Avner Offer and Gabriel Soderberg The Nobel Factor, Princeton, NJ: Princeton University Press, 2016; xv1 1 +323 pp.: ISBN 9780691166032 (hbk), 24.95[pounds sterling] Avner Offer and Gabriel Soderberg pose the question, Is the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel (more often referred to, albeit incorrectly, as the Nobel Prize in Economics) more like the Nobel Prize in physics or in literature? The Nobel raised the profile of economics, in particular economics of a neoliberal variety. But it also demonstrated that the discipline of economics does not hang together as a consistent set of scientific 'laws'. As Offer and Soderberg put it, On three occasions [the prize] ... was given to scholars whose doctrines were incompatible with each other. Prize winners have dismissed the work of other prize winners ... Eight NPWs [Nobel Prize Winners] have argued that the core doctrines of economics are wrong, and three others have expressed reservations, (p. 260) The authors point out that in the hard sciences this lack of a central core of theory upon which scholars can agree would be unthinkable. The conclusion that Offer and Soderberg draw us to in this book is that economics is not a dismal science. It is not science at all. Offer and Soderberg demonstrate that if the Nobel exposed fundamental tensions at the heart of economics, it nevertheless served to give the discipline a heightened profile. Through a series of Bass diagrams, populated with data relating to the publications of Nobel winners, the authors demonstrate that the prize invariably been awarded at the peak of its winners' publishing careers. Its award codifies, Soloman-like, what counts as excellence within economics (pp. 125-148). Cast in the reflected glory of the prizes that were established by Alfred Nobel, the economics prize, as 'Peter Nobel, Alfred's great-great nephew, later wrote ...: has nestled itself in and is awarded as if it were a Nobel Prize. But it is a PR coup by the economists to improve their reputation' (p. 103). And given the lavish ostentation and broad publicity that accompanies the prize's award, with full page spreads in the financial and popular press, the coup seems to have been a success. Offer and Soderberg demonstrate that, interestingly, only a few Nobel winners have had 'staying power' in terms of citations after the award of the prize. Milton Friedman is one example (pp. 132-133). And just occasionally, a Nobel restored a flagging citation count as in the case of Friedrich Hayek (whose Bass diagram therefore enjoys two curves, one pre- and one post-Nobel). But, of course, the Nobel Prize cannot recognize the achievements of those economists who pre-dated the award of the prize. Offer and Soderberg show that year-on-year, Keynes performs well against the top Nobel Prize winners, judged by citations, and Adam Smith and Karl Marx dwarf even the highest cited prize winners such as Friedman and Hayek. Yet Marx would not have been awarded the Nobel. And even J. K. Galbraith's economics was too radical for the committee. Nevertheless, economics is a broad church and so Offer and Soderberg investigate what aspects of economics the Nobel validated. The headline news is that the Nobel favours market-liberal (to use Offer and Soderberg's terminology, readers of Capital and Class will read for this neoliberal') economics. However, this is not because the majority of the prizes are awarded to economists of a market-liberal bent. …