Banyumas District Research Articles

Impact Of Marketing Events On Customer Satisfaction Mediated By Digital Marketing And Moderate Green Marketing On MSMEs In Banyumas District

With the help of digital marketing and green marketing, the purpose of this study is to investigate the influence that marketing events have on customer satisfaction in micro, small, and medium-sized enterprises (MSMEs) located in the Banyumas Regency. The method of sampling is known as simple random sampling. This is due to the fact that the population is quite huge, which means that the samples are taken depending on the convenience that is discovered. To estimate the appropriate size of the sample for this investigation, the Slovin formula was utilized. (0.1) is the absolute maximum percentage of the sample limit that can still be allowed. The distribution of questionnaires to micro, small, and medium-sized enterprises (MSMEs) in the Banyumas Regency was carried out by sending a link to a Google form. The findings of this study indicate that marketing events have an effect on the level of satisfaction experienced by consumers, that digital marketing acts as a mediator during the interaction between marketing events and consumer satisfaction, and that green marketing acts as a moderator during the relationship between marketing events and consumer satisfaction.

The Role of Parents in Preventing Teenage Pregnancy in Rural Areas of Banyumas District

Background:One of the factors contributing to Indonesia's high maternal mortality rate is the high incidence of teenage pregnancy in Banyumas. The family, particularly parents, plays a crucial role in influencing teenage pregnancy, as they are expected to act as educators, motivators, supervisors, communicators, and counselors for their teenagers. Objective:The purpose of this study was to identify the factors that influence the role of parents in the prevention of teenage pregnancy. Methods:A cross-sectional study design was employed, focusing on female participants. A cluster random sampling technique was used to obtain a sample size of 150 parents from the study population, using the proportion estimation formula. The validity and reliability of the questionnaire used were tested. Data were analyzed using logistic regression. Results:The univariate analysis revealed that 93.2% of respondents were female, 25.3% were aged between 38 and 42, 61.3% had only completed elementary school, 63.3% were housewives, 58% had incomes below IDR 1.350.000, 52% had monthly family expenses under IDR 1.350.000, and 42.7% had five or more dependents. The bivariate chi-square test showed an association between parental resources, the role of health professionals, knowledge, attitudes, and societal values in the prevention of teenage pregnancy. The multivariate analysis using logistic regression indicated that the value of people and resources significantly impacts the role of parents in this regard. Conclusion:The role of parents in preventing teenage pregnancy is influenced by the value placed on people and resources. Keywords: Maternal mortality; adolescent pregnancy; role of parents; knowledge; attitudes

Popularitas Tari Lengger Lanang di Kalangan Anak Muda Banyumas

The Banyumas lengger dance has become an integral part of the communal life of the Banyumas people because of its rapid development. One example of this dance variation is the Banyumas Lengger Lanang dance. Cross gender is a role or characteristic that is different from a person's gender identity, which is also known as cross gender. Nowadays, the Lengger Lanang dance is still very popular because every year there are always successors or generations who continue to continue the Lengger Lanang dance culture. The aim of this researcher is to reveal the popularity or existence of the Lengger Lanang dance among young people today as well as the enthusiasm of young people to preserve the Lengger Lanang dance culture in Banyumas. This research uses descriptive qualitative methods. In descriptive qualitative research, data analysis is carried out based on observed symptoms, which are not always represented by numbers or coefficients that connect variables. The research subject is the impact of the lengger house on young people's interest in preserving the Banyumas lengger dance in Banyumas district. This research uses researchers as the main instrument, supported by writing tools such as books, pens, voice recorders and other assistive devices. Data collection techniques include literature study, observation, interviews and documentation. Data analysis steps include data reduction, data presentation, and data conclusion. The research results show that the popularity of Lengger Lanang continues to increase among today's young generation.

