Bangladeshi Consumers Research Articles

Exploring Potential Human Health Risks Linked to Heavy Metal(Loid)s in Dietary Fishes: Utilizing Data-Driven and Computational Modelling Approaches.

There are significant concerns about the risks to human health posed by metal(loid) contamination in dietary fishes in Bangladesh. Therefore, this study aimed to evaluate heavy metal(loid) contamination in fish and their associated health risks using published data from 2000 to 2022. Additionally, the safe limit of fish consumption was estimated using the target hazard quotient (THQ) followed by computational modelling and artificial neural networks (ANN). Results showed that freshwater and herbivorous fishes pose the least non-cancer risks, whereas saltwater and carnivorous fishes pose the highest non-cancer risks to Bangladeshi consumers. However, freshwater and omnivorous fish consumption pose the highest cancer risks compared to all studied metal(loid)s. In particular, among the heavy metal(loid)s, As, Cr, Hg, and Ni pose significant cancer and non-cancer risks to Bangladeshi consumers. On the contrary, the ANN and Decision tree regression (DTR) characterized the dataset, simulation model, or data testing condition, reaching 94.7% accuracy and allowing us to measure the safest fish consumption limit. The herbivorous fishes are less contaminated and allow greater consumption (175.09gday-1). Contrarily, the allowable intake rates of carnivorous and omnivorous fishes are 153.05 and 168.63gday-1, respectively. Besides, the safe consumption rate of saltwater fishes was 156.51gday-1, which was lower than freshwater (180.59gday-1) and euryhaline fishes (182.17gday-1). Therefore, this study will assist fish consumers in selecting less contaminated fish, ensuring safe consumption levels, and ultimately reducing health risks associated with metal(loid) contamination in fish.

Optimizing Fashion Marketing Strategies: Understanding Consumer Behavior in Bangladesh

This study delves into the intricate dynamics of consumer behavior in the context of fashion apparel, focusing on t-shirts and denim pants in Bangladesh. Consumer preferences, perceptions, and purchasing decisions are explored through qualitative research methods, aiming to uncover insights crucial for marketers and retailers. The research emphasizes the significance of fashion attributes such as quality, comfort, fabric, color, and special effects in influencing consumer choices. A sample of 500 young Bangladeshi consumers participated in structured interviews, providing nuanced perspectives on their preferences and expectations. Findings highlight a strong preference for quality and comfort in both t-shirts and denim pants, with significant variations in color and fabric choices. The study underscores the evolving nature of consumer behavior influenced by globalization and digital advancements, posing challenges and opportunities for fashion marketers. By understanding these dynamics, stakeholders can optimize marketing strategies to better meet consumer demands and foster brand loyalty in a competitive marketplace.

Knowledge, perception, and practical understanding of food labels: A cross-sectional study among Bangladeshi consumers.

This research aimed to assess consumers' knowledge, perception, and practical understanding of food labels. A validated, structured questionnaire was employed for data collection. Data were collected from 1238 respondents covering all eight administrative divisions of Bangladesh using a nonrandomized convenience sampling method. Linear regression analyses were conducted to establish the relationship between demographic attributes and respondents' practical understanding of food labels. The majority of participants (52.5%) actively read food labels when purchasing a product for the first time. Food labels are regarded as "very important" by 56.2% of respondents and "important" by 35.7% of respondents. Label information is prioritized to highlight the importance of clear production and expiration dates (70%), followed by nutritional composition (56.7%) and source of raw material (52.5%). Despite this, over half of the participants demonstrated a limited practical understanding of the nutritional components on labels. The results of our linear regression analysis suggest that individuals within the age range of 18-28, belonging to Muslim communities, residing in the Dhaka and Khulna divisions, being higher educated, possessing a good understanding of nutrition, and being acquainted with the food safety agency of Bangladesh tend to exhibit a greater degree of practical knowledge regarding food labeling when compared to their counterparts. The study emphasizes the importance of clearer label information, particularly for nutritional value, and calls for targeted educational programs to improve consumer understanding of food labels, with a focus on older age groups and expanded educational efforts.

