention of Internet users to their language personality and lifestyle among Internet users. It seems promising to consider the linguopragmatic aspect of gender self-presentation of virtual language personalities in blogs, to identify the main tactics of their self-presentation in media space.

Traits of Online Bloggers, Perceived Value and Consumers' Purchase Intentions: A Study of Beauty Bloggers on RED APP

Based on the SOR model, a hypothetical model on the traits of beauty bloggers in RED APP, perceived value and Consumers' purchase intentions were proposed. The 241 valid questionnaires collected were subjected to sample statistical analysis, reliability analysis and regression analysis using SPSS 26.0, and the mediation effects in the model were explored using Bootstrap analysis. The study showed that the five traits of popularity, credibility, professionalism, interactivity and attractiveness of beauty bloggers on RED APP had a significant positive effect on consumers' intentions to purchase cosmetics, and perceived value also had a significant positive effect on consumers' intentions to purchase cosmetics. Perceived value partially mediates between the four traits of popularity, trustworthiness, professionalism and attractiveness and consumers' intentions to purchase cosmetics, and fully mediates between interactivity and consumers' intentions to purchase cosmetics.

Beauty- и fashion-блоги: трудности перевода

Fashion and beauty blogs appeared as a result of the globalization of the fashion and beauty industry, as well as the virtualization of popular fashion magazines. They introduce a new type of discourse that attracts both marketers and translation theorists, because the Russian Internet badly needs prompt and high-quality translation of huge volumes of such content. Typical problems of audiovisual translation (compression, synchronization) are superimposed on the abundance of constantly growing terms. Beauty/fashion blogs are a kind of visual-verbal unity, where the visual demonstration of a product is accompanied by a verbal component, i.e., description, instructions, etc. This article introduces an analysis of Vogue video blogs, which confirmed other scientific publications on this topic: language economy and technical specifics of audiovisual translation make loan translation, transcription, and transliteration the most popular translation methods in this type of discourse. The translator must have a certain erudition in fashion and beauty industry, since specialized glossaries on these topics do not have time to record new terms and professionalisms that constantly emerge within this rapidly developing area.

Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives

ABSTRACT Product placement is one of the most widely used marketing and advertising strategies. Although previous research has examined the role of different key variables in traditional media, the effect of prominence and integration in product placement strategies that appear in digital media such as fashion and beauty blogs has not been fully investigated. A 2 (Prominence: “low” vs. “high”) X 2 (Integration: “low” vs. “high”) between-subjects experiment was conducted to examine the impact of these variables on young digital natives consumers’ recall and attitudes towards the product, the brand, the blogger and the post. The results show that integrated placements are effective at eliciting brand and product recall and improving attitudes towards the post and the blogger. Prominence, on the other hand, did not have the expected impact on brand or product recall. In addition, Prominent product placement did increase consumers’ suspicion of the persuasion attempt. Implications and recommendations for bloggers and marketers are discussed.

Konsumsi Produk Sustainable Beauty di Masa Pandemi: Menjaga Kesadaran Ekologis ataukah Menjaga Fenomena FOMO (Fear of Missing Out)?

This study aims to analyze the shift in knowledge about the use of beauty products during the global Covid-19 pandemic from conventional products to sustainable beauty products. Conventional beauty products are products that are considered to have environmentally unfriendly packaging such as plastic, contain synthetic chemicals that have the potential to harm the skin and the environment, usually made from palm oil derivatives. Meanwhile, sustainable beauty products are products that are packaged as environmentally friendly (can be recycled) and do not contain synthetic chemicals that can harm the environment. The data collection method used in-depth interviews with five informants consisting of three women and two men with criteria as users of sustainable beauty products both before and during the pandemic, as well as the use of journals and information from related news channels. The result is a shift in knowledge about the use of conventional products to sustainable beauty products, which are more likely to be done by women from the Z generation group (age range 9-24 years). These women understand that the use of sustainable beauty products is very important to protect the environment which is part of maintaining ecological awareness. But on the other hand, all informants did not reject the phenomenon of fear of missing out (FOMO) through the Tiktok platform which was introduced by beauty bloggers regarding the introduction of sustainable beauty products. The FOMO phenomenon is a condition in which a person feels anxious, restless, and afraid of missing the moment experienced by others while he or she is not involved in it. Apart from the increase in skincare products during the pandemic, the FOMO phenomenon has become a marker for purchasing sustainable beauty products as part of self-awareness not only to increase prestige but also to take care of the environment.

Studies on Different Effects of Beauty Bloggers on Tiktok Short Video

Studies on Different Effects of Beauty Bloggers on Tiktok Short Video

English Adjectives and Estonian Nouns: Looking for Agreement?

