Bargaining Power Of Customers Research Articles

Nike's Operational Strategy Analysis and Financial Analysis Based on the Value Chain and Porter's Five Forces Model

This article helps to understand Nike's financial and operational situation. Firstly, the author conducted a value chain analysis of Nike and realized that Nike's core competitiveness lies in technology development and marketing. Then, an analysis was conducted on Nike's cost leadership strategy and differentiation strategy, and the advantages and disadvantages of Nike's were proposed. Secondly, based on the Porter Five Forces model, an analysis was conducted from five aspects: the threat of new entrants, the bargaining power of suppliers, the bargaining power of customers, the threat of substitutes, and industry competition. The fourth part conducts a ratio analysis of Nike Company. The author referred to its competitor Adidas and analyzed Nike's strengths and weaknesses by comparing its 2022 profitability ratios. Based on the above analysis, the author believes that Nike, as a leading enterprise in the sports industry, has maintained a positive development trend even after being hit by the epidemic. This article points out the shortcomings and areas worth learning from in Nike's production and operation activities and puts forward suggestions for other companies.

OUTFITTERS- Epitome Of A Successful Business Model

Outfitters and Ethnic is brilliantly running its business nationwide, directly emphasising product differentiation. They believe that Fashion is a celebration of individual style, and they target youngsters who own their personal style and individuality. They have a street-ready mix of casual, sporty and semi-formal looks, all in zesty shades. They strive to remove traditional boundaries from the apparel sector. Even after being involved in the fierce competition, they managed to sustain their market position. The failure to enter into international boundaries, financial crisis, export and import restrictions, discount-oriented customers, more bargaining power of customers than ever and other challenges have made them a stronger brand that every Pakistani would love to own. This case provides insights from their marketing department into their operations and how they overcame challenges.

Thai SMEs’ Response in the Digital Economy Age: A Case Study of Community-Based Tourism Policy Implementation

The goals of this study were to identify factors affecting the responses of small- and medium-sized enterprises (SMEs) in the digital economy age, to examine the impact of policy implementation and stakeholders’ roles in the promotion of SMEs in the service sector of community-based tourism (CBT), to analyze the competitiveness of CBT, and to reveal the gap in SMEs’ service quality. The research design consisted of both qualitative and quantitative methods. It was found that independent variables, i.e., the strategic management, the decision-making process, the structural contingency, perception, and the SMEs’ potential, together in the multiple regression model, could predict dependent variables. Policy actors can be divided into three levels. Politicians are at the national policy level, high-level bureaucrats are at the implementation level, and stakeholders in the community are at the local level. Policy instruments include projects to support SMEs. Local-level actors play a role in promoting SMEs through collaborative public management. The competitiveness analysis of CBT can be divided into five forces: the rivalry of CBT, the threat of new entrants, the threat of substitutes, the bargaining power of suppliers, and the bargaining power of customers. Meanwhile, there are some problems in assuring service quality.

EVALUATION OF COMPETITIVE STRATEGIES OF COFFEE RETAILING IN ASPECT OF MARKET ECONOMY

Coffee retailers are trying to improve both their products and services and to increase their market share. Companies are both competing and developing different strategies such as issues production, R&D, business model, customers, and innovations. The aim of this study is to determine the competitive strategies in the coffee retailing aspect of the market economy. For this purpose, firstly, in this sector, the major competitors, suppliers, and customers were researched and the general structure of the sector was determined. Secondly, size of the global market, industry, and demand growth rate and the future status of the coffee retail industry were determined. Finally, the bargaining power of customers and suppliers of the sector were evaluated. According to the evaluation obtained, it was understood that coffee retailing is an attractive, large and dynamic sector. In the analysis according to the study of Porter’s five force model, important information was obtained for coffee retailing.

Awareness on Sustainable Affordable Housing Among Homebuyers in Malaysia

This paper concerns about the delivery of Sustainable Affordable Housing (SAH) in Malaysia. The built environment, operation and demolishment of housing have the profound impact on our nature environment. SAH can be a solution toward sustainability development because it considered from an environmental friendly, socially enhancing, and economically benefits perfectives towards housing development. This paper aims to explore the awareness of homebuyers in Malaysia towards sustainable affordable housing. This research used the method of unstructured interview among homebuyers toward SAH in Malaysia. Based on the finding of the study, the awareness of homebuyers in SAH are relatively inadequate. Respondents are required the brief explanation on concept and elements of SAH for continue the interview. Based on Porter Five Forces Model, homebuyers’ requirements hold the bargaining power of customers to determine the features of housing provided by property provider. The knowledge of homebuyers on SAH is crucial for the sustainable development, because homebuyers are one of the key drivers for implementing the sustainable requirements in housing development.

An Empirical Analysis of the Factors That Support the Drivers of Sustainable Manufacturing

Manufacturing businesses have been contributing to energy consumption, pollution and resources consumption. Alongside governmental legislations, there are many drivers of Sustainable Manufacturing such as social and market pressures which are growing as awareness about environmental issues increases. These drivers have been extensively researched as evidenced in the literature. However, this study goes beyond the drivers themselves to unveil the factors that underlay each driver. For example, customer demand is a driver that depends on factors such as the importance of environmentally-friendly products to win orders and the bargaining power of customers. Thorough understanding of these factors will provide the knowledge economy with the information required to advance manufacturing and the environment. In this study we analyzed ten factors that underlay the drivers: Market pressure, Competitiveness and Supply Chain pressure. Using data collected from 36 manufacturing companies, factors were ranked based on their importance. The results show the ranking of ten factors. Further analysis of the factors revealed some interesting characteristics of Sustainable Manufacturing.

Application of competitive forces in the business intelligence of Japanese SMEs

Michael Porter's classic framework, ‘Five Forces’ presents the state of competition in an industry with five basic forces, such as the threat of new entrants, the bargaining power of suppliers, the bargaining power of customers, the threat of substitute products or services, and the industry jockeying for position among current competitors. Porter also shows how ‘value chains’ were the key to maintaining competitive advantage. In this paper, Japanese small and medium enterprises (SMEs) examine the relationship between each of the five forces, as well as activities in value chains and information technology (IT) strategy. Empirical findings in this research present how threats of new entrants and the bargaining power of customers are positively related to firms' IT strategy as well as business strategy, while other forces are negatively related to those strategies. The results on value chain activities imply that Japanese SMEs are focusing their business, as well as IT, strategy mainly on their primary activities, such as purchasing and logistics, manufacturing/operations, logistics/shipping, marketing and sales, and servicing.

Vikas Spool Private Limited

Subject area Strategic management. Study level/applicability Undergraduate, MBA, executive MBA. Case overview The decision analysis case in the context of family-managed mid-market business of Vikas Spool Private Limited focuses on the efforts and challenges of a market leader in sustaining growth in a B2B industry, which has a derived demand. The case charts way to the historical foundation of India's largest spool manufacturer and captures the dilemma in comprehending the growth model in an industry stricken by low barriers to entry/exit, high bargaining power of customers and suppliers, high substitutes and intense global competition. The organization has to decide whether it needs to enter the rigid non-bottle household plastic packaging industry or not to achieve the targeted growth of INR 1 billion by 2015? Expected learning outcomes The case analysis aims to make students learn: the challenges in sustaining growth in a labor-intensive industry marked by low barriers to entry, low profit margins because of intensive competition, low economies of scale and no clear brand differentiation; how to negotiate a choice between intra industry participation; how a firm locked in an industry environment characterized by commoditization and intense competition should plot its growth path to retain market position; how to evaluate growth options based on financial implications and analysis. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.