Consumer preferences of fast-food items in Mymensingh, Bangladesh

The goal of the current study was to ascertain Bangladeshi consumers' preferences for fast food items. Data from 80 respondents who were eating fast food in the Mymensingh region were gathered using a purposeful random sample; men made up 52.50 percent of the respondents. The study employed multiple linear regression analysis to determine the primary determinants influencing eating habits among customers. Additionally, descriptive statistics were utilized to determine the demographic characteristics such as age, education, income level etc. of the consumers. Furthermore, the utilization of Likert scale analysis assists in identifying the more favoured reasons why consumers go for fast food. The findings showed that most respondents were government employees with advanced degrees. Nearly 8.75 percent of customers spent more than Tk 2000 (18.22 $) on fast food every month. According to Likert scale research, 47.5% of consumers thought fast food was unhealthy. Consumers in the research region felt generally dissatisfied with fast food, as evidenced by their affirmative responses to seven out of the seventeen questions on the meal. In the Mymensingh District, explanatory factors such education, monthly family income, students, advertisements, and social pressure had the most impacts on the amount of fast food consumed. This research also looked at the critical elements at fast food restaurants and the relationship between customer satisfaction and restaurant service. The results of this study contribute significant knowledge to the literature on the food service sector and offer vital insights for the fast-food business in Bangladesh, indicating areas for development and customer preferences. It will offer insights for businesses to tailor their marketing strategies and menu offerings to align with consumer preferences and health concerns as well as highlights areas for improvement in fast-food establishments to enhance customer satisfaction and loyalty because of fast food consumption is becoming more and more appealing these days.

Consumer attitude toward using artificial intelligence (AI) devices in hospitality services

PurposeThe study investigates the consumer’s attitude to using artificial intelligence (AI) devices in hospitality service settings considering social influence, hedonic motivation, anthropomorphism, effort expectancy, performance expectancy and emotions.Design/methodology/approachThis study employed a quantitative methodology to collect data from Bangladeshi consumers who utilized AI-enabled technologies in the hospitality sector. A total of 343 data were collected using a purposive sampling method. The SmartPLS 4.0 software was used to determine the constructs' internal consistency, reliability and validity. This study also applied the partial least squares structural equation modeling (PLS-SEM) to test the research model and hypotheses.FindingsThe finding shows that consumer attitude toward AI is influenced by social influence, hedonic motivation, anthropomorphism, performance and effort expectancy and emotions. Specifically, hedonic motivation, social influence and anthropomorphism affect performance and effort expectations, affecting consumer emotion. Moreover, emotions ultimately influenced the perceptions of hotel customers' willingness to use AI devices.Practical implicationsThis study provides a practical understanding of issues when adopting more stringent AI-enabled devices in the hospitality sector. Managers, practitioners and decision-makers will get helpful information discussed in this article.Originality/valueThis study investigates the perceptions of guests' attitudes toward the use of AI devices in hospitality services. This study emphasizes the cultural context of the hospitality industry in Bangladesh, but its findings may be reflected in other areas and regions.

Factors influencing consumers’ continuance usage intention toward Food Delivery Apps during COVID-19 in Bangladesh