This study investigated how speakers of Estonian as L1 with varying degree of proficiency in English judge grammaticality of bilingual constructions English adjective + Estonian noun from the point of view of adjective agreement. Estonian is rich in inflectional morphology, and adjectives agree with nouns in case and number. The empirical evidence from English-Estonian bilingual speech shows that agreement is not always the case even when an English adjective fits into Estonian declension system. It is hypothesized that the higher proficiency in/exposure to English is, the higher is the acceptability of bilingual adjective phrases, and (non-)agreement does not play a role. To test this, an experiment was designed where the test corpus of 108 sentences consisted of real and constructed examples, both in agreement and non-agreement condition. Real sentences came from fashion and beauty blogs and vlogs. The test was administered online and the participants were asked to rate adjective acceptability. The hypothesis was confirmed: increased proficiency in English, together with younger age, had a positive correlation with acceptability of all adjective types, independent of adjective (non-)agreement. Residence and birthplace had a small effect on acceptability of some adjective types. Whether sentences were real or constructed, had only a minor effect. Male participants tended to assess real sentences lower, probably because of the topics typical for female blogs. Monosyllabic consonant-ending adjectives were exceptional, as their assessment did not depend on any factor. All in all, the study demonstrated that grammaticality judgment among the native speakers of the same L1 differs because of different degrees of bilingualism, and structural factors, such as compatibility with Estonian declension system, are not decisive. Thus, it is not clear what an ideal native speaker is.

Why follow beauty bloggers An investigation with Brazilian consumers

This qualitative article adds to the theory regarding technology acceptance by consumers upon addressing the characteristics of bloggers that arouse interest in internet users to the point where these become loyal followers. By means of individual interviews and a focus group with followers of a blogger hired by a beauty hair products company in Brazil, factors of an already tested behavioural model applied to blog users (the influence of the perceived usefulness of blogger recommendations, the blog reader's confidence in them, and the reputation of bloggers on consumers' purchasing attitudes and intentions) were confirmed when in the case of followers of bloggers hired by this company. Evidence not only confirmed the model, but also contributed academically with two novelties: 1) followers feel motivated in their relationship with a blogger when these contacts entertain them, not infrequently involving aspects extraneous to seeking guidance on the company's products; 2) there is a new element that motivates customers to follow the blogger: a personal identification with this professional. Limitations of this research are listed and future studies are suggested.

Why follow beauty bloggers An investigation with Brazilian consumers

This qualitative article adds to the theory regarding technology acceptance by consumers upon addressing the characteristics of bloggers that arouse interest in internet users to the point where these become loyal followers. By means of individual interviews and a focus group with followers of a blogger hired by a beauty hair products company in Brazil, factors of an already tested behavioural model applied to blog users (the influence of the perceived usefulness of blogger recommendations, the blog reader's confidence in them, and the reputation of bloggers on consumers' purchasing attitudes and intentions) were confirmed when in the case of followers of bloggers hired by this company. Evidence not only confirmed the model, but also contributed academically with two novelties: 1) followers feel motivated in their relationship with a blogger when these contacts entertain them, not infrequently involving aspects extraneous to seeking guidance on the company's products; 2) there is a new element that motivates customers to follow the blogger: a personal identification with this professional. Limitations of this research are listed and future studies are suggested.

Explainable AI for Multimodal Credibility Analysis: Case Study of Online Beauty Health (Mis)-Information

“One person’s data or experience is another person’s information” this has become the golden rule of the 21st century which has resulted in a massive reservoir of data and immense amounts of information generation. However, there is no control over the source of this information, accessibility of this information, or the quality of it, which has given rise to the presence of “misinformation.” The research community has reacted by proposing frameworks and difficulties, which are helpful for (different subtasks of) recognizing misinformation. Most of these frameworks, however, fail to consider all the aspects that can contribute to making information “credible”. Furthermore, a valid explanation for each considered feature’s contribution to the model’s decision stands missing in most work. With this in mind, the authors have attempted to produce a system that yields highly accurate decisions, thus effectively separating credible health blogs from their non-credible counterparts while providing valid user-friendly explanations. The study proposes an Explainable AI-assisted Multimodal Credibility Assessment System that examines the credibility of the platform where the blog is hosted, the credibility of the author of the blog and the credibility of the images that contribute to the blog. This novel framework contributes to the existing body of knowledge by assessing the credibility of misleading beauty blogs using multiple crucial modalities which would lead to an insightful information consumption by the users. The proposed pipeline was successfully implemented on multiple carefully curated datasets and correctly identified 274 non credible blogs out of 321 blogs with an accuracy of 97.5%, Precision of 0.973 & F1score of 0.986. Further, the Explainable AI model, with the help of several visualizations displayed the feature contributions for each blog & it’s impact and magnitude in a concise comprehensible format. The framework can be further customized and applied to various domains where presence of misinformation is of high concern such as pharmaceutical drug information, pandemic management, financial advisories, online healthcare services and cyber frauds.

