Nowadays authors of cinematographic works are often faced to protect copyright need. One way to resolve such an issue is to use digital watermarks. Digital watermarks are some kind of encrypted message that allows distinguishing the original work from its forgery. At the same time the audio or video file with a built-in message looks no different from a file without a digital watermark, what is a key advantage of its use and at the same time it makes difficult to playback the file illegally. A set of methods for undetectable hiding some bit sequences in others is called digital steganography. An important advantage of steganography over cryptographic methods is the hiding the fact of embedding a code message. Embedding digital watermarks by using the least significant bit method allows embedding a digital watermark in such a way that a person will not notice any changes in the video file. The article considers the known methods of embedding digital watermarks and the structure of the AVI file format. It presents an algorithm for embedding and extracting digital watermarks for AVI video files based on LSB method with using hash-function. The algorithm provides a counteraction to the spread of counterfeit products.
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