The aim of this research is to identify the factors that are crucial to formulating consumers’ attitude toward using food delivery apps (FDAs) continuingly during the coronavirus pandemic. Due to the pandemic, the catering enterprises changed their way of doing business significantly and gone through a digital transformation to survive. Consequently, this marked a shift in consumers’ attitude towards FDAs. To understand the shift and how consumers’ technological and mental perceptions are contributing to continuance usage intentions, a hypothetical model was proposed using variables from Unified Theory of Acceptance and Use of Technology (UTAUT), Expectancy Confirmation Model (ECM) and the Task-Technology fit Model. A structured questionnaire was used to collect feedback from the repeat users of the FDAs through online social media sites and food review groups. In total 198 valid responses were gathered and analyzed. Structural Equation Modeling (SEM) through AMOS 26 was utilized to test the proposed model fit. Some items in the constructs had to be dropped off to make the model fit. Initially four hypotheses were proposed. Among them only two were validated. The outcomes show that satisfaction and social influence have significant positive impact in determining continuance usage intention toward FDAs among Bangladeshi consumers. While perceived Task-technology fit and trust have non-significant relationship with consumers’ continuance intention. These insights might prove helpful for both online food aggregators and catering businesses in designing marketing plan and formulating effective strategies to build a sustainable consumer base. Future research can extend the model by adding more variables to understand relevant technology’s continuance usage intention. This paper is a unique contribution to the existing literature on FDA continuance intention on coronavirus emergency because no previous studies were undertaken to investigate Bangladeshi consumers. So, this is an original piece of work according to the best of the researchers’ knowledge

Japanese Culinary Industry in South Asia: An Exploratory Comparison of Indian and Bangladeshi Consumers

With the South Asian economy swiftly integrating into global markets, the restaurant industry in India and Bangladesh has thrived, providing a wide range of global cuisines. Along with other foreign restaurants, Japanese restaurants have gained traction in recent years. This paper seeks to delve into the Japanese culinary industry in South Asia, aiming to comprehend the factors influencing consumer choice and formulate an effective market development strategy. Employing the theory of planned behavior (TPB), the study explores the determinants of Indian and Bangladeshi consumers’ intentions to choose Japanese restaurants. Utilizing qualitative research methods, 36 in-depth interviews (IDIs) were conducted, with 20 Indian and 16 Bangladeshi respondents. A semi-structured questionnaire covering demographics, attitudes, subjective norms (SN), perceived behavioral control and other factors including price concern, food authenticity and religion was employed. Analysis of interview transcripts using NVivo 10 software revealed that participants generally had an average economic condition. Notably, religion emerged as a significant factor influencing purchase intentions in Bangladesh, while attitude and perceived behavioral control are the most significant contributors to Indian consumers’ perceptions. Additionally, the study found that both Indian and Bangladeshi consumers’ perceptions were significantly influenced by the authenticity of Japanese cuisine and food prices positively and negatively. The findings offer valuable insights into the Japanese culinary industry promotion in India and Bangladesh.

Online Spending: The Role of Demographic Variables in Emerging Economy with Special Reference to Bangladesh

In recent years, online shopping has boomed a lot around the world towards convenient and pleasurable shopping experience and it has brought a dramatic change in the shopping behavioral pattern of Bangladeshi consumers as well. A gradually increasing number of Bangladeshi customers are leaning toward online shopping. Online spending by Bangladeshi customers has increased too. This paper has made an attempt to explore an association between online customers’ demographic profile and their level of online spending. Data used in this study were obtained using a structured questionnaire on 98 respondents selected randomly. After the associational analyses through Chi-square, the demographic variables including age, occupation, and monthly income exhibited an association with online spending. However, two variables, namely gender and education did not confirm any association with the volume of online spending. At the end of the paper, keeping in mind the limitations of the study some agenda for future research have been proposed.

Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets

PurposeThis study examines the impact of consumer-perceived value (CPV) dimensions such as product quality, price fairness, brand prestige and brand positioning on brand attitude and loyalty for electronic home appliance brands in an emerging market. It also explores the moderating effect of perceived store image on the relationship between brand attitude and loyalty.Design/methodology/approachThis study proposes an integrated model based on consumption values and the value-attitude-behavior (V-A-B) framework. Survey data from 209 Bangladeshi consumers of electronic home appliances were used to test the model. Covariance-based structural equation modeling (CB-SEM) and PROCESS macro were employed to test the hypotheses.FindingsThis research underscores the importance of CPV dimensions, such as product quality, price fairness, brand prestige and positioning, in predicting brand loyalty through brand attitude. Store image moderates the link between brand attitude and loyalty, with a stronger relationship when store image is high and a weaker relationship when it is low.Originality/valueThis study broadens marketing and consumption value theory by investigating brand prestige and positioning in the V-A-B framework in the emerging market. This is the first study to use perceived store image to moderate the relationship between brand attitude and loyalty.

