This work is carried out within the framework of the current direction of modern philological science related to the study of local supertext (local text) in the national literatures of Russia. The subject of the research in the article is the "Sernur text" in the lyrics of the modern Mari poet Zoya Dudina, considered by us on the material of her poems included in the collection "Kuanyshym, kuemndal..." (Rejoiced, hugging a birch...) (2012). In this aspect, the lyrical works of this author are studied for the first time in the Mari literary science. The article identifies, describes and analyzes the main components of the "Sernur text" (images, motifs, artistic details, author's assessments and the ideological and conceptual component of individual lyrical texts and the collection as a whole), their place in the artistic structure of Zoya Dudina's lyrics. The methodology of the research consists of a historical-genetic and structural-semantic analysis of the author's lyrical texts, which allows us to identify and describe the structural and semantic levels of the "Sernur text", textual elements of the local subtext, revealing the author's concept of the world and man, the character of the lyrical heroine. The most important textual elements of the "Sernur text" in Zoya Dudina's lyrics are toponyms and anthroponyms and related spatial and character images – reconstructing/ transforming their primary etymological or real meanings, expressing one or another author's axiology. The main meaning of the "Sernur text" is summarized in the very title of the book (rural space, the land of ancestors, the Mari world), which carries the idea of the lyrical heroine's "merged" life with the Mari world and the world of nature. The structural and semantic levels of the "Sernur text" and textual elements of the local subtext (images and motifs, artistic details, documentary realities, framework components, etc.) reveal the author's concept of the world and man, imbued with respect for folk mythological culture and ancestral memory, their reflection in modernity, as well as the character of the lyrical heroine Zoya Dudina, marked by a genuine and grateful love for his native land.
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