The lower part of the Mount Messenger Formation, which crops out along the North Taranaki coast (North Island, New Zealand), is widely regarded to display classic examples of exhumed basin floor fan strata. This interpretation is supported by numerous publications on the sedimentary facies and depositional environments inferred for these strata, which are exposed in coastal cliff exposures about 20 m high with limited lateral extent. Consequently, for almost three decades, this succession has served as an analogue and training ground for geoscientists investigating the features of basin floor fan deposits and their reservoir characteristics. Here, we bring together seismic stratigraphy and seismic geomorphology of 2D and 3D seismic reflection datasets, as well as photogrammetric models based on images collected using uncrewed aerial vehicle (UAV) drones from selected locations along the outcrop belt to challenge this paradigm. We analyzed seismic reflection data in an area immediately offshore and down-dip of the strata exposed in the coastal outcrop and found no objective criteria for submarine fan depositional elements based on accepted seismic stratigraphic criteria. Furthermore, mapping of seismic reflectors revealed large submarine channel systems (up to 3 km wide and up to 200 m deep) within the lower part of the Mount Messenger Formation. Submarine channel depositional elements (less than 250 m wide and 25 m thick) are also observed to incise through the outcrops, but they are generally below seismic resolution. In the context of the regional geology, we conclude that the lower Mount Messenger Formation accumulated as continental slope sediments cross-cut by channels rather than as basin floor fans. This study issues a cautionary tale about applying facies analysis to outcrop with limited 3D exposure to interpret sedimentary environments. The spatial distribution of facies and architectural elements viewed in seismic data are invaluable for testing the veracity of facies interpretations.