ANALISIS STRUKTUR PEREKONOMIAN DAN PERTUMBUHAN EKONOMI DI KABUPATEN BANYUMAS

Economic growth is the process of changing the condition of a country continuously towards the better during a period of time. The existence of economic growth is an indication of the success of economic development. The objective of this research is to find out the contribution to the development of pre-economic structures and economic growth in Banyumas district in 2021 and 2022, to know which sectors are the basis and non-base sectors in the economic structure development and growth of Banyumas district, to know the changes in the superior sector in the structure of the economy of Banyumas District. This research uses secondary data such as Gross Regional Domestic Product (GDP) data, and the rate of economic growth of Banyumas district. The analysis method used is Location Quotient (LQ), Shift Share (SS). From the results of the analysis of the calculation of the LQ sectors that have a value of LQ > 1 i.e. the sector of Processing, Construction, and Procurement of Electricity and Gas, and the sector that has a LQ < 1 i.e. agriculture, Forestry and Fisheries, Mining and Demolition, as well as Information and Communications, from the result of the shift share (SS) indicated that pointing out that there are some sectors that have the potential to be positive

Eksplorasi dan Deskripsi dan Kunci Determinasi Musuh Alami Hama Kutu Kepik (Vatiga illudens Drake 1922) (Hemiptera: Tingidae) dari Pertanaman Singkong (Manihot esculenta) di Kabupaten Banyumas, Provinsi Jawa Tengah

The invasion of the ladybug (Vatiga illudens) has started a new chapter in Indonesia, with the first report of this pest in East Java Province in 2021. As a pest that attacks cassava plants, this pest is a threat to cassava plantations, one of which is in Banyumas District, Central Java Province. It is necessary to identify potential natural enemies that can become biological agents that suppress pest populations in the field and insects associated with cassava cultivations to control the pest and anticipate losses due to decreased production of cassava plants in the Banyumas District. This study aimed to explore and describe the natural enemies of ladybug pests and insects associated with cassava cultivations in the Banyumas District. The research was conducted in September 2022-January 2023 in seven cassava cultivation locations in Banyumas District. Samples of pests and or natural enemies were collected using a purposive random sampling method. The results showed a community of potential natural enemies of V. illudens and insects associated with cassava cultivations from the Orders Hemiptera, Diptera, Orthoptera, Coleoptera, and Araneae. The Results showed that 15 species act as potential natural enemies, eight species as pests, and two species as none of them (neutral).

Feeding ecology study of Asian redtail catfish, Hemibagrus nemurus (Teleostei: Bagridae), post-sediment flushing in Jenderal Soedirman Reservoir Central Java, Indonesia

Abstract. Wibowo DN, Sukmaninggrum S, Widyastuti A, Soedibya PHT, Rahayu NL. 2024. Feeding ecology study of Asian redtail catfish, Hemibagrus nemurus (Teleostei: Bagridae), post-sediment flushing in Jenderal Soedirman Reservoir Central Java, Indonesia. Biodiversitas 25: 2315-2322. Hemibagrus nemurus Vallenciennes 1840 is among the valuable fisheries commodities in Banyumas District and led to high exploitation. Research on H. nemurus is essential for its conservation, including its feeding ecology. Feeding ecology studies of H. nemurus have been conducted previously, but the relative examination of this Asian redtail catfish is lacking in Jenderal Soedirman Reservoir, Central Java, Indonesia. Therefore, this study aimed to investigate the feeding ecology of H. nemurus, focusing on post-sediment flushing in the Jenderal Soedirman Reservoir in 2022. Specimens were collected at nine sampling sites in the reservoir during morning and evening sessions, with observed parameters including mouth position, intestine length ratio, intestine content, and the index of preponderance (IP). The results showed that H. nemurus had a subterminal mouth position as well as shorter to slightly longer intestines than the standard body length (SL). Based on the IP value, diets inside the intestine were dominated by animal materials, namely fish compounds. Hence H. nemurus seemed to be predatory considering its detected piscivorous habits. The identified mouth position, intestine length, and dominant diets were similar to the reports on the same species from other regions. These feeding ecology data would provide essential information for the fisheries and conservation of H. nemurus in Jenderal Soedirman Reservoir.

