This study aimed to investigate the role of the backward design approach to improve undergraduate students' writing skills. A limited number of studies have been conducted on this issue internationally; however, this was the first study undertaken in the Pakistani context. The study employed a quantitative approach and quasi-experimental design. The data was collected through a quantitative pre and post questionnaire dispensed to 175 undergraduate students enrolled in the first year of the Bachelor of Studies program in a university in Pakistan. The findings offered a broad picture of the positive role of the intervention on undergraduate students writing skills. The difference proved that the backward design approach has a substantial effect on improving students' writing skills in this study.