B2B Collaborations Research Articles

Penggunaan Digital Marketing terhadap Peningkatan Brand Awareness PT Produk Zilla Akademi Indonesia

The utilization of digital marketing has become a crucial strategy for expanding reach and building brand awareness. This research employed a qualitative descriptive research method with a case study. The research findings indicate that B2B collaborations significantly contribute to increasing brand awareness by enabling the company to expand its brand reach, build trust, and attract new audiences. The role of mentors, such as Yoel Sumitro has also proven effective in boosting brand awareness through the association with their own reputation and authority. In addition, the use of Instagram social media can help brands by increasing their exposure, driving audience engagement, reinforcing their brand identity through visually appealing content, and increasing awareness through targeted advertising. Proven to be effective in raising awareness. To increase brand awareness, PT Produk Zilla Akademi Indonesia can focus on B2B collaboration with relevant companies, take advantage of mentor roles such as Yoel Sumitro, and optimize the use of Instagram social media with attractive content strategies and targeted paid advertising. By combining these strategies, PT Produk Zilla was able to achieve a significant increase in brand awareness in the creative education and training industry. By combining B2B collaboration strategies, mentorship, and the use of Instagram social media, PT Produk Zilla Akademi Indonesia can achieve significant improvements in brand awareness and optimize their marketing efforts in the creative education and training industry.

An entrepreneurial relationship marketing approach to B2B selling

PurposeThe purpose of this paper is to examine the entrepreneurial practice of intellectual capital sharing (ICS) with client organizations and assess its potential for collaborative business-to-business (B2B) relationship building. B2B collaborations within the traditional marketing paradigm are restricted due to perceived opportunism.Design/methodology/approachThe research is based on the grounded theory approach and involves 22 semi-structured interviews with the employees of a focal organization and its five client organizations regarding 36 implemented projects. Interviews were transcribed, coded and analyzed via constant comparison to surface codes, categories, concepts and themes from which the authors developed propositions based on the particular context of this study.FindingsICS approach helps customers to reconstruct sellers’ identity from one characterized by opportunism and arm’s length relationships to one defined by openness and collaboration. Identified benefits of ICS include higher trust, commitment, social bonding, value co-creation, individual and organizational performance and learning. Eight propositions and a model of ICS consequences are presented.Research limitations/implicationsThe context of the study is limited to a single industry – financial services – however, the findings should be highly relevant for other sales contexts characterized by low buyer trust.Practical implicationsEntrepreneurial marketers can engage in ICS approach quickly at minimal cost, as the capabilities and talent are typically already internal to the organization.Originality/valueThis paper examines a unique relational approach to serving clients called ICS that de-emphasizes the sale. Subject matter experts help buyers overcome challenges outside the scope of the traditional marketing paradigm.

A User-Oriented and Context-Aware Web Services Composition

The creation of value-added composite web services provides an opportunity to B2B collaborations. The process of composing services is also a process of making services cooperative with each other in order to achieve the composing goal. This paper researches on how to compose web Services in order to implement personalizing application. And a users-oriented composing approach is proposed in this paper which implements the virtualization of web Services through 3-level mappings in order to map the user-familiar business services to physical web services, implements the transformation from composite business service process to composite web service process through planning techniques and through service selection makes the composite web service meets users’ requirements. The research shows that the prototype system of this approach is used well by normal business users and can also improve the effectiveness of formalization of composite web service.

B2B collaboration through web services-based multi-agent system

Web services open a door for better B2B collaboration in large distributed environment such as Internet. Process-oriented systems like workflow management systems have been taking the main role for web service-based B2B collaboration in such an environment. However, conventional workflow management systems don’t offer complete solutions for B2B collaborations considering many unsolved issues such as security, trust and complex and flexible interaction handling. In this paper, we propose a web service-based multi-agent platform, which can be used as a complementary solution for B2B collaborations. It fits naturally into the B2B interaction model and provides a very loosely coupled open system architecture.

Integrated Pharmaceutical Supply Chain Management based on B2B Collaboration and Information Sharing

OBJECTIVE: The objective of this research is to design and develop an integrated pharmaceutical supply chain management(SCM) system for optimizing inventory control and reducing material handling costs based on B2B collaboration and information sharing. METHODS: We have analyzed business processes of material handling in hospitals and reviewed system requirements for efficient supply chain management. VMI(Vendor-Managed Inventory), which is one of important applications of SCM, has been adopted. Online procurement system and Web-based information sharing system are developed for the integration of the SCM. RESULTS: The SCM system composed of VMI, CAO(Computer Aided Ordering), and Web-based information sharing system enables hospitals to optimize the procurement processes and inventory control of pharmaceutical products. By sharing information with hospitals, the wholesaler can get information more timely and use exact data about inventory status and drug usage volumes of hospitals, so that it can forecast future demand more accurately, which facilitates needed products to be supplied timely and cost-effectively. CONCLUSION: By the B2B collaborations and information sharing among SCM participants, the SCM system have been implemented successfully in the medical center. It improves material handling of hospitals, reducing inventory management costs and ultimately improving quality of patient care.

Object-oriented XML document meta-model for B2B collaborations

This paper suggests an object-oriented eXtensible Markup Language (XML) document meta-model that supports business-to-business (B2B) collaborations. Distributed organizations collaborate with each other by sharing manufacturing information or exchanging trading documents. However, each organization often has different data formats, communication methods and databases. Therefore, to execute collaborative interactions between distributed organizations, it is important to develop an information integration technology between heterogeneous information sources. Automatic interpretation of communicated data and integration of the data with legacy databases within enterprises will be an enabler technology for the effective implementation of B2B collaborations. In this paper, we propose a document data model that efficiently integrates XML documents as a medium to exchange data on the internet among inter-enterprise databases. We expect the model to contribute to the execution of e-Work, which focuses on the efficient integration of distributed applications.