Pelaksanaan Peraturan Desa Nomor 03 Tahun 2023 TentangPerubahan Anggaran Pendapatan Dan Belanja Desa Pamijen TahunAnggaran 2023 Kecamatan Sokaraja Kabupaten Banyumas

The village as the smallest governmental entity, plays a crucial role in regional autonomy, with the readiness of thevillage in establishing its governance system impacting the development anda welfare of its community. Themanagement of village finances, especially the Village Revenue and Expenditure Budget (APBDes), is crucial insupporting village development. This research aims to understand how the implementation of Pamijen VillageRegulation Number 03 of 2023 concerning the Amendment of the Pamijen Village Revenue and Expenditure Budgetfor the Fiscal Year 2023 in Sokaraja Subdistrict, Banyumas District, and to identify the challenges faced in theimplementation of Pamijen Village Regulation Number 03 of 2023 concerning the Amendment of the PamijenVillage Revenue and Expenditure Budget for the Fiscal Year 2023 in sokaraja Subdistict, Banyumas District. Themethodological approach used is normative juridical with descriptive analysis. Date were obtained from fieldstudies at the Pamijen Village Office and trough interviews with villagr officials. The research findings indicate thatthe implementation of APBDes in Pamijen Village complies with applicable regulations. However, there aretechnical constraints and budget changes that affect activity realization. It is recommended that the villagegovernment continue to evaluate and minimize constraints in the implementation of APBDes. This research isexpected to contribute to the development of knowledge, particularly in the context of village financial managementKeywords: Implementation, Village Regulation, APBDe

Assessing inequalities in the hypertension management under national health insurance: Evidence from Southern Central Java, Indonesia

Equal access to disease management is crucial to control the impact of hypertension on the burden of disease in Indonesia. This study aimed to assess the extent of inequalities in the use, quality, and outcomes of hypertension management for beneficiaries of the National Health Insurance (NHI) program. This cross-sectional study consecutively recruited 797 beneficiaries of National Health Insurance who participated in the hypertension management program in the Banyumas District, Indonesia, between July and October 2021. The outcomes were regular visits, standard medication, and disease control. The inequalities were measured based on educational level, employment type, type of beneficiaries, and place of residence. The rate difference, rate ratio, and multiple logistic regression were used to estimate the extent of inequality. Compared to informal workers, formal workers had more regular visits to healthcare facilities (OR 1.78; 95%CI: 1.01-3.18) and had better disease control (OR 2.36; 95%CI: 1.28-4.38). Non-subsidized participants had fewer regular visits compared to subsidized participants (OR 0.51; 95%CI: 0.30-0.84). Urban residents tended to have more regular visits compared to rural residents (OR 2.14; 95%CI: 0.90-5.05). A substantial extent of inequalities in the use and outcomes of hypertension management still exists among beneficiaries of the NHI program. The future implementation of the hypertension management program of National Health Insurance in Indonesia should consider the geographical and socio-economic background of its participants.

Kepercayaan Air Suci Kalibacin: Sebuah Kajian Antropologi Budaya dan Agama Masyarakat Banyumas

This research aims to understand Kalibacin holy water beliefs in the cultural and religious context of the Banyumas community. This research was conducted using qualitative methods, which included participant observation, in-depth interviews, and document analysis. The research results show that the Kalibacin holy water belief has long historical roots and is closely related to the culture and religion of the Banyumas people. This belief is believed to have the power to cure disease, provide good luck, and protect from danger. Kalibacin holy water is obtained by performing a special ritual at the Kalibacin spring, which is located in Kalibacin Village, Banyumas District, Banyumas Regency. This ritual is led by a caretaker, who is a descendant of the founder of the Kalibacin spring. The Kalibacin holy water belief has a deep symbolic meaning for the people of Banyumas. Kalibacin holy water is considered an embodiment of purity and supernatural power. This belief also functions as a tool to strengthen social solidarity and cultural identity of the Banyumas people. This research has important implications for understanding the culture and religion of the Banyumas people. This research shows that the Kalibacin holy water belief is an integral part of the lives of the Banyumas people and has an important role in preserving local culture and religion.