Criminal Law Policy Sales of Illegal Cosmetic Products Online by the Central Food and Drug Administration (BPOM) in Pekanbaru City

The definition of cosmetics is regulated in Article 1 paragraph (1) Regulation of the Minister of Health of the Republic of Indonesia Number 1175 / MENKES / PER / VIII / 2010 concerning Cosmetics Production Permit, which is meant by cosmetics are materials or preparations intended for use on the outside of the human body (epidermis, hair, nails, lips and external genital organs) or teeth and oral mucous membranes primarily to cleanse, scent, change the appearance and / or improve body odor or protect or maintain the body in good condition. Along with the development of the era in the era of digital technology as it is now people are more easily exposed to a variety of information about cosmetics through online advertising and beauty bloggers and beauty vloggers. In addition, the pattern of trading products including cosmetic products has changed. Cosmetics products that were originally traded conventionally , then sold directly through multi-level marketing (MLM), now widely marketed online. This study aims to analyze the legal policy on the case of selling illegal cosmetics products online by the Civil Servant Investigator (PPNS) BBPOM in Pekanbaru. This research is a type of research sociological, namely research that wants to see the correlation between law and society directly, so that it can reveal the effectiveness and implementation in the application of law in society. This research is descriptive in that the writer tries to give a complete, detailed, and clear picture of a reality about the problem under study.The conclusion of this research is, in tackling the crime of selling pharmaceutical sedian in the form of illegal cosmetics online, where in a criminal law policy in the field of enforcement of the Center for Drug and Food Supervision in Pekanbaru is carried out with the coordination between investigators of the Republic of Indonesia National Police and employee investigators civil service (PPNS) Center for Drug and Food Control in Pekanbaru based on applicable regulations. The inhibiting factor in the legal settlement of cases of selling illegal cosmetics products online by ppns bbpom in Pekanbaru is started from legal factors, law enforcement factors, factors or facilities that support law enforcement, community factors to cultural factors. The ideal form of law enforcement for the circulation of pharmaceutical preparations (cosmetics) without a marketing authorization from BPOM RI is the start of comprehensive regulations governing the circulation of cosmetics online, enhancing the capabilities of human resources.

The Impact of Beauty Bloggers’ Online Review towards Shopping Tour Interest of Cosmetic Products in Jakarta

This study is aimed at finding out the impacts of beauty bloggers’ online review in encouraging women’ interest to carry on shopping tours on cosmetic products in Jakarta. The study uses descriptive method by administering a questionnaire to 100 women respondents who carry on shopping tours on cosmetic products in Jakarta. The findings show that that beauty bloggers’ online review possesses a strong relationship as many as 0,682 towards the shopping tour interest of cosmetic products in Jakarta which as many as 46,5%. Beauty bloggers share information and recommendations based on their own experiences by using blog with the contents in the forms of captions, photos, and videos about a certain cosmetic product so that it encourages shopping tours on cosmetic products. Therefore, in the present study, H0 is rejected and H1 is accepted, in which t count is 9,235 > t table 1,984. Thus, it can be concluded that the impacts of beauty blogger’ online review towards the shopping tour interest on cosmetic product in Jakarta indeed existed.

The Influence of YouTube Beauty Vloggers on Indonesian Consumers’ Purchase Intention of Local Cosmetic Products

Social media are web-based technology and social platform that involve social, personal and technological factors, which have triggered the development and evolution of website-based communities. Moreover, relevant web-based applications have also become the mainstream media for value creation and information exchange. The proliferation, convenience, and immediacy of social media have attracted many enterprises to adopt social media as a marketing tool. Among them, Electronic Word-of-Mouth (E-WoM), used mostly by vloggers (video bloggers), enables its users to review products and express their opinions on social media. Therefore, E-WoM has gradually become an important source of information for consumers, which influences their purchasing decisions. YouTube, a video sharing platform affiliated with Google, is a popular social media with tons of users. One of its most appealing and popular communities is Beauty Blogger, where beauty vloggers create and upload videos about beauty products. This study explored the impact of YouTube beauty vlogger on the attitude of Indonesian women towards locally made cosmetics and their willingness to purchase them. Based on the research results, relevant conclusions and recommendations were proposed which can be used as a reference for future research and practical applications.