B2C E-commerce Environment Research Articles

Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment

Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment

Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment

Factors affecting customer satisfaction in the customer journey in B2B and B2C e-commerce environment

The value of integrating order picking and vehicle routing decisions in a B2C e-commerce environment

In B2C e-commerce sales, customers expect a fast and low-cost delivery. To be able to fulfil these customer expectations, both warehouse and distribution operations have to be performed in an efficient and effective way. Ideally, these two supply chain functions should be considered simultaneously in an integrated problem since they are interrelated. In this paper, a record-to-record travel algorithm is proposed to solve the integrated order picking-vehicle routing problem (I-OP-VRP). Experiments with both small-size and large-size instances are conducted. Furthermore, the integrated approach is compared with an approach in which both problems are solved sequentially. Results show that integration leads to increased service levels, i.e. it allows to shorten the time between placing an order and receiving the goods. On top, the integrated approach leads to costs savings of on average 1.8%. Thus, integration is indispensable for a fast and cost-efficient delivery of goods.

Effects of Relationship Bonding Strategy on Lost Customers�� Willingness of Being Won-back under B2C E-commerce Environment

Effects of Relationship Bonding Strategy on Lost Customers�� Willingness of Being Won-back under B2C E-commerce Environment

The Psychological Influences of Threat on B2C E-commerce Adoption: An Extended Study and Explanatory Framework

In order to better understand how internet users actually decide to conduct business transactions or related activities in a B2C e-commerce environment, this article adds a new lens of study by investigating the roles of Threat Appraisal (TA) and Perceived Coping Appraisal (PCA) from the end user's perspective. Based on established academic theories and relevant industrial practices, it is suggested that TA and PCA are critical behavioral components influencing the user's intentions to participate in online transactions. These functions serve as important inputs to formalizing our understanding of how services offered by e-commerce websites are utilized.

Projecting values online: an e-tailing goldmine?

One of the most critical success factors for an online organisation is the creation of trust. Another important factor in online success is value congruence. This paper explores the role of value congruence and trust in the B2C e-commerce environment. Specifically, it explores how the perceived actions, or lack of actions, of organisations regarding moral, social, environmental and political issues affect e-commerce users in their trusting beliefs and their behavioural intentions to do business with those organisations. This study shows a very strong and significant direct link between value congruence and behavioural intentions.