Restraining Cyberloafing Behavior in Private Hospital Employees: Analysis of Work Stress Factors and Locus of Control

This study aimed to examine the impact of locus of control, work stress, and excessive cyberloafing on employee performance. The population of this study were private employees at hospitals in Banyumas district. This study used quantitative methods and used a sample of 182 employees (respondents) selected by the saturated sampling method. The data collection tool used was a questionnaire with a 5-point Likert scale and the type of data collected was primary data. The data obtained were analyzed using PLS (Partial Least Square). The results showed that locus of control and work stress had a positive and significant effect on the performance of Banyumas District Health Office employees. Meanwhile, cyberloafing has a negative and insignificant effect on the performance of Banyumas District Health Office employees. The result partaining to Cyberloafing revealed that internet access did not necessarily impact employees. This was due to leaders who were able to provide good instructions and supervision on how employees use the Internet while working. The adjusted R2 coefficient of determination test results showed a value of 41.9%, which means that the variables locus of control, work stress, and excessive cyberloafing can affect employee performance by 41.9%, while 58.1% are influenced by other factors.

Determinants of Production in the Bread and Cake Industry in Banyumas District

The industrial sector is a pertinent driving force for economic development in developing countries, including Indonesia. Therefore, the industrial sector more than other industries must be prepared to become a leading sector. One of the industrial sectors growing in the Banyumas district is the food industry, especially cakes and bread. This research aims to analyze the effect of capital, labor, and raw material on the production of the food items and identify the independent variables that influence the production the most. The population of this study is 108 bread and cake business units. The sampling technique used is Stratified Random Sampling based on the number of workers. The data analysis technique used is multiple linear regression which refers to the Cobb-Douglas production function using natural logarithms. The results show that capital, labor, and raw materials partially have a positive and significant effect on production; capital, labor, and raw materials simultaneously have a substantial impact on production; the most influential variable on production is the raw material. The research implies that the bakery industry in Banyumas Regency should use a combination of production factors such as capital, labor, and raw materials optimally to increase production. Furthermore, it is hoped that the Banyumas Regency Government and financial institutions can increase the ease of access to capital to support business development. To increase labor productivity, the government and companies can facilitate to improve their knowledge and skills. Keywords: capital, labor, raw materials, production

Implementation of Chse Certificate for Tourism Object Management in Banyumas (Halal Tourism Perspective)

Objective: The aim of this research is to analyze regulations set by the Minister of Tourism and the creative industry for managers of tourism, hospitality, culinary, cafes, entertainment venues, and Tourism Villages to have Clenleness (Cleanliness), Health (Health), Safety (Safety), and Environmental Sustainability certificates. Theoretical Framework: The regulations set by the Minister of Tourism and the creative industry for managers of tourism, hotels, culinary, cafes, entertainment venues, and tourism villages to have Cleanliness, Health, Safety, and Environmental Sustainability certificates (CHSE) provides a guarantee (Cuarent) for consumers in terms of Clean, Beautiful, Safe, and Safe. Method: I used a qualitative approach in this field research in presenting and analysis the data. The subjects are authorities in board of culture and tourism (DINPORABUDPAR) of the Banyumas Regency and managers of 5 (five) tourist objects. I did pre-research to determine the integration of the value of halal tourism to the CHSE certificate in the management of tourism objects in Banyumas. I have conducted observation, interviews, and documentation to collecting the data. Further, I investigated about the potential and matters related to the implementation of the CHSE certificate in Banyumas. Results and Discussion: This study found that the CHSE certificate has been implemented in four tourism objects in Banyumas. Meanwhile, one of them (Maskumambang) is in the submission stage. Why is a CHSE certificate significant, because it can increase the competitiveness of tourist objects and can describe the readiness of tourism objects in welcoming tourists. In developing halal tourism, the Banyumas government must have the political will, the application of halal industry regulations, the provision of infrastructure and facilities, the provision of human resources, and sufficient budget allocation. Overall, the tourism infrastructure managed by the Banyumas district government has partially met the requirements for halal tourism. Research Implications: the research findings highlight the importance of implementing CHSE certificates and integrating halal tourism values in tourism management in Banyumas Regency to enhance competitiveness, meet consumer expectations, and promote sustainable and inclusive tourism practices. Originality/Value: The originality and value of the research lie in its unique focus on integrating halal tourism values with CHSE certification, promoting government collaboration, enhancing competitiveness and consumer assurance, emphasizing sustainability and cultural sensitivity, and providing practical implications for tourism management in Banyumas Regency