Consumers’ motivations to purchase green organic foods with special reference to the consumers in Dhaka City

Green organic food is manufactured with environment-friendly technology and has no negative effect on the environment. The aim of this study is to investigate the motivators that influence Bangladeshi consumers' green organic foods purchasing behavior. Data were collected from 100 people using the convenience sampling technique. Questionnaires were employed as research instruments. The Statistical Package for Social Science (SPSS) for Microsoft Windows version 11 was used to analyze the data. The researcher carried out correlation analysis to investigate the relationship between the variables, as well as regression analysis to evaluate the effect of the independent variables on the dependent variable. All of the factors, including peer influence, green advertising, environmental knowledge, and willingness to pay were found to be highly correlated with green purchasing behavior. Regression analysis revealed that environmental knowledge and willingness to pay have a significant role in the suggested model. Peer influence and green advertising have the lowest effect on consumers’ green purchasing behavior. The study's implication is that it allows companies to focus more on these motivators that motivate consumers to purchase green organic foods.

Aesthetic Appeal and Beyond: Examining the Influence of Restaurant Interior Design on Bangladeshi Consumers’ Satisfaction and Revisit Intention

The primary motivation of the restaurant business is to serve consumers food and beverages and trigger them to make a repurchase. Moreover, it is a highly competitive business. The restaurant authorities employ several strategies to attract consumers to compete in the highly competitive industry and one of the leading practices in the restaurant industry is attracting guests with innovative and fascinating interior design. The purpose of conducting this study is to quantify the role of restaurants’ interior design on consumers’ revisit intention. Consumer satisfaction served as a mediator between restaurants' interior design and consumer revisit intention. An online survey was conducted on 393 Bangladeshi consumers to collect the data. The present study found a positive association among consumer satisfaction, restaurant interior design, and consumer revisit intention. This study contributes several theoretical and practical contributions for the academicians and the stakeholders of the restaurant industry.

CUSTOMER BEHAVIOR ANALYSIS THROUGH DATA ANALYTICS IN THE BANGLADESHI RETAIL INDUSTRY

This qualitative study aims to investigate the state of customer behavior analysis in the Bangladeshi retail industry, with a particular focus on the role of data analytics. The research seeks to explore the current practices, challenges, opportunities, and best strategies employed by retailers in understanding and responding to customer behavior. The Bangladeshi retail industry has witnessed substantial growth driven by factors such as economic development, urbanization, and evolving consumer preferences. In this evolving landscape, retailers increasingly rely on data analytics to gain valuable insights into customer behavior, optimize business operations, and enhance customer experiences. Understanding customer behavior is vital for retailers to tailor their strategies to meet the ever-changing needs and preferences of Bangladeshi consumers. This study employs qualitative research methods, including in-depth interviews with key stakeholders in the Bangladeshi retail industry. The sample size comprises 40 participants, and data analysis involves a thematic approach. The study explores the current state of customer behavior analysis, challenges, opportunities, best practices, and strategies related to data analytics within the retail sector. The findings reveal a growing integration of data analytics in customer behavior analysis, with retailers utilizing various data sources such as point-of-sale data, online transactions, and customer surveys. Challenges include data security concerns and the need for skilled data analysts, while opportunities encompass improved customer retention, enhanced personalization, and more effective marketing campaigns. Best practices emphasize fostering a data-driven culture, collaborating with external data analytics experts, and continuous staff training. The study’s insights have implications for the Bangladeshi retail industry, highlighting the transformative potential of data analytics in adapting to evolving customer preferences and remaining competitive. Recommendations include clear objective setting, investment in data security measures, and the pursuit of external expertise when needed.

