There is a growing embrace of oysters as a local food and quality niche product, and considerable growth potential exists for oyster farming in South Carolina (SC), USA. However, it is unknown if the coastal stakeholders will support oyster mariculture’s growth and the extent or type of farm that could occur without opposition. This study examines the social carrying capacity for oyster farming in Charleston and Beaufort Counties, SC, USA. A survey of 383 stakeholders in the study counties was conducted to 1) identify thresholds for specific indicators, such as the size of oyster farms and 2) to determine the societal acceptability of potential actions or policies that may be used in the permitting and management of oyster farms. This survey used photographic simulations of oyster farms, including virtual reality (VR) 360° still images and videos, to elicit responses from participants. The goal of this research was to develop and deliver information on the social carrying capacity of oyster farming in ways that create utility to permitting agencies, extension services, shellfish growers, and other organizations that work directly with oyster farmers. The results show that Lack of Knowledge is the biggest hurdle in fully assessing the public’s acceptability of oyster mariculture and that consistent and scientifically factual information about oyster mariculture needs to be more readily available to the public. The authors also discuss the efficacy of the use of VR technologies for the purposes of conducting normative threshold research that utilizes visual based methods.
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