Molecular characterization of pathogenic Aeromonas jandaei bacteria isolated from cultured walking catfish (Clarias sp.)

Abstract. Mulia DS, Dwi NR, Suwarsito, Muslimin B. 2024. Molecular characterization of pathogenic Aeromonas jandaei bacteria isolated from cultured walking catfish (Clarias sp.). Biodiversitas 25: 1185-1193. Aeromonas spp. is pathogenic bacteria capable of causing fish disease, including walking catfish (Clarias sp.). In bacteria, virulence genes play a significant role in determining pathogenicity, while resistance genes influence resistivity. Therefore, this study aimed to determine molecular characterization of pathogenic Aeromonas jandaei bacteria isolated from walking catfish. The purposive sampling method was used to obtain diseased walking catfish from aquaculture ponds in Banyumas District, Central Java Province, Indonesia. The identification of bacteria was molecularly carried out based on 16S rDNA, followed by the detection of virulence genes on aer/haem, alt, ast, flaA, lafA, and fstA, as well as resistance genes on tet-A, strA-strB, and qnrA. The results of molecular analysis showed that three isolates from Singasari, namely BmSL-02, BmSL-04, and BmSL-07, were closely related to A. jandaei strain CDC0787-80 with a similarity rate and query coverage of 99.86% and 99%, respectively. Meanwhile, isolates from Cikawung, including BmCL-02, BmCL-05, and BmCL-07 were closely related to A. jandaei strain ATCC 49568. A total of six A. jandaei isolates had aer/haem virulence genes while alt, ast, and fstA were not found. BmSL-04 and BmCL-07 isolates had flaA gene, while four isolates including BmSL-02, BmSL-04, BmSL-07, and BmCL-07 had lafA gene. Additionally, BmCL-05 had tetA resistance gene, while the strA-strB and qnrA genes were not detected in all isolates. A. jandaei isolates were resistant to bacitracin, tetracycline, and gentamycin, but BmSL-04, BmSL-07, BmCL-02, and BmCL-05 were sensitive to chloramphenicol. This study provided valuable information on molecular characteristics of A. jandaei, serving as guidance in effective control and monitoring of isolates from Indonesia, specifically Banyumas, Central Java.

Increasing Purchasing Decisions for UMKM Tempe Chips in Banyumas District through User Interface, Social Media Marketing, Price, and Nutrition Labeling with Purchase Intention as a Mediating Variable

Increasing Purchasing Decisions for UMKM Tempe Chips in Banyumas District through User Interface, Social Media Marketing, Price, and Nutrition Labeling with Purchase Intention as a Mediating Variable

Midwifery Care on Pregnancy Exercise Support for Mrs. I in the Third Trimester to Reduce Lower Back Pain