Consumers’ Preferences and Willingness to Pay (WTP) for Traceable Liquid Milk: A Survey in Dhaka, Bangladesh

ABSTRACT Consumers’ concerns about food safety have recently escalated in many developing nations as a result of repeated food safety incidents. Many countries, including Bangladesh, are trying to introduce more stringent food safety control measures such as food traceability. However, not much is known about the preferences of Bangladeshi consumers for food traceability, including whether they are willing to pay for traceable foods. This study attempts to fill this gap by evaluating factors that may influence consumers’ preferences and WTP for traceable liquid milk. Based on survey data obtained from 384 consumers in Dhaka in 2021, our results indicate that consumers are ready to pay almost 12% price premium for traceable liquid milk than for non-traceable liquid milk. Interval regression analysis reveals that international third-party certification, branding, price, information on contaminants, income, and milk consumption are important factors in determining consumers’ WTP for traceable liquid milk.

A longitudinal study on organic food continuance behavior of Generation Y and Generation Z: can health consciousness moderate the decision?

PurposeThis study examines the organic food continuance behavior (OFCB) of young (Generations Y and Z) Bangladeshi consumers as a part of green consumption for sustainable development. Based on the extended “Theory of Planned Behavior” (TPB), this study investigates the reasons for continuing organic food (OF) consumption. This research aims to create a model highlighting the characteristics influencing Bangladeshi consumers to continue eating OFs while considering the moderating role of health consciousness during the COVID-19 health crisis (CHC).Design/methodology/approachThis is a longitudinal study, the first phase of which was conducted in 2020, whereas the second phase of data collection is completed on December 31, 2021. Thus, a longitudinal research design (N = 196) was used to investigate whether TPB element have the same impact over the period of time in two data collection phases. It also attempted to reveal if there is any change in the level of influences of Knowledge of organic food health benefit (HAK), and health consciousness on OFCB. A structured questionnaire was used to collect data from the participants of Generations Y and Z. Partial least square structural equation modeling validates the proposed research model.FindingsResearch results of phase two ensure that out of the five direct hypotheses related to social norm (SNRM), attitude (ATD), perceived behavioral control (PBRC), HAK and CHC, four (ATD, PBRC, HAK and CHC) significantly influence OFCB of Bangladeshi consumers. SNRM has no significant statistical influence on OFCB. On the other hand, all the direct hypotheses, including SNRM, were accepted during the first phase of the study. Hence, when people begin eating OF and recognize the health benefits, their firm behavioral control ensures that what others think has no significant influence on OFCB.Research limitations/implicationsMost of the data for this study came from those born after 1980, commonly known as Generations Y and Z. Thus, including more data from different age groups may result in different research conclusions. The survey contains a large proportion (62%) of respondents with an income of less than BDT 40,000 per month, a price-sensitive demographic in Bangladesh. The price of OF was not included in this study though price sensitivity may have impacted the study’s findings.Practical implicationsThis research used one moderating and four exogenous variables to determine Bangladeshi consumers’ OFCB. HAK and PBRC are proven to be the strongest determinants. Though health consciousness, Knowledge and self-control are essential, Bangladeshi citizens’ awareness of OF and sustainable consumption is still far below compared to other countries. Consequently, this study urges policymakers to raise health awareness through various social efforts.Social implicationsThe Bangladesh government has various initiatives to encourage sustainable development, including promoting OF consumption. Increased OF consumption will increase demand, resulting in an enormous need for organic production. This phenomenon will benefit society as bio-fertilizers are ecologically benign, resolving soil fertility issues and reducing disease risks while enhancing nutritional content. This study can serve as the foundation for developing a plan to boost the consumption of OFs, which can have a beneficial social impact.Originality/valueSince no longitudinal study to explain the continuance of OFs has been observed in Bangladesh, this research uniquely contributes to predicting sustainable consumption behavior.

Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior

Despite persistent challenges, Bangladesh's dairy sector has been noticeable for a few decades. Although agriculture is the major contributor to GDP, dairy farming may play a crucial role in the economy by creating jobs, ensuring food security, and boosting the protein content of people's diets. This research aims to identify the direct and indirect factors influencing dairy product purchase intention amongst Bangladeshi consumers. Data were collected online using Google forms, and the convenience sampling technique was used to reach the consumers. The total sample size was 310. The collected data were analyzed using descriptive and multivariate techniques. Structural Equation Modeling results reveal that marketing mix and attitude are statistically significant with the intention to purchase dairy products. Also, the marketing mix influences the consumers' attitudes, subjective norms, and perceived behavioral control. However, there is no significant association between perceived behavioral control and subjective norm on intention to purchase. The findings suggest developing better products, ensuring reasonable pricing, performing promotional strategies, and proper placement to attract and increase consumers' intention to purchase dairy products.

Different dimensions of conspicuous consumption in the emerging market of Bangladesh

Purpose: This study wishes to explore the level of understanding of how consumers in the market perceive conspicuous consumption. Research methodology: A qualitative research process was applied for collecting and evaluating the information, and the data is collected using the Ethnographic and Netnographic approaches to conduct this study. Results: Customers buy luxury things based on aesthetic value, originality, social standing, desired states, and money use. For social standing, people purchase premium products. The desire to consume luxury items and services also encourage their conspicuous purchase, according to the research. People use luxury things to maximize their fortune. Limitations: This research is conducted within Bangladesh. If it is broader research and there is available time, the study can be performed in different regions of the country. Core data can be obtained if observing each respondent for a long time is possible. Contribution: According to this study, Bangladeshi consumers redefine luxury through their product attitudes. This research has managerial and academic uses. This research teaches about conspicuous consumption. This study suggests luxury brand owners modify items to diverse countries so cultural differences don't affect conspicuous purchasing. As counterfeit items may be dangerous to health, particularly electronics, marketing managers can raise awareness by researching this research.

Factors influencing customers’ green purchasing intention: evidence from developing country

PurposeThe purpose of this study is to examine the contribution of environmental knowledge and environmental sensitivity on the green purchasing intention of Bangladeshi consumers by using an extended theory of planned behavior.Design/methodology/approachQuantitative research method was used to collect 369 data by using a convenient sampling method. Data was analyzed using partial least square while a structural equation model was applied to measure causal relations among the variables.FindingsThe findings of this study demonstrate that subjective norms, attitude toward green products and perceived behavioral control have a positive and significant relationship with green purchasing intention. Moreover, environmental knowledge has also a positive and significant relationship with environmental sensitivity. There is a positive and significant association between environmental sensitivity and attitude toward green products, while the relationship between environmental knowledge and attitude toward green products was found insignificant. Quality of green products does not moderate the relationship between attitude toward green products and green purchasing intention. The results further indicate that environmental sensitivity mediates the relationship between environmental knowledge and attitude toward green products. Attitude toward green products also mediates the relationship between environmental sensitivity and green purchasing intention. At the same time, environmental sensitivity and attitude toward green products jointly mediate the relationship between environmental knowledge and green purchasing intention. However, attitude toward green products does not mediate the relationship between environmental knowledge and green purchasing intention.Originality/valueThis study may be used to guide managers who are planning to launch green products in the Bangladeshi market for choosing their target markets and a great insight for the government to produce environmentally friendly consumption policy for citizens and environmental conservation.

