PurposeThe purpose of this research is to identify and analyse the perceived risk factors affecting the safety of electric two-wheeler (E2W) riders in urban areas. Given the exponential growth of the global E2W market and the notable challenges offered by E2W vehicles as compared to electric cars, the study aims to propose a managerial framework, to increase the penetration of E2W in the emerging market, as a reliable, and sustainable mobility alternative.Design/methodology/approachThe perceived risk factors of riding E2Ws are relatively scanty, especially in the context of emerging economies. A mixed-method research design is adopted to achieve the research objectives. Four expert groups are interviewed to identify crucial safety risk E2W factors. The grey-Delphi technique is used to confirm the applicability of the extracted risk factors in the Indian context. Next, the Grey-Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique is employed to reveal the causal-prominence relationship among the perceived risk factors. The dominance and prominence scores are used to perform Cause and Effect analysis and estimate the triggering risk factors.FindingsThe finding of the study suggests that reckless adventurism, adverse road conditions, individual characteristics and distraction caused by using mobile phones, as the topmost triggering risk factors that impact the safety of E2Ws drivers. Similarly, reliability on battery performance low velocity and heavy traffic conditions are found to be some of the critical safety factors.Practical implicationsE2Ws are anticipated to represent the future of sustainable mobility in emerging nations. While they provide convenient and quick transportation for daily urban commutes, certain risk factors are contributing to increased accident rates. This research analyses these risk factors to offer a comprehensive view of driver and rider safety. Unlike conventional measures, it considers subjective quality and reliability parameters, such as battery performance and reckless adventurism. Identifying the most significant causal risk factors helps policymakers focus on the most prominent issues, thereby enhancing the adoption of E2Ws in emerging markets.Originality/valueWe have proposed an integrated framework that uses grey theory with Delphi and DEMATEL to analyse the safety risk factors of driving E2W vehicles considering the uncertainty. In addition, the amalgamation of Delphi and DEMATEL helps not only to identify the pertinent safety risk factors, but also bifurcate them into cause-and-effect groups considering the mutual relationship between them. The framework will enable practitioners and policymakers to design preventive strategies to minimize risk and boost the penetration of E2Ws in an emerging country, like India.
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