Background:Discomfort that usually occurs in third trimester pregnant women is frequent urination, soreness or pain, constipation, leg cramps, respiratory problems and edema. Low back pain is one of the discomforts that pregnant women often experience in the third trimester. The growth of the uterus causes the body's center of gravity to shift forward. Therefore, pregnant women need to adjust their standing position. This means that expectant mothers must rely on their muscle strength, deal with weight gain, changes in joint relaxation, fatigue, and also pay attention to their pre-pregnancy posture. The need for pregnancy exercise is very important in strengthening and maintaining the elasticity of the abdominal wall muscles, ligaments and pelvic floor muscles associated with the birthing process. Pregnancy exercise can also help relieve low back pain which is often experienced by pregnant women because it involves movements that strengthen the abdominal muscles. Method: A case study report with descriptive method, location at Mrs. I Pekaja Village Rt 02/03 Kalibagor District Banyumas Regency. The subject of the case study is Mrs. I is 33 years old G2P1A036 weeks gestation with low back pain. The case study time is January 19, 2023. Data analysis from interviews was conducted to collect primary data, and documentation and literature studies were conducted to collect secondary data. Results: In general, Mrs. I was a normal pregnancy, and Mrs. I is a normal thing to happen in the third trimester of pregnancy. Conclusion:Doing pregnancy exercises at least twice a week can reduce pain in the lower back.

The Correlation Between Economic Activities to Water Pollution in Banyumas District, Central Java Province, Indonesia

Economic activity has both positive and negative impacts on the environment. One of the impacts of economic activity is the emergence of water pollution which can interfere with human life. This study aims to analyze the impact of economic activity on water pollution in Banyumas District. This study uses raw water pollution data from Village Potential Statistics of Banyumas District and economic activity data in Banyumas District from Sub-Districts in Figures from the Central Bureau of Statistics. Field observations were carried out on 32 polluted villages as sample points. The data analysis technique used in this study is simple linear regression. Based on the results of the analysis, a significance value was 0.663, and the regression result was t count (0.440) < t table (2.042) so it can be concluded that economic activity has no effect on water pollution.

Pengaruh Penggunaan Aplikasi “Bumil Bahagia” Berbasis Android terhadap Tingkat Pengetahuan Faktor Risiko PEAD pada Ibu Hamil di Kabupaten Banyumas

Preeclampsia is one of the biggest problems in pregnancy and is a cause of infant and maternal death every year in the world. The low knowledge of pregnant women is one of the factors in recognizing the condition of their pregnancy. The use of digital health brings a lot of medical information exchange between patients and health workers, health services in the context of differential diagnosis, access to health is more efficient and cost effective. This study aims to determine the effect of using the android-based "pregnant mother happy" application on the level of knowledge of PEAD risk factors in pregnant women in Banyumas district. Pre-experimental design research. Sempel used the cluster sampling approach for pregnant women aged 20-34 weeks' gestation. The results of the Wilcoxon test with a p value &lt;0.001, before being given the intervention the knowledge of pregnant women was in the good category (51.9%), after being given the intervention it increased (66.7%). There is an effect of the use of the Android-based “happy pregnant woman” application on the level of knowledge of PEAD risk factors in pregnant women in Banyumas district in 2023.

An Overview Of The Level Of Occupational Stress Of Anesthesiologists In The Surgical Room Of The Hospital In The Banyumas District Area

Exercise can indeed improve the quality of health if it is done in accordance with the rules or program. However, excessive exercise without considering the capacity of the organs, especially the heart, can result in disease, one of which is heart disease, namely heart rhythm disturbances. The death rate for athletes in 2022 will still be at 29% during competition. In this case, it proves that Holter monitoring (ambulatory ECG monitoring) is better in assessing heart rhythm in athletes. Arrhythmias in athletes are caused by inadequate cardiac remodeling, causing ion channels in the atrioventricular node to undergo immunohistochemical labeling, where L-type calcium (Ca2+) channels that carry inward current are known to play a major role in the diastolic depolarization of the atrioventricular node, and regulate the excitability and increase in axis potentiation. . In the important Ca2+ channels in the heart, a slowing process occurs which results in a barrier to atrioventricular node conduction. A decrease in the axis action potential phase process where calcium cannot replace potassium in cells results in electrical impulse disturbances.