What’s cooking? The normalization of meat in YouTube recipe videos consumed by South Asian British Muslims

ABSTRACT Muslim consumers in the UK eat more meat than the national average. Individuals from ethnic minority backgrounds, particularly South Asian communities, experience poorer health outcomes, including diabetes and cardiovascular disease, associated with meat consumption. According to a YouGov survey, British Pakistani and Bangladeshi consumers use television cookery programs and social media (particularly YouTube) as their main digital sources of dietary information. Against this background, this study uses a mixed-method approach to show how meat is normalized in YouTube recipe content. Using quantitative analysis of 77 recent recipe videos presented by four leading British chefs (Jamie Oliver, Gordon Ramsay, Nigella Lawson and Nadiya Hussain) and halal recipe videos, we find that meat-based recipes overwhelmingly outnumber vegetarian/vegan ones, and that, whereas environmental or animal welfare concerns are hardly mentioned, health narratives feature in some videos. Using critical discourse analysis of a sample of videos, we show how meat consumption is rationalized by the “absenting” of meat’s animal origins (making it “normal”), the “defaultization” of meat (making it “natural” and “necessary”), and “positive emotional routines” (making it “nice” and “necessary”). We consider how these representations of meat serve to overcome the “meat paradox” and legitimize, and thereby normalize, meat consumption among British Muslims.

Sustainable apparel: a perspective from Bangladesh’s young consumers

PurposeThis study aims to understand Bangladeshi young consumers’ perceptions of sustainable apparel. Specifically, through the lens of the theory of reasoned action (TRA), this study investigates the impacts of man–nature orientation (MNO) and social influences on Bangladeshi young consumers’ intention to purchase sustainable apparel.Design/methodology/approachEmpirical survey-based research was conducted, and data were collected from 387 Bangladeshi college students.FindingsThe findings of the study show that MNO significantly influences Bangladeshi young consumers’ attitudes toward purchasing sustainable apparel, which, together with social influences, impacts young Bangladeshi consumers’ intention of making efforts to purchase sustainable apparel.Originality/valueThis study incorporates the specific cultural value – MNO with the traditional TRA model to understand young Bangladeshi consumers’ sustainable apparel purchase intention. The results of this study demonstrate the applicability of the TRA framework in understanding young consumers’ sustainable apparel consumer behavior in the context of Bangladesh, which is a developing country with a collectivistic culture. This study provides insights into how apparel brands and retailers should design their sustainability strategies in developing countries such as Bangladesh.

CHALLENGES AND OPPORTUNITIES IN THE IMPLEMENTATION OF BIG DATA ANALYTICS IN MANAGEMENT INFORMATION SYSTEMS IN BANGLADESH

This study aims to investigate the challenges and opportunities associated with the integration of Big Data Analytics (BDA) within Management Information Systems (MIS) in the context of Bangladesh, a developing economy with distinct characteristics. A mixed-methods approach was employed, combining survey data from 40 organizations and in-depth interviews with key informants to explore BDA implementation challenges and opportunities unique to Bangladesh. The findings reveal that organizations in Bangladesh encounter challenges related to limited technological infrastructure, data security and privacy concerns, skill shortages, and regulatory complexities. Despite these challenges, BDA offers significant opportunities, including economic and business growth, government support, local market understanding, and increased competitiveness. This study is limited by its focus on the Bangladeshi context and may not fully capture the diversity of challenges and opportunities in other developing economies. Future research should consider cross-cultural comparisons and sector-specific analyses. The insights generated by this research provide organizations in Bangladesh with a roadmap for navigating BDA implementation challenges while harnessing its potential for economic growth and market competitiveness. Policymakers and government bodies can use these findings to formulate policies that support BDA adoption and economic development. As organizations leverage BDA to understand local market dynamics and enhance customer experiences, there is potential for improved products and services that cater to the unique preferences of Bangladeshi consumers. This has implications for broader society in terms of enhanced consumer satisfaction. This study contributes to the literature by enriching our understanding of the complexities of BDA integration in developing economies. It highlights the need for tailored strategies, fosters innovation, and positions BDA as a catalyst for economic growth and competitiveness in Bangladesh. The research is limited to a sample of 40 organizations in Bangladesh, and the findings may not be fully generalizable to all industries and contexts within the country.