Health Communication Planning Implementation for the Healthy Living Community Movement Program based on Management by Objectives Theory in Banyumas Regency

GERMAS (Healthy Living Community Movement) is a program initiated by the Ministry of Health of the Republic of Indonesia to carry out comprehensive and holistic interventions to cultivate healthy living behavior in society. Regarding to this issue, several activities were launched in the forms of promotive, preventive, curative and rehabilitative efforts as a continuum of care or integrated sustainable care in line with the spirit of community empowerment and increasing multisectoral action. This study is to examine the implementation of Management by Objectives (MBO) Theory of Peter Drucker through the Community Health Center (Puskesmas) in GERMAS program. This research uses a descriptive-qualitative method with emphasis on triangulation of data collection techniques in the form of observation, interviews and literacy studies. In-depth observations and interviews were carried out with the Youth Posyandu team leader at the Puskesmas North Purwokerto 2, Banyumas District Nutrition Expert, Banyumas District pediatrician, and 15 Youth Posyandu cadres as an implementation of the use of data source triangulation. The other data were obtained from written documents such as Basic Health Research, Government Regulations from the Ministry of Health of the Republic of Indonesia, Technical Instructions for Organizing Youth Posyandu from the Ministry of Health, as well as the results of internal meetings at the Banyumas District Service regarding the implementation of Youth Posyandu. The results revealed that, (1) The stages of top management commitment have been clearly defined and stated in Presidential Instruction (Inpres) Number 1 of 2017. (2) The participation stage is marked by the setting of more concrete goals, namely preparing for a demographic bonus in the 2020-2035 range, Golden Indonesia 2045, and threats to the mental and physical health of teenagers. The release of the Technical Guidelines for the Implementation of Youth Posyandu in 2018 by the Ministry of Health constitutes an indicator of guidelines for program implementation. However, at present the implementation has not optimally conducted in various Puskesmas. This is caused by a lack of human resources, daily routine work that takes up a lot of time, and other programs already running also need attention. (3) The communication stage is marked by the implementation of the program for adolescents. The importance of raising awareness regarding the crucial importance of this program is not easy because teenagers consider that the age of 10-19 years is a healthy and productive age, so invitations to join Posyandu are less attractive.

Pengaruh Keterampilan Komunikasi Apoteker di Banyumas Terhadap Tingkat Kepercayaan dan Loyalitas Masyarakat Baturraden

Background: Pharmacists communication skills are needed in pharmaceutical services because they can improve service quality by building good relationships with patients. This good relationship can build trust and patients’ loyalty to pharmacists. Objectives: This study aims to determine the effect of communication skills directly on loyalty or indirectly by having to gain trust first. Methods: This study used a cross sectional design with purposive sampling data collection method using questionnaires to respondents from the Baturraden District community aged 18-55 years and receiving pharmaceutical services by pharmacists at the Banyumas district pharmacy in the last 3 months. The questionnaire consisted of a questionnaire on the communication skills of pharmacists in Banyumas and a questionnaire on the level of trust and loyalty of the people of Baturraden District which was adjusted based on a literature review. Data collection was carried out in July 2021 - August 2021 by distributing online questionnaires through google forms and offline by visiting respondents directly. Data were analyzed using classical assumption test and path analysis accompanied by Sobel test to determine the effect between variables. Communication skills, level of trust, and level of loyalty were categorized into high/good, moderate/fair, low/less based on the quartile value of the data. Results: The study involved 106 respondents, with communication skills of pharmacists in Banyumas considered quite good (76.41%), while the level of trust and loyalty of the people of Baturraden was rated moderate (66.98% and 71.7%). Pharmacist communication skills have a positive and significant indirect effect on loyalty through trust as an intervening variable (β = 0.647; 0.607; p-value &lt;0.05; z score = 4.611). However, it is not directly significant to the level of loyalty (β = 0.049; p-value &gt; 0.05). Conclusion: The results show that loyalty is influenced by the communication skills of the pharmacist if the pharmacist gets the trust of the people.